Wild Pacific Seafood

What Wild Pacific Seafood does

Wild Pacific Seafood, LLC is a family-owned US seafood company founded in 1998 by the Cosky family and partner fishing families in Washington State. The company operates a custom cannery that processes troll-caught albacore tuna, salmon, and other seafood for northwest fishing families and cooperatives, while selling its own branded canned albacore directly to consumers through its e-commerce website.

Its core product line consists of six canned albacore varieties (Original, No Added Salt, Dill, Jalapeño, Olive Oil, and a Variety Pack) sold in 3.5 oz and 7.5 oz cans across multiple case quantities (6, 12, or 24 cans) at prices ranging from $35 to $197. The underlying catch technology is hand-operated hook-and-line trolling using 12 barbless hooks (jigs) dragged at staggered depths of 4 to 21 fathoms, with fish individually bled and frozen at -40°F before being single-cooked in the can to retain natural Omega-3-rich oils.

The business operates as a direct-to-consumer e-commerce company targeting health-conscious, environmentally conscious, and dietary-restricted US consumers, with content marketing through a Tuna FAQ and crew storytelling pages emphasizing sustainability (Turtle Safe, Dolphin Safe), lower mercury, and US-caught/US-processed provenance. The company has three core team members following the 2022 semi-retirement of founders Harvey and Judy Cosky, who transitioned from active fishing to sourcing albacore from former running partners. There are no external investors, no wholesale or marketplace distribution, no recurring subscription model, and no disclosed revenue or headcount beyond the founding family.

Name

Wild Pacific Seafood

Legal name

Wild Pacific Seafood, LLC

Website

https://wildpacificseafood.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Pacific Seafood, LLC is a family-owned Washington State cannery that sells troll-caught, US-caught and US-processed canned albacore tuna directly to US consumers through its e-commerce website, serving health-conscious, sustainability-focused, and sodium-restricted buyers.

Ownership category

akta.pro rank

Product category

Canned Seafood

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117), Seafood Product Preparation and Packaging (311710), Other Marine Fishing (114119), Finfish Fishing (114111), Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Canning & Retort Seafood (Shelf-Stable) (AFANADAD)

akta.pro secondary industries

Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG), Freezing & Cold-Chain Seafood Processing (IQF, Blast Freezing, Glazing) (AFANADAE)

Keywords

• Canned albacore tuna
• Troll-caught seafood
• Sustainable canned fish
• Omega-3 tuna products
• Direct-to-consumer seafood

Headquarters

HQ city

Deming

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Canned Albacore Product Sales: Direct-to-consumer sales of canned troll-caught albacore tuna in various flavor varieties (Original, Dill, Jalapeño, Olive Oil, No Added Salt) and variety packs. Products sold in 3.5 oz or 7.5 oz cans with pricing based on case quantities (6, 12, or 24 cans). This is a one-time purchase model where customers buy individual products or cases directly from the company's website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wild Pacific Seafood produces and sells canned troll-caught albacore tuna directly to consumers through its own website. The company sources its fish via pole-and-line trolling, freezes the catch at -40°F, and processes it with a single-cook canning method that produces lower-mercury finished product packaged in BPA-free cans.

Product overview

Wild Pacific Seafood is a family-owned small seafood company offering troll-caught albacore tuna canned in six varieties: Original (plain with salt), No Added Salt, Dill, Jalapeño, Olive Oil, and a Variety Pack. All products are caught one-at-a-time by hook-and-line, cooked only once in the can to retain natural Omega-3 oils, and processed and packed in the United States. Products are sold in 3.5 oz and 7.5 oz cans, available in case quantities (24, 12, or 6 cans). The company sources fish from troll-fishermen who treat their catch as well as the founders did during their 50+ years of fishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Albacore Tuna (Canned) Core canned troll-caught albacore tuna SKU in the original flavor, processed via a single-cook method and packed in a BPA-free can for individual household consumers.
• No Salt Added Albacore Tuna (Canned) Sodium-free variant of the company's canned troll-caught albacore tuna, intended for consumers on sodium-restricted diets.
• Dill Albacore Tuna (Canned) Flavored canned troll-caught albacore tuna variant seasoned with dill, positioned for consumers seeking flavored tuna for salads and recipes.
• Jalapeño Albacore Tuna (Canned) Flavored canned troll-caught albacore tuna variant seasoned with jalapeño, targeted at consumers wanting a spiced tuna option for sandwiches, tacos, and recipes.
• Olive Oil Albacore Tuna (Canned) Flavored canned troll-caught albacore tuna variant packed in olive oil, targeted at consumers preferring oil-packed tuna for cooking and direct consumption.
• Variety Pack (Canned Albacore Tuna) Multi-flavor bundle combining several of the company's canned albacore tuna variants (original and flavored) into a single assortment pack for consumer purchase.

Quantifiable outcome

• Troll-caught albacore contains approximately 5g fat per 2 oz serving compared to ~1g fat per 2 oz serving for long-lined fish
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Custom Cannery Partnership (with fishing families and cooperatives)coreStrategic or Co-development Partner · 1 January 1998In 1998, Wild Pacific Seafood partnered with another fishing family to establish a custom cannery for fishermen who wanted to process their own catch. This partnership was formed when Judy realized they shouldn't wait for large canneries to buy their fish. The cannery processes albacore, salmon, and other seafood for northwest fishing families and cooperatives. This partnership is critical to their current operations as retired fishermen now buy fish from their former running partners.
• Western Fishboat Owners Association (WFOA)minorOthersWFOA is the albacore tuna fishermen's association. Wild Pacific Seafood references their website as the best source for overall albacore information and is connected to the broader WFOA fishing community. The company buys fish from boats that fished alongside them for years.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wild Planet Foods: Wild Planet Foods sells sustainably-sourced canned tuna and seafood direct to consumers and through retail. It is the closest direct peer given its shared emphasis on hook-and-line / pole-and-line caught fish, low-mercury positioning, and premium canned seafood branding.
• Tonnino: Tonnino produces premium canned tuna in olive oil and flavored variants (jalapeño, lemon, etc.), positioning similarly to Wild Pacific's flavored canned albacore offerings. Both compete in the premium flavored canned tuna segment.
• Safe Catch: Safe Catch is a premium canned tuna brand built around mercury testing and verified low-mercury claims, sold DTC and through natural food retail. It is comparable to Wild Pacific Seafood in its low-mercury and sustainability positioning within the canned albacore / tuna category.

Emerging players

• Pole & Line (canned tuna brands): Pole & Line is a coalition / certification scheme supporting one-by-one tuna catch methods, with several smaller brands attached to it. It is comparable as an emerging player in the same hook-and-line, sustainable canned tuna niche Wild Pacific occupies.

Broad incumbents

• StarKist: StarKist is the largest US canned tuna brand, selling mass-market canned tuna across retail and foodservice. While not a premium/sustainable specialist, it defines the canned tuna category in which Wild Pacific competes and shapes consumer price expectations.
• Trident Seafoods: Trident Seafoods is a large US seafood company with vertical integration across fishing, processing, and packaged seafood. It is comparable in operating scope (US-caught and US-processed seafood) though at vastly larger scale than Wild Pacific.
• Cento Fine Foods: Cento sells a broad range of Italian-style canned tuna in olive oil and other shelf-stable seafood. It overlaps with Wild Pacific's olive-oil albacore product as an adjacent premium canned tuna competitor.
• Chicken of the Sea: Chicken of the Sea is one of the dominant US canned tuna brands with wide grocery distribution. It anchors the mass-market side of the canned tuna category that Wild Pacific's premium DTC offering competes against.
• Bumble Bee Seafoods: Bumble Bee is a major US canned tuna brand with broad retail distribution. It is comparable as a category incumbent against which Wild Pacific positions its premium, sustainable hook-and-line product.

Regional players

• Ocean Brands / Ocean Harvest: Ocean Brands is a Canadian sustainable seafood company marketing canned tuna and other seafood under sustainability claims in Canada. It is comparable as a regional sustainable canned seafood peer operating in a related geography.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wild-pacific-seafood

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Pacific Seafood