What Wilma Wonen does

Wilma Wonen is a Dutch residential real estate developer operating as Wilma Wonen Nederland B.V., a subsidiary of Wilma Europe Holding B.V., headquartered in Utrecht. Founded in 2017 upon the firm's return to the Dutch market, the company develops a portfolio of area developments, urban infill projects, building transformations, and small-scale residential neighborhoods primarily in the Randstad and adjacent Dutch provinces (Utrecht, South Holland, North Holland, North Brabant, Gelderland, Overijssel). Notable projects include The Muse and CasaNova in Rotterdam, DOK40 in Eindhoven, Gouwpark in Zaandam, Land van Anna in Goirle, De Bosrande in Putten, Nieuw Trompenburg in Lisse, and De Meesters in Veenendaal, with the firm having passed its 1,000th-home milestone in January 2021.

The company's product surface is residential property — apartments, single-family homes, townhouses, and villas — developed either for direct sale to individual owner-occupiers, in portfolio transactions to institutional investors (e.g., Syntrus Achmea Real Estate & Finance on behalf of PME, Verenigd Beheer), or in bulk to housing corporations for the social rental segment (Leystromen, Fien Wonen, Eigen Haard). Pricing is project-specific and not uniformly disclosed, with reference points such as The Minister in Rijswijk at €291,500-€670,000 per apartment. There is no proprietary technology platform; sales are conducted through partner makelaars (Van Santvoort, ERA vb&t, Ooms), direct online registration on project microsites, and physical sales events featuring VR model-home experiences.

Wilma Wonen generates revenue on a one-time per-unit basis at closing, executing most projects through joint ventures with repeat co-developers such as CRA Vastgoed, HSB Ontwikkeling / HSB Bouw, Reinbouw Vastgoed, Heilijgers, LATEI, GREEN Real Estate, and Heembouw Wonen. Land is acquired through forward-purchase transactions (former Zaans Medisch Centrum site 2017, Avery Dennison factory 2018, Seats and Sofas Veenendaal 2021, Rijn IJssel Arnhem 2022) and developed with a nature-inclusive, sustainability-led positioning. The firm holds NEPROM membership and has received nominations for the NEPROM-prijs 2026, Natuurinclusief Bouwen & Ontwerpen 2023, and Dak van het Jaar 2023. Leadership comprises Ronald Tol (Algemeen Directeur), Wim Looijen (Directeur), Bart Wokke (Financieel directeur), and a team of approximately 22 employees including project directors, project developers, commercial and sales managers, controllers, and advisors.

Name

Wilma Wonen

Legal name

Wilma Wonen Nederland B.V.

Website

https://wilmawonen.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Wilma Wonen is a Utrecht-based Dutch residential real estate developer (subsidiary of Wilma Europe Holding B.V.) that develops owner-occupied, social-rental, and institutional-rental housing projects across the Netherlands, primarily through joint ventures with repeat co-developers and selling to individual buyers, housing corporations, and institutional investors.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (23721), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industries

Regional & Land Use Planning (BPAHAKAE), Urban Planning & Master Planning (BPAHAKAD)

Keywords

• Residential property development
• Housing development
• Area development
• Urban redevelopment
• Sustainable housing

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential property sales: Wilma Wonen generates revenue by developing residential projects (single-family homes, apartments, villas) and selling them to end-users. Revenue is one-time per unit at closing. The company also sells to institutional investors (e.g., Syntrus Achmea, Verenigd Beheer) for rental portfolios, and to housing corporations for social housing units.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Wilma Wonen is a Dutch residential real estate developer that develops and sells new-build homes across the Netherlands. The company specializes in urban infill projects, building transformations, complex area developments, and small-scale infill locations, producing apartments, family homes, villas, and social rental units. Projects are delivered as named neighborhoods (e.g., Land van Anna, Gouwpark, The Muse & CasaNova, Droomweide, De Bosrande, Nieuw Trompenburg, Mercator) and are sold to individual homebuyers, housing corporations, and institutional investors.

Product overview

Wilma Wonen is a Dutch residential real estate developer offering a portfolio of residential projects spanning area developments, urban residential towers, and neighborhood-scale housing developments. Their portfolio includes The Muse & CasaNova (luxury urban towers in Rotterdam), Droomweide (nature-inclusive neighborhood in Meerkerk), Land van Anna (award-nominated area development in Goirle), Nieuw Trompenburg (urban infill in Lisse), De Bosrande (sustainable district in Putten), Mercator (center plan in Nieuw-Vennep), Ocriet-haven (riverfront development in Eembrugge), De Meesters (apartment complex in Veenendaal), and completed projects like DOK40 (Eindhoven) and Gouwpark (Zaandam). The company operates both independently and in partnerships with firms including CRA Vastgoed, Reinbouw Vastgoed, GREEN Real Estate, Heilijgers, LATEI, and Schoonderbeek BV.

Differentiator

Problem solved

Functional benefit

Products and services

• The Muse & CasaNova Luxury residential tower development at Wijnhaven in Rotterdam's Maritiem District comprising 94 apartments in The Muse and CasaNova, a 110-meter triangular tower, featuring shared green rooftop garden. Targeted at individual urban homebuyers and high-end owner-occupiers.
• Land van Anna Area development of 167 sustainable, nature-inclusive homes integrating housing, nature, and water management on the former HAVEP textile factory site in Goirle, developed jointly with CRA Vastgoed. Includes owner-occupied homes and social rental units.
• Droomweide Nature-inclusive new-build neighborhood in Meerkerk with 150 sustainable homes (105 owner-occupied and 45 social rental units), developed jointly with Reinbouw Vastgoed.
• Nieuw Trompenburg Nature-inclusive residential neighborhood on the former Rustoord care center site in Lisse, featuring 64 homes including single-family, two-on-one-cap, townhouses and apartments.
• De Bosrande Sustainable, nature-inclusive residential district on the former Sligro distribution center site in Putten, offering more than 200 homes with nature-inclusive design including bat towers and sparrow nesting boxes.
• Mercator Urban center plan in Nieuw-Vennep developed with GREEN Real Estate, offering 81 affordable owner-occupied apartments across four floors with commercial space on the ground level.
• Ocriet-haven Transformation of the former Ocriet factory site in Eembrugge into a water-rich residential neighborhood of 103 homes along the River Eem, developed in partnership with Heilijgers.
• De Meesters Development of 128 apartments in Veenendaal across two stylish buildings with sustainable design, featuring green courtyards, biodiversity, and climate-adaptive features.
• Landje van Sinneveld Exclusive cluster of 11 villas (4 semi-detached and 7 detached) in Santpoort-Zuid next to historic farm Sinneveld, featuring 1930s architectural styling.
• DOK40 Completed urban development in Eindhoven featuring 18 urban houses and 37 apartments designed with industrial character, developed jointly with CRA Vastgoed and Huybregts Relou.
• Gouwpark Transformation of the former Zaans Medical Center site in Zaandam into a varied and sustainable residential area with 124 apartments (74 social) and 124 owner-occupied homes, designed by Sjoerd Soeters in partnership with HSB.

Quantifiable outcome

• Land van Anna nominated for NEPROM Prize 2026, recognized for exemplary integration of housing, nature and water in a former industrial area.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• CRA VastgoedcoreStrategic or Co-development PartnerLong-standing strategic partnership between two Dutch family-owned developers. Jointly developed multiple projects including DOK40 in Eindhoven (18 homes + 37 apartments, delivered 2020), Land van Anna in Goirle (167 homes), De Vijf van Vorst in Eindhoven (157 homes, delivered 2021), and The Muse & CasaNova in Rotterdam.
• Reinbouw VastgoedcoreStrategic or Co-development PartnerPartnership on Droomweide in Meerkerk (150 homes total, joint development with Wilma Wonen and Reinbouw Vastgoed, in construction). Also partnered on Rietweelde in Scheerwolde (30 water-rich homes).
• GREEN Real EstatecoreStrategic or Co-development PartnerVOF Nieuw-Vennep Centrum partnership for Mercator project — 81 affordable apartments in Nieuw-Vennep centrum plan with urban allure.
• HeilijgerscoreStrategic or Co-development PartnerVOF Wilma-Heilijgers Eembrugge partnership for Ocriet-haven project — transformation of former Ocriet factory site into 103 homes along the Eem river in Eembrugge.
• LATEIcoreStrategic or Co-development PartnerBosrande Putten B.V. partnership (Wilma Wonen, LATEI, Schoonderbeek BV) for De Bosrande — transformation of former Sligro site into 200+ sustainable, nature-inclusive homes in Putten on the Veluwe.
• Schoonderbeek BVcoreImplementation/ SI/ Consulting PartnerBosrande Putten B.V. partnership (Wilma Wonen, LATEI, Schoonderbeek BV) for De Bosrande. Schoonderbeek BV acts as contractor for the development. Also regional partner bringing local anchoring to the project.
• VP Capital (Van Puijenbroek)coreStrategic or Co-development PartnerVP Capital (family of Van Puijenbroek) initiated Land van Anna on the former HAVEP textile factory site in Goirle. VP Capital developed the broadly supported housing plan in consultation with the municipality of Goirle.
• Heembouw WonencoreStrategic or Co-development PartnerVOF Rijndijk 86 partnership (Wilma Wonen + Heembouw Wonen) for Nieuw Rein in Hazerswoude-Rijndijk — 106 gas-free sustainable homes. Heembouw also serves as builder for the project.
• HSB Ontwikkeling / HSB BouwcoreStrategic or Co-development PartnerLong-standing partnership on multiple projects including Gouwpark in Zaandam (248 homes, delivered), Nieuw Trompenburg in Lisse (64 homes, under construction), The Muse in Rotterdam (94 apartments), and Pracht468 in Vijfhuizen (30 homes). HSB acts as both development partner and builder.
• Barcode ArchitectscoreTechnology or IntegrationArchitectural firm responsible for design of The Muse and CasaNova in Rotterdam's Maritiem District. CasaNova is a unique triangular 110m residential tower designed by Barcode Architects.
• Fien WonencoreChannel Partner/ Reseller/ DistributorHousing corporation purchasing 45 social rental homes in Droomweide, Meerkerk. Droomweide is a 150-home nature-inclusive development with 105 owner-occupied and 45 social rental homes.
• LeystromencoreChannel Partner/ Reseller/ DistributorHousing corporation purchasing 43 social rental homes (27 apartments + 16 ground-floor apartments) in Land van Anna, Goirle.
• Eigen HaardcoreChannel Partner/ Reseller/ DistributorHousing corporation purchasing 74 social rental apartments in Gouwpark, Zaandam (project with HSB).
• Antea Group NederlandminorImplementation/ SI/ Consulting PartnerFramework agreement signed March 2024 for RO advisory (spatial planning) services in Wilma Wonen projects and acquisitions. Antea Group has been a key advisor since Wilma's return to the Dutch market.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VORM Bouw: Dutch residential developer known for area development, urban infill, and sustainability-led design. Comparable to Wilma in project scale, focus on Dutch urban agglomerations, and nature-inclusive positioning.
• Van Wijnen: Dutch residential and area developer building new homes and neighborhoods across the Netherlands. Highly comparable to Wilma in product mix, target buyer segments (end-users, housing corporations), and focus on sustainable, nature-inclusive design.
• Synchroon: Dutch residential and area developer (part of Tectura) focused on Dutch urban and infill residential projects. Comparable to Wilma in scale, project typology, and Dutch geography.
• Blauwhoed: Amsterdam-based residential developer focused on area development and urban regeneration in the Netherlands. Comparable to Wilma in project typology, area development focus, and Dutch geography.
• BPD (Bouwfonds Property Development): Largest residential area developer in the Netherlands, part of Rabobank. Directly comparable to Wilma Wonen in developing new-build residential neighborhoods for end-users, housing corporations, and institutional investors across Dutch urban agglomerations.
• Dura Vermeer Bouw Midden West: Dutch family-owned developer and builder active in residential and area development. Directly comparable in project typology, JV-driven model, and Dutch geography; former employer of Wilma's recent project developer hire.
• CRA Vastgoed: Dutch family-owned residential developer and long-standing JV partner of Wilma Wonen (DOK40, De Vijf van Vorst, Land van Anna). Directly comparable in project typology, JV-driven model, and Dutch residential focus.

Broad incumbents

• BAM Wonen: Residential development arm of Royal BAM Group, one of the largest Dutch construction groups. Develops and builds new residential projects at scale comparable to Wilma, with integrated design-build capability.
• Ballast Nedam Development: Dutch listed construction and development group with a residential development arm. Comparable to Wilma in Dutch residential area development but operates with broader construction and infrastructure exposure.
• Heijmans: Large Dutch listed construction and real estate developer with a substantial residential development business (Heijmans Wonen). Comparable in developing and building new residential projects nationwide, but operates across broader infrastructure and construction segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/wilmawonen
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Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilma Wonen