Wilsons Plumbing & Heating

What Wilsons Plumbing & Heating does

Wilsons Plumbing & Heating is a family-run, privately held UK trade contractor founded circa 1990 and headquartered in Telford, Shropshire. It designs, supplies, and installs plumbing and heating systems for domestic and commercial customers across Shropshire, Herefordshire, Staffordshire, Cheshire, the wider Midlands including Birmingham, and North Wales. The core service mix covers general plumbing, boiler installation and repair, central heating, underfloor heating (a featured specialism with over a decade of dedicated experience), commercial gas systems, air conditioning, and renewable heating solutions — the latter delivered through a sister company, Wilson Heat Pumps, which focuses on air source, ground source, and solar thermal systems plus biomass boilers.

The underlying technology is conventional UK HVAC and plumbing engineering rather than software or platform infrastructure. The competitive position rests on a dense stack of mandatory and voluntary certifications — Gas Safe Register, NICEIC, MCS (cert NIC3353), F-GAS, RECC, REAL, NIBE VIP Installer, and Nu-Heat Registered Installer — that are statutory prerequisites for gas, renewable, and electrical contracting work. Commercial execution relies on a direct field-sales model in which customers initiate contact via phone or website quote forms and engineers conduct on-site assessments before bespoke quotation. Distribution is regional, supported by word-of-mouth referrals, published case studies, and a customer testimonial base.

The business generates revenue from three streams: one-time installation projects (one-off contracts for plumbing, heating, boiler, underfloor heating, commercial gas, and renewable installations), recurring annual service and maintenance contracts on commercial boilers, warm air heaters, and air conditioning units, and ad-hoc repair and breakdown services. Pricing is custom quote-based with no public tariffs; multi-year contracts are common and consumer deposits are governed by RECC consumer code limits. Customer segments are diversified across domestic homeowners, commercial properties, housing authorities and developers, and self-builders/renovators, with named enterprise clients including Housing 21, Gro-Continental, and Thomas Vale Group.

Name

Wilsons Plumbing & Heating

Legal name

Wilson Plumbing & Heating

Website

https://wilsonheating.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Wilsons Plumbing & Heating is a family-run UK trade contractor in Telford, Shropshire, designing and installing plumbing, heating, underfloor heating, commercial gas, and renewable energy systems for domestic and commercial customers across the Midlands and North Wales.

Ownership category

akta.pro rank

Product category

Plumbing and Heating Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822), Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Residential Plumbing Fixture Installation & Repair (HSAOAAAA)

akta.pro secondary industries

Commercial Water Heater & Boiler Service (HSAOACAJ), Heat Pump Repair & Maintenance (HSAOAHAD), Emergency Water Heater Repair & No-Hot-Water Service (HSAOAMAE)

Keywords

• Plumbing services
• Heating installation
• Renewable energy systems
• Commercial gas fitting
• Underfloor heating

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Installation Services: One-time installation of plumbing systems, heating systems, underfloor heating, boilers, commercial gas systems, heat pumps, and renewable energy solutions for domestic and commercial properties.
2. Service & Maintenance Contracts: Annual service and maintenance contracts covering commercial boilers, warm air heaters, and air conditioning units, providing recurring revenue from existing customer base.
3. Repair Services: Breakdown repairs, fault diagnosis, and emergency repair services for plumbing and heating systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wilsons Plumbing & Heating is a family-run plumbing and heating contractor delivering installation, maintenance, and repair services for residential and commercial customers. Offerings span general plumbing, central heating, commercial gas work, underfloor heating, air conditioning, and renewable energy solutions (heat pumps and solar). The firm has operated for more than 30 years and serves the West Midlands and surrounding counties through its own service teams and a sister heat-pump business.

Product overview

Wilsons Plumbing & Heating is a family-run business offering a comprehensive suite of plumbing, heating, and renewable energy services across Shropshire, North Wales, and the Midlands. The core offering centres on Plumbing & Heating Services (central heating repair, burst pipes, gas installation, boiler installation and repair, bathroom/kitchen design and installation), complemented by the featured Underfloor Heating service (with over a decade of experience), Commercial Gas Services, and Air Conditioning. The renewable energy portfolio — marketed under the Wilson Heat Pumps sister brand — includes Heat Pumps (air source and ground source), Solar Water Heating, Solar Panels (electricity generation), and Biomass Boilers. Annual Service & Maintenance Contracts are offered as an add-on covering commercial boilers, warm air heaters, and air conditioning units. The sister company Wilson Heat Pumps handles the design, installation, and commissioning of renewable heating technologies.

Differentiator

Problem solved

Functional benefit

Brands

• Wilson Heat Pumps: Sister company specializing in design and installation of renewable heating technologies including heat pumps and solar thermal systems.

Products and services

• Plumbing services

Quantifiable outcome

• 63 extra care apartments heated via underfloor system with 2.5 miles of piping installed
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nu-HeatcoreTechnology or IntegrationNu-Heat Registered Installer partnership. Wilson Plumbing & Heating installs Nu-Heat underfloor heating systems and Fastflo tubing products. Worked together on The Madeley Centre project where Nu-Heat supplied the Fastflo tubing and commercial manager provided technical specifications.
• NIBEcoreTechnology or IntegrationNIBE VIP Installer status indicates trained and certified installation partnership for NIBE ground source heat pumps. Featured in Gro-Continental case study using NIBE Ground Source Heat Pumps.
• Thomas Vale GroupminorStrategic or Co-development PartnerConstruction services partner on The Madeley Centre project. Thomas Vale Group is a leading provider of construction services and one of the largest privately owned construction companies in the Midlands.
• Housing 21coreChannel Partner/ Reseller/ DistributorHousing provider for The Madeley Centre project - 63 extra care apartments. Wilson Plumbing installed underfloor heating systems for this major social housing development. Housing 21 is one of five biggest providers of care services managing over 17,400 sheltered apartments.

Scale indicators3 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Pimlico Plumbers: Large UK independent plumbing, heating, and drainage services company. Directly comparable to Wilson in service offering (plumbing, boiler, heating, maintenance) though operating at significantly greater scale and a national London-centric footprint.
• Kensa Heat Pumps: UK manufacturer and installer of ground source heat pumps. Comparable to Wilson in the renewables installation space, with both acting as MCS-certified installers serving UK residential customers transitioning off gas.
• Aspect.co.uk: UK-wide plumbing, heating, and property maintenance company serving both domestic and commercial customers. Closely aligned service portfolio to Wilson including boilers, heating installations, and maintenance contracts.
• Heatable: UK-focused heat pump installer with a digital-first sales model. Directly competes with Wilson Heat Pumps on air source and ground source heat pump installations, especially for off-gas properties.

Others

• Vaillant (UK): Major European heating equipment manufacturer supplying boilers and heat pumps. Indirect peer via the supply chain — Wilson's boiler and heat pump installations rely on manufacturers like Vaillant, but Vaillant itself is a supplier rather than installer.
• Baxi (UK): Leading UK boiler and heating solutions manufacturer with associated installer networks. Adjacent to Wilson's business through the installer channel and product ecosystem rather than as a direct installer competitor.

Broad incumbents

• EDF Heat Pumps: Large UK energy supplier expanding into heat pump installations alongside its existing domestic heating services. Overlaps with Wilson in the residential renewables and heating service space, with significantly greater brand reach.
• British Gas (Heat Pumps & Boilers): Dominant UK domestic energy and heating services provider with national boiler installation, servicing, and increasingly heat pump offerings. Competes with Wilson across boiler service, maintenance contracts, and emerging renewables work.
• Octopus Energy (Heat Pumps): Major UK energy retailer now offering heat pump installation and related heating services at national scale. Overlaps with Wilson Heat Pumps' renewable offering but backed by a much larger brand, marketing budget, and customer base.

Emerging players

• Nu-Heat: UK underfloor heating and heat pump manufacturer whose products Wilson installs under a Registered Installer partnership. Closely comparable niche, but operates upstream as a product supplier while also running its own installer network that competes with Wilson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wilsons-plumbing-&-heating

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wilsons Plumbing & Heating