Windham Pilates & Wellness Studio

What Windham Pilates & Wellness Studio does

Windham Pilates & Wellness Studio (legal name Windham Pilates & Wellness Center) is a privately held, single-location boutique fitness studio operating from a 2,500 square-foot facility at 46 Lowell Rd, Windham, New Hampshire. Founded in July 2008 by owner Susan McInnis, M.S., the studio employs 5 staff and serves individual consumers and SMB households in the greater Windham area, with hybrid Zoom delivery extending its reach to remote participants. Core offerings center on STOTT Pilates methodology delivered on V2 Max Plus Reformers and mat-based formats, supplemented by TRX Suspension Training, Pilates Barre, Pilates Fusion, POP Pilates, Yoga, Yoga for Better Balance, and one-on-one Private Reformer, Post-Rehab, and Strength Training sessions. Class capacity is intentionally capped at 6 members per session to preserve hands-on instruction.

The business operates on a mixed subscription and pay-as-you-go revenue model. Recurring streams include the Semi-Private Reformer membership at $139+ per month for 4 classes, a Semi-Private Mat 10-class pass at $199, and a combined Reformer+Mat membership priced at $199 per month on a 12-month contract (8 classes/month). One-time revenue includes private training sessions, a $39 two-week unlimited mat intro, a $199 three-private-Reformer intro package, and gift cards sold through the Wellness Living marketplace. A free 15-minute Zoom consultation with the owner functions as the top-of-funnel acquisition mechanism.

Go-to-market is primarily community-led: a members-only private Facebook group, referral reward programs, local business discount partnerships, an education committee, and an email newsletter drive word-of-mouth acquisition. Bookings are self-serve through the Wellness Living platform and Wellness Living Achieve mobile app, with consultations scheduled via Calendly. The studio's competitive positioning rests on small-group personalization, certified STOTT instruction, a documented post-rehabilitation niche, and 27+ years of founder presence in the Windham community.

Name

Windham Pilates & Wellness Studio

Legal name

Windham Pilates & Wellness Center

Website

https://windhampilates.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Windham Pilates & Wellness Studio is a privately held, single-location boutique fitness studio in Windham, NH offering STOTT Pilates Reformer, mat, TRX, barre, yoga, and post-rehab training to local consumers in small-group classes of up to 6.

Ownership category

akta.pro rank

Product category

Pilates & Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

Keywords

• Pilates studio services
• Small group fitness classes
• Private reformer training
• Post-rehab exercise programs
• Wellness studio memberships

Headquarters

HQ city

Windham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monthly Memberships: Recurring monthly subscription memberships for Semi-Private Reformer ($139+/month for 4 classes), Semi-Private Mat ($199/10 class pass), and combined Reformer+Mat ($199/month on 12-month contract). Provides predictable recurring revenue from committed members.
2. Introductory Specials: One-time introductory offers including $39 for 2 weeks unlimited semi-private mat classes and $199 for 3 private reformer sessions. Designed to convert new customers into full members.
3. Private Training Sessions: One-on-one personalized training sessions including Private Reformer, Post-Rehab Training, and Strength Training with certified instructors. Sold individually or as part of introductory packages.
4. Gift Cards: Gift card sales through Wellness Living platform, allowing customers to purchase class credits as gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Windham Pilates & Wellness Studio is a local fitness studio that delivers semi-private and private Pilates, yoga, barre, and TRX classes in-person and via Zoom. It sells monthly memberships (Reformer, Mat, and combined), introductory specials, and one-on-one training including post-rehabilitation programs, all delivered in a 2,500 sq ft facility equipped with STOTT Pilates Reformers and TRX suspension trainers.

Product overview

Windham Pilates & Wellness Center offers a unified wellness platform centered around Pilates and fitness services. The studio provides equipment-based and mat-based group classes including STOTT Pilates Reformer, Pilates Barre, Pilates Fusion, POP Pilates, Yoga, Yoga for Better Balance, and TRX Suspension Training. Private training options include Private Reformer, Post-Rehab Training, and Strength Training for personalized one-on-one instruction. The studio operates on a membership model with Semi-Private Reformer, Semi-Private Mat, and combined membership packages, supplemented by introductory specials for new members. The 2,500 square-foot facility features 7 V2 Max Plus STOTT PILATES Reformers and 7 TRX suspension training stations.

Differentiator

Problem solved

Functional benefit

Products and services

• STOTT Pilates Reformer Training Equipment-based Pilates workout on the V2 Max Plus STOTT PILATES Reformer providing eccentric and concentric resistance, three-dimensional movement, and total musculoskeletal conditioning. Delivered as semi-private (max 6 members) or private sessions for general fitness, rehabilitation, and athletic conditioning.
• Pilates Barre Mat-based workout combined with ballet barre work designed to develop leaner, longer-looking muscles with emphasis on toning the mid-section. Offered as a semi-private group class.
• Pilates Fusion Blends yoga and STOTT PILATES methods using toning exercises to build strength and endurance while offering a mind-body centering experience. Delivered as a semi-private group class.
• POP Pilates Strength-meets-flexibility workout with choreography featuring highly-focused movements designed to leave the body toned and transformed. Delivered as a semi-private group class.
• Yoga Traditional yoga class including various yoga styles with asanas (postures) and pranayama (breathing exercises) to bring peace to mind and body. Delivered as a semi-private group class.
• Yoga for Better Balance Less strenuous yoga variant designed for seniors, pregnant women, those recovering from injury, or those seeking a more relaxed workout experience. Delivered as a semi-private group class.
• TRX Suspension Training Bodyweight exercise training using suspension equipment developed by a former Navy SEAL, developing strength, balance, flexibility, and core stability through gravity-weighted exercises. Delivered as a semi-private group class.
• Private Reformer Training One-on-one training with a private instructor dedicated to individual fitness goals, providing personal attention to build strength, endurance, flexibility, and overall health on the STOTT Pilates Reformer.
• Post-Rehab Training Private training for individuals released from physical therapy or physician's care, providing safe controlled exercise that is easy on the joints for those new to exercise or preferring private sessions.
• Strength Training

Quantifiable outcome

• Members achieve mobility improvements from walker/cane to unsupported movement
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Pilates Center: Independent boutique Pilates studios focused on STOTT and other classical methodologies with small-group and private instruction. Directly comparable operating model to Windham Pilates, particularly in certified instructor-led semi-private Reformer training.
• Physique 57: Boutique barre and strength-conditioning studio chain offering small-group classes comparable in format to Windham's Barre and Pilates Fusion offerings, targeting a similar premium wellness consumer.
• barre3: National boutique barre and Pilates fusion studio franchise. Directly comparable to Windham's Pilates Barre and Pilates Fusion offerings, with similar small-group class format and community-driven positioning.
• Club Pilates: Largest franchised Reformer-based Pilates studio operator in the U.S., offering group Reformer classes in a similar semi-private format. Directly competes with Windham Pilates for the same Pilates-curious wellness consumer, but at national scale and price points typically below the $139-$199/month tier.
• Solidcore: Boutique fitness chain specializing in slow-strength Reformer-based classes in a small-group setting. Closely comparable to Windham Pilates in class size, equipment intensity, and premium pricing, targeting a similar affluent wellness demographic.

Emerging players

• StretchLab: Franchised assisted-stretching and mobility studio concept. Comparable as a small-group, instructor-led wellness service targeting similar mobility and recovery outcomes that Windham's post-rehab and senior segments value.
• Pilatesology: Online Pilates instruction platform offering streaming Reformer and mat classes. Comparable in modality but competes via at-home convenience rather than studio experience; relevant as a virtual alternative some of Windham's prospects may choose.

Broad incumbents

• Equinox: Premium full-service fitness club operator offering group classes including Pilates among many other modalities. Broad incumbent with overlapping Pilates offering but at a much wider portfolio and price point; competes for the same high-end wellness consumer in metro areas.
• CorePower Yoga: National yoga and Pilates-focused fitness chain offering heated yoga, mat Pilates, and Reformer-adjacent classes. Comparable in modality mix and small-group class structure, with broader geographic reach and stronger brand recognition.
• Life Time Fitness: Large multi-format health club operator offering Pilates, yoga, Reformer, and small-group training. Broad incumbent competing for the same wellness-oriented consumer, though at higher price points and with far broader amenity portfolios.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/windham-pilates-wellness-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windham Pilates & Wellness Studio