WinLet by Security Watch
WinLet by Security Watch is an Italian consumer hardware company selling a personal safety wearable bracelet connected to a 24/7 licensed professional monitoring center. The device primarily targets individual women consumers concerned with personal safety and violence prevention across Italy.
- Company typePrivate
- Founded-
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WinLet by Security Watch does
WinLet by Security Watch (legal entity: SECURITY WATCH S.R.L.) is an Italian consumer hardware company headquartered in Milan that designs, sells, and operates a personal safety wearable device marketed under the WinLet brand. Founded in 2019 with approximately 8 employees, the company targets individual consumers — primarily women concerned with personal safety, aggression, and sexual assault — and positions its product as the leading personal safety device in Italy.
The core offering integrates a wearable bracelet with a 110+ decibel integrated siren, cellular connectivity, real-time GPS location sharing via SOS messages to pre-selected contacts, and a 24/7 Italian Centrale Operativa Professionale staffed by licensed security guards (Guardie Giurate) who dispatch law enforcement when the user does not respond to callback. A companion iOS/Android app manages contacts, device configuration, and a silent alarm mode designed for domestic violence situations. The technology stack is hardware-IoT-centric with rule-based alert flows rather than model-driven automation.
WinLet operates a direct-to-consumer go-to-market model, selling the device at €249 on its owned e-commerce site (winlet.it) and via Amazon Italy, supported by social media marketing on Instagram, TikTok, Facebook, and YouTube and substantial earned media in major Italian outlets. Revenue is generated through one-time hardware sales combined with a mandatory WinLet+ recurring subscription (€9/month, €99/year, or €0.14/day for 36 months), with a €149 INFINITY device-only tier available without monitoring-center access. The company has no disclosed funding, no enterprise customers, and no disclosed revenue figures, and operates within Italy only for the monitoring-center service while the device itself functions internationally.
WinLet by Security Watch firmographics
Firmographics- Name
- WinLet by Security Watch
- Legal name
- SECURITY WATCH S.R.L.
- Website
- https://winlet.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WinLet by Security Watch is an Italian consumer hardware company selling a personal safety wearable bracelet connected to a 24/7 licensed professional monitoring center. The device primarily targets individual women consumers concerned with personal safety and violence prevention across Italy.
- Ownership category
- akta.pro rank
WinLet by Security Watch industry classification
Industry- Product category
- Personal Safety Wearables
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- SIC
- Telephone & Telegraph Apparatus (3661)
- akta.pro primary industry
- Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)
- akta.pro secondary industry
- Access Control & Smart Locks (Managed/Monitored) (HSAHAAAG)
Keywords
Where WinLet by Security Watch is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
WinLet by Security Watch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Hardware Device Sales: One-time sale of WinLet physical device at 249 EUR. Includes the wearable device with accessories (protective cap, keychain hook, hypoallergenic strap).
- Subscription Services (WinLet+): Recurring subscription required for device operation. Provides access to professional monitoring center, SOS notifications with GPS, and law enforcement dispatch. Multiple tiers: UNICO (36 months at 0.14/day), ANNUAL (99/year), MENSILE (9/month). INFINITY tier (149 EUR one-time) available without monitoring center access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | UNICO - 36-month subscription plan |
| Subscription | Annual | ANNUAL - Yearly subscription plan |
| Subscription | Monthly | MENSILE - Monthly subscription plan |
| One time/ perpetual license | Pay-as-you-go | INFINITY - No monitoring center option |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
WinLet by Security Watch product offering
Product offeringCore offering
WinLet is a personal safety wearable device (bracelet) sold at €249 that, upon three-press activation, triggers a 110+ decibel siren and sends SOS messages with real-time GPS coordinates to pre-selected contacts and a 24/7 professional monitoring center (Centrale Operativa) staffed by licensed security guards (Guardie Giurate) who dispatch law enforcement if the user does not respond. The hardware is paired with a free iOS/Android companion app for contact and alarm configuration, and full operation requires a WinLet+ subscription tier (UNICO, ANNUALE, or MENSILE), with an INFINITY option that omits the monitoring center.
Product overview
WinLet by Security Watch is a single, unified personal safety ecosystem consisting of a hardware wearable device (bracelet/accessory), a companion mobile app (iOS/Android), and an optional 24/7 professional monitoring center (Centrale Operativa Professionale). The WinLet device is the core hardware offering; the free WinLet App serves as the management interface; and the Centrale Operativa is an add-on monitoring module available through WinLet+ subscription plans (UNICO, ANNUALE, MENSILE). The INFINITY plan provides the device and SOS app without monitoring center access. All subscription plans include the SOS messaging with real-time geolocation feature.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 110+ decibel siren at pain threshold (similar to police siren)
- +1 more outcomes
Companies that use WinLet by Security Watch
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
WinLet by Security Watch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WinLet by Security Watch partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Nexi SPAcoreNexi SPA, described as a leader in Italy for payment processing, provides secure payment infrastructure for WinLet e-commerce transactions. Ensures PCI-compliant payment processing for device purchases and subscription billing.
- AmazonflagshipWinLet recognized as Start Up of the Year at Amazon Innovation Awards. Platform likely serves as additional distribution channel alongside owned e-commerce.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WinLet by Security Watch competitors and assessment
Company assessmentBroad incumbents
- Life Alert: Life Alert is the legacy US personal emergency response brand offering monitored panic-button hardware and a 24/7 dispatch center — the established incumbent in the personal monitored-safety category WinLet competes in.
- ADT: ADT is the large-scale US home/mobile security incumbent operating a national 24/7 monitoring center and offering personal safety/mobile alert products — a much broader incumbent version of WinLet’s monitored-service model.
- Bay Alarm Medical: Bay Alarm Medical provides personal emergency response systems with professional 24/7 monitoring — incumbent in the personal monitored-safety space with overlapping device-plus-dispatch service.
- Apple (Apple Watch Emergency SOS): Apple Watch offers built-in Emergency SOS with fall detection and 24/7 dispatch for many users — a much larger platform incumbent providing a free bundled alternative to dedicated personal-safety wearables like WinLet.
Direct peers
- Nimb: Nimb is a smart ring with a panic button that sends location alerts to a chosen network; functionally the closest direct competitor to WinLet's wearable-SOS model in the personal-safety wearables category.
- Revolar: Revolar makes a small personal safety device that sends location-based alerts to selected contacts when pressed — directly comparable to WinLet's bracelet+app+monitoring concept, though without the Italian Centrale Operativa layer.
- invisaWear: invisaWear embeds a discreet SOS button into jewelry (necklaces, bracelets) that contacts 911/family with location on double-click — same personal-safety-wearable niche as WinLet but US-focused.
- Athena (formerly Siren Ring): Athena is a smart ring with a discreet SOS button that alerts emergency contacts with location — a wearable personal-safety form factor directly comparable to WinLet's bracelet.
- Safelet: Safelet offers a safety wearable/pendant paired with an app that broadcasts live location to a trusted network, mirroring WinLet’s SOS-with-GPS feature set for personal protection.
Emerging players
- Birdie (Aloe Care Health): Birdie/Aloe Care provides personal emergency devices with monitoring services for older adults — adjacent use case to WinLet with a similar device-plus-professional-monitoring model, focused on elderly fall/emergency response.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WinLet by Security Watch social profiles
Digital presenceWinLet by Security Watch financial estimates
Financial estimateRevenue estimate
Valuation estimate
WinLet by Security Watch leadership team
Management profileNumber of profiles
WinLet by Security Watch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WinLet by Security Watch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WinLet by Security Watch
What does WinLet by Security Watch do?
WinLet is a personal safety wearable device (bracelet) sold at €249 that, upon three-press activation, triggers a 110+ decibel siren and sends SOS messages with real-time GPS coordinates to pre-selected contacts and a 24/7 professional monitoring center (Centrale Operativa) staffed by licensed security guards (Guardie Giurate) who dispatch law enforcement if the user does not respond. The hardware is paired with a free iOS/Android companion app for contact and alarm configuration, and full operation requires a WinLet+ subscription tier (UNICO, ANNUALE, or MENSILE), with an INFINITY option that omits the monitoring center.
Is WinLet by Security Watch a public or private company?
WinLet by Security Watch is a private company. It is classified as unknown and is currently operating.
When was WinLet by Security Watch founded?
WinLet by Security Watch was founded in -1. It employs 1 to 10 people.
Where is WinLet by Security Watch based?
WinLet by Security Watch is headquartered in Milan, Italy, in the Europe region.
How does WinLet by Security Watch make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are subscription Services (WinLet+).
Who are WinLet by Security Watch's main competitors?
Broad incumbents on record are Life Alert, ADT, Bay Alarm Medical and Apple (Apple Watch Emergency SOS). Direct peers are Nimb, Revolar, invisaWear, Athena (formerly Siren Ring) and Safelet. Birdie (Aloe Care Health) is listed as an emerging player.
Does WinLet by Security Watch have an API?
No public API is recorded for WinLet by Security Watch.
What industry is WinLet by Security Watch in?
WinLet by Security Watch's product category is Personal Safety Wearables. Its primary akta.pro industry code is BPAKAFAF, Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring, with a secondary code of HSAHAAAG, Access Control & Smart Locks (Managed/Monitored). Its NAICS code is 561621 and its SIC code is 3661.