WiRa™

What WiRa™ does

WiRa™ (Wira Limited) is a UK-based robotics company headquartered in London with a 5,200 square foot dedicated test track (W1 Track) in Milton Keynes. Founded in 2018 and employing approximately 180 people, the company develops semi-autonomous hardware units that are synchronized to an online cloud platform for real-time remote control of electronic devices. Its flagship commercial product is Wireless Racer®, a robotic esports platform that pairs physical remote-controlled vehicles with cloud-based race management software. The company has extended its brand across a portfolio of proprietary subsystems, including the DPG™ (Distributed Power Grid) and REVS™ hardware lines, and operates four registered UK trademarks covering its core brand and product names.

The underlying technology stack integrates multiple connectivity protocols — 5G, Bluetooth, Wi-Fi, and RF — alongside SD and HD video feedback modules, indicating a platform architecture designed for low-latency, real-time command-and-control between physical hardware and a cloud orchestration layer. The semi-autonomous framing implies hardware-assisted operation rather than full self-driving autonomy, with human operators retaining primary control via the cloud interface. WiRa has invested in physical infrastructure (the W1 Track) and consumer-facing brand exposure (notably via Channel 5's Gadget Show in 2021), positioning the company for both internal R&D and external demonstration use cases.

WiRa's business model combines three revenue streams: direct hardware sales of robotics units, subscription-based platform services for race management and connectivity, and a planned WIRA Token associated with the platform's digital economy. The current go-to-market appears predominantly consumer-direct through the Wireless Racer® brand, with the 2023 partnership with SPR and stated intent to expand into 'various industries' signaling a planned pivot toward B2B applications including full-scale (non-toy) vehicle teleoperation. No pricing, revenue, customer concentration, or funding figures are publicly disclosed, which is a material information gap for any commercial assessment of the company.

Name

WiRa™

Legal name

Wira Limited

Website

https://wira.ai

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

WiRa™ is a UK-based robotics company (founded 2018, ~180 employees) that builds semi-autonomous hardware units synced to a cloud platform for real-time remote control of devices. Its flagship consumer product is the Wireless Racer® robotic esports platform, with growing B2B applications in full-scale vehicle teleoperation via its SPR partnership.

Ownership category

akta.pro rank

Product category

Remote Control Robotics Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Systems Design and Related Services (54151)

SIC

Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYTLAEAFAN

Data Platforms, APIs & System Integrations for Connected Fleets

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

SECONDARYTLAEAFAG

Video Telematics, ADAS & AI Dashcams

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

SECONDARYTLAEAFAO

Cybersecurity, Identity & OTA Update Management for Connected Vehicles

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Fleet Telematics & Connected Vehicle IoT Platforms

Keywords

• Remote device control
• Robotics hardware
• Digital physical gaming
• Remote vehicle systems
• Esports racing platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware Unit Sales: Sale of WiRa™ semi-autonomous physical control units for integration into electronic devices ranging from RC cars to UAVs and full-scale vehicles.
2. Wireless Racer® Platform Services: Online platform providing live communication between end-users and devices, likely with subscription or usage-based components for the robotic esports gaming platform.
3. WIRA Token: Cryptocurrency token created in February 2019 as part of the company's digital ecosystem.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WiRa™ is a complete robotics package consisting of a small semi-autonomous physical hardware unit synced to an online cloud platform, enabling live real-time communication and control between end-users and electronic devices. The hardware unit has been tested across devices ranging from scaled RC cars to UAVs and full-scale vehicles, and supports multi-protocol connectivity (Bluetooth, WiFi, GPS, GSM, LoRa, FM, Infra-Red), OTA-upgradable modular architecture, low-millisecond global latency, and rugged weatherproof design. The company also operates the Wireless Racer® robotic esports platform, which lets users worldwide compete in real-time online racing of physical RC cars over a 5,200sqft custom-built indoor track in Milton Keynes, UK.

Product overview

WiRa™ is a robotics technology company offering a complete package of semi-autonomous physical units synchronized to an online platform for remote device control. The core product portfolio includes the WiRa™ Robotics Package (core hardware/software system), the Wireless Racer® esports platform (which leverages the W1 Track facility and C3 Controller for competitive real-time racing), and specialized WiRa-modified RC vehicles. The ecosystem is powered by WIRA Token cryptocurrency and supports connectivity protocols including Bluetooth, WiFi, GPS, GSM, LoRa, FM, and Infra-Red.

Differentiator

Problem solved

Functional benefit

Brands

• Wireless Racer®: Original robotic esports platform where users compete in live online racing by driving physical cars in real-time.
• Digital Physical Gaming (DPG)™
• Remote Electronic Vehicle Systems (REVS)™

Products and services

• WiRa™ Robotics Package A complete robotics package consisting of a small yet powerful semi-autonomous physical hardware unit synced to an online cloud platform, enabling live real-time communication and control between end-users and electronic devices. Tested across devices ranging from scaled RC cars to UAVs and full-scale vehicles. Targeted at enterprises integrating remote control technology into automotive, UAV/drone, and broader electronics products.
• Wireless Racer®

Quantifiable outcome

• Real-time remote control demonstrated across 5,200sqft track with users controlling RC cars from remote locations (e.g., London to Milton Keynes)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature12 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Wireless RacerflagshipGTM or Marketing PartnerWireless Racer is the company's own flagship esports platform brand that demonstrates WiRa™ technology capabilities. The platform allows global users to compete in live online RC car racing. It features a custom-built 5,200sqft indoor track in Milton Keynes, UK.
• Metafusion LabscoreTechnology or IntegrationListed as a partner in the company partnerships section. Nature of partnership involves technology or integration collaboration with WiRa™ systems.
• RC Racing TVcoreGTM or Marketing PartnerRC Racing TV is listed as a partner, providing media and content distribution for the remote control racing ecosystem, helping reach RC racing enthusiasts globally.
• CryptopunkminorGTM or Marketing PartnerListed as a partner with connections to the blockchain/crypto community, aligning with WiRa's WIRA Token cryptocurrency ecosystem.
• CTRL MediacoreGTM or Marketing PartnerCTRL Media is listed as a media partner, providing content and marketing support for the Wireless Racer esports platform and WiRa technology.
• Maxwell & SloaneminorGTM or Marketing PartnerListed as a partner, likely providing marketing or business development support for WiRa's commercial expansion.
• SPR (Strategic Partnership)coreStrategic or Co-development PartnerSPR is mentioned as an expanding partnership for moving into full-scale vehicle applications, suggesting strategic collaboration for scaling WiRa technology to larger vehicle implementations beyond RC/hobbyist scale.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Geotab: Geotab is a leading fleet telematics platform with GPS tracking, vehicle data, and open APIs for connected vehicles. Broad incumbent comparable to WiRa™'s GPS + video + multi-protocol approach, though specialising in fleet rather than hobbyist/industrial remote control.
• DJI: DJI is a global incumbent in drones/UAVs with proprietary low-latency wireless control links and a developer platform. Comparable to WiRa™'s UAV application path and low-latency remote control technology stack.
• Samsara: Samsara is a broad incumbent in connected fleet operations with sensors, GPS, video telematics, and an enterprise IoT platform. Comparable to WiRa™ in combining multi-protocol hardware with cloud software for remote visibility, though focused on commercial fleets.

Direct peers

• Ubidots: Ubidots is an IoT platform-as-a-service for connecting sensors and devices with dashboards and APIs. Directly comparable to WiRa™'s cloud platform layer enabling telemetry and remote device interaction across heterogeneous hardware.
• Particle: Particle provides IoT hardware modules (Wi-Fi, cellular, BLE) paired with a cloud platform for connected device fleets. Directly comparable to WiRa™'s multi-protocol hardware + cloud-platform approach for remote device management.
• Sphero: Sphero makes app-connected consumer robots (educational and entertainment) with proprietary hardware and software stacks. Comparable to WiRa™'s consumer-facing robotics hardware (Wireless Racer RC cars) with low-latency wireless control.
• Losant: Losant provides an enterprise IoT platform with edge computing, workflow automation, and device connectivity. Comparable to WiRa™'s platform play enabling real-time remote device control and orchestration.
• Blynk: Blynk offers a no-code IoT platform with mobile dashboards and hardware integrations for connected devices. Comparable as a horizontal IoT platform serving remote-control and telemetry use cases similar to WiRa™'s platform layer.

Emerging players

• iRacing: iRacing is a subscription esports racing simulation platform with global online competition. Comparable to WiRa™'s Wireless Racer® esports product as a competitive remote-racing consumer platform, though software-only vs WiRa™'s physical RC cars.
• Velodyne Lidar: Velodyne supplies lidar and sensor solutions for connected/autonomous vehicles with embedded firmware and networking. Comparable as an enabling sensor/connectivity provider for next-generation vehicle applications targeted by WiRa™'s REVS™ platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wira

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiRa™