Wise Coatings Franchises

What Wise Coatings Franchises does

Wise Coatings Franchises, LLC, headquartered in Lake Mary, Florida, operates a national franchise system built around its proprietary PolyWise floor coating technology. The PolyWise formulation is positioned as 4x more flexible and durable than traditional epoxy and does not yellow over time, and is installed by franchisees in residential garages, commercial warehouses, showrooms, and industrial facilities. The company sells exclusive territories of 175,000-225,000 households each at an initial investment of $174,840-$199,625, with discounts available for owners purchasing multiple territories upfront. Each franchise operates from a home-based setup with a 100-2,000 sq ft storage unit and 2-4 employees at launch, supported by a corporate stack that includes CRM, lead management, inventory and payroll solutions, automated social media and Google My Business posting, retargeting campaigns, branded websites with SEO, Google Analytics reporting, and Wise Academy (100+ on-demand training videos covering Sales, Administration, Production, and Marketing).

The company's go-to-market targets two distinct constituencies: prospective franchisees, recruited through content marketing, SEO, social channels, and monthly Immersion Day events in Orlando; and end customers (residential homeowners plus commercial and industrial businesses) reached through individual franchisees. Franchisee funding is facilitated through a partnership with Benetrends, which offers SBA loans, IRA/Rollover plans, securities-backed lines of credit, and equipment leasing. The franchisor itself operates with a small corporate team of 8 employees and discloses no revenue, though it has grown to 25+ franchise owners operating 30+ territories across 18+ states. Founded by Brandon Vaughn, who received the 2017 SBA Small Business Person of the Year award for Oregon, the company transitioned to franchising around 2017 under CEO Whitney White and is a member of the International Franchise Association.

Name

Wise Coatings Franchises

Legal name

Wise Coatings Franchises, LLC.

Website

https://wisecoatingspartners.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Wise Coatings Franchises is a Florida-based franchise company that sells exclusive territories built around its proprietary PolyWise floor coating, serving residential, commercial, and industrial customers through a home-based franchise model with 25+ owners across 18+ states.

Ownership category

akta.pro rank

Product category

Floor Coating Franchise Services

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Floor coating franchise
• Epoxy floor coatings
• Franchise opportunities
• Home services franchise
• Commercial floor coatings

Headquarters

HQ city

Lake Mary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Franchise Fees: Initial franchise fee for territory purchase. Investment range of $174,840 to $199,625 for a Territory containing between 175,000 and 225,000 households. Discounts available for owners committing to additional territories upfront.
2. Ongoing Royalty Fees: Ongoing royalty payments from franchisees based on their revenue performance
3. Product/Services Revenue: Revenue from floor coating installations for residential garages, commercial warehouses, and industrial showrooms. Epoxy flooring cost ranges from $4.20 to $7.00 per square foot, with total garage floor projects ranging from $1,000 to $6,800.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Wise Coatings Franchises sells franchise territories to entrepreneurs who install its proprietary PolyWise floor coating in residential garages, commercial warehouses, and industrial showrooms. Franchisees receive a defined territory (175,000–225,000 households), the PolyWise coating system, training through Wise Academy, and centralized marketing, CRM, and operational technology. End customers receive PolyWise floor installation priced at $4.20–$7.00 per square foot with total project costs between $1,000 and $6,800.

Product overview

Wise Coatings Franchises is a floor coating franchise company offering a turnkey business model built around its proprietary PolyWise floor coating product. PolyWise floors never yellow and are 4x more flexible and durable than traditional epoxy floors, serving residential, commercial, and industrial clients in garages, warehouses, and showrooms. The franchise offering combines the core PolyWise product with supporting modules including a comprehensive Marketing and Automation Suite (Facebook, LinkedIn, Instagram, GMB integration; CRM; lead management), Business Technology Solutions (website, analytics, inventory, payroll), and Wise Academy training platform. Entrepreneurs purchase a franchise territory and receive systems, training, and ongoing support to operate their floor coating business.

Differentiator

Problem solved

Functional benefit

Products and services

• PolyWise Floor Coatings Proprietary floor coating product installed in residential garages, commercial warehouses, and industrial showrooms. Marketed as 4x more flexible and durable than traditional epoxy and resistant to yellowing, cracking, and brittleness over time.
• Wise Coatings Franchise Territory Turnkey franchise opportunity that grants an entrepreneur the right to operate a Wise Coatings floor coating business within a defined U.S. territory containing 175,000–225,000 households. Includes access to PolyWise coatings, training, marketing support, CRM, and operational technology. Discounts are available for owners committing to multiple territories upfront.
• Wise Academy On-demand training platform offering 100+ training videos across Administration, Sales, Production, and Marketing for Wise Coatings franchise owners, managers, and technicians.

Quantifiable outcome

• Zero to 70+ employees and $8k/mo to $450k/mo revenue growth in under 6 seasons (founder's previous business)
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Garage Kings: Franchise specializing in polyaspartic and epoxy garage floor coatings with a comparable turnkey model targeting homeowners. Closely aligned product offering, customer base, and franchise economics.
• Garage Force: Franchise network offering full-broadcast epoxy and polyurea/polyaspartic floor coating installations for residential and commercial garages. Direct competitor using similar proprietary-feeling coating systems.
• Garage Living: Franchise that designs and installs premium garage interiors including custom floor coatings, cabinets, and slatwall. Direct competitor in the upscale residential garage transformation space.
• PremierGarage: Established franchise brand focused on residential garage organization and custom floor coatings using epoxy and polyaspartic systems. Competes for the same homeowner discretionary improvement budget.
• Hello Garage: National franchise offering premium garage floor coatings, storage, and organization systems using polyaspartic and epoxy formulations. Most directly comparable franchise competitor in the same product category and customer segment.
• CoatPro Franchise Systems: Franchise offering commercial and industrial coating services including floor coatings. Comparable in offering a turnkey franchise model around coating application rather than a single product niche.

Broad incumbents

• Tuff Shed: Large, established franchise in the residential outbuilding and garage space. Adjacent incumbent whose customers frequently buy garage floor coatings, representing both a partner channel and a broader competitor for the homeowner's garage improvement dollar.
• Floor Coverings International: Nationally established mobile flooring franchise with deep franchise infrastructure. Comparable franchise model serving residential flooring buyers, though broader in product scope than floor coatings alone.

Emerging players

• Leggari Products: Manufacturer and reseller of decorative epoxy, metallic, and concrete overlay floor coating kits with training programs for installers. Adjacent competitor operating more on the product and training side of the same category.
• Concrete Craft: Franchise offering decorative concrete overlays, stamped concrete, and epoxy floor coatings for residential and commercial customers. Competes with Wise Coatings for commercial and residential decorative flooring projects.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WiseCoatings
• Instagraminstagram.com/wise coatings
• LinkedInlinkedin.com/company/wise-coatings-franchises

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Coatings Franchises