What Wise Mind Counseling does

Wise Mind Counseling is a privately held, founder-owned mental health counseling practice headquartered in New York, NY, that delivers Dialectical Behavior Therapy (DBT) services exclusively via telehealth on the Zoom video platform to residents of six states (NY, NJ, CT, FL, WI, and UT). The practice operates as an out-of-network provider, accepting no insurance directly but supplying monthly superbills that typically yield 50-70% client reimbursement. Its core technology stack is intentionally minimal: Zoom for synchronous sessions, a Wix-hosted marketing website, email (Gmail) for intake, and Zocdoc for appointment booking with selected clinicians; no proprietary software, mobile app, or AI component is in evidence.

The company's core products span individual therapy sessions ($275/60 minutes, $300 for 90-minute couples and family sessions), rolling-enrollment DBT skills groups ($85-$125/session for adults, teens, and a Gay Men's Sobriety Group), and a structured 30-week DBT curriculum covering Mindfulness, Distress Tolerance, Emotion Regulation, and Interpersonal Effectiveness. Adjacent revenue streams include clinician training (live and on-demand DBT workshops), $250/session clinical consultation, $200/session supervision, and a $75/month subscription community called Clinicians Corner that includes bi-weekly group supervision plus a WhatsApp clinical support chat. The practice differentiates through a flexible, modular interpretation of DBT branded as "The WMC Method," concierge-style individualized scheduling, and a queer-owned, LGBTQ+-affirming positioning.

Customer segments include adults and teens seeking DBT for emotional dysregulation, BPD, anxiety, substance use, and self-harm, plus couples and families, and a secondary B2B segment of mental health clinicians consuming consultation, supervision, workshops, and the founder-authored PESI-published guidebook "DBT Made Doable" (releasing October 2026). The practice is led by founder and CEO Lexi Mulee (LMHC-D, C-DBT) with two additional named clinicians, Megan Magruder (LCSW) and Danielle Smith (LMHC, CCTS-I), and reports total headcount of 17 against a small visible clinical bench. Marketing is primarily organic: the website, Facebook, email outreach, and a structured clinician referral channel. No external funding, acquisitions, or parent-company ownership are indicated.

Name

Wise Mind Counseling

Legal name

Wise Mind Counseling, LLC

Website

https://wisemindcounselingllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise Mind Counseling is a New York-based, telehealth-only mental health practice delivering Dialectical Behavior Therapy (individual, group, couples, and family) to adult, teen, and clinician clients across NY, NJ, CT, FL, WI, and UT on an out-of-network, fee-for-service basis.

Ownership category

akta.pro rank

Product category

Mental Health Counseling (DBT Specialty)

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Dialectical behavior therapy
• Telehealth therapy services
• DBT skills groups
• Mental health counseling
• Clinical supervision services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: One-on-one therapy sessions with licensed mental health counselors. Sessions are typically 60 minutes at $275, with extended 90-minute sessions available. This is the primary revenue stream for the practice.
2. DBT Skills Groups: Rolling enrollment group therapy sessions covering the four DBT modules. Offered at $100/session for adults, $125/session for teens, and $85/session for the Gay Men's Sobriety Group.
3. Clinical Consultation for Therapists: 60-minute consultation sessions for mental health clinicians seeking case support or DBT implementation help. Priced at $250/session, typically meeting weekly or biweekly.
4. Clinicians Corner: Bi-weekly supervision and consultation group led by Lexi Mulee, LMHC-D. Includes access to ongoing WhatsApp clinical support chat. Priced at $75/month.
5. DBT Workshops and Trainings: Live and on-demand trainings for clinicians looking to deepen their DBT knowledge and skills. Available for individuals, teams, and organizations.
6. Clinical Supervision: Supervision sessions for pre-licensed or licensed therapists at $200/session. Designed to help clinicians strengthen clinical judgment and build confidence.
7. Couples and Family Therapy: DBT Couples Sessions at $300/session (90 minutes) and Family Coaching at $300/session (60 minutes).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Wise Mind Counseling is a virtual mental health practice that delivers Dialectical Behavior Therapy (DBT) to adults, teens, couples, and families via telehealth. Core services include weekly individual DBT therapy, rolling-enrollment DBT skills groups for adults and teens, couples sessions, and family coaching, all priced per session on an out-of-network, private-pay basis. The practice also sells clinical supervision, clinician consultation, professional workshops, and a recurring Clinicians Corner subscription aimed at mental health professionals.

Product overview

Wise Mind Counseling is a virtual mental health practice specializing in Dialectical Behavior Therapy (DBT) services. The company offers a flexible, modular suite of services centered on DBT, including: individual therapy sessions (DBT Individual Therapy, DBT Skills Individual Counseling, DBT Couples Sessions, DBT Family Coaching), group skills programs (DBT Skills Groups for adults and teens), phone coaching, clinical consultation and supervision for therapists, workshops and trainings for clinicians, and a published book 'DBT Made Doable'. The practice operates a 30-week structured DBT curriculum and accepts clients across NY, NJ, CT, FL, WI, and UT via telehealth. Services are priced from free consultations to $300/session for couples and family coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• DBT Individual Therapy One-on-one virtual DBT therapy sessions via Zoom for adults and teens managing emotional overwhelm, anxiety, BPD, relationship difficulties, and self-destructive behaviors. Sessions are typically 60 minutes at $275, with extended 90-minute sessions available.
• DBT Skills Groups (Adult) Virtual group therapy covering Mindfulness, Distress Tolerance, Emotion Regulation, and Interpersonal Effectiveness with rolling open enrollment. Includes Sunday Adults (10:30am-12pm EST), Monday Adults (3:30pm-5pm EST) at $100/session, and a Wednesday Gay Men's Sobriety Group (3:30pm-5pm EST) at $85/session.
• DBT Skills Group for Teens Weekly virtual DBT skills group for teens (Wednesdays 4pm-5:30pm EST) following a structured 30-week curriculum covering self-esteem, social media, school stress, body image, family dynamics, and social anxiety. Priced at $125/session with open enrollment.
• DBT Couples Sessions Weekly 90-minute virtual couples therapy sessions focused on improving communication, navigating conflict, and building supportive dynamics using DBT skills. Priced at $300 per 90-minute session.
• DBT Family Coaching 60-minute virtual family coaching sessions offered by Megan Magruder, LMSW, focusing on understanding family dynamics, improving communication, and developing practical strategies for navigating challenging relationships. Priced at $300 per 60-minute session.
• Clinical Supervision Supervision sessions for pre-licensed or licensed therapists at $200 per session, delivered in a collaborative, supportive, practical approach grounded in authenticity to help clinicians strengthen clinical judgment and develop their therapeutic voice.
• Consultation for Clinicians Individual 60-minute virtual consultation sessions for therapists seeking case support or DBT implementation help. Priced at $250 per session, focused on practical in-session application, case conceptualization, and navigating challenging dynamics. Most clinicians meet weekly or biweekly.
• Clinicians Corner Bi-weekly supervision and consultation group led by Lexi Mulee, LMHC-D. Includes bi-weekly group sessions plus access to an ongoing WhatsApp clinical support chat. Priced at $75 per month.
• DBT Workshops & Trainings Practical workshops and trainings for clinicians, organizations, and groups covering multiple DBT topics including DBT and Substance Use Disorders, Intro to DBT, Breaking Down Borderline, How to Facilitate a DBT Group, DBT and Data Collection, DBT in Academic Settings, a 1-Hour DBT Crash Course, DBT Skills in Crisis, and Working with Cluster B Personality Disorders. Available live and on-demand.
• DBT Made Doable (Book) A practical guide to implementing Dialectical Behavior Therapy for clinicians, authored by Wise Mind Counseling founder Lexi Mulee, LMHC-D, and published by PESI in October 2026.

Quantifiable outcome

• Clients often receive 50-70% insurance reimbursement through out-of-network benefits
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: The largest direct-to-consumer telehealth therapy platform, offering broad talk therapy via subscription. Comparable as a telehealth-delivered therapy provider serving similar consumer segments, but operating at massive scale with a much wider modality set than Wise Mind's DBT specialty.
• Cerebral: A telehealth mental health company offering therapy and medication management with insurance partnerships. Comparable as a scaled telehealth mental health provider, though broader in modality and more medication-forward than Wise Mind's therapy-only, DBT-specific offering.
• Lyra Health: An employer-sponsored mental health benefit platform providing therapy, coaching, and psychiatry via telehealth. Comparable in telehealth delivery and clinician-training focus, but serves B2B payer channels rather than direct-to-consumer.
• Talkspace: Public telehealth therapy company offering individual therapy, couples therapy, and psychiatry via app-based messaging and video. Comparable telehealth delivery model and consumer GTM, but with insurance partnerships and a broader portfolio.

Direct peers

• Portland DBT Institute: A DBT-specialized mental health practice offering comprehensive DBT programs, skills groups, and individual therapy. Highly comparable as a similarly-sized, modality-specific outpatient DBT provider competing for the same niche client and clinician segments.
• Two Chairs: An outpatient mental health practice offering in-person and telehealth therapy with a strong clinician-development model. Comparable as a high-quality, concierge-style therapy practice investing in clinician training and curated client matching.
• Octave: A mental health practice combining therapy, psychiatry, and coaching in hybrid in-person/telehealth settings. Comparable as an outpatient mental health services provider with a multi-state footprint and emphasis on outcome measurement.
• DBT Center of Washington: An outpatient DBT clinic offering adherent DBT programming including individual therapy, skills groups, and phone coaching. Comparable in service mix, modality focus, and clinician-training orientation.
• Behavioral Tech: Founded by Dr. Marsha Linehan's research group, Behavioral Tech provides DBT training and certification for clinicians, directly overlapping with Wise Mind's clinician training products (workshops, consultation, Clinicians Corner).

Emerging players

• Charlie Health: A virtual intensive outpatient program (IOP) for teens and young adults with mental health and substance use needs. Comparable as a telehealth-delivered, modality-driven mental health provider with group programming and family involvement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wisemindcounseling
• LinkedInlinkedin.com/company/wise-mind-counseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Mind Counseling