WisePay
WisePay, a ConnectWise product since 2023, automates the invoice-to-cash lifecycle for Managed Service Providers and IT departments by integrating payment processing with ConnectWise PSA, Autotask, QuickBooks, and Xero. It serves 140,000+ payers and has processed $1.1B+ in payments across four countries via transaction-based fees.
- Company typePrivate
- Founded-
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WisePay does
WisePay is a payment automation platform that automates the invoice-to-cash lifecycle for service-based businesses, with a primary focus on Managed Service Providers (MSPs) and IT departments. Originally founded as Wise-Sync in 2012 in Sydney, Australia, the company was acquired by ConnectWise in 2023 and consolidated under the unified WisePay brand, now operating as a product line within ConnectWise, LLC (headquartered in Tampa, Florida). The platform integrates natively with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks, automating invoice creation, secure online payment collection (via a customer-facing portal), recurring and on-demand payment processing, and automatic reconciliation between PSA and accounting systems.
The underlying technology is a workflow automation layer rather than a payment-acceptance engine, with integration interoperability as the primary technical differentiator. WisePay processes credit card (Visa, Mastercard, Amex, Discover) and bank debit transactions across the USA, Canada, Australia, and New Zealand, with $1.1B+ in cumulative payments processed and 140,000+ registered payers. The business model is transaction-based: WisePay earns per-transaction payment processing fees with custom quote-based pricing rather than published tiers.
Go-to-market is executed through ConnectWise's enterprise field sales motion, including consultative selling, demos, dedicated onboarding specialists, and co-marketing at IT Nation events. The WisePay team itself comprises only 11 employees, reflecting the product's tight operational coupling with the larger ConnectWise sales, support, and marketing infrastructure rather than standalone scale.
WisePay firmographics
Firmographics- Name
- WisePay
- Legal name
- ConnectWise, LLC
- Website
- https://wise-pay.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WisePay, a ConnectWise product since 2023, automates the invoice-to-cash lifecycle for Managed Service Providers and IT departments by integrating payment processing with ConnectWise PSA, Autotask, QuickBooks, and Xero. It serves 140,000+ payers and has processed $1.1B+ in payments across four countries via transaction-based fees.
- Ownership category
- akta.pro rank
WisePay industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)
- akta.pro secondary industries
- Recurring Billing & AutoPay Management (FSAMAJAE), A2A Payouts & Disbursements (FSAMAFAG)
Keywords
Where WisePay is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WisePay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Processing: Transaction-based payment processing fees for credit card (Visa, Mastercard, Amex, Discover) and bank debit transactions. Processing fees apply per transaction across supported regions (North America, Australia, New Zealand).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom quote-based pricing tailored to business needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WisePay product offering
Product offeringCore offering
WisePay is a payment automation platform that automates the entire invoice-to-cash lifecycle, from invoice creation through secure online payment collection to automatic reconciliation between the PSA and accounting system. It natively integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks, and processes credit card (Visa, Mastercard, Amex, Discover) and bank debit payments for service-based businesses, with the company reporting over $1.1 billion in payments processed and 140,000+ registered payers.
Product overview
WisePay is a single unified payment automation product offered as part of the ConnectWise platform. It serves as an end-to-end invoicing and payment collection solution that integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks. WisePay consolidates the former Wise-Sync brand and automates invoice lifecycle management including creation, delivery, payment collection, and reconciliation between PSA and accounting systems.
Differentiator
Problem solved
Functional benefit
Products and services
- WisePay WisePay is an integrated payment processing and invoice automation platform that automates the complete invoice-to-cash lifecycle (creation, delivery, payment collection, and reconciliation) for service-based businesses. It is offered as part of the ConnectWise platform ecosystem and integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks to support MSPs, IT departments, and other service-based businesses.
Quantifiable outcome
- Drastically reduced operational costs through automation
- +2 more outcomes
Companies that use WisePay
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
WisePay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
WisePay partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ConnectWisecoreWisePay was acquired by ConnectWise in 2023, transitioning from a startup success story to an integral part of the ConnectWise platform. WisePay operates as ConnectWise's payment processing solution, deeply integrated into the ConnectWise PSA platform for automated invoice-to-cash workflows. The acquisition combined WisePay's payment automation technology with ConnectWise's MSP software ecosystem.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WisePay competitors and assessment
Company assessmentDirect peers
- Plooto: Plooto provides end-to-end AP/AR automation for SMBs and accountants, with integrations to QuickBooks Online, Xero, and other accounting platforms. It competes with WisePay on payment automation and reconciliation capabilities.
- ConnectBooster: ConnectBooster is an MSP-specific payment automation platform that integrates with ConnectWise PSA and other PSA systems to automate invoicing and payment collection. It is the most directly comparable competitor in the MSP vertical.
- Melio: Melio offers bill pay and accounts payable automation targeted at small businesses, with QuickBooks and Xero integrations. It competes with WisePay in the SMB payment automation space and similar customer segment of service-based businesses.
- Bill.com: Bill.com provides AP/AR automation and bill pay for SMBs and mid-market businesses. It overlaps directly with WisePay's invoice-to-cash automation and payment reconciliation capabilities, with similar accounting software integrations (QuickBooks, Xero).
- Versapay: Versapay offers AR automation and collaborative invoice-to-cash solutions for mid-market and enterprise. It directly competes with WisePay in invoice automation and B2B payment collection workflows.
Broad incumbents
- PayPal: PayPal provides online payment processing and invoicing tools for businesses of all sizes. Its PayPal Business platform overlaps with WisePay's payment processing capabilities, especially for SMBs and international transactions.
- Stripe: Stripe is a global payment processing platform offering invoicing, recurring billing, and payment APIs. It competes with WisePay in payment processing for service-based businesses, though Stripe is a horizontal platform rather than a PSA-native specialist.
- Square (Block): Square offers payment processing and invoicing features for SMBs across many verticals. While more retail-focused, it competes with WisePay for service-based businesses seeking simple payment collection and recurring billing.
- QuickBooks Payments: Intuit's QuickBooks Payments is an embedded payment processing solution for QuickBooks Online users. It is a direct alternative for invoice payment collection and reconciliation, with deep QuickBooks integration that competes with WisePay's accounting integrations.
Others
- Autotask PSA / Datto: Datto's Autotask PSA is one of the PSAs that WisePay integrates with. As a PSA vendor, it represents both a partner and indirect competitor if it builds or acquires native payment automation capabilities.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
WisePay social profiles
Digital presenceWisePay financial estimates
Financial estimateRevenue estimate
Valuation estimate
WisePay leadership team
Management profileNumber of profiles
WisePay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WisePay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WisePay
What does WisePay do?
WisePay is a payment automation platform that automates the entire invoice-to-cash lifecycle, from invoice creation through secure online payment collection to automatic reconciliation between the PSA and accounting system. It natively integrates with ConnectWise PSA, Datto Autotask PSA, QuickBooks Online, Xero, and QuoteWerks, and processes credit card (Visa, Mastercard, Amex, Discover) and bank debit payments for service-based businesses, with the company reporting over $1.1 billion in payments processed and 140,000+ registered payers.
Is WisePay a public or private company?
WisePay is a private company. It is classified as corporate owned and is currently operating.
When was WisePay founded?
WisePay was founded in -1. It employs 11 to 50 people.
Where is WisePay based?
WisePay is headquartered in Tampa, United States, in the North America region.
How does WisePay make money?
One revenue line is on record: payment Processing.
Who are WisePay's main competitors?
Direct peers on record are Plooto, ConnectBooster, Melio, Bill.com and Versapay. Broad incumbents are PayPal, Stripe, Square (Block) and QuickBooks Payments. Autotask PSA / Datto is listed as an others.
Does WisePay have an API?
No public API is recorded for WisePay.
What industry is WisePay in?
WisePay's product category is Payment Processing Software. Its primary akta.pro industry code is BPAMAFAF, Bill Pay, Invoicing & Payables Platforms, with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management. Its NAICS code is 52232 and its SIC code is 6199.