Wiser
Wiser by Hudson is an AI-enhanced developmental coaching platform that combines 3,000 ICF-credentialed coaches with GPT-4-powered AI features (Ollie assistant, Practice Labs) to deliver scalable leadership development to enterprise organizations at under $1,000 per engagement.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wiser does
Wiser by Hudson is an AI-enhanced developmental coaching platform that makes executive-caliber coaching accessible at scale to enterprise organizations. The company was developed by the Hudson Institute of Coaching and leverages a 35+ year developmental coaching methodology and a network of approximately 3,000 ICF-credentialed certified coaches. Wiser serves enterprise customers including CVS Health, Accenture, Sonos, Palo Alto Networks, and Cengage Group, focusing on manager development, executive coaching, and leadership capability building across USA, Australia, and the United Kingdom.
The platform combines human expert coaching with AI technology. Its core products are Wiser Managers (a structured 6-month development journey with group coaching every 6 weeks), Wiser Leadership Coaching (flexible individual and group formats), and Group Coaching (cohorts of 5–8 participants with 90-minute sessions). The proprietary AI coaching assistant "Ollie" is trained on Hudson's developmental methodology and engages users between live sessions; Practice Labs and Weekly Coaching Moments are powered by GPT-4. The platform also includes an intelligent matching algorithm that forms groups based on availability, location, tenure, and development areas, plus fully automated scheduling that eliminates coordination overhead.
Wiser operates a sales-led, enterprise-focused go-to-market with multi-year contracts and quote-based subscription pricing. Its revenue model is built on recurring subscription fees for coaching engagements, targeting large organizations seeking to develop managers and leaders at scale. The company addresses the cost barrier of traditional executive coaching ($25,000 per engagement) by aiming to deliver comparable outcomes at under $1,000 per engagement through group coaching and AI augmentation. Its stated "25x Coach" vision targets enabling a single coach to serve 25 times more clients while maintaining quality outcomes, with a long-term goal of distributing coaching to 10 million people. Wiser is privately held under the Hudson Institute of Coaching with no disclosed external venture capital or private equity funding.
Wiser firmographics
Firmographics- Name
- Wiser
- Website
- https://wisercoaching.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wiser by Hudson is an AI-enhanced developmental coaching platform that combines 3,000 ICF-credentialed coaches with GPT-4-powered AI features (Ollie assistant, Practice Labs) to deliver scalable leadership development to enterprise organizations at under $1,000 per engagement.
- Ownership category
- akta.pro rank
Wiser industry classification
Industry- Product category
- Leadership Development Coaching Platform
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Performance Management & OKRs (BPACAPAF)
- akta.pro secondary industry
- Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD)
Keywords
Wiser business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Coaching Services Subscription: Subscription-based access to coaching programs including Wiser Managers (6-month structured development journey) and Wiser Leadership Coaching. Pricing based on organizational size, number of participants, and engagement format (individual vs group coaching).
- Group Coaching Engagements: Group coaching delivered in cohorts of 5-8 participants with 90-minute sessions. Cost-effective alternative to 1:1 coaching, with pricing structured per participant or cohort.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise Coaching Programs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Wiser product offering
Product offeringCore offering
Wiser is a developmental coaching platform that pairs Hudson Institute-trained human coaches with an AI-enhanced software platform (including the Ollie AI assistant, Practice Labs, automated scheduling, and matching) to deliver leadership development programs at scale. The offering includes Wiser Managers (a 6-month structured program), Wiser Leadership Coaching (flexible individual/group engagements), and Group Coaching for cohort-based learning, sold to enterprise organizations via multi-year subscription contracts.
Product overview
Wiser by Hudson is a developmental coaching platform that makes executive-caliber coaching accessible at scale. The platform operates as a unified system combining three core products: Wiser Managers (a structured 6-month development program for managers with AI support), Wiser Leadership Coaching (flexible individual and group coaching for leaders at all levels), and Group Coaching (cohort-based development at scale). All products are powered by the proprietary AI coaching assistant Ollie, AI-powered Practice Labs, and weekly coaching moments using GPT-4 language models. The platform leverages a community of 3,000 Hudson-trained coaches and a matching/scheduling algorithm to deliver personalized coaching at reduced cost.
Differentiator
Problem solved
Functional benefit
Products and services
- Wiser Managers
Quantifiable outcome
- 22% average skill enhancement
- +2 more outcomes
Companies that use Wiser
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Wiser technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Wiser partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hudson Institute of CoachingcoreWiser was developed by and maintains a strategic alliance with Hudson Institute of Coaching. Hudson provides the coaching methodology (35+ years of developmental coaching expertise), certification program, and network of 3,000 trained coaches. Wiser leverages this deep coaching expertise combined with technology to deliver scalable coaching. The partnership enables Hudson-trained coaches to serve Wiser clients while maintaining methodology consistency.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wiser competitors and assessment
Company assessmentBroad incumbents
- Lattice: Lattice is a broader HCM/people management platform covering performance reviews, goals/OKRs, and employee development. While not coaching-native, it increasingly bundles development tools that overlap with Wiser's manager capability-building proposition.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and assessment. It competes with Wiser for enterprise leadership-development spend, especially at the senior leader level.
- Culture Amp: Culture Amp is an employee experience platform spanning performance, engagement, and development. Its growing development and 1:1 tools bring it into competition with Wiser's leadership development offerings in mid-market and enterprise.
- 15Five: 15Five is a performance management and employee engagement platform with coaching-adjacent development features. It serves the same HR/L&D buyer as Wiser and competes for development budget allocation.
- DDI (Development Dimensions International): DDI is a leadership development firm specializing in manager and leadership training, assessment, and coaching. It overlaps with Wiser's manager-focused development programs and enterprise L&D buyer.
- FranklinCovey: FranklinCovey delivers leadership, managerial, and organizational development content and training to enterprises globally. It competes for the same L&D budget that Wiser targets, particularly through structured leadership programs.
Direct peers
- Torch: Torch provides an enterprise coaching and leadership development platform with a curated coach network and proprietary technology. It targets the same HR/L&D buyer as Wiser with a similar mix of 1:1 and cohort-based coaching.
- CoachHub: CoachHub is a digital coaching platform offering 1:1 and group coaching for enterprises globally, with AI-driven matching and development journeys. It overlaps directly with Wiser's group coaching and leadership development offerings.
- BetterUp: BetterUp is the leading AI-augmented enterprise coaching platform, combining a large global coach network with digital tools and behavioral science. It directly competes with Wiser on scalable leadership and manager development for large organizations.
Emerging players
- GrowthSpace: GrowthSpace is a talent development platform offering scalable 1:1 coaching, mentoring, and training powered by AI-driven matching. It competes with Wiser for mid-market and enterprise L&D budgets focused on people development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wiser social profiles
Digital presenceWiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wiser leadership team
Management profileNumber of profiles
Wiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wiser
What does Wiser do?
Wiser is a developmental coaching platform that pairs Hudson Institute-trained human coaches with an AI-enhanced software platform (including the Ollie AI assistant, Practice Labs, automated scheduling, and matching) to deliver leadership development programs at scale. The offering includes Wiser Managers (a 6-month structured program), Wiser Leadership Coaching (flexible individual/group engagements), and Group Coaching for cohort-based learning, sold to enterprise organizations via multi-year subscription contracts.
Is Wiser a public or private company?
Wiser is a private company. It is classified as corporate owned and is currently operating.
When was Wiser founded?
Wiser was founded in -1. It employs 11 to 50 people.
How does Wiser make money?
Two revenue lines are on record. Coaching Services Subscription is the primary driver. The others are group Coaching Engagements.
Who are Wiser's main competitors?
Broad incumbents on record are Lattice, Korn Ferry, Culture Amp, 15Five, DDI (Development Dimensions International) and FranklinCovey. Direct peers are Torch, CoachHub and BetterUp. GrowthSpace is listed as an emerging player.
Does Wiser have an API?
No public API is recorded for Wiser.
What industry is Wiser in?
Wiser's product category is Leadership Development Coaching Platform. Its primary akta.pro industry code is BPACAPAF, Performance Management & OKRs, with a secondary code of EDAFAFAD, Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills). Its NAICS code is 611430 and its SIC code is 8200.