WJT International

What WJT International does

WJT International is a privately held supply chain and distribution group, founded in 2011 in Antwerp, Belgium and currently headquartered in Essen, Belgium. The company specializes in two product categories: fresh produce (grapes, citrus, pears, stone fruits, potatoes, carrots, garlic, cabbage, beetroot, cauliflower, apples, and onions sourced globally) and food service solutions (cheeses including Mozzarella, Burrata, Nabulsi, Cheddar, Gouda, Edam, Akkawi, Bulgarian, and Labneh; charcuterie; frozen products such as fries, kibbeh, fruits, and vegetables; and dry goods including spices, oils, tahini, honey, and teas). The group operates through three wholly-owned subsidiaries — The Fruit Company Lebanon (established 2020, Beirut), The Fruit Company Egypt (established 2021, Cairo), and Market Direct Distribution (established 2022, Belgium) — plus a packing house in the Bekaa Valley of Lebanon and a logistics center with cooling and freezing facilities in Essen. The company sells directly to importers, wholesalers, distributors, retailers, and Horeca customers across Europe, the Middle East, and Africa, utilizing a "mixed container concept" that allows fresh and food service products to be consolidated in a single shipment.

The company's revenue model is transaction-based B2B product distribution with quote-based pricing tailored to customer type, volume, and region; pricing is not publicly disclosed. The go-to-market is direct sales-led, supplemented by a multi-language corporate website (English, French, Dutch), trade show participation (including Fruit Attraction 2025 in Madrid), online business inquiry forms, and dedicated microsites for each subsidiary brand. The company distributes through direct B2B relationships, its own MDD distribution entity for European markets, and since 2024 a wholesale food concept store (Marché Direct) in Wavre, Belgium that brings the Déan Gourmet brand experience to physical retail.

The company maintains a portfolio of proprietary brands covering both fresh produce (Medine Vegetables, Medine Rose, Medine Fruits, Troy, Melody, Fresh Exotic, TFC) and food service (Déan Gourmet, Primero, Booza Ashta, Luglio). Operations are supported by approximately 22 employees, which is notably lean relative to the multinational operational footprint and likely indicates heavy reliance on outsourced labor, contract partners, and local management at each subsidiary. No external institutional investors, parent company, or public listing are disclosed.

Name

WJT International

Legal name

WJT International

Website

https://wjt-int.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

WJT International is a privately held B2B supply chain and distribution group that sources and distributes fresh produce and Mediterranean food service products to importers, wholesalers, distributors, retailers, and Horeca customers across Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Fresh Produce and Food Service Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh produce distribution
• Food service supply
• B2B food distribution
• Mediterranean food products
• Cold chain logistics

Headquarters

HQ city

Essen

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Distribution: WJT International sources and distributes fresh fruits and vegetables including grapes, pears, stone fruits, citrus, potatoes, carrots, garlic, cabbage, beetroot, and cauliflower from partners worldwide. Revenue is generated through product sales to importers, wholesalers, distributors, retailers, and Horeca establishments.
2. Food Service / Food Solutions Distribution: The company distributes a wide range of food service products including cheese (Mozzarella, Burrata, Nabulsi, Cheddar, Gouda, Edam, Akkawi, Bulgarian, Labneh), charcuterie, frozen foods (fries, kibbeh, fruits, vegetables), dry goods (spices, oils, tahini, honey, pickles, teas), and Mediterranean specialty products. Products are delivered in full or mixed containers to B2B customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

WJT International is a B2B supply chain and distribution group that sources and distributes fresh produce (fruits and vegetables) and food service products (chilled dairy, dry goods, frozen foods) to importers, wholesalers, distributors, retailers, and Horeca customers across Europe, the Middle East, and Africa. The company markets products under proprietary brands including Déan Gourmet, Primero, Medine, TFC, Luglio, and Booza Ashta, and delivers them through a logistics center in Essen, Belgium equipped with advanced cooling and freezing facilities, using its Mixed Container Concept to combine fresh and food service items in a single shipment.

Product overview

WJT International operates as a supply chain and distribution group offering two main product categories: Fresh Produce and Food Solutions. The Fresh Produce division includes vegetables (potatoes, carrots, garlic, cabbage, beetroot, cauliflower) and fruits (grapes, citrus, pears, stone fruits, apples, onions) marketed under brands including Medine Vegetables, Medine Rose, Medine Fruits, Troy, Melody, Fresh Exotic, and TFC. The Food Solutions division encompasses chilled range products (cheeses including Mozzarella, Emmental, Cheddar, Edam, Gouda, Akkawai, Bulgarian, Grill, and Kashkaval; labneh; cream; charcuterie), dry range products (Primero oils and sauces, Medine Pure Butter Ghee, spices, tahini, honey, pickles), and frozen range products (Déan Gourmet frozen kibbeh, Belgian fries, fruits and vegetables, bread and viennoiserie) under brands including Déan Gourmet, Primero, and Booza Ashta. The group also operates subsidiary companies including The Fruit Company (Lebanon and Egypt) for fruit export and Market Direct Distribution for European market supply.

Differentiator

Problem solved

Functional benefit

Brands

• Medine Vegetables: Fresh vegetable brand
• Medine Rose
• Medine Fruits
• Medine Pure Butter Ghee
• Déan Gourmet
• Primero
• Booza Ashta
• TFC (The Fruit Company)
• Luglio

Products and services

• Fresh Produce Fresh fruits and vegetables sourced from global partners, including grapes, citrus, pears, stone fruits, potatoes, carrots, garlic, cabbage, beetroot, cauliflower, apples, and onions, distributed under brands such as Medine Fruits, Medine Vegetables, Medine Rose, Troy, Melody, Fresh Exotic, and TFC to B2B customers worldwide.
• Food Solutions Comprehensive B2B food service product range covering chilled dairy (cheeses including Mozzarella, Burrata, Nabulsi, Cheddar, Gouda, Edam, Akkawi, Bulgarian, Grill, Kashkaval; labneh; cream; charcuterie), dry goods (oils, sauces, spices, condiments, pickles, teas, nuts, honey), and frozen products (fries, kibbeh, fruits, vegetables, bread, pastries, desserts) marketed under Déan Gourmet, Primero, and Medine brands.
• Déan Gourmet Brand Premium B2B food service brand featuring frozen kibbeh, traditional Lebanese Booza Ashta ice cream with ashta cream, 99.9% pure animal butter ghee (Medine), Belgian frozen fries, and other gourmet Mediterranean products for retailers, distributors, and Horeca.
• Primero Brand B2B food service brand for dry grocery essentials including refined sunflower oil, tomato ketchup, mayonnaise, BBQ sauce, and other pantry essentials available in 5L packaging for professional kitchens and retailers.
• Luglio Authentic Italian Food Selection B2B brand of authentic Italian specialty food products distributed by WJT, including frozen Italian Burrata, frozen Italian Mozzarella, and an evolving selection of Italian essentials for retailers and Horeca.
• Booza Ashta Traditional Lebanese-style ice cream (booza) with ashta cream, marketed as part of the Déan Gourmet range for retail and food service customers.
• Market Direct Distribution (MDD) Wholly-owned European distribution subsidiary that supplies WJT's Mediterranean and food service products to European B2B customers, headquartered in Belgium.
• The Fruit Company Lebanon (TFC Lebanon) Wholly-owned subsidiary in Beirut, Lebanon handling fresh fruit production, export, and marketing, including operations of a packing house in the Bekaa area.
• The Fruit Company Egypt (TFC Egypt) Wholly-owned subsidiary in Cairo, Egypt handling fresh fruit export and marketing for MENA markets.

Quantifiable outcome

• Continuous progress since 2011

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Market Direct Distribution (MDD)coreOthers · 1 January 2022MDD is WJT's distribution company established in 2022, supplying Mediterranean and other food service products to European markets. Website: marketdirect.be.
• The Fruit Company Egypt (TFC Egypt)coreOthers · 1 January 2021TFC Egypt is a wholly-owned subsidiary established in 2021, handling export and fruit marketing. Located at 41 Corniche El Nil, Maadi, Al Aseel Bldg., Egypt.
• The Fruit Company Lebanon (TFC Lebanon)coreOthers · 1 January 2020TFC Lebanon is a wholly-owned subsidiary established in 2020, handling production, export, and fruit marketing operations. Located in Sin El Fil, Colombo Bldg., Beirut, Lebanon. In 2022, WJT built a packing house in the Bekaa area, Lebanon.
• LugliocoreStrategic or Co-development PartnerWJT International distributes authentic Italian food selections under the Luglio brand, including frozen Italian Burrata, frozen Italian Mozzarella, and other Italian specialty products. The partnership involves an initial and continually updated selection of Italian essentials.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Agrial: French agricultural cooperative with significant fresh produce, beverages and food service operations across Europe. Comparable to WJT's blended fresh-produce-plus-foodservice model and its multi-country European footprint, though at materially larger scale.
• Bakkavor: UK-listed leading provider of fresh prepared foods and own-label products to major grocery retailers in the UK and US. Comparable to WJT's Déan Gourmet/Primero branded foodservice range as an incumbent in branded chilled and ambient prepared foods for retail and foodservice.

Direct peers

• Total Produce (now Dole plc): Global fresh produce grower-distributor formed through the merger of Total Produce and Dole. Comparable to WJT on multi-continent fresh produce sourcing, ripening and distribution to retail and foodservice customers in Europe, the Middle East and Africa.
• Worldwide Fruit: UK-based fresh produce importer and packer supplying leading UK and European retailers with citrus, top fruit and other categories. Comparable to WJT in category breadth (multiple fresh SKUs), B2B customer profile, and international sourcing operations.
• Fresh Del Monte Produce: Vertically integrated global producer, distributor and marketer of fresh fruit and vegetables. Comparable to WJT on Mediterranean-region sourcing (Egypt operations), global distribution and direct relationships with European retailers and foodservice operators.
• Fyffes: Specialist in tropical and category-leading fruit (bananas, pineapples, melons) with established European distribution. Comparable to WJT in fresh produce distribution to European retail and foodservice, particularly on the Mediterranean sourcing and category-management axis.
• The Greenery: Dutch fresh produce cooperative supplying supermarkets, foodservice and exporters across Europe. Comparable to WJT in that it handles the full chain from grower to retail/foodservice, with similar multi-country sourcing and category management responsibilities.
• Greenyard: Belgian-headquartered global market leader in fresh, frozen and prepared plant-based foods. Closest large-scale peer: overlaps WJT directly on fresh produce sourcing/distribution and frozen foodservice products across European retail and foodservice channels.
• Kölla Group: German-headquartered family-run fresh produce importer and distributor focused on Mediterranean and exotic fruit and vegetables. Closely comparable to WJT: similar size, similar Mediterranean-sourcing model, and similar mid-market European customer base.
• Special Fruit: Belgian specialist importer and distributor of fresh fruit and vegetables, with a focus on exotics and Mediterranean varieties. Directly comparable to WJT's fresh-produce arm — same geography, similar sourcing breadth, and similar B2B customer profile of European retailers and foodservice.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wjt-international-bvba

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WJT International