Wombat
Wombat is an Australian direct-to-consumer telehealth psychology platform connecting patients nationwide to AHPRA-registered psychologists via secure video, specializing in EMDR, PTSD, trauma, and burnout therapy, with NDIS, Medicare, and private health rebate acceptance.
- Company typePrivate
- Founded2009
- HeadquartersByron Bay, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wombat does
Wombat (legal entity OTP Health Pty Ltd) is an Australian direct-to-consumer telehealth psychology platform headquartered in Byron Bay, NSW, founded in 2009. The company connects Australian patients to AHPRA-registered psychologists for evidence-based online therapy via secure, HIPAA-compliant video sessions, with clinical specializations in CBT, EMDR, trauma-focused therapy, PTSD, anxiety, depression, burnout, and couples counselling. The technology stack is built on Power Diary practice management software for telehealth delivery, supplemented by AI-powered clinical software that automates administrative documentation for clinicians.
The product portfolio has expanded beyond core 1:1 therapy to include a companion meditation/mindfulness app (Hello Wombat) with over 20,000 sessions delivered, a structured Burnout Recovery Program combining therapy with breathwork and guided meditation, a Copenhagen Burnout Inventory self-assessment calculator, and a library of free guided meditation and hypnotherapy audio resources. The company operates a vertically segmented approach targeting individuals with mental health concerns, couples, and funded patients (NDIS, Medicare, and private health insurance).
Wombat generates revenue primarily through fee-for-service telehealth psychology consultations, with rebates available through NDIS plans, Medicare mental health care plans, and private health funds reducing out-of-pocket patient costs. Distribution is exclusively direct-to-consumer via the Wombat website, supported by a content-led acquisition engine spanning an SEO-driven journal, a podcast, YouTube videos, webinars, and free digital resources. The company reports over 3,000 lifetime users across 100+ Australian communities, claims a 95% patient improvement rate after six sessions, and is currently privately held with no disclosed external funding.
Wombat firmographics
Firmographics- Name
- Wombat
- Legal name
- OTP Health Pty Ltd
- Website
- https://wombat.health
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wombat is an Australian direct-to-consumer telehealth psychology platform connecting patients nationwide to AHPRA-registered psychologists via secure video, specializing in EMDR, PTSD, trauma, and burnout therapy, with NDIS, Medicare, and private health rebate acceptance.
- Ownership category
- akta.pro rank
Wombat industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Wombat is headquartered
LocationHeadquarters
- HQ city
- Byron Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Wombat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Telehealth Psychology Consultations: Fee-for-service model for online therapy sessions with AHPRA-registered psychologists. Sessions are priced and charged per consultation. NDIS, Medicare, and private health rebates may apply, reducing out-of-pocket costs for eligible patients.
- Wombat Meditation App: Digital meditation and wellness app offered free to support mental health, with potential premium content or upsell features for enhanced programs such as the Burnout Recovery Program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual Telehealth Psychology Session |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Wombat product offering
Product offeringCore offering
Wombat operates an online mental health clinic delivering telehealth psychology services via secure video sessions with AHPRA-registered psychologists based in Australia. The core service includes individual therapy, specialized trauma treatment (EMDR for PTSD), couples therapy, and a Burnout Recovery Program, supplemented by a mobile app and companion meditation app with over 20,000 sessions delivered. The platform accepts NDIS, Medicare, and private health insurance rebates to reduce patient out-of-pocket costs.
Product overview
Wombat is an online mental health clinic offering a unified telehealth platform connecting Australians with AHPRA-registered psychologists. The core product is telehealth psychology services, which encompasses individual therapy, trauma treatment (PTSD & EMDR), couples therapy, and a specialized Burnout Recovery Program. The offering includes complementary digital tools including the Wombat App for ongoing mental health support, a Meditation App with over 20,000 recorded sessions, a Copenhagen Burnout Inventory Calculator for self-assessment, and free guided resources (meditation and hypnotherapy audio). All therapy sessions are conducted via secure video using Power Diary practice management software.
Differentiator
Problem solved
Functional benefit
Products and services
- Telehealth Psychology Services
Quantifiable outcome
- 95% of patients notice improvement after 6 sessions
- +3 more outcomes
Companies that use Wombat
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Wombat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Wombat partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Wombat competitors and assessment
Company assessmentBroad incumbents
- Talkspace: Talkspace is a major US telehealth therapy provider offering individual and couples therapy via video and messaging. It competes with Wombat in the online therapy category and similarly accepts insurance, though it operates at significantly larger scale and is publicly traded.
- Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and digital content with employer/insurance funding. It is comparable to Wombat's integrated therapy-plus-content model and its use of payer/funded channels, though at much larger enterprise scale.
- Lyra Health: Lyra Health is a US-based mental health benefits platform providing therapy and coaching through employer-sponsored plans. It is comparable to Wombat in telehealth therapy delivery and in leveraging funding rails (employer/insurance benefits), though Lyra focuses on B2B while Wombat is primarily DTC.
- BetterHelp: BetterHelp is the largest global direct-to-consumer online therapy platform, offering video/text therapy with licensed therapists. It is comparable to Wombat as a direct competitor in telehealth psychology delivery, though at vastly greater scale and with a generalist rather than trauma-specialized focus.
Direct peers
- MindSpot Clinic: MindSpot is an Australian free online mental health clinic offering therapist-guided courses and assessments for anxiety and depression. It is a direct peer in Australian telehealth-delivered mental health care, though it operates as a free public-funded service rather than a commercial clinic.
- THIS WAY UP: THIS WAY UP is an Australian digital mental health clinic offering clinician-guided online CBT programs and telehealth therapy, with connections to Medicare-funded pathways. It is a direct Australian peer to Wombat in evidence-based online therapy delivery and rebate integration.
- Headspace (Headspace Health): Headspace combines guided meditation, mindfulness content, and therapy/coaching services via an app — closely paralleling Wombat's integrated therapy + meditation app model. It is a direct peer in the digital mental health ecosystem category, though it operates globally and at much larger scale.
- Calm: Calm is a leading meditation, sleep, and mental wellness app with freemium/premium content, directly comparable to Wombat's Hello Wombat meditation app component. While Calm does not deliver 1:1 therapy, it competes for the same Australian consumers' mental wellness spend.
Regional players
- HelloDoc: HelloDoc is an Australian telehealth psychology and psychiatry booking platform connecting patients with practitioners online. It is comparable to Wombat as an Australian regional peer in online psychology delivery, though it operates more as a marketplace/aggregator than a clinical provider.
- Open Arms – Veterans and Families Counselling: Open Arms is an Australian government-funded counselling service specializing in trauma and PTSD for veterans and their families, with telehealth delivery. It is a regional peer given its overlap with Wombat's trauma/EMDR specialization and telehealth model, though it serves a specific veteran cohort at no cost.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wombat social profiles
Digital presenceWombat compliance and trust
Trust signalCompliance3 records
Wombat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wombat leadership team
Management profileNumber of profiles
Wombat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wombat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wombat
What does Wombat do?
Wombat operates an online mental health clinic delivering telehealth psychology services via secure video sessions with AHPRA-registered psychologists based in Australia. The core service includes individual therapy, specialized trauma treatment (EMDR for PTSD), couples therapy, and a Burnout Recovery Program, supplemented by a mobile app and companion meditation app with over 20,000 sessions delivered. The platform accepts NDIS, Medicare, and private health insurance rebates to reduce patient out-of-pocket costs.
Is Wombat a public or private company?
Wombat is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wombat founded?
Wombat was founded in 2009. It employs 1 to 10 people.
Where is Wombat based?
Wombat is headquartered in Byron Bay, Australia, in the Oceania region.
How does Wombat make money?
Two revenue lines are on record. Telehealth Psychology Consultations are the primary driver. The others are wombat Meditation App.
Who are Wombat's main competitors?
Broad incumbents on record are Talkspace, Modern Health, Lyra Health and BetterHelp. Direct peers are MindSpot Clinic, THIS WAY UP, Headspace (Headspace Health) and Calm. Regional players are HelloDoc and Open Arms – Veterans and Families Counselling.
Does Wombat have an API?
No public API is recorded for Wombat.
What industry is Wombat in?
Wombat's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621420 and its SIC code is 8090.