Women's Collective

What Women's Collective does

Women's Collective is a privately held, bootstrapped holistic health coaching company founded in 2023 and headquartered in Austin, Texas, by two holistic health coaches, Katy Troy (Rock Rose Solutions, holistic self-development) and Tabitha Story (Earthly Nutrition, Integrative Nutrition). The company delivers the Embrace Menopause Program, a 3-month structured educational program consisting of five intimate group meetings, two one-on-one coaching sessions with the founders, and access to an online engagement platform that hosts recipes, worksheets, instructional videos, and other resources. The program applies holistic modalities — including somatic sensation exercises, herbal allies, and diet/nutrition guidance — and is targeted at women experiencing perimenopause, menopause, or post-menopause, with secondary inclusion of partners and allies seeking education.

The business operates a direct-to-consumer, community-led go-to-market model with no disclosed external funding, no public pricing, and no disclosed revenue. The primary monetization stream is the recurring 3-month Embrace Menopause Program membership; community classes (in-person in Austin and online nationally) and downloadable PDF resources are offered as one-time / free touchpoints that feed the funnel. Customer acquisition relies on free discovery sessions booked via Calendly, a monthly newsletter, a podcast ('Shifting the Perspective: A Conversation for the Course of Menopause') distributed on Spotify, Amazon Music, iHeart, and Apple Podcasts, community classes, and a Google Forms-based 5-minute survey used for lead capture. The platform is positioned as supporting a nationally distributed member base despite the Austin headquarters, but no proprietary technology, patents, AI/ML capabilities, integrations, or apps are disclosed.

Operationally, delivery is founder-led and intimate by design, which inherently constrains scale. The company appears to be in an early commercialization phase: a small practitioner-led program with a developing content marketing engine, no enterprise or institutional customers, and no third-party validation signals (awards, certifications, regulatory actions) on record.

Name

Women's Collective

Legal name

Women's Collective

Website

https://womens-collective.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's Collective is an Austin-based, founder-led holistic health coaching company that delivers the 3-month Embrace Menopause Program — combining group sessions, one-on-one coaching, and an online resource platform — to women experiencing perimenopause, menopause, or post-menopause across the US.

Ownership category

akta.pro rank

Product category

Women's Wellness Coaching / Menopause Education

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Women’s Wellness & Hormone Lifestyle Coaching (Non-Clinical) (HSADAGAI)

akta.pro secondary industries

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Menopause education
• Holistic health coaching
• Women's wellness programs
• Integrative nutrition coaching
• Community wellness support

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Embrace Menopause Program Membership: A 3-month paid membership program offering group sessions, one-on-one coaching with two health coaches, and access to an online engagement platform containing resources. Membership is available to individuals actively participating or who have participated in a group program.
2. Community Classes: Non-members can attend community classes on Shifting the Perspective of Menopause (both in-person and online). These classes provide an entry point for future membership enrollment without requiring membership.
3. Discovery Sessions: Free discovery sessions are offered at no cost to prospective members as a sales/marketing tool to drive enrollment in the Embrace Menopause Program.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Women's Collective delivers the Embrace Menopause Program, a 3-month membership offering five intimate group meetings, two one-on-one sessions with two holistic health coaches, and access to an online engagement platform containing worksheets, recipes, instruction videos, and other resources. The program is grounded in holistic modalities including somatic sensation exercises, herbal allies, and diet/nutrition guidance, designed for individuals navigating perimenopause, menopause, and post-menopause.

Product overview

Women's Collective offers a holistic menopause education service centered on "The Embrace Menopause Program" — a 3-month structured program combining group meetings, one-on-one coaching sessions, and an online engagement platform with resources. The company supplements its core program with a podcast series titled "Shifting the Perspective: A Conversation for the Course of Menopause" and community classes for non-members. Educational resource downloads (PDFs on topics like energy levels, hot flashes, and nutrition) are also provided through their platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Embrace Menopause Program A 3-month educational membership program for individuals experiencing perimenopause, menopause, or post-menopause, including 5 intimate group meetings, 2 one-on-one coaching sessions with the two founder health coaches, and access to an online engagement platform containing worksheets, recipes, instruction videos, and other resources grounded in holistic modalities (somatic exercises, herbal allies, diet/nutrition guidance).
• Community Classes on Shifting the Perspective of Menopause

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Earthly Nutrition (Tabitha Story)coreStrategic or Co-development PartnerEarthly Nutrition, operated by Tabitha Story (Integrative Nutrition Health Coach), is a co-founding partner of Women's Collective. Tabitha provides guidance on introducing balance in diet, energy, and lifestyle, offering 1-on-1 Integrative Nutrition Health Coach services as part of the Embrace Menopause Program. She contributes resources including recipes and educational PDFs to the online platform.
• Rock Rose Solutions (Katy Troy)coreStrategic or Co-development PartnerRock Rose Solutions, operated by Katy Troy (Holistic Health Coach), is a co-founding partner of Women's Collective. Katy offers clarity and intuitive alignment through holistic self-development, utilizing various holistic modalities and energetic practices to help clients move past stagnation. She co-leads the Embrace Menopause Program as one of the two professional wellness coaches.
• SpotifyminorGTM or Marketing PartnerSpotify serves as a podcast distribution platform for 'Shifting the Perspective: A Conversation for the Course of Menopause.' The podcast is hosted on Spotify (via Spotify Anchor) and serves as a top-of-funnel marketing channel for the Women's Collective.
• Amazon MusicminorGTM or Marketing PartnerAmazon Music hosts the 'Shifting the Perspective' podcast, distributing episodes to Amazon Prime Music and Audible+ listeners as part of the content marketing strategy.
• iHeartminorGTM or Marketing PartneriHeartRadio distributes the Women's Collective podcast, serving as an additional podcast hosting and discovery platform reaching iHeart's audience of radio and podcast listeners.
• Apple PodcastsminorGTM or Marketing PartnerApple Podcasts serves as a podcast distribution channel for Women's Collective, reaching iOS and Apple ecosystem users as part of the content-driven demand generation strategy.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midi Health: A venture-backed virtual care clinic for women in midlife and menopause, providing perimenopause/menopause care plans; comparable in serving the same target demographic through a structured menopause program, though delivered via clinical telehealth rather than holistic coaching.
• Evernow: A menopause-focused care platform offering personalized treatment plans and ongoing support from clinicians — comparable target customer and structured-program delivery model to Women's Collective, but with a clinical (rather than holistic) modality.
• Elektra Health: A digital menopause platform offering education, community, and 1:1 coaching/support — directly comparable to Women's Collective's combination of education, community classes, and coaching within a structured menopause program.
• Alloy Women's Health: A women's health company with a strong focus on menopause treatment and education; comparable in serving midlife women through a subscription-style program with ongoing support content.
• Winona: A menopause-focused telehealth provider offering hormone replacement therapy and care plans; comparable target customer (women in perimenopause/menopause) and subscription delivery model, though positioned clinically.
• Flo Living (MyFlo): Founded by Alisa Vitti, Flo Living focuses on hormonal health and women's life stages through holistic protocols, nutrition, and coaching — directly comparable holistic (non-clinical), women's hormone/life-stage positioning to Women's Collective.

Broad incumbents

• BetterMe: A broader women's wellness and health coaching app offering programs across multiple women's health and lifestyle goals — comparable in delivering subscription-based women's wellness coaching via an online platform, though not menopause-specialized.
• Noom: A subscription-based behavior change and health coaching platform — comparable business model (online subscription, coaching-led programs, content ecosystem) but serving a much broader health-and-wellness audience rather than menopause specifically.

Others

• Integrative Nutrition (IIN): A health coaching education platform that trains integrative nutrition health coaches — adjacent rather than directly competitive; comparable in the integrative nutrition coaching paradigm that Tabitha Story (Earthly Nutrition) is trained in, and relevant as an ecosystem/training pipeline for holistic women's wellness coaches.

Emerging players

• The Cusp: A women's midlife health brand offering education, products, and community resources for women in perimenopause and menopause; comparable audience and content-driven approach, with overlap on community classes and educational resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-womenscollective

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Collective