Woonstichting Etten-Leur

What Woonstichting Etten-Leur does

Alwel is a Dutch non-profit housing corporation (woningcorporatie) operating as Stichting Alwel, formed in 2018 through the merger of AlleeWonen and Woonstichting Etten-Leur. The organization manages approximately 25,000 rental homes, parking spaces, and other properties across the municipalities of Breda, Etten-Leur, and Roosendaal in West-Brabant, Noord-Brabant. Its core service is social and mid-range residential housing under a regulated pricing structure — social rent at or below €932.93/month (2026 ceiling), middle-rent between €932.94 and €1,228.07, and free-sector units above €1,228.07 — allocated through the Klik voor Wonen platform. The product portfolio extends beyond housing stock to include a digital tenant portal (Mijn Alwel), community storytelling (Alwel Belicht), the Onder de Pannen subletting program, financial support services (betalingsregeling, huurtoeslag guidance, arrears assistance via the Consulent Betaalachterstand), and pilots such as Samen Thuis for aging-in-place support in partnership with Surplus and Stichting WIJ.

The underlying technology stack is modest and non-proprietary: standard tenant self-service portal, payment processing via iDEAL, and CRM for housing allocation. No patents, AI capabilities, or proprietary software platforms are disclosed. Sustainability is a strategic emphasis, evidenced by a 5-year agreement (2020) with Heijmans to renovate approximately 2,000 homes, with documented outcomes including 30-60% energy reduction from LED upgrades across 61 apartment buildings and tenant energy bills reduced from approximately €135 to €70/month following renovation. Construction execution is supported by Zwaluwe Bouw with on-site bewonerscoach support during renovation projects.

The business model is subscription-style recurring residential rental income, regulated by Dutch social housing law. Revenue derives from monthly rent on the ~25,000-unit portfolio, with tier mix spanning social, middle, and free-sector housing. Distribution is direct-to-tenant through online housing applications, on-site property management by wijkconsulenten (neighborhood consultants), sociaal beheerders (social managers), and vakmannen (maintenance staff), and self-service through the Mijn Alwel portal. Customer segments include low-income renters, young adults (18-30), elderly tenants seeking independent living support, and tenants requiring payment/debt assistance. Governance is provided by a Board of Directors (Tonny van de Ven as chairman and Karo van Dongen) with oversight from a Supervisory Board; no parent company or private equity ownership exists.

Name

Woonstichting Etten-Leur

Legal name

Stichting Alwel

Website

https://woonwel.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Alwel is a Dutch non-profit housing corporation managing approximately 25,000 social, middle-rent, and free-sector rental homes across the Breda, Etten-Leur, and Roosendaal municipalities, offering tenant services, community programs, and sustainability renovations under regulated Dutch social housing pricing.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Residential Property Managers (531311), Lessors of Residential Buildings and Dwellings (53111)

SIC

Operators Of Apartment Buildings (6513), Real Estate Operators (No Developers) & Lessors (6510)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing
• Affordable rental housing
• Housing association services
• Tenant property management
• Community housing programs

Headquarters

HQ city

Etten-Leur

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Residential Rental Income: Monthly rental income from approximately 25,000 social housing units, parking spaces, and other properties in Breda, Etten-Leur, and Roosendaal municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Stichting Alwel (formerly Woonstichting Etten-Leur) is a Dutch non-profit housing corporation that owns, manages, and rents approximately 25,000 homes, parking spaces, and other properties across the municipalities of Breda, Etten-Leur, and Roosendaal. Its offering spans social rental housing, mid-range rental housing, and free-sector housing, with accompanying property maintenance, sustainability retrofits, tenant support services (payment assistance, rent allowance guidance), and community programs.

Product overview

Alwel is a Dutch social housing corporation (woningcorporatie) formed from the 2018 merger of AlleeWonen and Woonstichting Etten-Leur. It manages approximately 25,000 rental homes, parking spaces, and other properties across the municipalities of Breda, Etten-Leur, and Roosendaal. Its product portfolio centers on housing management services (Woningverhuur en -beheer) and extends across three main service layers: a digital tenant portal (Mijn Alwel) providing online repair requests, rent payment, and account management; social and community programs including Alwel Belicht storytelling, the Onder de Pannen subletting program, and the Samen Thuis independent-living pilot; and financial support services such as betalingsregeling (payment arrangements), hulp bij betalingsachterstand (arrears assistance), and huurtoeslag guidance. Housing stock spans social rental (< €932.93/month), mid-range (€932.94–€1,228.07/month), and free-sector (> €1,228.07/month) tiers, with pricing governed by a woningwaardering (point-based) system.

Differentiator

Problem solved

Functional benefit

Products and services

• Woningverhuur en -beheer (Housing Rental and Management) Core social housing rental and management service providing approximately 25,000 homes, parking spaces, and other properties across social, mid-range, and free-sector pricing tiers for tenants in the municipalities of Breda, Etten-Leur, and Roosendaal. Includes property maintenance, sustainability upgrades, and neighborhood development services.
• Mijn Alwel (Tenant Portal) Digital self-service portal for tenants to submit repair requests, pay rent via iDEAL, view rental composition, manage payment details, and apply for payment arrangements.
• Onder de Pannen (Subletting Program) Program allowing tenants in Breda and Etten-Leur with at least 3 rooms to legally rent out a spare bedroom to a fellow resident for up to one year, addressing temporary housing shortages. De Herberg coordinates the program and guarantees rent payments to landlords.
• Huurtoeslagdienst (Rent Allowance Guidance) Guidance and administration help for tenants applying for Dutch government rent allowance (huurtoeslag) through the Belastingdienst, including eligibility checks and information about the Toeslagen app.
• Betalingsregeling (Payment Arrangement) Service enabling tenants with rent arrears to repay their debt in monthly installments; tenants can check eligibility and apply online via the Mijn Alwel portal.
• Hulp bij betalingsachterstand (Payment Arrears Assistance) Support services for tenants experiencing rent payment difficulty, including connections to municipal debt counselors, budget coaches, and the WijZijn organization for social work assistance.
• Samen Thuis (Independent Living Pilot) Three-year pilot program at the Heksenwiel residential complex in Breda, run in partnership with Surplus and Stichting WIJ, pairing active 55+ residents with older residents to enable longer independent living through mutual support.
• Woningwaardering en huurprijsbeleid (Rental Pricing System) Point-based rental pricing system that determines maximum allowable rent based on property quality, WOZ value, energy efficiency, and size, including an online point-counting tool and rent price check via the Huurcommissie.

Quantifiable outcome

• 12 million euro fusion budget allocated over 5 years for sustainability and new construction
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• SurpluscoreStrategic or Co-development PartnerThree-year pilot 'Samen Thuis' in woongebouw Heksenwiel, Breda. Goal to create an engaged community where residents care for each other, enabling longer independent living.
• Stichting WIJcoreStrategic or Co-development PartnerPartner in Samen Thuis pilot for community-based living support in Heksenwiel.
• WijZijn (Gemeente)coreImplementation/ SI/ Consulting PartnerMunicipal social work organization providing debt assistance and support services for tenants with payment difficulties.
• Zwaluwe BouwcoreImplementation/ SI/ Consulting PartnerConstruction company executing major renovation and sustainability projects. Bewonerscoach from Zwaluwe Bouw supports residents during renovations.
• HeijmanscoreImplementation/ SI/ Consulting PartnerConstruction partner in 5-year agreement (2020) to sustainability-renovate approximately 2,000 homes.
• H3WorksminorStrategic or Co-development PartnerCommunity organization managing a vegetable garden for 'minimagroep' (low-income volunteers) in Etten-Leur.
• Gemeente Etten-LeurcoreStrategic or Co-development PartnerMunicipal partnership for housing policy, temporary housing, and neighborhood development including 20 temporary homes at Tamboerijn.
• Stichting ValpoortminorStrategic or Co-development PartnerFoundation managing BTW-55Plus community center in Etten-Leur providing social activities for seniors.
• ONS label BredaminorStrategic or Co-development PartnerSocial enterprise managing Buurthuis ONS in Breda with activities including paramedical center, restaurant, and textile studio.
• Stichting Woonkompas Etten-LeurminorStrategic or Co-development PartnerFoundation renting 13 apartments for independent living with care for people with autism spectrum disabilities.
• Gemeente Etten-Leur (ZAP program)minorStrategic or Co-development PartnerMunicipal partnership for ZwerfAfvalPakkers (ZAP) neighborhood cleanup program with approximately 200 volunteers.
• Onder de PannenminorStrategic or Co-development PartnerNational program enabling tenants to legally sublet spare rooms. Alwel participates in Breda and Etten-Leur.
• De HerbergminorStrategic or Co-development PartnerOrganization coordinating Onder de Pannen subletting program, guaranteeing rent payments to landlords.
• HuurdersBelangenVereniging (HBV) Etten-LeurcoreStrategic or Co-development PartnerIndependent tenant organization representing renters in Etten-Leur, Moerdijk, Zevenbergen. Receives 4 million euro from fusion budget for tenant projects.
• Avans HogeschoolminorStrategic or Co-development PartnerStudent collaboration on sustainability projects, working with CHAB tenant organization on energy-saving ideas.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vivare: Gelderland-based woningcorporatie with comparable social housing portfolio, energy renovation initiatives, and tenant support programs.
• Rochdale: Amsterdam-based Dutch woningcorporatie managing tens of thousands of social and middle-rent units with similar tenant support, sustainability renovation programs, and regulatory obligations as Alwel.
• Woonbron: Rotterdam/Zuid-Holland woningcorporatie providing social housing, sustainability upgrades, and tenant support under the same Dutch regulatory framework as Alwel.
• Lefier: Overijssel/Drenthe woningcorporatie managing ~30,000 rental units with similar social housing allocation, sustainability investments, and community building programs.
• Woonbedrijf: Eindhoven woningcorporatie operating in Noord-Brabant (Alwel's neighboring region) with comparable portfolio scale, social housing focus, and municipal partnership approach.
• Portaal: Dutch woningcorporatie with comparable mid-sized regional portfolio of social and middle-rent housing, active renovation programs, and tenant community engagement initiatives.
• Ymere: Large Dutch woningcorporatie operating across North Holland with similar affordable housing mandate, energy renovation pipelines, and community-focused tenant programs.
• Wooninc. Eindhoven-region woningcorporatie managing ~30,000 social and free-sector homes with comparable municipal partnership models, sustainability investment programs, and tenant support services.
• de Alliantie: Major Dutch woningcorporatie operating in multiple regions with similar sustainability investment mandates, social housing allocation, and tenant financial support services.
• Eigen Haard: Amsterdam metropolitan woningcorporatie offering social, middle-rent, and free-sector housing with comparable point-based rental pricing (woningwaardering) and digital tenant portals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alwel.nl
• LinkedInlinkedin.com/company/woonstichting-etten-leur
• Instagraminstagram.com/alwel_woningcorporatie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woonstichting Etten-Leur