WORK
Salesforce (NYSE: CRM) is a global cloud software company providing the world's #1 AI CRM platform with Agentforce autonomous agents, serving 150,000+ customers across 35+ countries. Its Consumer Goods Cloud unifies B2B and B2C planning, trade promotion, retail execution, and service for enterprise consumer goods companies.
- Company typePublic
- Founded1999
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WORK does
Salesforce, Inc. (NYSE: CRM) is a publicly traded cloud software company founded in 1999 and headquartered at Salesforce Tower, 415 Mission Street, San Francisco. It is the provider of the world's #1 AI CRM platform, serving more than 150,000 customers across 35+ countries with a portfolio that includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, MuleSoft, Slack, Data 360, the Trust Layer, and the Agentforce AI agent platform. Within the consumer goods vertical specifically, Salesforce operates Consumer Goods Cloud — an industry-specific AI CRM platform that unifies B2B and B2C planning, sales, trade promotion management, retail execution, and customer service on a single connected data layer. Notable customers in this vertical include PepsiCo, L'Oreal, General Mills, Unilever, Kellogg's, Hershey, Molson Coors, Southern Glazer's, Casper, Guess, Fisher & Paykel, Canada Goose, Shark Ninja, Sonos, Panasonic, Yeti, MillerKnoll, and Beyond Better Foods.
The underlying technology stack combines the Salesforce platform with Einstein AI (predictive forecasting and content generation), Data 360 (unified customer data platform with zero-copy architecture), MuleSoft (integration and API management), Slack (collaboration), and the Trust Layer (AI security, zero data retention, data masking, toxicity detection). Agentforce, launched in 2024, is the company's AI agent platform powering autonomous agents for HR (Agentforce HR Service), IT (Agentforce IT Service), and consumer goods workflows including Visit Assistant, Sales Planning Agent, and Trade Promotion Management Agent. The company also operates the AgentExchange marketplace (formerly AppExchange) and a Trailhead learning platform for certifications and developer relations.
Salesforce's revenue model is primarily subscription-based, with annual and multi-year contracts priced per user per month or via custom enterprise pricing. Public pricing for Consumer Goods Cloud products ranges from $100 USD/user/month (Retail Execution – Merchandiser Enterprise) to $275 USD/user/month (Consumer Goods Cloud for Sales Enterprise), with multi-currency equivalents in AUD, JPY, EUR, and GBP. The Agentforce HR Service SKU is priced at $15 USD/user/month, with Enterprise and Unlimited Service Desk tiers at $50 and $75 respectively. Distribution is multi-channel: direct enterprise field sales, inside sales for mid-market, digital self-service with 30-day free trials, and a global partner ecosystem of implementation SIs (Accenture, PwC, Deloitte, IBM, AllCloud, Corrao). The company also generates revenue through professional services and Trailhead-based training and certification. Salesforce has acquired and retained several wholly-owned subsidiaries, including Tableau (2019), MuleSoft (2018), Slack (2021), and Informatica (2025), which extend the platform's analytics, integration, collaboration, and data management capabilities.
WORK firmographics
Firmographics- Name
- WORK
- Legal name
- Salesforce, Inc.
- Website
- https://work.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Salesforce (NYSE: CRM) is a global cloud software company providing the world's #1 AI CRM platform with Agentforce autonomous agents, serving 150,000+ customers across 35+ countries. Its Consumer Goods Cloud unifies B2B and B2C planning, trade promotion, retail execution, and service for enterprise consumer goods companies.
- Ownership category
- akta.pro rank
WORK industry classification
Industry- Product category
- Enterprise AI CRM Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)
Keywords
Where WORK is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WORK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Licenses: Annual and multi-year subscription contracts for Cloud products including Consumer Goods Cloud, Service Cloud, and other Salesforce platforms. Pricing per user/per month or tiered based on edition.
- Professional Services: Implementation, customization, and consulting services delivered by Salesforce and partner ecosystem to deploy Consumer Goods Cloud solutions.
- Training and Certification: Trailhead learning platform offers role-based learning paths and certifications for Salesforce products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Agentforce HR Service - AI Agents for Employees: $15 USD/User/Month (billed annually) |
| Per seat | Annual | Agentforce HR Service Desk - Enterprise Edition: $50 USD/User/Month (billed annually) |
| Per seat | Annual | Agentforce HR Service Desk - Unlimited Edition: $75 USD/User/Month (billed annually) |
| Subscription | Annual | Customer Planning and Forecasting: Contact sales for pricing |
| Subscription | Annual | Trade Promotion Management: Contact sales for pricing |
| Per seat | Annual | Retail Execution - Merchandiser - Enterprise: $100 USD/User/Month (billed annually) |
| Per seat | Annual | Consumer Goods Cloud for Sales - Enterprise: $275 USD/User/Month (billed annually) |
| Subscription | Annual | Consumer Goods Cloud for Service - Enterprise: Contact sales for pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
WORK product offering
Product offeringCore offering
WORK delivers Salesforce's AI-native HR Service Management suite, headlined by Agentforce HR Service ($15/user/month) with Enterprise and Unlimited service desk editions, alongside Consumer Goods Cloud—an industry-specific AI CRM platform unifying B2B and B2C planning, trade promotion management, retail execution, customer planning and forecasting, and AI-powered sales and service modules for consumer goods companies. The offering is sold via per-seat subscriptions, enterprise contracts, and implementation services through a global partner ecosystem.
Product overview
WORK is Salesforce's HR Service Management solution built on the Service Cloud platform. The offering consists of Agentforce HR Service (AI Agents for Employees) at $15/user/month, plus two service desk tiers: Enterprise Edition ($50) and Unlimited Edition ($75). The product integrates AI-native HR support directly into collaboration channels like Slack and Teams. Related products include Agentforce IT Service and Employee Service for unified IT/HR support. The broader Salesforce portfolio includes Consumer Goods Cloud—an industry-specific AI CRM platform for consumer goods companies—with modules for Trade Promotion Management, Retail Execution, Customer Planning and Forecasting, and Consumer Goods Cloud for Sales/Service. MuleSoft provides integration capabilities, while the Salesforce Trust Layer ensures AI security and compliance.
Differentiator
Problem solved
Functional benefit
Brands
- Agentforce: AI agent platform for business automation
- Consumer Goods Cloud
- Service Cloud
- Sales Cloud
- Marketing Cloud
- Commerce Cloud
- Tableau
- MuleSoft
- Slack
- Data 360
- Trust Layer
Products and services
- Agentforce HR Service (AI Agents for Employees) AI-powered HR service management delivering 24/7 agentic resolutions for employee inquiries directly in Slack, Teams, Portal, and Chat, with action-oriented agents that automate routine HR requests and proactively resolve IT and HR needs using 50+ pre-built service catalog items.
- Agentforce IT Service IT service management solution solving IT issues faster with humans and AI agents working together on the same agentic platform as HR Service, for enterprise IT departments.
- Employee Service Unified IT and HR service on a single agentic system of engagement that automates end-to-end processes across both service functions for enterprise employers.
- Service Cloud Underlying CRM platform powering HR Service with customer service capabilities, contact center functionality, and AI-driven productivity tools at scale.
- Consumer Goods Cloud Industry-specific AI CRM platform for consumer goods companies that unifies account teams and AI agents to orchestrate sales planning, trade spend, field execution, and customer service with industry-specific workflows and unified data.
- Trade Promotion Management Out-of-the-box solution for planning, managing, and executing trade promotions, including promotion planning, claims management, and funds management to improve trade effectiveness and profitability for consumer goods companies.
- Retail Execution Out-of-the-box solution to optimize field rep execution with visit planning, visit execution, and offline mobile capabilities on iOS and Android for merchandisers and field sales teams.
- Consumer Goods Cloud for Sales Out-of-the-box sales capabilities including lead, account, contact and opportunity management, Agentforce Activity Capture, and Consumer Goods Cloud Data Model for growing accounts and sales productivity at consumer goods companies.
- Consumer Goods Cloud for Service Out-of-the-box service capabilities including service console and telesales for growing customer satisfaction and revenue at consumer goods companies.
- Customer Planning and Forecasting Out-of-the-box account planning and forecasting solution with customer business planning, data visibility and aggregation, and real-time reporting for developing a single source of truth.
- MuleSoft for Consumer Goods Pre-built integration solution to connect critical systems with Consumer Goods Cloud, enabling seamless data flow between enterprise systems for consumer goods companies.
- Salesforce Trust Layer Security framework with zero data retention, data masking, toxicity detection, and security guardrails ensuring AI interactions are secure, private, accurate, and ethically aligned.
Quantifiable outcome
- 30x faster segmentation with Data 360 for Consumer Goods
- +9 more outcomes
Companies that use WORK
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles3 records
WORK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
WORK partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- AccenturecoreImplementation partner providing consulting services for deploying Consumer Goods Cloud. Accenture helps streamline implementation, scale adoption, and augment functionality for enterprise customers.
- PwCcoreConsulting partner for Consumer Goods Cloud implementations. PwC assists with strategy, deployment, and optimization of Salesforce solutions for consumer goods companies.
- DeloittecoreImplementation and consulting partner offering services for Consumer Goods Cloud deployments. Deloitte provides expertise in consumer goods industry transformation.
- IBMcoreImplementation partner assisting with Consumer Goods Cloud deployments and technology integration for enterprise customers.
- AllCloudminorConsulting partner offering Salesforce implementation services for consumer goods companies deploying Consumer Goods Cloud.
- Corrao GroupminorConsulting partner providing implementation services for Consumer Goods Cloud deployments.
- SlackcoreSlack is deeply integrated into Salesforce platform, enabling Agentforce HR Service to deliver support directly in Slack. Employees can access AI agents and support without leaving their workspace.
- Microsoft TeamscoreMicrosoft Teams integration allows Agentforce HR Service to deliver omnichannel support including Teams alongside Slack, Portal, and Chat.
- MuleSoftcoreMuleSoft provides pre-built integration solutions connecting Consumer Goods Cloud with critical systems like Workday, SAP, and ADP for enterprise customers.
- WorkdaycoreWorkday integration enables AI agents to access employee data and execute tasks like payroll changes and policy questions.
- SAPcoreSAP integration allows Consumer Goods Cloud to connect with enterprise resource planning systems for real-time employee and business data.
- ADPcoreADP integration enables AI agents to execute payroll-related tasks and access HR data for employee self-service.
- AgentExchangecoreFormerly AppExchange, AgentExchange is Salesforce's marketplace offering thousands of partner apps, agents, and expert consultants to extend Salesforce capabilities.
- TableaucoreTableau integration provides advanced analytics and visualization capabilities for Consumer Goods Cloud, enabling data-driven decision making.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
WORK competitors and assessment
Company assessmentDirect peers
- Workday: Workday Illuminate and Workday Help compete directly with WORK on agentic HR support, with the advantage of owning the underlying HCM system of record and the customer data AI agents must act on.
- Zendesk: Zendesk's AI agents and employee service offering compete with WORK in conversational AI for internal and external support, with deep integrations into Slack and Teams similar to Agentforce HR Service.
- ServiceNow: ServiceNow's HR Service Delivery and Now Assist AI agents are the most direct competitors to WORK/Agentforce HR Service, offering agentic employee service on a deeply entrenched ITSM platform used by most Fortune 1000 enterprises.
- UKG: UKG Pro and UKG Ready provide HR, payroll, and workforce management with AI service delivery capabilities, directly competing with WORK in HR service for mid-market and enterprise customers.
Emerging players
- Freshworks: Freshworks Freshservice and Freddy AI target mid-market IT and HR service management with simpler, faster-to-deploy agentic capabilities, competing with WORK on time-to-value rather than enterprise depth.
- Moveworks: Moveworks provides AI agents specifically for employee support and IT service, competing directly with Agentforce HR Service in Slack/Teams-native conversational support.
Broad incumbents
- HubSpot: HubSpot's CRM platform and Breeze AI agents overlap with the broader Salesforce CRM portfolio that WORK sits within, competing for the same mid-market and SMB customer base.
- SAP (SuccessFactors + Joule): SAP SuccessFactors and Joule AI compete in HR HCM and agentic employee experience, often bundled into SAP enterprise agreements that constrain WORK's ability to win those accounts.
- Oracle (Fusion Cloud HCM + CX): Oracle's Fusion Cloud HCM, Oracle Service Cloud, and OCI Generative AI compete with both the HR and consumer goods CRM layers of Salesforce, often displacing Agentforce in Oracle-shop enterprises.
- Microsoft (Dynamics 365 + Copilot): Microsoft bundles Dynamics 365 Customer Service, Copilot for Service, and Teams-native agentic HR capabilities across its enterprise productivity footprint, providing direct overlap and a default option for Microsoft-centric buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
WORK social profiles
Digital presenceWORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
WORK leadership team
Management profileNumber of profiles
WORK subsidiaries and ownership
Company hierarchySubsidiaries4 records
WORK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WORK
What does WORK do?
WORK delivers Salesforce's AI-native HR Service Management suite, headlined by Agentforce HR Service ($15/user/month) with Enterprise and Unlimited service desk editions, alongside Consumer Goods Cloud—an industry-specific AI CRM platform unifying B2B and B2C planning, trade promotion management, retail execution, customer planning and forecasting, and AI-powered sales and service modules for consumer goods companies. The offering is sold via per-seat subscriptions, enterprise contracts, and implementation services through a global partner ecosystem.
Is WORK a public or private company?
WORK is a public company. It is classified as public and is currently operating.
When was WORK founded?
WORK was founded in 1999. It employs 51 to 100 people.
Where is WORK based?
WORK is headquartered in San Francisco, United States, in the North America region.
How does WORK make money?
Three revenue lines are on record. Subscription Software Licenses are the primary driver. The others are professional Services and training and Certification.
Who are WORK's main competitors?
Direct peers on record are Workday, Zendesk, ServiceNow and UKG. Emerging players are Freshworks and Moveworks. Broad incumbents are HubSpot, SAP (SuccessFactors + Joule), Oracle (Fusion Cloud HCM + CX) and Microsoft (Dynamics 365 + Copilot).
Does WORK have an API?
Yes. Salesforce provides APIs and prebuilt connectors for system integration. MuleSoft is referenced as the integration platform providing pre-built solution to integrate critical systems with Consumer Goods Cloud. The platform supports data integration through prebuilt connectors and APIs for connecting CRM data, financial systems, and third-party platforms.
What industry is WORK in?
WORK's product category is Enterprise AI CRM Software. Its primary akta.pro industry code is BPAEAIAI, Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents). Its NAICS code is 541511 and its SIC code is 7371.