Wotex meubelstoffen
Wotex meubelstoffen is a Dutch family-owned specialty retailer (founded 1937, Alkmaar) that sells upholstery fabrics, foam, springs, tools, and decorative materials through a physical showroom and an e-commerce webshop serving DIY consumers and professional upholsterers in the Netherlands, Belgium, and Germany.
- Company typePrivate
- Founded1937
- HeadquartersAlkmaar, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wotex meubelstoffen does
Wotex meubelstoffen is a Dutch family-owned specialty retailer of upholstery fabrics and materials, headquartered in Alkmaar, Netherlands. Founded in 1937 as 'Het Verkoophuis' and currently operated by Ruud and Willy van Vliet, the company curates and sells one of the largest continuously updated upholstery fabric sample book collections in the Netherlands, sourced from leading domestic and international suppliers including De Ploeg, Clarke & Clarke, Buvetex, Aristide, Warwick, Bernard ter Hofte (FibreGuard), Lancier (Climatex), and Gabriel. Every fabric in the collection is quality-tested against Wotex's internal standard before acceptance.
The company's core offering spans two product lines: Meubelstoffen (upholstery fabrics sold per meter, including outdoor, Gobelin, velvet, artificial leather, pet-friendly, and exclusive premium collections with specialty technologies such as Aqua Clean and FibreGuard stain-resistance) and Stoffeerbenodigdheden (upholstery supplies — webbing, foam, springs, decorative nails, tools, piping, and maintenance products). Distribution is hybrid: a single physical retail showroom at Gedempte Nieuwsloot 17–19 in Alkmaar (also offering a 360° virtual tour) plus a direct-to-consumer e-commerce webshop launched in 2006 that ships domestically and to Belgium and Germany.
Wotex serves two primary customer segments: private DIY consumers self-upholstering chairs, sofas, armchairs, caravan and boat cushions (motivated by sustainability, cost savings, and personalization), and professional/semi-professional upholsterers purchasing materials for client work. Customers who prefer not to self-upholster are referred to a partner network of professional upholsterers after fabric selection. The business model is transactional unit-pricing (per meter, per unit, per roll) with no subscription component, supported by expert advisory via phone, email, in-store, and online channels. Revenue, headcount growth, and order volume are not disclosed; the company reports 5 employees.
Wotex meubelstoffen firmographics
Firmographics- Name
- Wotex meubelstoffen
- Legal name
- Wotex Meubelstoffen
- Website
- https://wotexmeubelstoffen.nl
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wotex meubelstoffen is a Dutch family-owned specialty retailer (founded 1937, Alkmaar) that sells upholstery fabrics, foam, springs, tools, and decorative materials through a physical showroom and an e-commerce webshop serving DIY consumers and professional upholsterers in the Netherlands, Belgium, and Germany.
- Ownership category
- akta.pro rank
Wotex meubelstoffen industry classification
Industry- Product category
- Upholstery Fabrics and Supplies
- NAICS
- Furniture and Home Furnishings Retailers (4491), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
- akta.pro secondary industry
- Upholstery & Drapery Fabric Retail (CRALADAI)
Keywords
Where Wotex meubelstoffen is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Wotex meubelstoffen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Upholstery Materials and Fabrics Sales: Wotex generates revenue primarily through the direct sale of upholstery fabrics (meubelstoffen) and upholstery materials (stoffeerbenodigdheden) to customers. Products are sold per meter (for fabrics) or per unit/roll (for materials). The company also stocks made-to-measure foam and cushion filling. The webshop and physical store serve as the primary sales channels. Custom-cut products (on-metre foam, custom-cut springs) are produced to order and are non-returnable.
- Sample Book Service: Customers can order fabric samples from extensive sample books (stalenboeken) curated from leading suppliers. Fabrics from sample books are ordered from suppliers (with a lead time of approximately 14 days). Some specialty sample books (e.g., Aqua Clean at €59.95/meter, Private Lounge at €49.50/meter) are stocked.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Stock upholstery fabrics from popular collection |
| Unit Pricing | Pay-as-you-go | Wool and felt fabric collection |
| Unit Pricing | Pay-as-you-go | Aqua Clean Technology fabric |
| Unit Pricing | Pay-as-you-go | Private Lounge collection (Bernard ter Hofte) |
| Unit Pricing | — | Washable fabric - Espriu, Gaudi collections |
| Unit Pricing | Pay-as-you-go | Climatex Technology fabric |
| Unit Pricing | Pay-as-you-go | Collectie leder, lederlook or skai (leather/artificial leather) |
| Unit Pricing | Pay-as-you-go | Artificial leather Eco Chic collection |
| Unit Pricing | Pay-as-you-go | Collectie exclusief - premium fabrics |
| Unit Pricing | Pay-as-you-go | Singelband jute zit (Jute webbing roll) |
| Unit Pricing | Pay-as-you-go | Siernagelstrip 9.5mm (Decorative nail strip) |
| Unit Pricing | Pay-as-you-go | Singelband jute zit (Jute webbing roll) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Wotex meubelstoffen product offering
Product offeringCore offering
Wotex meubelstoffen is a Dutch retailer that sells furniture upholstery fabrics (meubelstoffen) and upholstery supplies (stoffeerbenodigdheden) — including foam, springs, webbing, decorative nails, threads, tools and maintenance products — to DIY consumers and professional upholsterers, primarily through its e-commerce webshop and physical showroom in Alkmaar. It complements product sales with advisory support for self-upholstery projects, drawing on 85+ years of inherited domain expertise and one of the Netherlands' largest curated fabric sample book collections.
Product overview
Wotex meubelstoffen operates as a specialized e-commerce and brick-and-mortar retailer offering a comprehensive portfolio of furniture upholstery products and services. The core offering consists of Meubelstoffen (furniture upholstery fabrics) available both from stock and via an extensive Stalenboekcollectie (fabric sample book collection), complemented by Stoffeerbenodigdheden (upholstery supplies) including tools, springs, webbing, foam, decorative nails, and maintenance products. The company serves both DIY consumers and professional upholsterers. Founded in 1937 as 'Het Verkoophuis', the company pivoted to focus on self-upholstery guidance in recent decades, supporting customers with advice, materials, and tools for furniture restoration projects. Notable fabric technologies include Aqua Clean and FibreGuard for stain resistance, and Climatex for climate-regulating properties. Products are available per meter with delivery throughout the Netherlands and internationally to Belgium and Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Meubelstoffen (Furniture Upholstery Fabrics) Comprehensive range of furniture upholstery fabrics available per meter from stock or ordered through the sample book collection, including outdoor fabrics, Gobelin, artificial leather/skai, solid colors, velvet, exclusive collections and pet-friendly options. Intended for DIY consumers and professional upholsterers re-covering chairs, armchairs, sofas, dining chairs, caravan and boat cushions.
- Stoffeerbenodigdheden (Upholstery Supplies) Complete range of upholstery materials and tools for DIY furniture restoration, including webbing (singelband/jute), polyether and foam rubber, springs, decorative nails and nail strips, piping/biesen, threads, needles, fasteners and professional tools such as tackers and staple removers. Sold per unit or per roll, with foam and springs available custom-cut to size.
- Onderhoudsmiddelen (Upholstery Maintenance Products)
Companies that use Wotex meubelstoffen
Customer profileSegments2 records
Ideal customer profiles2 records
Wotex meubelstoffen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wotex meubelstoffen partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Professional upholsterers (network of partner upholsterers)minorWotex works with a network of professional upholsterers (vakstoffeerders) to whom they refer customers who do not wish to self-upholster. When a customer has selected their fabric at Wotex but prefers professional installation, Wotex introduces them to these partner upholsterers. This arrangement benefits the partner upholsterers (receiving referred customers who have already invested in fabric selection) and Wotex (it drives fabric sales).
- De PloegminorWotex is an official De Ploeg meubelstoffen dealer. De Ploeg is a Dutch fabric manufacturer known for quality upholstery fabrics with a focus on sustainable design, functionality, innovation, and durability. De Ploeg fabrics are applied on furniture from national and international top brands including Vitra, Gelderland, Leolux, Cor, and Artifort. Wotex stocks and sells De Ploeg fabrics from their sample book collection.
- Bernard ter Hofte (FibreGuard fabrics)minorWotex stocks and sells Bernard ter Hofte fabrics featuring FibreGuard technology, including the 'Pacific Dream' and 'Private Lounge' collections. These feature stain-free technology certified to Öko-Tex Standard 100.
- Lancier (Climatex Technology fabrics)minorWotex offers Lancier's Climatex Technology fabrics, which feature climate regulation, moisture reduction, high abrasion resistance (>100,000 Martindale), and 100% recyclability. Lancier's Climatex is highlighted as an innovative technology available at Wotex.
Scale indicators3 records
Recent moves7 records
Expansion highlights3 records
Wotex meubelstoffen competitors and assessment
Company assessmentBroad incumbents
- Kwantum: Large Dutch home textiles and home furnishings retailer with nationwide store footprint and webshop. Comparable as a mass-market alternative for upholstery fabrics and home textiles, though Kwantum is far broader (decor, curtains, bedding) and competes primarily on price and convenience rather than DIY upholstery expertise.
- Leen Bakker: Major Dutch home furnishings retail chain selling furniture, decor, and home textiles both online and across many stores. Overlaps with Wotex in home textiles/furnishings but is a broad assortment generalist rather than a DIY upholstery specialist.
- Bol.com: Largest Dutch/Benelux online marketplace with a broad assortment of upholstery fabrics, foam, and upholstery tools from multiple sellers. Comparable as a digital channel alternative for the same DIY customer, but lacking Wotex's curated sample-book service and advisory expertise.
- IKEA: Global home furnishings retailer including a broad textiles assortment and replacement furniture option. Competes indirectly with Wotex because IKEA represents the 'replace rather than reupholster' alternative for consumers deciding between refurbishment and new furniture.
Direct peers
- Textielstad: Dutch online and physical retailer of fabrics and textiles, including upholstery and curtain fabrics. Most directly comparable to Wotex as a Benelux-based fabric retailer serving both DIY consumers and small professionals, with a similar hybrid online/storefront model.
- Modecenter: Dutch fabric and craft retailer offering fabrics by the meter, including upholstery and home decor textiles. Comparable to Wotex as a Netherlands-based specialty retailer competing for the same DIY sewing and reupholstery customer, with a similar online + physical model.
- Dekker Stoffen: Established Dutch fabric retailer with both webshop and physical stores selling apparel, decor, and upholstery fabrics by the meter. Comparable to Wotex in product category (piece goods retail) and customer base (DIY hobbyists and small upholsterers), though broader than furniture-only.
Emerging players
- Fabric.com (Amazon): Large online fabric retailer (now under Amazon) selling upholstery and home decor fabrics by the yard. Comparable as a pure-play e-commerce alternative in the upholstery fabric retail category, with much broader scale but less specialization in DIY reupholstery support.
Others
- Osborne (tools supplier): Specialist manufacturer of professional upholstery tools and supplies. Comparable as a complementary node in the DIY/pro upholstery ecosystem, with Wotex stocking Osborne starter kits; operates upstream of Wotex as a tool brand partner.
- De Ploeg: Dutch premium upholstery fabric manufacturer whose fabrics Wotex retails as an official dealer. Relevant as a key supplier and as an example of the curated brand partners that differentiate Wotex; comparable in product but operates upstream of Wotex rather than in retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Wotex meubelstoffen social profiles
Digital presenceWotex meubelstoffen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wotex meubelstoffen leadership team
Management profileNumber of profiles
Profiles2 records
Wotex meubelstoffen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wotex meubelstoffen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wotex meubelstoffen
What does Wotex meubelstoffen do?
Wotex meubelstoffen is a Dutch retailer that sells furniture upholstery fabrics (meubelstoffen) and upholstery supplies (stoffeerbenodigdheden) — including foam, springs, webbing, decorative nails, threads, tools and maintenance products — to DIY consumers and professional upholsterers, primarily through its e-commerce webshop and physical showroom in Alkmaar. It complements product sales with advisory support for self-upholstery projects, drawing on 85+ years of inherited domain expertise and one of the Netherlands' largest curated fabric sample book collections.
Is Wotex meubelstoffen a public or private company?
Wotex meubelstoffen is a private company. It is classified as family owned and is currently operating.
When was Wotex meubelstoffen founded?
Wotex meubelstoffen was founded in 1937. It employs 1 to 10 people.
Where is Wotex meubelstoffen based?
Wotex meubelstoffen is headquartered in Alkmaar, Netherlands, in the Europe region.
How does Wotex meubelstoffen make money?
Two revenue lines are on record. Upholstery Materials and Fabrics Sales are the primary driver. The others are sample Book Service.
Who are Wotex meubelstoffen's main competitors?
Broad incumbents on record are Kwantum, Leen Bakker, Bol.com and IKEA. Direct peers are Textielstad, Modecenter and Dekker Stoffen. Fabric.com (Amazon) is listed as an emerging player. Others are Osborne (tools supplier) and De Ploeg.
Does Wotex meubelstoffen have an API?
No public API is recorded for Wotex meubelstoffen.
What industry is Wotex meubelstoffen in?
Wotex meubelstoffen's product category is Upholstery Fabrics and Supplies. Its primary akta.pro industry code is CRAIALAF, Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers), with a secondary code of CRALADAI, Upholstery & Drapery Fabric Retail. Its NAICS code is 4491 and its SIC code is 5700.