What Xanthe White Design does

Xanthe White Design is a privately held, founder-led landscape architecture and garden design studio headquartered in Auckland with a second studio in Wellington, New Zealand. The practice delivers bespoke landscape design, project management, and on-site consultations across three primary segments: residential gardens, community and iwi/hapū projects, and commercial brand installations. The studio differentiates through a methodology that integrates te ao Māori principles (Maramataka lunar gardening calendar and Hua Parakore organic/biodynamic systems), eco-sourcing and native plant propagation (most visibly through the Ōkahu Rākau nursery programme with Ngāti Whātua Ōrākei), and a structured Garden Architecture process using functional diagrams and to-scale concept plans.

The studio operates a sales-led, direct-enquiry go-to-market via its website contact form and phone/email, with an enquiry-type selector routing Landscape Design, Gardening & Advice, Media Enquiry, and Other requests. Projects are quoted on a per-project basis following an initial on-site visit and fee proposal, and can be delivered end-to-end or in staged phases to suit client budgets. A secondary consumer revenue stream is the online Shop, which sells Xanthe White's gardening books and hosts a newsletter signup. The firm has no public listing, no institutional funding, and no parent company; Xanthe White serves as Principal Designer and President/Fellow of the Garden Design Society of New Zealand, supported by a small in-house team (approximately 5 employees per firmographics, 9 named in the team roster) of designers and a maintenance/soft-landscaping lead.

Beyond its domestic practice, Xanthe White Design has built an international exhibition track record at Chelsea Flower Show (London), Gardening World Cup (Japan), Ellerslie Flower Show (Christchurch), and Shenzhen Flower Show (China), with on-the-ground delivery supported by local partners (Hongyue, Manke Garden Design, Shanghai Simu Landscape Engineering) in China. Marketing is content-led via a journal/blog, Instagram and Facebook, and seasonal newsletters, with the international flower show circuit functioning as the primary brand-building channel.

Name

Xanthe White Design

Legal name

Xanthe White Design

Website

https://xanthewhitedesign.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Xanthe White Design is a privately held, founder-led landscape architecture studio based in Auckland and Wellington, New Zealand, delivering bespoke residential, community/iwi, and commercial garden design with te ao Māori-integrated methodology and an international exhibition track record.

Ownership category

akta.pro rank

Product category

Landscape Architecture Services

NAICS

Landscape Architectural Services (541320), Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Architecture & Site Design (BPAHAKAC)

akta.pro secondary industries

Residential Landscape Design (HSAIABAA), Commercial Landscape Design & Installation (HSAIABAJ), Native & Pollinator Garden Design/Install (HSAIABAG)

Keywords

• Landscape architecture
• Garden design
• Residential landscaping
• Ecological restoration
• Community landscapes

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Landscape Design Services: Core revenue stream from providing bespoke landscape architecture and garden design services across residential, community, and commercial sectors. The design process begins with on-site consultation and results in scaled concept plans, with the studio able to manage projects through to completion or support staged development.
2. Project Management and Installation Oversight: Studio manages landscape construction and installation projects for clients, overseeing contractors and ensuring design fidelity during implementation.
3. Gardening Books and Products (Shop): Sale of gardening books authored by Xanthe White, as well as plants and products through the online shop. The shop page hosts a newsletter subscription for customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Xanthe White Design is a boutique landscape architecture studio offering bespoke garden design services for residential, community, and commercial projects across New Zealand and internationally. The practice provides end-to-end services from on-site consultation and concept design through project management of construction and installation, with options for staged development over time. A complementary online shop sells gardening books authored by founder Xanthe White.

Product overview

Xanthe White Design is a landscape design studio offering a unified set of services centered on landscape architecture and garden design. The core offering consists of landscape design services for residential, community, and commercial projects, complemented by on-site consultations, project management, and practical gardening advice. The studio operates from Auckland and Wellington studios and works throughout New Zealand and internationally. A secondary offering includes a shop selling Xanthe's gardening books, and a free educational journal covering topics from soil science to plant selection.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Services Bespoke landscape architecture and garden design services for residential, community, and commercial spaces, including installations. The studio works throughout New Zealand and internationally, beginning with an on-site visit and conversation, followed by a design brief, fee proposal, and concept design.
• Project Management and Construction Oversight End-to-end project management from design concept through to completion, overseeing contractors and ensuring design fidelity during implementation. The studio can manage the full project or support staged garden development over time.
• On-Site Consultations On-site design consultations providing quick design help and gardening advice for clients with established gardens seeking professional input.
• Gardening Advice Expert gardening and advice services for clients seeking practical gardening help and horticultural guidance.
• Gardening Books Retail sale of gardening books authored by Xanthe White via the studio's online shop, available to the public.

Quantifiable outcome

• Over 200,000 native and edible trees propagated and planted through eco-sourcing programmes with Ngāti Whātua Ōrākei.
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manke Garden DesigncoreStrategic or Co-development PartnerManke Garden Design served as construction partner for the Flow of Stone installation in Wuhan, China — a sculptural landscape exploring the fluidity of stone and human relationships. Manke also partnered with XWD on the One Thousand Pictures garden at the Shenzhen Flower Show in 2021, constructing the garden at Shenzhen Botanical Gardens.
• HongyuecoreStrategic or Co-development PartnerHongyue (with Michael Zhao) served as the primary local partner for the One Thousand Pictures garden at Shenzhen Flower Show 2021. Hongyue managed on-the-ground construction oversight in China, bridging the gap when XWD was unable to travel due to COVID-19 lockdowns, and brought the design to life in the Shenzhen Botanical Gardens.
• Shanghai Simu Landscape Engineering Co., LtdcoreStrategic or Co-development PartnerShanghai Simu Landscape Engineering Co., Ltd, through its Founder and Design Director Shi Yuewei, served as the primary partner for the Metamorphosis installation in Shanghai, China. Shi Yuewei is credited as design director for the project, working in collaboration with XWD.
• Outerspace LandscapesminorImplementation/ SI/ Consulting PartnerOuterspace Landscapes was the landscaping contractor for the A Garden for Christchurch exhibition at the Ellerslie Flower Show 2012.
• GreenairminorImplementation/ SI/ Consulting PartnerGreenair is listed alongside Seedling Systems as the maintenance provider for the Soul Baskets project at Soul Bar, Viaduct Harbour, Auckland — an ongoing project since 2009.
• Seedling SystemsminorImplementation/ SI/ Consulting PartnerSeedling Systems is listed alongside Greenair as the maintenance provider for the Soul Baskets project at Soul Bar, Viaduct Harbour, Auckland — an ongoing project since 2009.
• Jenny WoominorOthersJenny Woo is credited as the photographer for the Wildflowers & Weeds installation at Jo Malone, Auckland City, in late Summer 2019.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Andy Sturgeon Design: UK-based garden designer and multiple Chelsea Flower Show gold medal winner designing both private gardens and public installations. Direct peer to XWD as a designer-led practice that builds reputation through international flower show installations.
• Dan Pearson Studio: London-based landscape and garden design studio known for naturalistic, ecologically sensitive gardens including RHS Chelsea Gold Medal designs. Direct peer to XWD in the niche of ecologically grounded, internationally exhibited high-end design practice.
• Sarah Price Gardens: UK-based landscape designer known for the 2012 Olympic Gardens and multiple Chelsea Flower Show commissions. Direct peer to XWD as a designer-led practice whose work combines ecological planting with internationally exhibited, culturally led landscape design.
• Piet Oudolf: Dutch garden designer and leading figure in the naturalistic planting movement, known for his work at the High Line and Lurie Garden. Comparable to XWD as a globally recognised design name whose work is defined by a distinctive ecological/aesthetic philosophy.
• Tom Stuart-Smith Ltd: UK-based award-winning garden designer and landscape architect working on private gardens, public landscapes, and major flower show gardens including Chelsea. Direct peer to XWD given the overlapping niche of high-end, exhibition-led, internationally recognised design practice.

Regional players

• LandLAB: New Zealand landscape architecture studio with a strong public realm and urban design portfolio. Comparable to XWD as another NZ-based landscape practice operating at the intersection of design, ecology, and community/place-making.
• Botanica Landscapes: Auckland-based landscape design and construction firm specialising in residential gardens. Comparable to XWD as a New Zealand boutique landscape design practice serving the high-end residential market in the same geography.
• Natural Habitats Landscapes: New Zealand landscape design-and-build firm with a focus on native and ecological planting. Comparable to XWD on the NZ residential/ecological design side, though more design-build than pure design studio.

Broad incumbents

• Boffa Miskell: New Zealand's largest landscape architecture and planning firm, with offices across NZ and Australia. Comparable as the most established landscape architecture practice in New Zealand, though it operates at a much larger scale and broader scope than XWD.
• Wirtz International: Internationally renowned landscape architecture firm headquartered in Belgium, known for high-end residential, estate, and public garden design. Comparable to XWD as a premium, design-led landscape studio that takes on international commissions and exhibition projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/XantheWhiteDesign
• Instagraminstagram.com/xanthewhitedesign/?hl=en
• LinkedInlinkedin.com/company/xanthe-white-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xanthe White Design