XR Institute

What XR Institute does

XR Institute s.r.o. is a Czech privately held research and development organization founded in 2016 in Plzeň that specializes in Extended Reality (XR), Virtual Reality (VR), and Augmented Reality (AR) technologies. The company operates dual proprietary research testbeds — ImmersiLab and BehaviLab — used for systematic testing and validation of XR solutions across healthcare, education, industrial/manufacturing, and government/security segments. Its portfolio of delivered XR products includes the Lower Limb Tracking System for VR/MR Rehabilitation, the VR Remote Application Management Platform, and the AR-Based Digital Rehabilitation System for Children, supported by a specialized team covering ergonomics, physiology, psychology, and industrial engineering under the leadership of Ing. Marek Bureš, Ph.D.

The company's business model rests on four revenue streams: Custom Software Development, Industrial Engineering Consulting, Product Testing, and Research Project Funding. Commercial revenue is supplemented by the #mocPOmoc initiative, a first-aid training program, and recurring participation in Czech and EU research consortia including CITADELS (HORIZON Europe), BrAIn, TAČR Sigma, OP TAK, and Interreg projects. XR Institute restructured in 2021 to focus on scientific research, and has since pursued international project participation as its primary vector for scale, with three product launches between 2023 and 2025 marking its progression from research consultancy toward productized XR offerings.

The team size remains small (approximately five employees) and no equity funding rounds, patents, trademarks, or disclosed revenue figures have been reported. Customer relationships are predominantly institutional and grant-driven rather than commercial SaaS or licensing arrangements, which positions XR Institute as a niche R&D boutique with demonstrated EU research credibility but limited commercial scale to date.

Name

XR Institute

Legal name

XR Institute s.r.o.

Website

https://xr-institute.cz

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

XR Institute s.r.o. is a Czech R&D organization founded in 2016 that develops XR/VR/AR products and operates ImmersiLab and BehaviLab testbeds, serving healthcare, education, industrial, and government clients through research projects and custom software.

Ownership category

akta.pro rank

Product category

Immersive Technology Research and Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Testing Laboratories and Services (54138), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Testing Laboratories (8734), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

XR Assessment & Skills Verification (Performance-Based Evaluation) (EDAFAJAI), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Immersive technology research
• Virtual reality development
• Augmented reality systems
• Human factors engineering
• Rehabilitation technology

Headquarters

HQ city

Plzeň

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Development of bespoke software applications and information systems for enterprise clients across various sectors including healthcare, education, and industrial applications.
2. Industrial Engineering Consulting: Consulting and analysis services in industrial engineering, industrial production optimization, process optimization and standardization.
3. Product Testing Services: Testing services for products, particularly in the context of ergonomics and human factors evaluation.
4. Research Project Funding: Funding from national and international research programs including TAČR, Horizon Europe, Interreg Danube Region, and OP TAK - primarily as project partner rather than direct revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

XR Institute s.r.o. is a Czech research and development organization that develops and validates immersive technology (XR/VR/AR) solutions for healthcare, education, industrial, logistics, and public administration sectors. Its commercial services include custom software and information system development, industrial engineering and production optimization consulting, process standardization, and product/ergonomic testing, supported by two proprietary research testbeds — BehaviLab and ImmersiLab.

Product overview

XR Institute is a research organization specializing in immersive technologies (XR/VR/AR) with two core research testbeds: BehaviLab for human performance and behavioral analysis using multisensory systems (EMG, eye-tracking, physiological monitoring), and ImmersiLab for immersive technology development and simulation. The portfolio includes specific products like the Lower Limb Tracking System for VR/MR Rehabilitation, VR Remote Application Management Platform, and AR-Based Digital Rehabilitation System for Children. The #mocPOmoc initiative applies these technologies to first aid training. Commercial services include custom software development, industrial engineering consulting, and product testing.

Differentiator

Problem solved

Functional benefit

Brands

• BehaviLab: Testbed for human performance and behaviour research, combining scientific approach with innovation for evaluating human activity from physical and mental perspectives using technologies like EMG, eye-tracking, and motion capture
• ImmersiLab

Products and services

• ImmersiLab - Immersive Technology & Simulation Testbed Advanced testing platform for the research, development, and validation of VR, MR, and AR immersive technologies, supporting human-centered DeepTech solutions aligned with the Industry 5.0 vision. It integrates XR headsets, immersive simulation, and human-machine interaction for use by internal R&D teams and partners across healthcare, education, and industry.
• BehaviLab - Human Performance & Behaviour Testbed A multisensory research testbed combining scientific methodology with innovation to evaluate human activity from physical and mental perspectives, using EMG, IMU, GSR, ECG, eye-tracking, breath monitoring, and force measurement technologies. It is designed for ergonomic assessments, behavioral research, and validation of XR applications by research and enterprise clients.
• Lower Limb Tracking System for VR/MR Rehabilitation Innovative system for tracking lower limb movements in virtual and mixed reality using external sensors, enabling real-time monitoring and evaluation of patient movements. It targets rehabilitation providers, particularly for patients recovering after total hip and knee joint replacements at spa and balneology facilities.
• VR Remote Application Management Platform Cloud-based software platform using 5G technologies for the remote management of virtual reality applications and headsets. It comprises administrator and client parts for managing clients, users, application playlists, and updates, targeted at enterprises and institutions deploying VR fleets at scale.
• AR-Based Digital Rehabilitation System for Children Digital rehabilitation system using augmented reality technology for cognitive-oriented rehabilitation of central neuromuscular diseases in children aged 8-15. It includes software modules for fine/gross motor skills training, postural control, and walking in an AR environment, intended for pediatric rehabilitation institutions and clinical partners.
• #mocPOmoc Initiative Social initiative combining immersive VR technologies with practical first-aid training to deliver experiential education in schools, cities, municipalities, and communities, aimed at increasing crisis preparedness and community resilience.
• Custom Software Development and Industrial Engineering Consulting Services Commercial services for enterprise clients comprising custom software and information system development, industrial engineering and production optimization consulting, process optimization and standardization, and product testing. Target customers are enterprises across healthcare, education, logistics, manufacturing, and public administration.

Quantifiable outcome

• High memorability and faster skill acquisition compared to traditional training methods through deep immersion and experiential learning
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

44 partnerships are on record, tiered core, major and minor.

• Institute of Spa and Balneology (Institut lázeňství a balneologie)coreStrategic or Co-development Partner · 1 January 2025Partner in OP TAK Proof of Concept project for lower limb tracking in VR. Provides spa facility environment for pilot testing of rehabilitation applications.
• University of Belgrade - School of Electrical Engineering (Serbia)coreStrategic or Co-development Partner · 1 January 2025Lead partner in CITADELS HORIZON Europe project. Project aims to foster Industry 5.0 development in EU widening countries through DeepTech.
• University of Patras (Greece)majorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project contributing to human-centric Industry 5.0 research.
• NOVA University of Lisboa (Portugal)majorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project for academic-industry collaboration in DeepTech.
• CORVINUS University of Budapest (Hungary)majorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project focusing on talent circulation and career opportunities.
• POMURJE Technology Park (Slovenia)majorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project supporting local ecosystem development.
• Tecnalia (Serbia)majorTechnology or Integration · 1 January 2025Partner in CITADELS project providing technology transfer expertise.
• Industrial Automation Doo Tuzla (Bosnia and Herzegovina)minorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project for industrial automation applications.
• Research in Science and Sociology – knowledge-innovation (Italy)minorStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project providing social science research expertise.
• EIT Manufacturing EAST GMBH (Austria)coreStrategic or Co-development Partner · 1 January 2025Partner in CITADELS project bringing industry expertise and manufacturing network to the consortium.
• Pannon Business Network Association (Hungary)coreStrategic or Co-development Partner · 1 January 2024Lead partner in BrAIn Interreg Danube project for bringing AI to SMEs in the Danube region.
• ITC – Innovation Technology Cluster Murska Sobota (Slovenia)majorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for innovation technology support in Danube region.
• Steinbeis 2i GmbH (Germany)majorTechnology or Integration · 1 January 2024Partner in BrAIn project for technology transfer and implementation support.
• Foundation Cluster Information and Communication Technologies (Bulgaria)minorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for ICT sector support.
• West Regional Development Agency (Romania)minorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for regional development support.
• PROUNION (Slovakia)minorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for industry union support.
• Business Upper Austria (Austria)majorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for business development support.
• Organization for Entrepreneurship Development (Moldova)minorStrategic or Co-development Partner · 1 January 2024Partner in BrAIn project for entrepreneurship support.
• College of Physical Education and Sport PALESTRA Ltd. (Vysoká škola tělesné výchovy a sportu PALESTRA)coreStrategic or Co-development Partner · 1 January 2023Lead partner in TAČR Sigma project for digital rehabilitation of children with motor disorders using AR technology. XR Institute provides XR/AR technical development.
• Charles University – Second Faculty of MedicinecoreStrategic or Co-development Partner · 1 January 2023Partner in TAČR Sigma project providing medical expertise for pediatric rehabilitation system development.
• University of Žilina (Žilinská univerzita)coreStrategic or Co-development Partner · 1 January 2021Framework cooperation agreement for academic collaboration in research and development activities.
• Czech Ergonomic Society (Česká ergonomická společnost)coreStrategic or Co-development Partner · 1 January 2020Framework cooperation agreement for collaboration in ergonomics research and professional development.
• Occupational Safety Research Institute (Výzkumný ústav bezpečnosti práce)coreStrategic or Co-development Partner · 1 January 2019Framework cooperation agreement for research collaboration in occupational safety and health.
• Ministry of Labour and Social Affairs (MPSV)coreStrategic or Co-development PartnerGovernment ministry partner for research in occupational safety and labour market research.
• Ministry of Industry and Trade (MPO)coreStrategic or Co-development PartnerGovernment ministry partner for research support in industrial production and trade.
• Ministry of Education, Youth and Sports (MŠMT)coreStrategic or Co-development PartnerGovernment ministry partner for educational research and development.
• Ministry of the Interior (MV)coreStrategic or Co-development PartnerGovernment ministry partner for security research.
• RILSA (Research Institute for Labour and Social Affairs)coreStrategic or Co-development PartnerResearch partner for labour and social affairs research.
• SZU (National Institute of Public Health)coreStrategic or Co-development PartnerResearch partner for public health research and authorized laboratory services.
• ZCU (University of West Bohemia)coreStrategic or Co-development PartnerAcademic partner for research collaboration.
• CTU (Czech Technical University) - FBMI FacultycoreStrategic or Co-development PartnerAcademic partner for biomedical engineering research.
• VSB - Technical University of Ostrava - FBI FacultycoreStrategic or Co-development PartnerAcademic partner for safety engineering research.
• AVO (Association for Industrial Safety)coreStrategic or Co-development PartnerPartner for industrial safety research and development.
• iLab (Innovation Laboratory)coreStrategic or Co-development PartnerInnovation partner for laboratory collaboration.
• BIC (Business Innovation Centre)majorStrategic or Co-development PartnerInnovation support partner for business development.
• SIT (Innovation Technology)majorStrategic or Co-development PartnerTechnology partner for innovation support.
• FN Plzeň (University Hospital Plzeň)coreStrategic or Co-development PartnerHealthcare partner for medical research collaboration.
• Mechatronics Cluster (Klastr mechatroniky)majorStrategic or Co-development PartnerCluster partner for mechatronics industry collaboration.
• INIONminorStrategic or Co-development PartnerResearch partner for specialized research collaboration.
• KICKK (Karlovy Vary Innovation and Knowledge Cluster)minorStrategic or Co-development PartnerRegional innovation cluster partner.
• PBN (Pannon Business Network - Hungary)majorStrategic or Co-development PartnerInternational partner for Danube region business network collaboration.
• ITC Cluster (Innovation Technology Cluster - Slovenia)majorStrategic or Co-development PartnerInternational partner for innovation technology collaboration.
• ETF University of Belgrade - Department of Signals and Systems (Serbia)majorStrategic or Co-development PartnerInternational academic partner for technical research.
• Game Therapy (EU)minorStrategic or Co-development PartnerPartner for gamification and therapy applications research.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talespin: Enterprise XR platform for workforce training and human performance development, comparable to XR Institute's BehaviLab-style behavioral validation and enterprise training work.
• FundamentalVR: Medical-grade VR training platform with haptic feedback for surgical and clinical skills, directly comparable in clinical XR training category to XR Institute's medical rehabilitation products.
• STRIVR: Immersive training platform using VR for enterprise skill development and performance analytics, overlapping with XR Institute's training, ergonomics, and human-performance offerings.
• Mursion: VR-based simulation training for soft skills and workplace scenarios with behavioral measurement, comparable in validation-led enterprise XR training.
• Holo-Lite: Czech-based XR/VR training and simulation developer serving European enterprises and public sector, overlapping directly with XR Institute's custom immersive training and ergonomic evaluation offerings.
• Pixopoint / PIXO VR: XR training solutions provider for industrial and public-sector clients in Europe, overlapping in use cases such as first-responder and industrial safety training.
• Virtual Medicine (Virtalis / VirtaMed-style medical XR): Medical XR/simulation vendors targeting clinical training and rehabilitation use cases; comparable to XR Institute's pediatric and orthopedic rehabilitation product lines.

Emerging players

• Spatial: XR collaboration and immersive workspace platform; relevant as an adjacent emerging player in the broader immersive technology stack where XR Institute operates.
• Immersive VR Education / ENGAGE: VR-based education and training platform with enterprise and government deployments, partially overlapping with XR Institute's education and first-responder training offerings.

Others

• Inter IKEA / IKEA VR Experience (Xperianced-style immersive labs): European immersive experience studios offering bespoke VR/AR development for enterprise — adjacent to XR Institute as ecosystem peers in the European custom XR development market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/xr-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR Institute