XR Valley

What XR Valley does

XR Valley is a Belgian non-profit association (VZW/ASBL) established in 2022 and headquartered in Brussels, dedicated to coordinating the country's Extended Reality (XR) ecosystem. The organization functions as a neutral convening platform that connects XR solution providers, end-user industries, academic and research institutions, and policymakers to accelerate the adoption of Virtual Reality, Augmented Reality, and Mixed Reality across healthcare, education, industry and manufacturing, media and entertainment, and adjacent verticals. Operationally, XR Valley runs six physical XR Hubs across Belgium (Antwerp, Kortrijk, Oostende, Mechelen, Diepenbeek, and its Brussels HQ), maintains multi-vertical committees chaired by industry leaders, and coordinates a slate of programs including the annual Belgian XR Report (co-developed with Deloitte), XR Academy seminars, monthly Tech Espresso community sessions, the XR Challenge Exchange on GitHub, and the XR Valley Directory of ecosystem participants.

The organization's revenue model is member-supported and event-driven. It offers a tiered membership program ranging from a free Enthusiast tier to Bronze (€2,500/yr), Silver (€5,000/yr), Gold (€7,500/yr), Platinum (€10,000/yr), and a discounted Startup tier (€625/yr for companies under three years old). Secondary revenue comes from event organization, including paid seminars (€150/session, 50% member discount) and sponsorships tied to flagship events such as the Advanced Engineering XR Zone, AWE USA coordination, and the co-produced United XR Europe conference (December 2025, Brussels). Public funding inflows (POM Limburg €550,000 XR Innovation Fund; VLAIO €336,000 TETRA Creative AI project) support ecosystem programs rather than general operating revenue. The organization is governed by a board chaired by Jan Goetgeluk, with Cederik Haverbeke as Vice Chairman and Kasper Jordaens as Managing Director of Partnerships & Policy Maker Outreach.

XR Valley's strategic positioning is as the authoritative voice of the Belgian XR market, which is estimated at approximately €40 million in 2024 with projected growth above 10% by 2025. Its competitive position rests on institutional embeddedness (founding members including UZ Gent, HP, VRT, Delaware, Howest, AP Hogeschool), geographic hub distribution, and partnerships with global XR organizers (AWE, Stereopsia) that allow it to channel international visibility back to Belgian members. The organization does not develop proprietary XR technology itself; rather, it monetizes coordination, convening, knowledge production (the Belgian XR Report), and access infrastructure for an XR ecosystem in which it plays a category-defining role.

Name

XR Valley

Legal name

XR Valley VZW/ASBL

Website

https://xrvalley.be

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

XR Valley is a Belgian non-profit association coordinating the country's Extended Reality ecosystem by connecting solution providers, academia, policymakers, and end-user industries through tiered membership, six physical XR Hubs, and programs including the Belgian XR Report, XR Academy, and Tech Espresso events.

Ownership category

akta.pro rank

Product category

Industry Association / XR Ecosystem Coordination

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

Keywords

• XR ecosystem coordination
• Extended Reality industry
• XR membership network
• XR industry events
• XR community building

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from organizations at various tiers (Enthusiast free, Bronze, Silver, Gold, Platinum, Startup). Provides access to visibility, moments/events, experiments/hackathons, and long-lasting adoption support.
2. Event Organization and Sponsorships: XR Valley organizes events including Tech Espresso sessions, XR Challenges/Hackathons, XR Academy seminars, and presence at major industry events. Revenue generated through event participation fees, sponsorships, and showcase opportunities.

Pricing tiers

Distribution channels4 records

Marketing channels9 records

Core offering

XR Valley is a Belgian non-profit association (VZW/ASBL) that coordinates Belgium's Extended Reality ecosystem through a tiered membership program, six physical XR Hubs, educational seminars (XR Academy), community events (Tech Espresso, XR Moments), the annual Belgian XR Report, and the XR Challenge Exchange platform. It connects XR solution providers, end users in healthcare, industry, education, and media, plus academia and policymakers, providing networking, visibility, and access to XR infrastructure.

Product overview

XR Valley is a Belgian non-profit ecosystem organization (VZW/ASBL) dedicated to fostering a vibrant XR (Extended Reality) ecosystem in Belgium. Rather than a single unified product, XR Valley operates as a membership-based platform offering interconnected programs: XR Valley Membership provides tiered access to the ecosystem; XR Valley Hubs establishes physical XR locations across Belgium; the Belgian XR Report delivers annual industry research; XR Academy delivers educational seminars; Tech Espresso provides monthly community sessions; the XR Valley Directory offers ecosystem navigation; XR Challenge Exchange enables collaborative problem-solving; and XR Valley Moments organizes community events and industry participation.

Differentiator

Problem solved

Functional benefit

Products and services

• XR Valley Membership Tiered annual membership program for organizations (Bronze €2,500, Silver €5,000, Gold €7,500, Platinum €10,000) and individuals (Enthusiast free, Startup €625), providing visibility, free event access, showcase opportunities, Hub access, Discord channels, and at higher tiers co-chair board seats and direct policymaker contact.
• XR Valley Hubs Network of six physical XR hub locations across Belgium (Antwerp, Kortrijk, Oostende, Mechelen, Diepenbeek) providing accessible XR environments where companies can incubate, accelerate growth, and showcase innovative XR solutions, each with expertise in one or more XR verticals.
• XR Academy Series of five educational seminars on XR technologies applied in various sectors, organized in collaboration with Howest. Each session includes keynotes, testimonials, and networking dinner. Priced at €150 per seminar with 50% discount for XR Valley members.
• Tech Espresso Monthly virtual community event series featuring keynote presentations on XR topics followed by open discussion, designed to keep Belgium's XR tech community informed, inspired, and connected. Recordings published on YouTube.
• Belgian XR Report Annual comprehensive research report on the state of Extended Reality in Belgium, developed in collaboration with Deloitte, providing in-depth analysis of the XR ecosystem, adoption trends, technological maturity, market structure, talent needs, and international collaboration opportunities across 20+ sectors.
• XR Valley Directory Comprehensive online directory maintained by XR Valley covering Belgian XR products, IP, research projects, human capital, and member organizations, helping ecosystem participants navigate and connect with relevant players.
• XR Challenge Exchange Collaboration platform hosted on GitHub where end-users can articulate XR challenges and developers, creators, and experts collaborate on solutions, with hackathons organized at physical XR Valley Hubs across Belgium.
• XR Valley Moments Series of XR community events including XR Espresso meet-ups, keynotes, hackathons, and organized participation in major industry events such as AWE USA and Advanced Engineering.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core, key and minor.

• Deloitte DigitalcoreStrategic or Co-development Partner · 17 March 2025XR Valley and Deloitte joined forces to create the first comprehensive Belgian XR Report 2025. Deloitte contributed expertise in digital strategy and immersive experiences to map the Belgian XR ecosystem across 20+ sectors. The report provides in-depth analysis of market trends, talent needs, and opportunities for international collaboration.
• AP Hogeschool Immersive LabcoreStrategic or Co-development PartnerAP Hogeschool serves as an XR Valley Hub location (Ellermanstraat 33, Antwerp) focused on Immersive Storytelling and Occupational Safety and Health verticals. The Immersive Lab centralizes XR research projects and connects researchers with XR producers, developers, and investors.
• HowestcoreStrategic or Co-development PartnerFounding member of XR Valley, co-organizer of XR Academy seminars. Howest University of Applied Sciences contributes expertise in XR education and training, and hosts XR Valley Hub activities.
• UZ GentcoreStrategic or Co-development PartnerFounding member of XR Valley. UZ Gent contributes healthcare XR expertise through its Smart Space rehabilitation center. Active in XR4Rehab project and healthcare committee leadership (Lode Sabbe as committee co-chair).
• The PackcoreStrategic or Co-development PartnerFounding member of XR Valley. Creative production company with expertise in virtual production, game engines, and XR content. Tom Hameeuw serves as co-chair of Media & Entertainment Committee.
• DelawarecoreStrategic or Co-development PartnerFounding member of XR Valley. Professional services firm contributing expertise in digital transformation and XR implementation for enterprise clients.
• imec-mict-UGentcoreStrategic or Co-development PartnerResearch institution partner contributing technology and user research expertise. Collaborates on AI applications for XR and audiovisual sector through projects like TETRA Creative AI.
• EasyfairskeyGTM or Marketing PartnerEvent company and XR Valley member organizing Advanced Engineering exhibition. XR Valley organizes XR Experience Zone and keynotes at this major Belgian engineering event.
• StereopsiakeyStrategic or Co-development PartnerXR conference organizer that has joined forces with AWE to create United XR Europe - Europe's premier XR event in Brussels (December 8-10, 2025). Combines Stereopsia's European conference expertise with AWE's exhibition capabilities.
• VRTcoreStrategic or Co-development PartnerBelgian public broadcaster and XR Valley member. VRT Innovation leads experiments with virtual production, VR, game engines, and AI for media applications. Gregg Young serves as XR Valley Media & Entertainment Committee co-chair.
• ChenextcoreStrategic or Co-development PartnerXR solutions provider focused on process industry applications. Philippe Chan serves as co-chair of Engineering, Design & Visualization Committee. Advocates for XR in petrochemical and manufacturing sectors.
• HPcoreStrategic or Co-development PartnerTechnology company and founding member of XR Valley (Gold level). Provides hardware technology and support for XR ecosystem development.
• The ParkcoreStrategic or Co-development PartnerXR company and XR Valley member providing immersive experiences. Active in XR ecosystem and showcases at XR Valley events.
• In4CarecoreStrategic or Co-development PartnerHealthcare innovation network and XR Valley member. Active in XR4Rehab project (Interreg North-West Europe) developing Virtual Rehabilitation Clinic. Sanne Broeder represents In4Care in healthcare committee.
• UHasseltcoreStrategic or Co-development PartnerUniversity and XR Valley member operating XR-Huis hub at Digital Future Lab. Coordinator of XR research, development, and innovation. Fabian Di Fiore serves on Education & Training Committee.
• VisitFlanderskeyStrategic or Co-development PartnerTourism organization and XR Valley member supporting XR applications in tourism, heritage, and cultural sectors.
• XR IntelligencecoreStrategic or Co-development PartnerXR analytics and intelligence company and XR Valley member contributing market insights and industry analysis.
• ULiAcoreStrategic or Co-development PartnerXR company and XR Valley member. Showcases XR solutions at Advanced Engineering XR Experience Zone.
• HITTkeyStrategic or Co-development PartnerXR training and solutions provider and XR Valley member focused on industrial and professional training applications.
• PreviewLabscoreStrategic or Co-development PartnerXR development studio and XR Valley member specializing in prototypes and simulations for healthcare and other sectors.
• EP&C Patent AttorneyskeyImplementation/ SI/ Consulting PartnerIntellectual property firm and XR Valley member providing patent strategy guidance and IP protection expertise for XR innovators.
• ExecutxrcoreStrategic or Co-development PartnerXR company and XR Valley member focused on execution and implementation of XR solutions.
• AWE (Augmented World Expo)keyGTM or Marketing PartnerGlobal XR conference organizer. XR Valley coordinates Belgian delegation to AWE USA 2025 including joint exhibition pavilion, speaker opportunities, and XR narrative showcase. Partner in United XR Europe event.
• HangarKcoreStrategic or Co-development PartnerXR Valley Hub location in Kortrijk (Nelson Mandelaplein 2) focused on Education and Training, Engineering, Design & Visualization. Supports startup entrepreneurship in West Flanders.
• The ReefcoreStrategic or Co-development PartnerXR Valley Hub in Oostende (Bluebridge, Wetenschapspark 1) focused on Education & Training and Blue economy. Assists companies in offshore industry capabilities through XR training.
• Thomas More Experience HubcoreStrategic or Co-development PartnerXR Valley Hub at Thomas More Research Mechelen (Campus De Ham) focused on Media and Entertainment. Provides demonstration and inspiration sessions for organizations.
• XR-Huis (UHasselt)coreStrategic or Co-development PartnerXR Valley Hub at Expertisecentrum voor Digital Media in Diepenbeek focused on Maker Industry and Construction. Increases innovation and competitiveness of Limburg companies.
• DEME GroupkeyStrategic or Co-development PartnerBelgian offshore energy and marine infrastructure company. Presented on XR integration for training on offshore wind turbine installations. Uses SpectrBIM digital platform for complex offshore operations training.
• Cybernetic WalrusminorStrategic or Co-development PartnerGame development company showcasing gamified XR training scenarios for wind turbine maintenance. Creates hyper-realistic 3D environments for training preparation.
• SupportSquareminorStrategic or Co-development PartnerCompany elaborating on XR applications for offshore sector including multi-user training simulations and remote assistance capabilities.
• CUREosity GmbHminorStrategic or Co-development PartnerGerman healthcare XR company that presented at XR Horizons in Healthcare Conference 2024 on regulatory and conceptual challenges in medical XR.
• Voka Health CommunityminorStrategic or Co-development PartnerBelgian healthcare innovation network providing insights on integration of emerging technologies into daily healthcare practices.
• XR4RehabkeyStrategic or Co-development PartnerEuropean rehabilitation XR initiative. XR Valley co-organized XR Horizons in Healthcare Conference 2024 with XR4Rehab and UZ Gent Smart Space.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AREA (Augmented Reality for Enterprise Alliance): Global non-profit membership alliance accelerating enterprise adoption of augmented reality, with similar member-driven structure, working groups and ecosystem-building mission in the XR space.
• Laval Virtual: Long-running French XR ecosystem organization and event producer (Laval Virtual Week) coordinating the French XR ecosystem across industry verticals, academia and government — analogous to XR Valley at the national level.
• XR Wallonia: Belgian XR ecosystem organization focused on Wallonia, with overlapping mission of coordinating XR adoption, members and events; cited explicitly as a partner/member on XR Valley's site. Closest direct peer — essentially the Walloon counterpart.
• Virtual World Society: US-based non-profit dedicated to building a vibrant immersive/XR ecosystem through education, advocacy and community building — structurally similar non-profit trade association model focused on XR ecosystem development.
• Stereopsia: European XR conference organizer that partnered with AWE to launch United XR Europe in Brussels; comparable as an XR ecosystem convener focused on events and showcases, and already co-producing the flagship Brussels XR gathering with XR Valley.
• UK Immersive: UK industry body representing immersive technology (XR/AR/VR) companies with similar trade-association functions: networking, advocacy, market intelligence and member events for the UK immersive ecosystem.
• EUVR: European industry association for VR/AR/XR companies, advocating at EU level and connecting the European XR ecosystem — a direct analog at the European rather than national level.

Broad incumbents

• AWE (Augmented World Expo): The world's largest XR/AR industry event and community organization, with XR Valley coordinating the Belgian delegation to AWE USA 2025; operates at global scale across events, media and ecosystem building.
• Digital Catapult: UK government-backed innovation accelerator running immersive tech programs (including an XR accelerator) that brings startups, enterprises and researchers together — broader scope but similar ecosystem-development mandate.

Others

• Metaverse Standards Forum: Industry-wide forum for interoperability standards in metaverse/XR technologies; adjacent rather than directly competitive, but operates in the same XR ecosystem-orchestration layer with overlapping stakeholder communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@XRValley
• LinkedInlinkedin.com/company/xrvalley

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XR Valley