Samatva Yoga

What Samatva Yoga does

Samatva Yoga is a privately held, independently owned yoga studio based in Kingston, Ontario, Canada, founded in 2006 and operating two physical locations (West End at 836 Gardiners Road and Downtown). The studio delivers an interdisciplinary portfolio of yoga practices including Hot Yoga, Hatha, Vinyasa, Yin, Power, Restorative, Suspension Yoga™ (a trademarked aerial/sling-based modality), Prenatal/Baby + Me, Kids Yoga, Family Yoga, and Outdoor Yoga, organized into Tone + Sweat, Well Rounded, Slow + Stretchy, Suspension Yoga™, and Family categories. The underlying technology stack is composed of MindBody Online for scheduling, booking, membership management, and point-of-sale; Constant Contact for email newsletters; Spotify for teacher-curated class playlists; and a mobile app on iOS/Android; live streaming is delivered via MindBody Live and on-demand video through Samatva TV. The business generates revenue from a recurring Infinity Membership ($65/month after a $39 trial, regular rate $108/month), class cards (10-class at $175, 20-class Summer Card at $175), private and group sessions ($100/hour with volume discounts), Thai Yoga Massage and bodywork ($85–$110), a 200-Hour Teacher Training ($4,000 CAD), the Samatva Sadhana community challenge ($125, free for members), and dōTERRA retail alongside yoga accessories. Custom segments include students, healthcare professionals, educators, seniors, military, and first responders via the Wellness Plan (up to 70% off). GTM motion is community-led and direct-to-consumer, anchored on a referral funnel (Infinity Member Guest Passes), Google reviews, Instagram (@samatvayoga), email newsletters, and high-cadence event-driven programming (workshops, Master Classes, Beginner Foundations Series, Karma Yoga).

Name

Samatva Yoga

Legal name

Samatva Yoga

Website

https://yogasamatva.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Samatva Yoga is a privately held Kingston, Ontario yoga studio (founded 2006) operating two physical locations and a virtual platform, delivering hot, room temperature, suspension, family, outdoor, and on-demand yoga classes to individual practitioners via membership, class cards, private sessions, and teacher training.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Kids & Family Yoga (HSADACAK)

Keywords

• Yoga studio services
• Hot hatha vinyasa
• Yoga teacher training
• Virtual yoga subscription
• Wellness program membership

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Class-based memberships: Infinity Membership (unlimited access) generates recurring monthly revenue. Members receive unlimited in-studio classes, virtual studio access, outdoor yoga, and on-demand library.
2. Class cards and drop-ins: Class cards (10 classes) and single drop-in classes provide flexible, non-recurring revenue from casual or trial students.
3. Bodywork and massage services: Thai Yoga Massage and other bodywork services offered in private treatment rooms. Priced at $85 for 90 minutes and $110 for Thai Yoga Massage.
4. 200-Hour Yoga Teacher Training: Teacher training program facilitated by Mona Warner, priced at $4000 CAD. Includes manuals, reading materials, online courses, one-on-one session, and class pass.
5. Private and group yoga instruction: One-on-one private classes at $100/HR, with discounts for class packs (5-class pack at 15% off, 10-class pack at 25% off). Group classes available for corporate wellness, sports teams, and events.
6. doTERRA Essential Oils retail: Retail sales of doTERRA essential oils and related products. Infinity Members receive 10% off retail pricing.
7. On-demand video subscription: Monthly subscription for on-demand video library access at $24.99/month. Included free with Infinity Membership.
8. Samatva $REWARDS program: Points-based loyalty program where members earn 2 points per class booking, 1 point per $1 spent, 25 points per appointment booking, and 50 points per referral. 200 points = $20 redemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Samatva Yoga is a Kingston, Ontario–based interdisciplinary yoga studio (operating since 2006) that sells unlimited monthly memberships and class passes for hot, room-temperature, vinyasa, hatha, yin, power, family, and trademarked Suspension Yoga™ classes delivered in two physical studios, via live stream, through outdoor seasonal classes, and via an on-demand video library. Beyond classes, it monetizes specialized programs (Beginner Foundations, Family Yoga, Samatva Sadhana challenge), private/group instruction, Thai Yoga Massage/bodywork, a 200-hour Yoga Teacher Training, retail (dōTERRA essential oils and yoga props), and discount programs such as The Wellness Plan.

Product overview

Samatva Yoga operates as an interdisciplinary yoga studio offering a broad portfolio of products and services centered on physical practice, digital access, educational programming, wellness discounts, and retail. At its core is the Infinity Membership — an unlimited monthly membership ($65/month after trial) providing access to all in-studio yoga classes (Hot and room-temperature across styles including Vinyasa, Hatha, Yin, Power, Restorative, and Suspension Yoga™), the Virtual Studio (live streaming and on-demand video library), and outdoor yoga. This is supplemented by entry-level Trial Memberships ($39/month) and Class Cards (10-class and 20-class passes) for flexible, non-recurring access. Educational offerings include the 4-week Beginner Foundations Series for new students, Private and Group yoga instruction, and a 200-Hour Yoga Teacher Training program in partnership with Mona Warner. Specialized programming spans Family Yoga (Prenatal, Baby + Me, Kids), Suspension Yoga™ (aerial sling-based), and seasonal Master Classes and workshops. The studio also offers the Samatva Sadhana challenge, a community-focused 8-week yoga program, and a Wellness Plan providing discounted rates to healthcare workers, first responders, military, educators, seniors, and students. Retail products include dōTERRA Essential Oils and yoga essentials through The Shop, alongside a points-based $REWARDS loyalty program. All bookings, memberships, and scheduling are managed through MindBody Online, with digital communications powered by Constant Contact.

Differentiator

Problem solved

Functional benefit

Brands

• The Wellness Plan: A discount program for healthcare workers, wellness practitioners, and community members offering up to 70% off memberships and classes.
• The Samatva Sadhana

Products and services

• Infinity Membership The studio's flagship recurring monthly membership providing unlimited access to in-studio yoga classes (Hot and Room Temperature across Vinyasa, Hatha, Yin, Power, Restorative, and Suspension Yoga™), Virtual Studio live streaming and on-demand library, outdoor yoga, free Master Classes, the Samatva Sadhana challenge, and Infinity Member Guest Passes. Targets committed individual practitioners.
• Trial Membership A $39 first-month unlimited access pass for new and returning students offering full in-studio and virtual class access with no commitment, designed as the low-barrier entry into the studio's offerings and Infinity Membership funnel.
• Class Cards (10-Class and 20-Class) Prepaid multi-class passes granting access to in-studio, live stream, and outdoor yoga classes for casual or visiting practitioners; priced as 10-class ($175) and 20-class ($175) cards with expiry 3–6 months after activation.
• Beginner Foundations Series A 4-week structured introductory program teaching the foundations of yoga — breath, alignment, posture mechanics, philosophy, and meditation — for new or returning students; available in-studio and live-at-home tiers.
• Suspension Yoga™ Aerial yoga classes using the trademarked Suspension Yoga™ Sling in two formats — Sling + Stretch and Yin + Restore — that decompress the spine, build core and upper-body strength, and improve flexibility through supported inversions and aerial movement.
• Family Yoga (Prenatal, Baby + Me, Kids Yoga) A suite of family-oriented yoga classes including Prenatal Yoga (supporting mothers through all stages of pregnancy), Baby + Me Yoga (postnatal bonding), and Kids Yoga for ages 4–8.
• Outdoor Yoga Seasonal outdoor yoga classes held at Lake Ontario Park (West End/Midtown) and Memorial Centre Farmers Market (Downtown), including Sunset Flow, Full Moon Series, and a free community class at the Farmers Market.
• The Samatva Sadhana Challenge An 8-week community yoga challenge focused on weaving yoga into everyday life through movement, philosophy, gratitude, mindfulness, and community, including unlimited yoga for the program window, a complete Sadhana package, community celebrations, and a closing ceremony.
• Private and Group Yoga Classes Personalized one-on-one or small-group yoga instruction covering meditation, Yin, Suspension Yoga, Breathwork, Therapeutic Yoga, and Beginner Foundations, available in-studio or via Zoom (up to 100 participants), including corporate wellness, sports teams, and private events.
• Thai Yoga Massage / Bodywork A traditional Thai Yoga Massage service performed on a mat on the floor in which the practitioner guides the recipient through yoga postures while palming and thumbing along energy lines; offered as 60- and 90-minute sessions.
• Master Classes and Workshops Specialized in-depth sessions exploring specific yoga topics, techniques, or philosophies, led by studio educators or guest facilitators, including Chakra Yoga (7-part series), Chair Yoga, Essential Yoga (with dōTERRA oils), Seasonal Flow, Moon Series, and 108 Salutations.
• 200-Hour Yoga Teacher Training A 200-hour foundational Yoga Teacher Training program facilitated by Mona Warner combining personal practice development, self-care, and teaching methodology through weekly 2-hour live Zoom webinars, monthly in-person practical days, and pre-recorded online coursework.
• The Wellness Plan A community-discount membership and class-card program for healthcare workers, first responders, military, educators, seniors (55+), students, and community care workers, offering up to 70% off regular rates across class cards, short-term passes, and long-term memberships with email-based eligibility verification.
• Virtual Studio (Live Streaming + On-Demand) An online yoga platform comprising live-streamed classes (broadcast from the studios in real time) and an on-demand video library (Samatva TV) of recorded classes across power flow, core sculpt, yin, prenatal, Sivananda-inspired, moon balance, and meditation; subscription-only or included with Infinity Membership.
• dōTERRA Essential Oils Retail A retail line of dōTERRA essential oils, blends, spa products, and cleaning products stocked at all Samatva studio locations and sold online, with a 10% Infinity Member discount on retail pricing.
• The Shop (Yoga Props and Lifestyle Retail) An online and in-studio retail offering selling curated yoga essentials and lifestyle products (mats, props, and accessories) chosen to complement the studio's yoga practice.
• Energy Exchange Work Study Program A work-study program through which individuals provide studio labor in exchange for unlimited yoga classes and access to monthly specialized workshops exclusive to Energy Exchangers, teachers, and staff.

Quantifiable outcome

• After 3-6 months of consistent practice: more strength and tone, greater flexibility and balance, improved health, digestion and immunity, increased protection from physical injury, better energy management

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Mona WarnercoreStrategic or Co-development PartnerMona Warner facilitates the 200-Hour Yoga Teacher Training program at Samatva Yoga. She is described as a warm and joyful educator of Ayurveda, Yoga, and Vedic Astrology based in Kingston, Ontario. The training combines personal practice development, self-care, and teaching methodology through weekly Zoom webinars and monthly in-person practicals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YogaWorks: Multi-format yoga studio chain offering hot, flow, restorative, and teacher training with memberships and digital content. Directly comparable product/market mix to Samatva.
• Moksha Yoga (now Modo): Canadian-origin hot yoga studio network with strong community, teacher training, and membership offerings; directly comparable to Samatva's hot yoga focus and studio model.
• Yoga Six: Boutique yoga studio franchise with multiple class styles, membership tiers, and teacher training. Comparable category-mate with similar multi-format positioning.
• Modo Yoga: Canadian hot yoga studio franchise with multiple studio locations, teacher training programs, and community-led membership model. Closely comparable to Samatva geographically and operationally.
• Hot 8 Yoga: Multi-location hot yoga studio with unlimited membership model, class variety, and teacher training. Comparable in format (hot yoga subscription, class packages) and customer segment.
• CorePower Yoga: Large North American hot yoga and HIIT-yoga studio chain with membership-based access, teacher training, and digital content. Most directly comparable to Samatva's hot yoga, membership, and YTT structure at greater scale.

Others

• Yoga Alliance (registered schools): Industry body governing 200-hour teacher training standards. Comparable as the ecosystem/silverback for Samatva's YTT program compliance and credibility.

Broad incumbents

• YMCA (Kingston branch): Local broad-based fitness and wellness operator in Kingston with subsidized memberships and group classes. Comparable as a local competitor for budget-conscious wellness consumers in the same catchment.

Emerging players

• Glo: Subscription-based online yoga and meditation platform with deep content library. Comparable to Samatva's Virtual Studio and on-demand subscription offering as a digital-native competitor.
• Alo Moves: Premium online yoga and wellness platform with on-demand classes and branded content. Comparable to Samatva's digital on-demand library business and brand-driven content positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SamatvaYoga
• Instagraminstagram.com/samatvayoga
• LinkedInlinkedin.com/company/samatva-yoga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samatva Yoga