Yoga Union

Name

Yoga Union

Legal name

Yoga Union

Website

https://yogaunion.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Yoga Instruction and Teacher Training

NAICS

Fitness and Recreational Sports Centers (713940), Business Schools and Computer and Management Training (6114)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Alignment yoga classes
• Yoga teacher training
• Scoliosis yoga therapy
• Yoga backcare programs
• Yoga studio props

Headquarters

HQ city

New York, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Class Instruction: Per-class and class card sales for alignment yoga classes and specialized scoliosis/backcare classes. Single classes and 5-class cards available with 8-week expiration on cards.
2. Teacher Training Programs: 200-hour Three Pillars of Practice ($3,600-$3,900 early bird to regular) and 500-hour Mandala of Yoga ($6,900-$7,400 early bird to regular, payment plan $7,700). Payment plans available.
3. Backcare & Scoliosis Certification: Full Backcare & Scoliosis Certification program $2,650 (earlybird $1,950). Stand-alone Basic Backcare Certification $825. Payment plans available.
4. Private Instruction: One-on-one and small group sessions: In-person $190/hr, $275/1.5hrs, $350/2hrs (online $150/hr, $215/1.5hrs, $270/2hrs). Home sessions start at $400 in Manhattan.
5. Product Sales: Sale of yoga props including Therabands ($20), Yoga Union Slings ($119.99-$155), Over-the-door Sling Supports ($12.45). Shipping fees apply.
6. Retreats: International retreats including Spain scoliosis retreat: Early bird double $2,100, single $2,450; Regular double $2,400, single $2,750. Includes accommodation, meals, and yoga classes.
7. Workshops: Specialized workshops on topics including anxiety/depression, shoulders, hernation, scoliosis basics, hyperextension, and ropes certification. Pricing from $50-$80 per session.
8. On-Demand Content: Recorded yoga classes available for download and streaming including dowel workshop, hypermobility series, and scoliosis basics. Sold through WellnessLiving platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Yoga Union delivers alignment-based yoga instruction online and through partner venues, anchored by the world's largest dedicated Yoga for Backcare and Scoliosis Program. The studio sells group classes, multi-level workshops, Yoga Alliance-recognized 200-hour and 500-hour teacher training programs, a 120-hour Backcare & Scoliosis Certification, private and corporate instruction, international retreats, on-demand recorded classes, and a small line of proprietary yoga props (Slings, Over-the-Door Sling Supports, and Therabands).

Product overview

Yoga Union is a yoga studio in New York City (formerly on W 37th Street, now fully online) offering a comprehensive alignment-based yoga program with multiple service lines. The core offering includes alignment yoga classes at levels 2 and 3, combined with the largest dedicated Yoga for Backcare and Scoliosis Program in the world. The company provides professional development through Yoga Alliance-recognized 200-Hour and 500-Hour Teacher Training programs (Three Pillars of Practice and Mandala of Yoga respectively), plus a 120-Hour Backcare & Scoliosis Certification. Specialized offerings include Wall Ropes & Slings classes, on-demand recorded classes, private instruction, corporate wellness programs, and international retreats. A retail store complements the offering with proprietary yoga slings, over-the-door sling supports, and Therabands. The company was founded by Alison West in 1996 and is recognized as a peer-leading teacher training institution.

Differentiator

Problem solved

Functional benefit

Products and services

• Alignment Yoga Classes Alignment-based yoga classes at multiple levels (Level 2 Intermediate, Level 3 Advanced Intermediate) focused on precise body alignment, intelligent sequencing, and prop use. Delivered online via Zoom with regular, scoliosis, and backcare variants. Available via single class ($22) or 5-class card ($100, expires 8 weeks).
• Backcare & Scoliosis Program Comprehensive therapeutic yoga program addressing back pain, scoliosis, herniations, hyper-kyphosis, lordosis, stenosis, spondylolisthesis, and osteoporosis. Includes Herniation Basics, Scoliosis Basics, and Scoliosis Level 2 classes ($32 per class, $150 for 5-class card requiring teacher permission).
• Backcare & Scoliosis Certification 120-hour certification program (160 hours including classes and assisting) for yoga teachers to become qualified in teaching yoga for backcare and scoliosis. Includes four weekend intensives, anatomy lectures, case studies, and practical exams. Full payment $2,650; Earlybird $1,950; Basic Backcare Certification $825; payment plans available; repeat discounts up to 30%.
• 200-Hour Three Pillars of Practice Teacher Training Yoga Alliance-recognized 200-hour foundational teacher training covering asana, pranayama, meditation, anatomy, philosophy, teaching practice, and Sanskrit. Early bird $3,600; Regular $3,900; Payment plan $4,100.
• 500-Hour Mandala of Yoga Teacher Training Yoga Alliance-recognized 500-hour advanced teacher training expanding on the 200-hour foundation. Includes Basic Ropes Certification, Basic Chairs Certification, wall-ropes training, anatomy, philosophy, pranayama, meditation, and workshop development. Early bird $6,900; Regular $7,400; Payment plan $7,700.
• Wall Ropes & Slings Classes Specialized yoga classes using ceiling ropes, wall ropes, and slings for traction, inversion, spinal release, strength development, and increased range of motion. Includes a Slings & Ropes certification program and access to NYC's largest number of rope-wall stations.
• Workshops Specialized single-session workshops on focused topics including Yoga for Depression and Anxiety, Your Amazing Shoulder, Scoliosis Basics, Hypermobility/Hyperextension, Herniation Intro, and dowel-based practices. Pricing from $50 to $80 per session. Delivered online and through partner venues.
• Private & Corporate Instruction One-on-one private yoga sessions and corporate wellness instruction. In-person: $190/hr, $275/1.5hrs, $350/2hrs. Online: $150/hr, $215/1.5hrs, $270/2hrs. Home sessions start at $400 in Manhattan. Corporate programs teach employees to use desks, chairs, and doorways for yoga breaks.
• Yoga Retreats International yoga retreats including the annual Yoga for Scoliosis Retreat at Centro Santillan, Spain (Costa del Sol, 30 minutes east of Malaga). Week-long immersive programs combining yoga practice with accommodation and farm-to-table meals. Early bird double $2,100, single $2,450; Regular double $2,400, single $2,750.
• On-Demand Classes Recorded yoga classes available for download and streaming including Yoga and The Amazing Dowel (6 hours), Yoga for Hyperextension and Hypermobility, Scoliosis Basics 3-Part Series, and the six-week Yoga for Back Health series created for Yoga Journal. Sold through the WellnessLiving platform.
• Yoga Union Slings Custom-made proprietary yoga slings constructed from rated materials (seatbelt webbing, mountaineering carabiners, parachute buckles). Available in 2-Carabiner ($135) and 4-Carabiner ($155) versions with detachable seat.
• Yoga Union Over-the-Door Sling Supports Door-mounted yoga sling supports made from seatbelt webbing that allow users to create a rope wall at home for practicing rope/sling-based yoga. Priced at $12.45.
• 12' Black Theraband 12-foot black (strong level) Theraband resistance band used as a yoga practice prop for assistance and challenge. Priced at $20.00.

Quantifiable outcome

• 85-year-old student with severe scoliosis was able to stand tall and improve quality of life through private specialized yoga sessions
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Souk StudiocoreChannel Partner/ Reseller/ DistributorSouk Studio at 12 West 27th Street, 2nd floor, New York serves as the venue for Yoga Union workshops and classes when held in-person. Located practically next door to the old Yoga Union location. Workshops include Yoga for Anxiety and Depression and Your Amazing Shoulder workshops.
• Centro SantillancoreStrategic or Co-development PartnerHillside Yoga and Wellness Center on Costa del Sol, 30 minutes east of Malaga, Spain. Features outstanding sea views and a state-of-the-art yoga studio with The Great Yoga Wall. Venue for annual Yoga for Scoliosis Retreat. Package includes accommodation, farm-to-table meals, and yoga classes.
• Blue Osa Costa RicaminorStrategic or Co-development PartnerCosta Rica retreat venue hosting previous Blue Osa retreat with Alison West and the Yoga Union team. Provides luxury resort setting combined with intensive yoga programming.
• WellnessLivingcoreTechnology or IntegrationOnline platform used for class registration, scheduling, and on-demand content distribution. Students register through WellnessLiving at wellnessliving.com for classes, workshops, and retreats.
• Well+GoodminorGTM or Marketing PartnerWellness media outlet that has featured Yoga Union multiple times, including coverage of Vinyasa Week and naming it one of NYC's most beautiful yoga studios.
• Balance Arts CenterminorChannel Partner/ Reseller/ DistributorStudio at 151 West 30th Street where Alison West teaches one-on-one in-person private sessions when in New York.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Iyengar Yoga Institute of New York: Local Iyengar-aligned studios and institutes share Yoga Union's alignment precision methodology and prop-based practice (ropes, blocks, chairs), making them the closest methodology peer for advanced alignment-based yoga in NYC.
• Pure Yoga NYC: Premium NYC yoga chain offering multi-level classes, teacher training, and workshops — directly comparable multi-product, multi-location studio model serving a similar Manhattan clientele.
• Laughing Lotus Yoga NYC: NYC-based yoga studio network offering multi-level classes, teacher training, and workshops; competes directly for the same urban practitioner seeking rigorous training and varied class formats.

Broad incumbents

• YogaWorks: Multi-city yoga studio chain historically operating teacher training and class programs across many locations; broader and more standardized portfolio than Yoga Union's specialty focus.
• CorePower Yoga: Largest US yoga chain operating studios and teacher training nationally; competes for the same general practitioner and TT graduate demand at much greater scale.
• Equinox Yoga (Precision Run / FS8): Premium NYC fitness brand offering yoga and signature programs within a broader luxury fitness ecosystem; shares the high-end Manhattan customer and instructor talent pool.

Emerging players

• Glo: Online yoga and wellness subscription platform offering thousands of on-demand classes; competing online model that pressures Yoga Union's recorded-content and online class revenue.
• Alo Moves: Premium online yoga, fitness, and wellness platform from the Alo Yoga brand; comparable digital distribution of expert-led yoga classes with strong marketing reach.
• Yoga International: Online yoga subscription platform with broad class and TT-adjacent content; comparable digital library model competing for the same global online practitioner audience.

Regional players

• Modo Yoga NYC: NYC-area yoga studio chain with its own teacher training; comparable mid-market urban offering but distinct hot-yoga positioning rather than alignment/therapeutic specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/yogaunionnyc
• Facebookfacebook.com/yogaunionnyc
• Instagraminstagram.com/yogaunionnyc
• LinkedInlinkedin.com/company/yoga-union

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Union