You Make It
You Make It is a UK-registered charity founded in 2011 that runs a 16-week empowerment programme for young women aged 18–30 from racialised and working-class backgrounds in London, plus the You Change It anti-racism allyship training for corporate partners. The charity is funded by corporate sponsorships, foundation grants, and individual donations.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What You Make It does
You Make It is a UK-registered charity (Number 1158572) founded in 2011 by Asma Shah, headquartered in East London, that runs a 16-week human-centred empowerment programme for young women aged 18–30 from racialised and working-class backgrounds. Programme participants receive fully-funded places (stated value £5,000) covering practical professional workshops, mentorship from industry leaders, work placements at partner brands, online therapy with accredited therapists, and wellbeing sessions such as yoga and run club. The organisation reports having transformed over 600 women's lives to date and serves roughly 75 participants annually, with documented outcomes including 100% of participants reporting increased self-confidence and 98% reporting a larger professional network after completion.
The business model is a non-profit hybrid spanning B2B and individual/funder revenue. On the B2B side, You Make It runs the You Change It anti-racism allyship programme (launched 2020) and sells mentorship training and work-placement hosting to corporate partners including Publicis Sapient, MuleSoft, Reed Smith, Amazon, Red Badger, Olivia Von Halle, Royal Opera House, and Mixcloud. Funding is supplemented by grants from City Bridge, Tudor Trust, The Green Hat Foundation, the National Lottery Community Fund, Arts Council England, and Once Upon A Time, plus individual donations via JustGiving. The founder-led team of 18 staff is supported by a board that includes senior operators from Depop, BT Sport, LEGO Group, Gibson Dunn, and Wellcome Trust, and the organisation operates exclusively within London. Underlying 'technology' consists of workshop curricula, mentor matching, and proprietary allyship content — there is no software platform, mobile app, or AI component in the current offering.
You Make It firmographics
Firmographics- Name
- You Make It
- Legal name
- You Make It
- Website
- https://you-make-it.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- You Make It is a UK-registered charity founded in 2011 that runs a 16-week empowerment programme for young women aged 18–30 from racialised and working-class backgrounds in London, plus the You Change It anti-racism allyship training for corporate partners. The charity is funded by corporate sponsorships, foundation grants, and individual donations.
- Ownership category
- akta.pro rank
You Make It industry classification
Industry- Product category
- Social Justice & Community Empowerment Services
- NAICS
- Professional and Management Development Training (611430), Human Rights Organizations (813311), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)
- akta.pro secondary industries
- Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Gender Equality & Women’s Empowerment (BPAGABAF), Youth Leadership, Oratory & Civic Speaking Programs (EDAMAOAH)
Keywords
Where You Make It is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
You Make It business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Corporate sponsorships and partnerships: Businesses sponsor places on the 16-week empowerment programme, fund practical professional workshops, 1-1 mentorships, wellbeing sessions, and other programme elements. Sponsorship is described as key to levelling the playing field and delivering services to marginalised people who otherwise cannot afford them.
- Anti-racism allyship training (You Change It): Organisations access the You Change It anti-racism allyship programme which helps employers deepen understanding of racism in the UK and provides practical tools to enhance representation and inclusion.
- Grant funding: The charity receives funding from grant givers including City Bridge, Tudor Trust, The Green Hat Foundation, and other foundations. These funders are classified as Financial Partners.
- Donations: Individual donors can make donations via JustGiving to support the charity's programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | Free programme place for eligible young women |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
You Make It product offering
Product offeringCore offering
You Make It is a UK-registered charity that runs a fully funded 16-week empowerment programme for young women aged 18-30 from racialised and working-class communities, providing workshops, mentorship from industry leaders, work placements with partner brands, online therapy, and wellbeing sessions. It also delivers the You Change It anti-racism allyship training course for businesses, alongside corporate mentorship training and work-placement hosting services, with programme places worth approximately £5,000 each funded through corporate sponsors, grant foundations, and individual donations.
Product overview
You Make It is an award-winning reparative justice organisation offering a portfolio of programmes focused on empowering women from racialised communities. The core offering is a 16-week empowerment programme (Young Women's Empowerment Programme) which provides fully funded access to workshops, mentorship, therapy, wellbeing sessions, and work placements. Complementing this is the You Change It anti-racism allyship course for businesses and professionals, along with separate mentorship training and work placement hosting services for employer partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Young Women's Empowerment Programme An award-winning, 16-week human-centred empowerment programme for young women aged 18-30 from racialised and working-class backgrounds. Participants receive practical professional workshops, mentorship from industry leaders, online therapy with accredited therapists, wellbeing sessions (yoga, run club), networking opportunities, and work placements with partner brands. Programme places are free for eligible participants and worth approximately £5,000 each, fully funded by corporate sponsors and donors.
- You Change It – Anti-Racism Allyship Programme An anti-racism allyship course for businesses and professionals, helping employers deepen their understanding of racism in the UK and providing practical tools to enhance representation, inclusion, and career progression for Black and global majority talent in the workplace. 100% of participants in the 2021 evaluation identified self-defined actions to progress anti-racism commitment, and 300 individuals accessed the programme in 2021.
- Corporate Mentorship Training A programme that trains employees of partner businesses to become mentors for young women on the empowerment programme, providing mentors with transferable leadership skills while supporting programme participants. Partner examples include Ledger Bennett, Ethos Farm, Amazon, Mixcloud, and SixtyFour Music.
- Work Placement Hosting Short work-experience placements hosted by partner businesses for talented and diverse young women on the empowerment programme. Host partners include Olivia Von Halle, Publicis Sapient, MuleSoft, Wunderman Thompson, Reed Smith, Red Badger, M-Xcloud (Microsoft), and the Royal Opera House.
Quantifiable outcome
- 100% of participants report feeling more self-confident after completing the programme
- +3 more outcomes
Companies that use You Make It
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
You Make It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
You Make It partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Jumpman (Jordan)flagshipFeatured as partner in Nike Jordan Spotlight Campaign showcasing the charity's team and programme beneficiaries Honesty & Maya. The campaign highlights how access to opportunities that build self-confidence are building blocks for people to access what they truly deserve.
- Publicis SapientcoreEmployer partner that hosts work placements for talented and diverse young women, enhancing their industry experience while engaging with rising talent.
- Olivia Von HallecoreFashion brand hosting work placements and accessing the anti-racism allyship course. Their employee said the programme 'changed the language we use from fear and negativity to how we can positively do the right thing.'
- Ledger BennettcoreRecruitment firm whose mentor Sarah saw a participant's confidence blossom during the programme.
- Ethos FarmcoreCreative agency whose mentor Mat found supporting someone through the journey to be powerful.
- Royal Opera HousecorePrestigious arts venue hosting work placements with top brands as part of the empowerment programme.
- MuleSoftcoreTechnology employer partner hosting work placements for programme participants.
- Wunderman ThompsoncoreMarketing and advertising firm hosting work placements for programme participants.
- Reed SmithcoreGlobal law firm hosting work placements for programme participants.
- Red BadgercoreTechnology consultancy hosting work placements for programme participants.
- M-Xcloud (Microsoft)coreMicrosoft technology division hosting work placements for programme participants.
- AmazoncoreTechnology company providing industry leaders as mentors for the programme.
- MixcloudcoreMusic streaming platform providing industry leaders as mentors for the programme.
- SixtyFour MusicminorMusic company providing mentors for the programme.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
You Make It competitors and assessment
Company assessmentBroad incumbents
- Roundhouse: London arts venue running creative programmes for young people aged 11-30 from diverse backgrounds. Comparable London-based youth creative empowerment work and previous employer of founder Asma Shah; broader arts focus rather than race-and-class specific.
- The Prince's Trust: Large UK youth charity supporting disadvantaged young people into education, training, and employment. Comparable broader youth empowerment mandate and employer partnership model, though operating at much greater scale and without the explicit race-and-class intersectional focus.
Direct peers
- Smart Works: UK charity helping women from disadvantaged backgrounds into employment through coaching, workwear, and interview preparation. Directly comparable mission of empowering marginalised women into the workforce, with a similar charity-funded model and London roots.
- Code First Girls: UK social enterprise delivering coding and tech training to women, with a focus on increasing female representation in technology. Comparable target demographic (young women), employer partnership model for work placements, and similar emphasis on closing gender employment gaps in professional sectors.
- The Amos Bursary: UK charity supporting students of African and Caribbean heritage into leading UK universities and professional careers. Comparable mission of breaking down structural barriers for racially minoritised young people, with employer and university partnership model.
- Taylor Bennett Foundation: UK charity running programmes and mentorship to support young Black, Asian and minority ethnic students into careers in communications, PR, and media. Highly comparable focus on youth mentoring for racialised communities entering professional industries, with employer partner mentorships.
- Rare Recruitment: UK diversity-focused recruitment and social enterprise connecting students from underrepresented backgrounds with leading employers. Comparable mission of diversifying UK workplaces through employer partnerships and pipeline programmes for racialised talent.
- 100 Black Interns: UK initiative placing Black students into internship opportunities across leading professions. Closely comparable model of using employer partnerships and work placements to create workforce pathways for Black professionals, with a similar race-focused targeting.
- Hatch Enterprise: UK charity supporting under-represented entrepreneurs to start and grow businesses. Comparable target demographic and reparative justice framing around supporting marginalised communities into professional opportunities, with a similar non-profit programme model.
Emerging players
- Color Of Change: US-based racial justice organisation running campaigns and corporate accountability programmes. Comparable anti-racism advocacy and corporate engagement approach via You Change It, though operating from a US policy/campaign lens rather than direct service delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
You Make It social profiles
Digital presenceYou Make It financial estimates
Financial estimateRevenue estimate
Valuation estimate
You Make It leadership team
Management profileNumber of profiles
Profiles15 records
You Make It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
You Make It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about You Make It
What does You Make It do?
You Make It is a UK-registered charity that runs a fully funded 16-week empowerment programme for young women aged 18-30 from racialised and working-class communities, providing workshops, mentorship from industry leaders, work placements with partner brands, online therapy, and wellbeing sessions. It also delivers the You Change It anti-racism allyship training course for businesses, alongside corporate mentorship training and work-placement hosting services, with programme places worth approximately £5,000 each funded through corporate sponsors, grant foundations, and individual donations.
Is You Make It a public or private company?
You Make It is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was You Make It founded?
You Make It was founded in 2011. It employs 11 to 50 people.
Where is You Make It based?
You Make It is headquartered in London, United Kingdom, in the Europe region.
How does You Make It make money?
Four revenue lines are on record. Corporate sponsorships and partnerships are the primary driver. The others are anti-racism allyship training (You Change It), grant funding and donations.
Who are You Make It's main competitors?
Broad incumbents on record are Roundhouse and The Prince's Trust. Direct peers are Smart Works, Code First Girls, The Amos Bursary, Taylor Bennett Foundation, Rare Recruitment, 100 Black Interns and Hatch Enterprise. Color Of Change is listed as an emerging player.
Does You Make It have an API?
No public API is recorded for You Make It.
What industry is You Make It in?
You Make It's product category is Social Justice & Community Empowerment Services. Its primary akta.pro industry code is BPAGADAD, Youth Mentoring & Positive Youth Development Nonprofits, with a secondary code of EDABAIAG, Workplace Culture, Engagement & Wellbeing Training. Its NAICS code is 611430 and its SIC code is 8300.