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Yummy Sushi

Full company profile

uuid005n2c6

Namestring
Yummy Sushi
Legal namestring
Yummy Sushi
Websiteurl
yummysushiewing.com
Company typeenum
Private
Founded yearint
2008
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersEwing, United States
HQ citystring
Ewing
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
Asian cuisine restaurant, sushi and pho, casual dining, takeout and delivery, multi-cuisine Asian
Industry2 codes
PRIMARYTHAFABAE
Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants
SECONDARYTHAFABAJ
Seafood Fast Casual
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating Places5812
Product category
Asian Cuisine Restaurant
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Dine-in Sales
TypeTransaction Fee
Description

Revenue generated from customers dining in the restaurant, paying for food and beverages consumed on premises.

yummysushiewing.com
2Takeout/Pickup Sales
TypeTransaction Fee
Description

Revenue from phone-ahead orders placed by customers for collection at the restaurant.

yummysushiewing.com
3Third-Party Delivery Sales
TypeTransaction Fee
Description

Revenue from orders fulfilled through delivery platforms DoorDash, UberEats, and Grubhub, with the restaurant receiving payment for food preparation while delivery platforms handle logistics.

yummysushiewing.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Yummy Sushi is a family-owned Asian cuisine restaurant located in TCNJ Campus Town in Ewing, New Jersey, serving Mercer County since 2008. It prepares and sells a broad multi-cuisine Asian menu including Vietnamese Pho, Japanese sushi, Chinese, Japanese, Malay, and Thai dishes, offered via dine-in service, phone-ahead pickup, and third-party delivery through DoorDash, UberEats, and Grubhub.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Yummy Sushi is a family-owned Asian cuisine restaurant offering a single unified dining experience through its lunch and dinner menus. The restaurant serves a variety of Asian specialties including Pho, sushi, Chinese, Japanese, Malay, and Thai dishes. Located in Ewing, NJ, within TCNJ Campus Town, the business has been serving Mercer County since 2008.

Product and service2 records
1Lunch Menu
CategoryLunch menu
Description

Daytime Asian cuisine menu served Monday through Friday until 3 PM, featuring Chinese, Japanese, Malay, Thai dishes, Pho, and sushi selections, aimed at local diners and TCNJ students seeking a midday meal.

2Dinner Menu
CategoryDinner menu
Description

Full-evening Asian cuisine menu featuring Pho, sushi, Chinese, Japanese, Malay, Thai, and other specialty dishes, available for dine-in, phone-ahead pickup, and third-party delivery through DoorDash, UberEats, and Grubhub.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership4 partners
1DoorDash
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

DoorDash is a third-party delivery platform partnership through which Yummy Sushi offers delivery services to customers who prefer dining at home. The restaurant prepares food while DoorDash handles logistics and delivery to the customer.

2UberEats
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

UberEats is a third-party delivery platform partnership providing delivery services to Yummy Sushi customers. The restaurant fulfills orders while UberEats manages the delivery logistics and customer experience.

3Grubhub
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Grubhub is a third-party delivery platform partnership enabling Yummy Sushi to reach customers through online ordering and delivery. The restaurant handles food preparation while Grubhub provides the ordering platform and delivery network.

4TCNJ Campus Town
Strategic tierCoreTypeOthers
Description

TCNJ Campus Town is the commercial location where Yummy Sushi is situated as a tenant. This provides strategic positioning adjacent to The College of New Jersey campus, giving access to a built-in student customer base.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Kura Sushi USA
TypeDirect peer
Description

Tech-enabled revolving sushi chain offering made-to-order sushi and Asian dishes; comparable Asian dining category with dine-in and takeout channels.

2Sarku Japan
TypeDirect peer
Description

Counter-service Asian quick-service chain offering teriyaki, sushi, and tempura in mall and storefront locations; comparable quick-service Asian dining experience.

3Pick Up Stix
TypeDirect peer
Description

Asian fast-casual chain serving Chinese stir-fry, sushi, and Asian entrées with dine-in, takeout, and delivery; comparable menu breadth and quick-service Asian dining format.

4Panda Express
TypeBroad incumbent
Description

Largest American Chinese-Asian quick-service chain serving Chinese-American entrées, sushi, and Asian sides; comparable Asian cuisine category with broad geographic reach that pressures local independents.

5Teriyaki Madness
TypeDirect peer
Description

Asian fast-casual franchise specializing in teriyaki bowls, sushi, and Asian entrées; comparable menu breadth and fast-casual service format targeting local lunch and dinner diners.

6Bento Sushi
TypeDirect peer
Description

Sushi-focused fast-casual operator offering made-to-order sushi, poke bowls, and Asian sides; directly comparable to Yummy Sushi's sushi and Asian-cuisine counter-service positioning.

7Pei Wei Asian Kitchen
TypeDirect peer
Description

Pan-Asian fast-casual chain offering Chinese, Japanese, Thai, and Vietnamese-inspired bowls, sushi, and stir-fry; comparable to Yummy Sushi's multi-cuisine Asian menu and counter-service dining model.

8P.F. Chang's
TypeBroad incumbent
Description

National full-service Asian bistro chain offering Chinese, Japanese, Thai, and Vietnamese dishes across a broader sit-down portfolio; overlaps with Yummy Sushi's pan-Asian menu positioning at a larger, more established scale.

9Tokyo Joe's
TypeDirect peer
Description

Fast-casual Asian fusion chain serving sushi, rice bowls, and salads with dine-in, takeout, and delivery; comparable service model and multi-channel distribution including third-party delivery.

10Waba Grill
TypeDirect peer
Description

Asian fast-casual franchise specializing in chicken bowls, plates, and sides; comparable quick-service Asian dining model with takeout and delivery channels.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration3 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Yummy Sushi

Asian Cuisine Restaurantyummysushiewing.com

Yummy Sushi firmographics

Firmographics
Name
Yummy Sushi
Legal name
Yummy Sushi
Website
https://yummysushiewing.com
Company type
Private
Founded year
2008
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Yummy Sushi industry classification

Industry
Product category
Asian Cuisine Restaurant
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating Places (5812)
akta.pro industry
PRIMARYTHAFABAE
Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean)
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants
SECONDARYTHAFABAJ
Seafood Fast Casual
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

  • Asian cuisine restaurant
  • Sushi and pho
  • Casual dining
  • Takeout and delivery
  • Multi-cuisine Asian

Where Yummy Sushi is headquartered

Location

Headquarters

HQ city
Ewing
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Yummy Sushi business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

  1. Dine-in Sales: Revenue generated from customers dining in the restaurant, paying for food and beverages consumed on premises.
  2. Takeout/Pickup Sales: Revenue from phone-ahead orders placed by customers for collection at the restaurant.
  3. Third-Party Delivery Sales: Revenue from orders fulfilled through delivery platforms DoorDash, UberEats, and Grubhub, with the restaurant receiving payment for food preparation while delivery platforms handle logistics.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Yummy Sushi product offering

Product offering

Core offering

Yummy Sushi is a family-owned Asian cuisine restaurant located in TCNJ Campus Town in Ewing, New Jersey, serving Mercer County since 2008. It prepares and sells a broad multi-cuisine Asian menu including Vietnamese Pho, Japanese sushi, Chinese, Japanese, Malay, and Thai dishes, offered via dine-in service, phone-ahead pickup, and third-party delivery through DoorDash, UberEats, and Grubhub.

Product overview

Yummy Sushi is a family-owned Asian cuisine restaurant offering a single unified dining experience through its lunch and dinner menus. The restaurant serves a variety of Asian specialties including Pho, sushi, Chinese, Japanese, Malay, and Thai dishes. Located in Ewing, NJ, within TCNJ Campus Town, the business has been serving Mercer County since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lunch Menu Daytime Asian cuisine menu served Monday through Friday until 3 PM, featuring Chinese, Japanese, Malay, Thai dishes, Pho, and sushi selections, aimed at local diners and TCNJ students seeking a midday meal.
  • Dinner Menu Full-evening Asian cuisine menu featuring Pho, sushi, Chinese, Japanese, Malay, Thai, and other specialty dishes, available for dine-in, phone-ahead pickup, and third-party delivery through DoorDash, UberEats, and Grubhub.

Companies that use Yummy Sushi

Customer profile

Segments2 records

Ideal customer profiles1 record

Yummy Sushi technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Yummy Sushi partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

  • DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery platform partnership through which Yummy Sushi offers delivery services to customers who prefer dining at home. The restaurant prepares food while DoorDash handles logistics and delivery to the customer.
  • UberEatscoreChannel Partner/ Reseller/ DistributorUberEats is a third-party delivery platform partnership providing delivery services to Yummy Sushi customers. The restaurant fulfills orders while UberEats manages the delivery logistics and customer experience.
  • GrubhubcoreChannel Partner/ Reseller/ DistributorGrubhub is a third-party delivery platform partnership enabling Yummy Sushi to reach customers through online ordering and delivery. The restaurant handles food preparation while Grubhub provides the ordering platform and delivery network.
  • TCNJ Campus TowncoreOthersTCNJ Campus Town is the commercial location where Yummy Sushi is situated as a tenant. This provides strategic positioning adjacent to The College of New Jersey campus, giving access to a built-in student customer base.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Yummy Sushi competitors and assessment

Company assessment

Direct peers

  • Kura Sushi USA: Tech-enabled revolving sushi chain offering made-to-order sushi and Asian dishes; comparable Asian dining category with dine-in and takeout channels.
  • Sarku Japan: Counter-service Asian quick-service chain offering teriyaki, sushi, and tempura in mall and storefront locations; comparable quick-service Asian dining experience.
  • Pick Up Stix: Asian fast-casual chain serving Chinese stir-fry, sushi, and Asian entrées with dine-in, takeout, and delivery; comparable menu breadth and quick-service Asian dining format.
  • Teriyaki Madness: Asian fast-casual franchise specializing in teriyaki bowls, sushi, and Asian entrées; comparable menu breadth and fast-casual service format targeting local lunch and dinner diners.
  • Bento Sushi: Sushi-focused fast-casual operator offering made-to-order sushi, poke bowls, and Asian sides; directly comparable to Yummy Sushi's sushi and Asian-cuisine counter-service positioning.
  • Pei Wei Asian Kitchen: Pan-Asian fast-casual chain offering Chinese, Japanese, Thai, and Vietnamese-inspired bowls, sushi, and stir-fry; comparable to Yummy Sushi's multi-cuisine Asian menu and counter-service dining model.
  • Tokyo Joe's: Fast-casual Asian fusion chain serving sushi, rice bowls, and salads with dine-in, takeout, and delivery; comparable service model and multi-channel distribution including third-party delivery.
  • Waba Grill: Asian fast-casual franchise specializing in chicken bowls, plates, and sides; comparable quick-service Asian dining model with takeout and delivery channels.

Broad incumbents

  • Panda Express: Largest American Chinese-Asian quick-service chain serving Chinese-American entrées, sushi, and Asian sides; comparable Asian cuisine category with broad geographic reach that pressures local independents.
  • P.F. Chang's: National full-service Asian bistro chain offering Chinese, Japanese, Thai, and Vietnamese dishes across a broader sit-down portfolio; overlaps with Yummy Sushi's pan-Asian menu positioning at a larger, more established scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Yummy Sushi social profiles

Digital presence

Yummy Sushi financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Yummy Sushi leadership team

Management profile

Number of profiles

Yummy Sushi funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Yummy Sushi M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yummy Sushi

What does Yummy Sushi do?

Yummy Sushi is a family-owned Asian cuisine restaurant located in TCNJ Campus Town in Ewing, New Jersey, serving Mercer County since 2008. It prepares and sells a broad multi-cuisine Asian menu including Vietnamese Pho, Japanese sushi, Chinese, Japanese, Malay, and Thai dishes, offered via dine-in service, phone-ahead pickup, and third-party delivery through DoorDash, UberEats, and Grubhub.

Is Yummy Sushi a public or private company?

Yummy Sushi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Yummy Sushi founded?

Yummy Sushi was founded in 2008. It employs 11 to 50 people.

Where is Yummy Sushi based?

Yummy Sushi is headquartered in Ewing, United States, in the North America region.

How does Yummy Sushi make money?

Three revenue lines are on record. Dine-in Sales are the primary driver. The others are takeout/Pickup Sales and third-Party Delivery Sales.

Who are Yummy Sushi's main competitors?

Direct peers on record are Kura Sushi USA, Sarku Japan, Pick Up Stix, Teriyaki Madness, Bento Sushi, Pei Wei Asian Kitchen, Tokyo Joe's and Waba Grill. Broad incumbents are Panda Express and P.F. Chang's.

Does Yummy Sushi have an API?

No public API is recorded for Yummy Sushi.

What industry is Yummy Sushi in?

Yummy Sushi's product category is Asian Cuisine Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean), with a secondary code of THAFABAJ, Seafood Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.

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