Zeetius

What Zeetius does

Zeetius is an AI-powered sports technology platform that delivers live scoring, tournament management, academy management, and sports analytics for 30+ sports. The platform is the flagship product of iCore Pioneer Business Solution Private Limited, a privately held Indian company headquartered at Technopark, Trivandrum, Kerala, with additional offices in the United States (Louisburg) and the United Kingdom (Hounslow) and a contact presence in the UAE. Its core customer base comprises national and regional sports federations, tournament organisers, sports academies, and government sports bodies — including the Badminton Association of India, Badminton Asia, the Saudi Badminton Federation, the Table Tennis Association of Kerala, and India's Sports Authority and Khelo India programme.

The technical foundation is ZetAI, a proprietary stack of six orchestrated AI engines — ZetAI Vision (multi-camera computer vision at 240 fps), ZetAI Predict (transformer-based outcome forecasting), ZetAI Coach (bio-mechanics and injury-risk modelling), ZetAI Score (officiating-grade automated scoring), ZetAI Broadcast (generative AI commentary, automated camera switching, highlight generation), and ZetAI Engage (fan personalisation and AI chatbots). The platform processes 50M+ data points daily at sub-10ms inference latency, with claimed 99.2% match-outcome accuracy and 98.7% event recognition across 30+ sports. Around this AI core sit functional modules including Zeetius Live, Zeetius Tournaments, Zeetius TV (streaming), Zeetius Connect (event operations), Zeetius Association (federation administration), Zeetius Academies, Zeetius Sports Directory, and Zeetius Forum.

Zeetius operates a B2B SaaS model with direct enterprise sales, selling subscriptions and event-based packages to federations and tournament organisers on quote-based contracts following a demo-led sales motion. The platform supports on-premise, cloud, and hybrid deployment, ships with API-native adapters and a white-label SDK, and targets anchor contracts with national sports bodies rather than distributed SMB volume. Reported outcomes include 73,000+ matches transformed, 75,000+ athletes empowered, and 97% client satisfaction; the company is led by CEO & Founder Chili Mili with Rahul Sharma as Advisor, operating with a small core team of around five employees.

Name

Zeetius

Legal name

iCore Pioneer Business Solution Private Limited

Website

https://zeetius.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zeetius is an AI-powered sports technology platform that provides live scoring, tournament management, academy management, and predictive analytics for 30+ sports, sold via SaaS subscriptions to sports federations, national associations, tournament organisers, and academies across India, the Middle East, the UK, and the US.

Ownership category

akta.pro rank

Product category

Sports Technology Platform

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Sports technology platform
• AI sports analytics
• Tournament management software
• Live scoring platform
• Sports federation solutions

Headquarters

HQ city

Hounslow, London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Zeetius operates primarily as a B2B SaaS platform offering sports organizations, federations, and academies access to its AI-powered sports technology suite. The platform provides live scoring, tournament management, academy management, and broadcasting solutions on a subscription basis with recurring revenue from annual or multi-year contracts with sports organizations.
2. Tournament Solutions & Event Management: Tournament organizers and sports federations pay for dedicated tournament solutions including Zeetius Live, Zeetius Tournaments, and Zeetius TV. These solutions provide real-time scoring, live streaming, player accreditation, and event management services for tournaments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zeetius is an AI-powered sports technology SaaS platform that delivers live scoring, tournament management, sports academy management, coaching management, broadcasting, and AI-driven sports analytics across 30+ sports for sports federations, national associations, tournament organizers, sports academies, and broadcasters. The offering is delivered through an integrated ecosystem of named products (Zeetius, ZetAI, Zeetius Live, Zeetius Tournaments, Zeetius TV, Zeetius Connect, Zeetius Association, Zeetius Academies) backed by six specialized AI engines (Vision, Predict, Coach, Score, Broadcast, Engage).

Product overview

Zeetius is a unified AI-powered sports technology platform built as a core product with multiple integrated modules. The platform centers on ZetAI, the proprietary AI engine (version 4.7) that provides computer vision, predictive analytics, deep learning, and generative AI capabilities across 30+ sports. The product ecosystem consists of: Zeetius (core platform) powering tournament solutions including Zeetius Live (real-time scoring), Zeetius Tournaments (event management), Zeetius TV (streaming), and Zeetius Connect (event operations); management solutions including Zeetius Association (for sports organizations), Zeetius Academies (for athlete development), Zeetius Sports Directory (networking), and Zeetius Forum (professional community); all unified by ZetAI for AI-powered analytics, injury prevention, and fan engagement.

Differentiator

Problem solved

Functional benefit

Brands

• ZetAI: AI-powered sports intelligence platform featuring computer vision, predictive analytics, deep learning, and generative AI models trained on billions of plays across 30+ sports. Includes six AI engines: ZetAI Vision, ZetAI Predict, ZetAI Coach, ZetAI Score, ZetAI Broadcast, and ZetAI Engage.

Products and services

• Zeetius Core AI-powered sports technology platform that unifies Zeetius's products and AI engines for sports federations, tournament organizers, academies, and broadcasters.
• ZetAI AI engine product comprising six specialized engines (Vision, Predict, Coach, Score, Broadcast, Engage) that power Zeetius's analytics, scoring, coaching, broadcasting, and fan engagement capabilities.
• Zeetius Live Live scoring solution that delivers real-time match scoring and updates across 30+ sports for federations, tournament organizers, and broadcasters.
• Zeetius Tournaments Tournament management solution for end-to-end planning, scheduling, and operations of competitive sporting events across 30+ sports.
• Zeetius TV AI-assisted broadcast production solution that enables live event coverage and broadcast-grade production for sports federations, event operators, and media partners.
• Zeetius Connect Fan engagement and community solution that connects athletes, organizers, and fans across the Zeetius ecosystem, powered by the Engage AI engine.
• Zeetius Association Association and federation management solution for sports governing bodies, supporting member management, operations, and federation-wide digital workflows.
• Zeetius Academies Sports academy management solution that provides administration, athlete management, and AI-assisted coaching tools for sports academies and training centers.

Quantifiable outcome

• 75% reduction in administrative workload for sports associations
• +8 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, major, regional and specialty.

• Badminton Association of India (BAI)coreStrategic or Co-development PartnerBadminton Association of India uses Zeetius for tournament management and live scoring across state and national level tournaments. The partnership has been showcased in testimonials from BAI officials highlighting the platform's advanced features and real-time result capabilities.
• Table Tennis Association of Kerala (TTAK)coreStrategic or Co-development PartnerComplete digital transformation partnership where Zeetius streamlined TTAK's operations. Achieved 75% reduction in administrative workload, 50% faster event management, and 200% growth in digital community engagement.
• Karnataka State Badminton Association (KBSA)coreStrategic or Co-development PartnerKBSA uses Zeetius for state and national level tournament management, with positive testimonials from the Hon. Secretary regarding fulfillment of tournament requirements.
• Badminton AsiacoreStrategic or Co-development PartnerBadminton Asia's Technical Officials Committee uses Zeetius for tournament operations, with officials describing it as 'the most advanced software' providing results at their fingertips.
• Saudi Badminton FederationcoreStrategic or Co-development PartnerSaudi Badminton Federation uses Zeetius for development efforts and tournament management, with positive feedback from the Technical Secretary regarding ease of use and cooperative working team.
• Sports Authority of IndiamajorStrategic or Co-development PartnerPartnership with India's premier sports development body for sports technology solutions.
• Khelo IndiamajorStrategic or Co-development PartnerPartnership with India's national programme for sports development and grassroots athlete identification.
• Odisha SportsregionalStrategic or Co-development PartnerPartnership with Odisha state sports department/organization for sports management solutions.
• Government of Goa (Sports)regionalStrategic or Co-development PartnerPartnership with Goa state government sports initiatives.
• Government of Manipur (Sports)regionalStrategic or Co-development PartnerPartnership with Manipur state government sports development initiatives.
• Infosys FoundationmajorStrategic or Co-development PartnerPartnership with Infosys Foundation for sports technology initiatives.
• Karnataka Basketball Association (KBA)regionalStrategic or Co-development PartnerPartnership for basketball tournament management and sports administration.
• Chessboxing Organization of IndiaspecialtyStrategic or Co-development PartnerPartnership for niche sport tournament management covering the hybrid sport of chessboxing.
• Badminton QatarregionalStrategic or Co-development PartnerPartnership for badminton tournament management in Qatar.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Stats Perform provides AI-powered sports data, analytics, and broadcast solutions to leagues and media companies globally. Zeetius' ZetAI Predict and ZetAI Broadcast overlap with Stats Perform's AI sports analytics and content offerings.
• Genius Sports: Genius Sports is a large, publicly-traded sports data and technology company providing data, content, and tech to sports leagues, federations, and sportsbooks. Zeetius' data and analytics offerings sit in the same broader sports-tech market as Genius Sports.
• Sportradar: Sportradar is a global sports data and content company with established federation and league partnerships. Zeetius targets the same federation and sports-organization customer base with overlapping data and analytics capabilities.
• ChyronHego: ChyronHego provides broadcast graphics, virtual augmentation, and sports tracking solutions for live productions. Zeetius' ZetAI Broadcast (graphics, camera switching, highlight generation) overlaps with ChyronHego's broadcast-graphics portfolio.

Direct peers

• Catapult Sports: Catapult provides athlete monitoring, performance analytics, and injury-prevention tools for elite sports organizations. Zeetius' ZetAI Coach (fatigue/injury AI, load management) competes directly with Catapult's athlete-performance stack.
• Hudl: Hudl is a leading AI-powered sports video and analytics platform serving teams, coaches, and federations across multiple sports. Zeetius competes directly with Hudl in the AI sports analytics and live-scoring category for federations and academies.
• Pixellot: Pixellot provides AI-automated sports video production and broadcast without camera operators. Zeetius' ZetAI Broadcast (AI camera switching, auto highlights, zero-crew production) competes directly with Pixellot in AI-driven sports broadcasting.
• Second Spectrum: Second Spectrum applies computer vision and machine learning to broadcast, officiating, and team analytics for sports leagues. Zeetius' ZetAI Vision (multi-camera tracking, auto event detection) overlaps directly with Second Spectrum's computer-vision sports offering.

Emerging players

• SkillCorner: SkillCorner offers AI-powered sports tracking and tactical analysis primarily for football, using broadcast video. Zeetius' computer vision and predictive analytics (ZetAI Vision/Predict) overlap with SkillCorner's sports-AI tracking approach.
• Krossover: Krossover provides AI-driven sports video breakdown and analytics for team coaches and federations. Zeetius' tournament and academy management solutions compete with Krossover in the team-coach analytics niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zeetiustv
• LinkedInlinkedin.com/company/zeetius

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zeetius