Zentein Nutrition Inc.

What Zentein Nutrition Inc. does

Zentein Nutrition Inc. is a Canadian private functional food company incorporated in Ontario and headquartered in London, Ontario, where it operates its own production facility. Founded in 2020, the company manufactures and sells clean-label, high-protein nutrition products — protein bars (25g protein per package), Elite Squares snack squares (10g protein plus 30% DV of 12 essential vitamins from a proprietary blend of 15+ whole foods), collagen powders, and a functional coffee — formulated without artificial sweeteners, preservatives, colors, or palm oil. Production is "made fresh weekly" in-house, with ingredients sourced from Canadian honey, Belgian chocolate, and hydrolyzed bovine collagen that is Halal and Kosher certified.

The business operates exclusively as a direct-to-consumer e-commerce brand through a Shopify storefront, shipping to both Canada and the USA with a flat $5 US shipping rate. Pricing is positioned at premium levels (e.g., $50 per box of 12 protein bars, $35-$37 per box of 12 Elite Squares, $33-$50 per collagen pouch, and a $160 Monthly Nutrition Bundle). Revenue mechanics combine one-time purchases with a subscription auto-renewal model, volume discounts (5%/10%/15% tiers), and an affiliate program via goaffpro plus a Shopify loyalty rewards program to drive retention. Distribution is single-channel with no retail or third-party wholesale presence.

Zentein targets two primary consumer segments: health-conscious fitness consumers seeking clean-label protein snacks, and GLP-1 medication users requiring nutrient-dense, portion-controlled foods. Secondary segments include general wellness consumers and charitable/community feeding programs via a "Give A Box" partnership with Ronald McDonald House London. The company is bootstrapped with no disclosed external funding, no parent company, and no publicly identified management team beyond 7 total employees.

Name

Zentein Nutrition Inc.

Legal name

Zentein Nutrition Inc.

Website

https://zentein.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zentein Nutrition Inc. is a Canadian D2C functional food company that manufactures and sells clean-label, high-protein bars, Elite Squares, and collagen powders through its Shopify storefront to health-conscious consumers and GLP-1 users in Canada and the USA.

Ownership category

akta.pro rank

Product category

Functional Nutrition Foods

NAICS

Other Snack Food Manufacturing (311919), Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ)

akta.pro secondary industries

Protein Hydrolysates & Peptides (Enzymatic Hydrolysates, Bioactive Peptides) (AFAJAHAI), Animal-Derived Protein Ingredients (Egg, Collagen/Gelatin, Blood/Plasma Proteins) (AFAJAHAB), Amino Acids & Peptides (BCAAs, Collagen Peptides, Bioactive Peptides, L-Theanine) (AFAJAKAG)

Keywords

• Clean protein bars
• Collagen protein powder
• High-protein snacks
• Functional nutrition foods
• Direct-to-consumer nutrition

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: One-time and subscription purchases of protein bars, Elite Squares, and collagen powders through their Shopify-powered online store. Volume discounts available for multi-item purchases. Ships to USA and Canada.
2. Subscription Revenue: Recurring subscription model for regular product deliveries. Payment details stored securely with charges per delivery. Auto-renewal at end of subscription duration. Customers can cancel anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zentein Nutrition manufactures and sells clean-label, high-protein functional food products — protein bars (25g protein per package), Elite Squares snack squares (10g protein plus 30% DV of 12 essential vitamins from whole-food sources), and hydrolyzed bovine collagen peptide drink powders — directly to consumers in Canada and the United States through a Shopify-powered online store. All products are made fresh weekly at the London, Ontario facility with no artificial sweeteners, preservatives, or colours, using Canadian honey, Belgian chocolate, and a proprietary 15+ whole-food superfood blend.

Product overview

Zentein Nutrition Inc. is a Canadian functional food company offering a portfolio of clean-label, high-protein nutrition products sold directly to consumers via Shopify e-commerce platform. The product lineup consists of three main categories: (1) Protein Bars including Peanut Butter Cup and Strawberry Blondie variants with 25g protein per package; (2) Elite Squares (crispy snack squares) in multiple flavors including Honey Peanut Crispy, Salted Double Cacao, Almondy Raspberry, Cappuccino Crisp, and Coconut Lime Pie, each providing 10g protein and 30% DV of 12 essential vitamins from whole-food sources; and (3) Collagen Nutrition Powders including Pure Bovine Collagen, Superfood Enhanced Collagen, and Strawberry Collagen, all using hydrolyzed bovine collagen peptides. Additional offerings include Cafezia coffee and the Monthly Nutrition Bundle subscription. All products emphasize no artificial sweeteners, preservatives, or colors, and are made fresh weekly in Ontario with ingredients including Canadian honey, Belgian chocolate, and grass-fed collagen.

Differentiator

Problem solved

Functional benefit

Products and services

• Peanut Butter Cup Protein Bars High-protein clean-label protein bar featuring Belgian dark chocolate, natural peanut butter, and Canadian honey; 25g protein per two-piece package; no artificial sweeteners, preservatives, or colours. For health-conscious consumers, fitness users, and GLP-1 medication users needing portion-controlled protein. Sold in boxes of 12.
• Strawberry Blondie Protein Bars High-protein clean-label protein bar featuring Belgian white chocolate and real freeze-dried British Columbia strawberries; 25g protein per two-piece package; no artificial ingredients. For clean-label consumers and fitness users seeking fruit-flavoured protein. Sold in boxes of 12.
• Sampler Pack Variety box containing 4 Peanut Butter Cup protein bars, 4 Strawberry Blondie protein bars, and 4 Elite Squares for first-time customers to sample the product line. Priced at $38.
• Pure Collagen Pack Bulk value pack of 4 x 30-serving bags of Pure Bovine Collagen (120 servings total) at $112 for high-volume collagen users.
• Coconut Lime Pie Elite Squares Elite snack square featuring Persian limes, sweet coconut, almond butter, and crispy brown rice puffs; 10g protein and 30% DV of 12 essential vitamins from whole-food sources per square. For clean-label snackers and GLP-1 users. Sold in boxes of 12.
• Honey Peanut Crispy Elite Squares Elite snack square with honey peanut crispy flavor, featuring collagen and plant protein; 10g protein and 30% DV of 12 essential vitamins from whole-food sources per square. Sold in boxes of 12 at $35.
• Salted Double Cacao Elite Squares Elite snack square combining rich chocolate flavor with collagen and plant protein; 10g protein and 30% DV of 12 essential vitamins per square. For chocolate-loving clean-label snackers. Sold in boxes of 12.
• Almondy Raspberry Elite Squares Elite snack square featuring almond and raspberry flavors with collagen and plant protein; 10g protein and 30% DV of 12 essential vitamins per square. Sold in boxes of 12.
• Cappuccino Crisp Elite Squares Elite snack square with real ground coffee and vanilla extract in a cappuccino flavor; 10g protein and 30% DV of 12 essential vitamins per square. Sold in boxes of 12 at $37.
• Elite Squares Assorted Box Assorted variety box of 12 Elite Squares in mixed flavors for customers wanting variety across the Elite Squares range.
• Limited Edition Elite Square Discovery Pack Limited edition mixed pack containing 6 Cappuccino Crisp and 6 Coconut Lime Pie Elite Squares for sampling the two newest flavor launches in one box.
• Pure Bovine Collagen Peptide Protein Powder Single-ingredient hydrolyzed bovine collagen peptides drink powder; 30 servings per pouch; dissolves in hot or cold drinks; supports skin, joints, and connective tissue. Priced at $33.
• Bovine Collagen with Real Superfoods Hydrolyzed bovine collagen powder blended with 15+ whole-food plant, seed, grain, and fungi ingredients for added micronutrient support. 30 servings per pouch; priced at $50.
• Bovine Collagen with Real Strawberries Hydrolyzed bovine collagen drink powder made with real freeze-dried strawberries; 10g collagen and 20% DV Vitamin C per serving; 20 servings per pouch. For clean-label wellness consumers seeking collagen with fruit flavour.
• Collagen Powder Pack Bundle containing both Pure Collagen and Superfood Enhanced Collagen for flexible daily use; priced at $75.
• Cafezia - Coffee Enhanced with Herbs Medium roast organic Fairtrade Arabica coffee infused with traditional herbs (yerba mate, cleavers, hyssop) for clean, steady energy without artificial additives. 340g bag; priced at $20.
• Monthly Nutrition Bundle Monthly subscription bundle containing 1 box each of Honey Peanut Crispy, Salted Double Cacao, and Almondy Raspberry Elite Squares, 1 box of Peanut Butter Cup Protein Bars, and 1 Superfood Collagen (30 servings). Priced at $160 monthly for recurring subscription.
• Ronald McDonald House London Give A Box Donation Charitable donation box priced at $25 where proceeds support Ronald McDonald House London, which provides accommodation and support for families of seriously ill children receiving medical treatment.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

One partnership is on record.

• Ronald McDonald House LondonminorOthersCharitable partnership through 'Give A Box' program. Zentein offers a $25 donation product where proceeds support Ronald McDonald House London, which provides accommodation and support for families of seriously ill children receiving medical treatment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orgain: Larger clean-label protein/nutrition brand with protein bars, powders, and shakes sold through retail and DTC. Comparable to Zentein on clean ingredients and consumer segments but with broader portfolio and retail presence.
• Primal Kitchen: Clean-label CPG brand (condiments, snacks, collagen) founded on real-food principles. Comparable to Zentein on clean-ingredient positioning and collagen products, but with broader category scope and major retail distribution.

Direct peers

• Barebells: Functional protein bar brand with strong presence in North America and Europe. Competes directly with Zentein's Elite Squares and Protein Bars on protein-per-dollar and clean formulation.
• Quest Nutrition: Major protein bar, protein powder, and snack brand. Competes with Zentein in high-protein, low-sugar snack formats and shares the same fitness/health-conscious consumer base.
• RXBAR: Clean-label protein bar brand founded on the 'no B.S.' ingredients promise; now owned by Mars/Kellanova. Direct competitor to Zentein's Peanut Butter Cup and Strawberry Blondie protein bars in the clean-label, high-protein snack category.
• Further Food: Collagen peptides and functional nutrition supplement brand. Comparable to Zentein on hydrolyzed bovine collagen products and clean-label positioning.
• Vital Proteins: Leading collagen peptides and functional nutrition supplement brand. Directly comparable to Zentein's Pure Bovine Collagen and Superfood Collagen powder lines on product format, ingredients, and target consumer.
• Built Bar: DTC-focused protein bar brand emphasizing clean ingredients and high protein content. Closely comparable to Zentein on channel strategy, ingredient philosophy, and product positioning.

Emerging players

• Sports Research: Supplement brand with collagen peptides, protein powders, and functional nutrition products. Comparable to Zentein on collagen and clean-ingredient positioning.
• Perfect Keto: Keto/clean-label nutrition brand with protein bars and collagen products. Comparable to Zentein on clean-label ethos and overlapping use cases (fitness, low-carb, GLP-1 adjacent).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/zenteinnutrition
• LinkedInlinkedin.com/company/zentein-nutrition-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zentein Nutrition Inc.