Zoomin-HR

What Zoomin-HR does

Zoomin-HR B.V. is a Dutch HR services firm founded in 2021 and headquartered in Wijchen, Gelderland, Netherlands, operating as a subsidiary of Elevate People Group B.V. The company positions itself as a "flexible HR department" for growing SMBs and mid-market organizations (typically 10-50 employees) that lack the scale or budget to employ a full-time HR professional but face HR complexity exceeding what founders can manage informally. Its multidisciplinary team of arbeids- en organisatiepsychologen (organizational psychologists), HR officers, recruitment consultants, and marketing professionals delivers services across the Nijmegen, Den Bosch, and Eindhoven regions.

The company's core offering is the tiered "Flexibele HR-afdeling" subscription (HR Support at €295/month, HR Partner at €1,450/month, HR Team at €3,950/month, all excl. VAT), supplemented by a one-time People & Culture Roadmap engagement at €2,450, HR recruitment and interim staffing services, customized training programs (Sterke Start onboarding co-developed with Reflect Forward, Gezond Werken, Effectieve Feedback, Omgaan met Weerstand), and the proprietary DIWI (Duurzame Inzetbaarheid en Werkgeluk Indicator) assessment model. DIWI measures six pillars of sustainable employability by combining hard organizational data (absenteeism, productivity, exit figures) with soft employee perception data, and is anchored by the "Culture Capital" strategic narrative.

Zoomin-HR employs a consultative, sales-led go-to-market targeting growing Dutch companies, distributing through direct outreach, content marketing (four whitepapers, three webinars), SEO, an HR vacancies portal, and publicly listed subscription pricing. The company operates within the broader Elevate People Group ecosystem alongside Findr Recruitment, Findr Flex, Scales, and WeMotive, sharing common terms and conditions. Revenue derives from recurring subscriptions, one-time strategic engagements, recruitment fees/interim rates, and bespoke training, with no disclosed funding rounds, revenue figures, or public valuation.

Name

Zoomin-HR

Legal name

Zoomin-HR B.V.

Website

https://zoomin-hr.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zoomin-HR is a Dutch HR services firm operating as a flexible HR department for growing SMBs (10-50 employees) without in-house HR capacity, offering tiered subscriptions, recruitment, training, and the proprietary DIWI sustainable-employability model.

Ownership category

akta.pro rank

Product category

HR Consulting and Outsourcing Services

NAICS

Human Resources Consulting Services (541612), Employment Services (5613), Professional Employer Organizations (56133)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL), Employee Helpdesk / HR Service Center (Tier 1) (BPAAAIAH)

Keywords

• Flexible HR services
• HR outsourcing subscriptions
• People culture strategy
• Recruitment interim HR
• Sustainable employability consulting

Headquarters

HQ city

Wijchen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Flexible HR Department Subscriptions: Three-tier monthly subscription model: HR Support (€295/month), HR Partner (€1,450/month), and HR Team (€3,950/month). These recurring subscriptions provide ongoing access to HR expertise, advice, execution, and continuity. All excl. BTW (VAT).
2. People & Culture Roadmap: One-time strategic engagement at €2,450 excl. BTW, involving pre-analysis of organizational figures, a culture test, a strategic session day, and delivery of a concrete report with HR strategy, priorities, and KPIs. This is a project-based, one-time revenue stream.
3. HR Recruitment & Interim Solutions: Services connecting talented HR professionals with organizations, including permanent placement (werving & selectie) and interim HR professionals for temporary vacancies, projects, or seasonal peaks. Revenue likely derives from placement fees or hourly/daily rates for interim professionals.
4. Training Programs: Customized training programs on sustainable employability topics (Onboarding/Sterke Start, Gezond Werken, Effectieve Feedback, Omgaan met Weerstand). Delivered as bespoke training engagements, likely on a per-session or per-engagement fee basis.
5. DIWI Measurement & Intervention Services: Data-driven sustainable employability measurement and intervention planning services using the DIWI model, including baseline measurement, effect scans, and targeted interventions at team, department, or organizational levels. Provided as part of ongoing engagements or standalone consulting engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zoomin-HR operates as a flexible outsourced HR department for growing Dutch SMBs, delivering tiered monthly subscription packages (HR Support €295, HR Partner €1,450, HR Team €3,950) that provide escalating HR advisory, coaching, and execution support. The offering is anchored by a one-time strategic People & Culture Roadmap (€2,450), complemented by HR recruitment and interim placement, custom training programs (onboarding, healthy working, effective feedback, dealing with resistance), and a proprietary DIWI sustainable-employability measurement model.

Product overview

Zoomin-HR operates as a flexible HR department offering a portfolio of interconnected services and knowledge resources. The core offering is the tiered "Flexibele HR-afdeling" subscription (HR Support, HR Partner, HR Team), which is supplemented by the People & Culture Roadmap for strategic HR planning. The DIWI (Duurzame Inzetbaarheid en Werkgeluk Indicator) model provides a data-driven assessment of sustainable employability across six pillars. HR Recruitment & Interim connects organizations with HR talent and provides temporary capacity, while a Training suite (Onboarding/Sterke Start, Gezond Werken, Effectieve Feedback, Omgaan met Weerstand) delivers custom programs on sustainable employability. The offering is complemented by a knowledge bank of whitepapers (Duurzame Inzetbaarheid, Onboarding, Psychologische Veiligheid) and webinars. All services are delivered by a team of organizational psychologists and HR professionals, primarily targeting growing organizations in the Netherlands without a full-time HR function.

Differentiator

Problem solved

Functional benefit

Brands

• DIWI (Duurzame Inzetbaarheid en Werkgeluk Indicator): A data-driven model developed by their organizational psychologists, based on prominent scientific theories, to measure sustainable employability and work happiness across six pillars.

Products and services

• Flexibele HR-afdeling (Flexible HR Department Subscription) A subscription-based outsourced HR department offering three escalating tiers of HR support for Dutch SMBs that cannot yet hire a full-time HR professional. HR Support provides urgent advice and sparring; HR Partner adds roadmap guidance, formats, alignment sessions, and coaching; HR Team extends into active execution of HR tasks, difficult dossiers, and operates as a flexible HR department function.
• People & Culture Roadmap A strategic HR roadmap engagement for growing Dutch organizations that analyze organizational data and culture through pre-analysis, culture test, and a strategic session day, resulting in a concrete HR strategy report with priorities and KPIs for the coming year.
• HR Recruitment & Interim A specialized recruitment service that connects Dutch organizations with qualified HR professionals (employees, advisors, business partners) for permanent placement and provides interim HR professionals for temporary vacancies, projects, or seasonal peaks. Operated alongside the dedicated HR vacancies portal at zoomin-hr.nl/hr-vacatures.
• DIWI (Duurzame Inzetbaarheid en Werkgeluk Indicator) A data-driven assessment and intervention service that measures sustainable employability and work happiness across six pillars (motivation, work relationships, working conditions, employment terms, adaptability, competencies) by combining hard organizational data (absenteeism, productivity, satisfaction, exit figures) with soft employee perception data to drive targeted team, department, and organizational interventions.
• Training (Custom HR Training Programs) A suite of customized HR training programs on sustainable employability topics including Gezond Werken (healthy working modules on vitality, sleep, nutrition, exercise, workspace, resilience), Effectieve Feedback, and Omgaan met Weerstand (dealing with resistance), delivered by specialized trainers and tailored per organization.
• Sterke Start (Onboarding Training) A half-day interactive onboarding program co-developed with Reflect Forward that helps new employees independently direct their own onboarding process, covering ambition, balance, and positioning during the critical initial phase at a new employer, and combining interactive exercises with practical tips and expert feedback.
• Flexibele HR Capaciteit (Flexible HR Capacity) A scalable HR capacity service that provides operational continuity for organizations experiencing HR staffing shortages, peak periods, or projects, ranging from operational execution to strategic consultancy support.

Quantifiable outcome

• €15,000 average loss per employee due to failed onboarding
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Elevate People Group B.V.coreStrategic or Co-development PartnerElevate People Group B.V. is the parent company or sister entity of Zoomin-HR B.V. Both companies share the same general terms and conditions. The Algemene Voorwaarden document is jointly applicable to Elevate People, Findr Recruitment B.V., Findr Flex B.V., Scales B.V., WeMotive B.V., and Zoomin-HR B.V. This suggests Zoomin-HR operates within the Elevate People Group ecosystem.
• Reflect ForwardcoreStrategic or Co-development PartnerZoomin-HR developed its Sterke Start / Onboarding training specifically in collaboration with Reflect Forward. This partnership produces a co-developed training program focused on helping new employees independently direct their own onboarding process, addressing ambition, balance, and positioning during the critical initial phase at a new employer.
• Findr RecruitmentminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Nature of relationship appears to be either referral/partnership within the Elevate People Group network or mutual client/vendor relationship in the Dutch HR services ecosystem.
• ScalesminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Appears to be part of the Elevate People Group partner ecosystem or a mutual referral network in the Dutch HR sector.
• WeMotiveminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Appears to be part of the Elevate People Group partner ecosystem or a mutual referral network in the Dutch HR sector.
• Elevate PeopleminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Elevate People shares the same general terms and conditions as Zoomin-HR, indicating they are part of the same corporate group (Elevate People Group).
• WelderminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Appears to be part of the Elevate People Group partner ecosystem or a mutual referral network in the Dutch HR sector.
• Creatief SausjeminorOthersLogo partner displayed under 'Vertrouwd HR-partner van' (Trusted HR partner of). Appears to be part of the Elevate People Group partner ecosystem or a mutual referral network in the Dutch HR sector.

Scale indicators5 records

Expansion highlights6 records

Broad incumbents

• AFAS Software: Dutch HCM/payroll software vendor (AFAS Profit, AFAS Online) widely adopted by Dutch SMBs. Comparable as a software-driven alternative to Zoomin-HR's flexible-HR subscription offering, often bundled with HR advice through partners.
• Nmbrs: Dutch cloud HR and payroll platform serving SMBs and accountants in the Netherlands. Comparable as a Dutch HR technology incumbent that often bundles payroll/HRIS with HR advisory partnerships, competing for the same Zoomin-HR SMB segment.
• SD Worx: European HR and payroll services provider with strong Dutch presence offering HR outsourcing, payroll and advisory. Comparable as an established HR outsourcing alternative for growing Dutch employers that Zoomin-HR also targets.
• ADP Nederland: Global HR/payroll outsourcing provider with Dutch operations (ADP TotalSource, payroll services). Comparable as a large incumbent offering HR outsourcing and PEO-like services to Dutch employers of all sizes.
• Visma | Raet: Leading Dutch provider of HR and payroll software (YouForce) and HR outsourcing for SMB and mid-market employers. Comparable as a major Dutch HR services and technology incumbent that Zoomin-HR competes against for the same growing-organization segment.

Direct peers

• Loket.nl: Dutch online payroll and HR administration platform targeted at SMBs and entrepreneurs. Highly comparable as a Dutch SMB HR solution combining payroll/HRIS with optional HR advisory services, competing for the same customer wallet.
• HRM2day: Dutch HR advisory and outsourcing firm focused on SMBs and mid-market companies. Directly comparable as a Dutch competitor offering flexible HR support, recruitment and HR strategy to the same growing-organization customer profile.
• Helmig HR Advies: Dutch HR consultancy providing outsourced HR support, advice and project-based engagements to SMBs. Comparable as a regional Dutch HR advisory competitor with overlapping service portfolio (subscription HR support, recruitment, training).
• Maes & Lunau HRM Advies: Dutch HR advisory firm providing outsourced HR services to SMBs. Closely comparable in business model — a small Dutch consultancy offering flexible/outsourced HR support to organizations without full-time HR — directly competing with Zoomin-HR.

Emerging players

• Personio: European HR software platform for SMBs (50–2,000 employees) with growing Dutch market presence. Comparable as a tech-enabled HR solution competing for the same growing-organization segment, increasingly pairing software with HR advisory partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zoomin-hr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomin-HR