What Zuidoost City does

Zuidoost City (Stichting Zuidoost City) is a Dutch non-profit foundation established on January 1, 2021, through the merger of ZuidoostPartners, VAZO, and other stakeholders, operating as the unified area and citymarketing organization for Amsterdam Zuidoost. The organization functions as a membership-based network, currently comprising 65+ enterprise partners including ABN AMRO, ING Bank, CBRE, Johan Cruijff ArenA, IKEA, G-Star Raw, Equinix, Gemeente Amsterdam, and UMC Amsterdam. Its offerings center on partner membership benefits, the Matchmaking Zuidoost service (connecting space seekers with real estate providers, with 1,500+ registrations since launch), the Talentenvijver program (an accelerated MBO4 pathway in partnership with ROC van Amsterdam that guides 30 students annually to 25 diploma completions), the Duurzame Toekomst Amsterdam podcast series, the ADEZO community initiative built around Amsterdam Dance Event, and recurring CEO Ontbijt breakfast events. A registered Zuidoost Beeldmerk (award-winning visual identity designed by Studio Wesseling) is sublicensed to partners through a downloadable digital toolkit.

The organization is governed by a Director (Saskia Bosnie, appointed May 2021), a Chairman of the Supervisory Board (Eric van der Burg, installed September 2021), and operates with a lean team of 9 employees from a shared incubator space (The Extra Mile Community) in Amstel III. It is co-founded with Gemeente Amsterdam and Masterplan Zuidoost, embedding a public-private partnership into the operating model. Its stated value proposition emphasizes citymarketing, networking, advocacy, inclusive area development, talent development, sustainability, and cultural programming for the district.

Zuidoost City's revenue mechanics are anchored in recurring partner membership contributions supplemented by potential municipal/subsidy support as a public-private partnership; pricing is not publicly disclosed. The go-to-market is community-led: partners join through an application process, are engaged through events (CEO Ontbijt, partner borrels, excursions, symposiums), and consume services such as matchmaking, the digital toolkit, and talent programming. Distribution is delivered via direct account management, social channels (LinkedIn, Instagram, Facebook, YouTube), email newsletters (De Zuidoost City Editie), and physical events, with reach measured against district-level economic indicators (€30 billion in turnover generated by Amsterdam Zuidoost's 6,500 business establishments, 90,000 residents, 75,000 jobs, 600,000 monthly train arrivals) rather than company-specific revenue metrics.

Name

Zuidoost City

Legal name

Stichting Zuidoost City

Website

https://zuidoostcity.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Zuidoost City is a Dutch non-profit foundation that serves as the unified citymarketing and network organization for Amsterdam Zuidoost, operating a membership-based partner network of 65+ enterprises across banking, real estate, retail, healthcare, and government to drive area development, talent programs, and cultural initiatives in the district.

Ownership category

akta.pro rank

Product category

City Marketing and Area Development

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Onsite Operations & Event Staffing Management (THAHACAL), Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• City marketing services
• Business network organization
• Area development programs
• Talent development programs
• Commercial matchmaking services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Partner Membership Contributions: Zuidoost City generates revenue through partner membership fees from businesses in Amsterdam Zuidoost. Partners contribute financially to be part of the network and gain access to events, matchmaking services, advocacy, and collaborative marketing initiatives. Additional funding comes from municipal/subsidy support as a public-private partnership.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Zuidoost City is a non-profit foundation and network organization that delivers citymarketing, networking, advocacy, and inclusive area development services for businesses, government, educational institutions, and residents in Amsterdam Zuidoost. It operates a partner membership program (65+ partner organizations) and offers matchmaking between space seekers and real estate providers, the Talentenvijver talent development program for MBO students, CEO Ontbijt networking events, the Duurzame Toekomst podcast on sustainability, the ADEZO community for Amsterdam Dance Event, and a digital toolkit of the Zuidoost brand assets. The organization is funded through partner membership contributions and municipal/subsidy support as part of a public-private partnership with Gemeente Amsterdam.

Product overview

Zuidoost City is a citymarketing and area development organization (stichting) for Amsterdam Zuidoost, operating since January 2021. Rather than a unified technology product, the organization offers a portfolio of programs and services including: the Digitale Toolkit (brand asset package for partners), the Matchmaking Zuidoost service (connecting space seekers with real estate providers), the Talentenvijver talent development program (accelerated MBO4 education with business coaching), the Duurzame Toekomst Amsterdam podcast series on sustainability, and various networking events such as CEO Ontbijt breakfast meetings. Additional initiatives include the ADEZO community for Amsterdam Dance Event, the Keti Koti commemorative visual identity for slavery remembrance, and the Welkom in mijn Zuidoost video campaign. Partners gain access to this ecosystem through membership in the Partner Network, receiving benefits including the downloadable digital toolkit, event access, and matchmaking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Partner Network Membership A network membership program for companies operating in Amsterdam Zuidoost that collaborate on area development, citymarketing, and creating economic and social value for the district. Partners join through an application process and gain access to network events, CEO breakfasts, matchmaking services, advocacy representation, and collaborative projects.
• Matchmaking Zuidoost
• Talentenvijver
• CEO Ontbijt (CEO Breakfast Events) Regular networking events bringing together CEOs of companies in Amsterdam Zuidoost to discuss the future of the district, talent development, and collaboration. Held at partner venues such as Johan Cruijff ArenA and ING Bank.
• Digitale Toolkit (Zuidoost) A downloadable digital toolkit containing website banners, email signature images, and print files for flags. Partners can use these brand assets to co-brand with the Zuidoost visual identity.
• Podcast: Duurzame Toekomst Amsterdam A three-part podcast series where experts and entrepreneurs explain how businesses can prepare for the future regarding sustainability, legislation, and energy efficiency.
• ADEZO Community A community initiative (part of Amsterdam Dance Event) connecting artists, venues, DJs, and organizers who are passionate about Zuidoost and electronic music, created in partnership with The Gospel Agency.

Quantifiable outcome

• Over 65 partner organizations joined the network since 2021
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core and minor.

• Gemeente AmsterdamcoreStrategic or Co-development PartnerGemeente Amsterdam is a key partner and co-founder of Zuidoost City. The municipality collaborates on area development, citymarketing, and initiatives like Matchmaking Zuidoost with Masterplan Zuidoost and Zuidoost City.
• Masterplan ZuidoostcoreStrategic or Co-development PartnerMasterplan Zuidoost collaborates with Zuidoost City on the Matchmaking program, bringing together space seekers and real estate providers in the area.
• ABN AMROminorOthersABN AMRO is a partner of Zuidoost City, operating in banking and financial services at Foppingadreef 22, Amsterdam.
• AM VastgoedminorOthersAM Vastgoed is a partner specializing in area and real estate development, contributing to area development projects.
• B&A Civic BVminorOthersB&A Civic BV operates in social work and welfare under Civic Amsterdam, contributing to social initiatives in the area.
• Ballast Nedam DevelopmentminorOthersBallast Nedam Development is a partner in construction and utility building/infrastructure.
• Bijlmer ParktheaterminorOthersBijlmer Parktheater is a performing arts venue and cultural center at Anton de Komplein 240, contributing to cultural events.
• CBREminorOthersCBRE is a partner providing real estate advisory and commercial real estate services in Amsterdam Zuidoost.
• EquinixminorOthersEquinix is a partner operating data centers and digital infrastructure at Luttenbergweg 4, Amsterdam.
• G-Star RawminorOthersG-Star Raw is a fashion/denim brand headquartered at Joan Muyskenweg 39, representing local business identity.
• Grant Thornton Accountants en AdviseursminorOthersGrant Thornton provides accountancy, tax advisory, and consulting services as a partner.
• Hoorne VastgoedminorOthersHoorne Vastgoed is a real estate development and investment company operating in the area.
• HvA (Hogeschool van Amsterdam)minorOthersHvA Business Campus is a higher education partner at Fraijlemaborg 133, with a Buurtcampus Zuidoost contributing to education and talent development.
• IKEAminorOthersIKEA operates a retail home furnishings store at Hullenbergweg 2, representing major retail presence in the area.
• ING Bank BVminorOthersING Bank BV is a partner and home of the Dutch headquarters at Bijlmerdreef 106, hosting Zuidoost City Café events.
• Johan Cruijff ArenAminorOthersJohan Cruijff ArenA is a major partner and event venue, hosting CEO breakfasts and serving as a hub for the network. Bas Buvelot of CBRE IM is involved in its development.
• Makro Cash & CarryminorOthersMakro Cash & Carry operates a wholesale/retail location at De Flinesstraat 9.
• MediaMarktminorOthersMediaMarkt operates a consumer electronics retail store at Johan Cruijff Boulevard 123.
• Merin ManagementminorOthersMerin Management handles real estate and office rental management at Hullenbergweg 278-308.
• NEXPACEminorOthersNEXPACE is a partner providing commercial real estate rental and exploitation services at Paasheuvelweg 20.
• OBA (Openbare Bibliotheek Amsterdam)minorOthersOBA operates the Bijlmerplein library location, contributing to education and community development.
• Rabobank AmsterdamminorOthersRabobank Amsterdam is a banking partner located at Amstelplein, 1096 BC.
• ROC van AmsterdamminorOthersROC van Amsterdam is an MBO college partner at Bijlmerdreef 1289, collaborating on the Talentenvijver program.
• Stichting HondsrugparkminorOthersStichting Hondsrugpark focuses on area development for living, working, and entrepreneurship in the area between Arena and IKEA.
• UMC Amsterdam - locatie AMCminorOthersUMC Amsterdam (AMC location) is a healthcare/academic hospital partner at Meibergdreef 9, contributing to healthcare sector representation.
• YmereminorOthersYmere is a housing corporation partner at Bijlmerplein 99, contributing to residential development.
• The Gospel AgencycoreStrategic or Co-development PartnerThe Gospel Agency, directed by George O. Janssen, partnered with Zuidoost City to create the ADEZO community, promoting Amsterdam Dance Event venues and culture in Zuidoost.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amsterdam Marketing: City-level marketing organization for the Amsterdam metropolitan area, operating as a public-private foundation that promotes the city to residents, businesses, and visitors. Closest functional peer to Zuidoost City, sharing the public-private foundation model, partner-network structure, citymarketing remit, and event facilitation — but with citywide rather than single-district scope.
• Amsterdam Economic Board: Public-private network driving economic strategy for the Amsterdam metropolitan region, with a partner base across employers, knowledge institutions, and government. Highly comparable to Zuidoost City on business model (foundation structure, partner network, triple-helix governance) and target constituency — though operating at metro rather than district scale.
• Utrecht Marketing: City-marketing organization for Utrecht managing destination, resident, and business engagement with a comparable positioning around quality-of-life, talent attraction, and partner-network activation. Sister-city equivalent in scope, scale, and partner-network structure to Zuidoost City.
• Brainport Development: Economic development organization for the Eindhoven Brainport region, structured as a public-private partnership supporting high-tech clustering, talent, and area marketing. Directly comparable triple-helix model (corporate-government-academia) and area-growth mandate to Zuidoost City, though focused on a single industrial cluster rather than a mixed-use district.
• Rotterdam Partners: City-marketing and acquisition organization for Rotterdam covering residents, visitors, companies, and conferences. Sister-city equivalent in scope and partnership model with overlapping service lines in event facilitation, corporate introductions, and area positioning — comparable to Zuidoost City on member-network economics.
• The Hague Marketing: City-marketing organization for The Hague, providing citymarketing, knowledge-sharing, and partner activation across corporate, government, and tourism stakeholders. Sister-city functional equivalent to Zuidoost City with similar member-membership model and stakeholder activation approach.

Broad incumbents

• Berlin Partner: Larger international equivalent — business-location marketing and economic development organization for Berlin/Brandenburg with a network of government, corporate, and knowledge partners. Comparable mission (business attraction/retention through public-private partnerships), though operating at far larger scale and adding foreign-investment-acquisition services that Zuidoost City does not provide.
• London & Partners: Municipal economic-development company for London promoting the city as a destination for business, tourism, and major events. Shares the public-private partnership and partner-network model but operates at city/global scale rather than the single-district remit of Zuidoost City.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zuidoostcity
• Facebookfacebook.com/zuidoost.nl
• LinkedInlinkedin.com/company/zuidoostcity
• Instagraminstagram.com/zuidoost.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuidoost City