whitcoinsurance.com

What whitcoinsurance.com does

WhitCo Insurance Agency, LLC is a family-owned independent insurance agency headquartered in Gulfport, Florida, founded by Mike Whitman in November 2007. The firm places personal and commercial insurance policies on behalf of individual consumers, families, and small-to-mid-sized businesses, operating across approximately 14 Florida offices spanning the Gulfport/Tampa Bay region, Central Florida (Sanford, Land O Lakes), Southwest Florida (Nokomis/Venice, Punta Gorda), the Nature Coast (New Port Richey, Palm Harbor, Clearwater, Largo), and Northeast Florida (St. Augustine, Brandon). Products span seven personal lines (Homeowners, Condo, Auto, Motorcycle, Motor Home, Personal Umbrella, Flood) and eight commercial lines (General Liability, Commercial Property, Commercial Auto, Workers' Compensation, Business Owners Policy, Professional Liability/E&O, Inland Marine, Liquor Liability & Special Events).

As an independent agency (not captive to a single insurer), WhitCo is appointed with multiple top-rated carriers — including Allstate, Liberty Mutual, Progressive, Travelers, Hagerty, Citizens Property Insurance, American Strategic, Southern Oak, Tower Hill, and Foremost — enabling the agency to compare coverage and price across providers and tailor policies to Florida-specific risks such as hurricanes, flooding, and personal liability. The agency operates no proprietary technology, mobile application, or AI capabilities; policy origination, quoting, and service are conducted via phone, email, in-person consultations, and online contact forms, supplemented by a content marketing blog addressing Florida-relevant insurance topics.

Revenue is generated almost exclusively from carrier commissions on placed policies, with billing on annual cycles and pricing fully individualized to each customer's risk profile, coverage selections, and underwriting outcome. The firm is privately held by its founder with no institutional investors, parent company, or public listing, and is staffed by a small identified team headed by Owner Mike Whitman alongside Corporate Manager Dawn McGuire and four personal/commercial lines agents and specialists. Channel mix is direct, spanning field sales at branch offices and inside sales via phone and online, with no third-party distribution or aggregator partnerships.

Name

whitcoinsurance.com

Legal name

WhitCo Insurance Agency, LLC

Website

https://whitcoinsurance.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

WhitCo Insurance Agency is a family-owned independent insurance agency placing personal and commercial P&C policies through 14 Florida offices, serving individuals, families, and small-to-mid-sized businesses via multiple top-rated carrier partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Gulfport

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Commissions: Earns commissions from multiple insurance carriers for placing personal and commercial insurance policies including auto, home, business, and specialty lines.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

WhitCo Insurance Agency is an independent insurance agency that places personal and commercial insurance policies on behalf of its clients with multiple top-rated insurance carriers. It distributes coverage across personal lines (homeowners, condo, auto, motorcycle, motor home, personal umbrella, flood) and commercial lines (general liability, commercial property, commercial auto, workers compensation, BOP, professional liability, inland marine, liquor liability and special events), and earns commissions from carrier partners for each policy placed.

Product overview

WhitCo Insurance Agency is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The company provides personal lines including Homeowners, Condo, Auto, Motorcycle, Motor Home, Personal Umbrella, and Flood insurance. For commercial clients, they offer General Liability, Commercial Property, Commercial Auto, Worker's Compensation, Business Owners Policy (BOP), Professional Liability (E&O), Inland Marine, and Liquor Liability & Special Events insurance. As an independent agency, they work with multiple top-rated insurance carriers to tailor policies to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance
• Condo Insurance
• Auto Insurance
• Motorcycle Insurance
• Motor Home Insurance
• Personal Umbrella Insurance
• Flood Insurance
• General Liability Insurance
• Commercial Property Insurance
• Commercial Auto Insurance
• Worker's Compensation Insurance
• Business Owners Policy (BOP)
• Professional Liability Insurance
• Inland Marine Insurance
• Liquor Liability & Special Events Insurance

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• AllStateminorOthersInsurance carrier partner listed for auto claims processing. Contact: (800)359-1000, [email protected]
• Liberty MutualminorOthersInsurance carrier partner listed for auto claims processing. Contact: 1-800-225-2467
• ProgressiveminorOthersInsurance carrier partner listed for auto claims processing. Contact: 866-749-7436
• TravelersminorOthersInsurance carrier partner listed for auto claims processing. Contact: 800-252-4633
• HagertyminorOthersInsurance carrier partner listed for auto claims processing. Contact: 800-385-0274
• Citizens Property InsuranceminorOthersInsurance carrier partner listed for home claims processing. Contact: 866-411-2742
• American Strategic InsuranceminorOthersInsurance carrier partner listed for home claims processing. Contact: 866-274-5677
• Southern Oak InsuranceminorOthersInsurance carrier partner listed for home and flood claims processing. Contact: 877-900-2280
• Tower Hill InsuranceminorOthersInsurance carrier partner listed for home and flood claims processing. Contact: 800-342-3407
• Foremost InsuranceminorOthersInsurance carrier partner listed for auto claims. Contact: 1-800-274-7865

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ryan Specialty: Specialty insurance brokerage offering placement across commercial and personal specialty lines through multiple carrier relationships. Comparable as a multi-carrier broker in Florida-adjacent markets, though focused on specialty/wholesale distribution rather than WhitCo's retail agency model.
• Brown & Brown, Inc. Florida-headquartered national insurance brokerage offering a broad portfolio of personal, commercial, and specialty lines. Compares to WhitCo in product mix and FL roots, but operates at vastly greater scale as a publicly traded incumbent.
• Marsh McLennan Agency: Middle-market-focused brokerage arm of Marsh McLennan offering commercial and personal insurance through carrier partnerships. Compares to WhitCo in carrier-intermediary model, though targets larger commercial accounts at greater scale.
• Hub International: Large North American insurance brokerage offering personal, commercial, and employee benefits solutions through multiple carrier partners. Overlaps with WhitCo in independent agency distribution model and product breadth, but at substantially greater scale.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with a large retail brokerage segment serving personal and commercial clients. Comparable in offering multi-line coverage via carrier partnerships, though WhitCo operates as a much smaller local agency.

Direct peers

• Foundation Risk Partners: Florida-headquartered insurance agency and risk management firm built via roll-up of independent agencies. Operates a similar multi-carrier, multi-line model serving commercial and personal clients in FL and beyond.
• AssurePartners: Florida-based independent insurance agency with multi-state expansion offering personal, commercial, and employee benefits lines. Closely aligned with WhitCo's independent-agency model and Southeast concentration, though larger in scale.
• Baldwin Krystyn Sherman Partners (BKS Partners): Tampa-headquartered independent insurance and risk management firm serving commercial and personal clients across Florida and the Southeast. Directly comparable as a Florida-rooted, multi-line independent agency with carrier partnerships.
• Insurance Office of America (IOA): Florida-based independent insurance agency offering multi-line personal and commercial coverage through multiple carrier partners. Highly comparable in business model (independent agency, FL-centric, multi-office footprint) though materially larger in scale.

Emerging players

• Goosehead Insurance: Independent personal-lines agency operating through franchise and corporate channels, leveraging technology for quoting and policy management. Comparable as an independent multi-carrier agency, but with a digital-first, franchise-driven model that contrasts with WhitCo's traditional local-office approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about whitcoinsurance.com