What wholesalegorilla.com does

Wholesale Gorilla is a Shopify-native B2B and wholesale e-commerce application that enables merchants to run tiered wholesale operations directly inside their existing Shopify storefront. The product extends Shopify's native catalog, customer, and order data with wholesale-specific functionality — per-customer price lists, net payment terms, minimum order quantities, automatic customer tagging, and gated wholesale access via native Shopify customer accounts. It is built as a deeply integrated app rather than a standalone platform, meaning merchants do not migrate data or maintain a parallel system; wholesale pricing, order routing, and customer visibility are layered onto the merchant's existing Shopify environment.

The company operates a three-tier SaaS pricing model — Lite ($34.95/month), Advanced ($69.95/month), and Premium ($149.95/month) — with flat monthly subscription fees rather than per-transaction percentages, which is a deliberate design choice for high-GMV wholesale merchants. The product is distributed through the Shopify App Store and has accumulated an installed base of 14,000+ active Shopify stores, processing a cumulative $1B+ in wholesale GMV and 1M+ orders according to disclosed claims. Wholesale Gorilla is privately held, bootstrapped, and founder-led (founded 2022 by Matt Goodwin), with no disclosed external funding, headcount, or audited revenue.

The go-to-market is primarily product-led via the Shopify App Store, supplemented by a Partner Program launched through Shofi that engages third-party Shopify agencies and developers for implementation and referral activity. The customer base is overwhelmingly SMB and lower-mid-market Shopify merchants, with no evidence of large enterprise customers. Recent product development has emphasized usability and trust features (price lists, customer accounts integration, spam protection, homepage refresh) rather than AI-driven automation, reflecting a functional feature-stacking strategy optimized for retention within the Shopify ecosystem.

Name

wholesalegorilla.com

Legal name

Wholesale Gorilla

Website

https://wholesalegorilla.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Wholesale Gorilla is a Shopify-native B2B/wholesale app that lets merchants run tiered wholesale pricing, net terms, and gated ordering directly inside Shopify, serving 14,000+ SMB Shopify stores via three flat-rate SaaS subscription tiers.

Ownership category

akta.pro rank

Product category

Wholesale E-commerce Software

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Wholesale ecommerce software
• Shopify B2B app
• Wholesale order management
• Customer-specific pricing
• B2B storefront platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription SaaS (Lite Plan): Entry-level subscription tier at $34.95/month providing core wholesale functionality including customizable wholesale shop, unlimited pricing rules, custom pricing for customer groups, basic signup form, and manual orders. Subscription model regardless of order volume processed.
2. Subscription SaaS (Advanced Plan): Mid-tier subscription at $69.95/month adding theme integration, Quick Order Form, CSV upload for catalog, automated tagging and activation, product exclusions, wholesale shipping, order limits, and custom handling fees.
3. Subscription SaaS (Premium Plan): Top-tier subscription at $149.95/month including all Advanced features plus customizable signup forms with file uploads, customer-specific payment terms, volume discounts, advanced content locks, login-to-view-prices, page locks, and premium support with dedicated onboarding.
4. Partner/Referral Commission: Partners in the affiliate program earn 20% recurring commission on gross revenue from referred merchants for up to 1 year per new customer referral.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wholesale Gorilla is a Shopify-native SaaS application that enables merchants to run wholesale (B2B) operations directly inside their existing Shopify store. The product provides customer-specific pricing, net-terms checkout, wholesale shipping rules, a quick order form, customizable registration forms with auto-tagging, a dedicated wholesale storefront, and product exclusions, allowing Shopify merchants to add a wholesale channel without rebuilding their store or upgrading to Shopify Plus.

Product overview

Wholesale Gorilla is a single unified Shopify-native B2B e-commerce platform that enables merchants to sell and manage wholesale directly through their existing Shopify store with 100% online operations. The product is available in three pricing tiers (Lite at $34.95/month, Advanced at $69.95/month, and Premium at $149.95/month) offering progressively more features. Core features include a Customizable Wholesale Shop (a dedicated branded storefront for B2B customers), Quick Order Form (streamlined line sheet ordering), Wholesale Registration Forms (automated customer onboarding with tagging), Net Checkout/Net Terms (customer-specific delayed payment), Wholesale Shipping Rules (custom rates for wholesale buyers), Product Exclusions (hide products from retail or specific wholesale segments), and Volume/Quantity Discounts (tiered pricing by quantity). Premium features include Page Locks, Login to View Prices, CSV Bulk Price Upload, File Upload on Signup, and Dedicated Onboarding. The platform integrates with Shopify Markets for international currencies, supports multiple languages, and includes a Partner Program for agencies earning 20% recurring commissions. The platform processes over $1 billion in wholesale sales and serves over 14,000 Shopify stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Gorilla A Shopify-native B2B e-commerce application that enables merchants to sell and manage wholesale directly through their existing Shopify store with 100% online operations, including customer-specific pricing, net terms, custom shipping rates, quick order forms, and wholesale customer portals.
• Wholesale Gorilla Partner Program An affiliate and referral program for Shopify agencies, marketing agencies, Klaviyo partners, and e-commerce strategists who refer merchants to Wholesale Gorilla and earn 20% recurring commission on gross revenue for up to one year per referral.

Quantifiable outcome

• Over $1 billion in wholesale sales processed since launch
• +4 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature10 records

Partnerships

One partnership is on record.

• Shoffi (Partner Platform)coreGTM or Marketing PartnerShoffi provides the technology platform for Wholesale Gorilla's partner/affiliate program. Partners sign up through Shoffi to refer merchants and earn commissions. The platform handles affiliate link management, tracking, and commission payouts.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cin7: A broader inventory and order management platform with B2B/wholesale capabilities, often used by merchants moving beyond Shopify; overlaps as an incumbent enablement layer for wholesale operations.
• Faire: A leading wholesale marketplace that connects brands with retail buyers; competes indirectly by offering an alternative wholesale channel and takes a 15% marketplace cut versus Wholesale Gorilla's flat-fee SaaS approach to native B2B.
• Brightpearl: A retail-focused ERP and order management system with B2B/wholesale functionality that competes for the same merchant wallet share, particularly as brands outgrow basic Shopify tooling.
• Shopify (B2B on Shopify Plus): Shopify's own native B2B/wholesale functionality on Shopify Plus competes most directly with Wholesale Gorilla, since any merchant moving to Plus could potentially access built-in wholesale features instead of a third-party app.

Direct peers

• Handshake: A B2B commerce platform acquired by Shopify that provides wholesale ordering, custom catalogs, and rep tooling for merchants, directly competing with Wholesale Gorilla in the Shopify wholesale enablement category.
• Bold Commerce: A Shopify-focused B2B and pricing/checkout platform that competes head-to-head with Wholesale Gorilla on wholesale enablement, custom pricing, and B2B checkout, though it carries transaction fees versus Wholesale Gorilla's flat subscription model.
• Now Commerce: A Shopify-integrated wholesale and B2B order management solution that targets the same DTC-to-wholesale expansion use case with features like custom catalogs, price lists, and net terms for Shopify merchants.
• Spark Layer: A direct competitor offering a Shopify-native B2B/wholesale app with tiered pricing, custom price lists, net terms, and quick order forms — overlapping nearly feature-for-feature with Wholesale Gorilla and targeting the same Shopify SMB and DTC-expanding customer base.

Emerging players

• B2B Wave: A Shopify-integrated B2B/wholesale app offering custom price lists, net terms, and quick order forms targeted at DTC brands expanding into wholesale — a narrower, emerging alternative to Wholesale Gorilla.

Others

• Zoho Inventory: An SMB inventory and order management suite with B2B portal capabilities; relevant as a broader commerce enablement alternative that competes for the same merchant's operational tooling budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/100089459200713
• LinkedInlinkedin.com/company/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wholesalegorilla.com