Shoffr
Shoffr is a Singapore-based online-to-offline software platform, founded in 2017, that converts online engagements into in-store transactions. It operates at very early stage with 1-10 employees and only a $60,000 Techstars seed round disclosed.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shoffr does
Shoffr is an early-stage online-to-offline (O2O) software platform founded in 2017 and headquartered in Singapore. Its stated function is to convert online engagements (digital touchpoints such as ads, content, or browsing) into in-store transactions, positioning it in the O2O commerce-enablement segment alongside attribution and store-visit conversion tools. Public information about the company is extremely limited: there is one disclosed founder (Abhishek Dadoo, co-founder), a small team (1-10 employees), and a single seed funding event of $60,000 from Techstars in July 2018 — a sum small even by accelerator standards and indicative of a very early, pre-product-market-fit stage. No product, pricing, customer, go-to-market, or revenue data has been disclosed.
It is worth noting that the aggregated input data also contains substantial material describing Vizury, a separate Bengaluru-based WhatsApp marketing platform owned by Affle with established customers such as Zalora, Crocs, Zoomcar, Puma, Ubuy, FNP and Fossil. That content does not correspond to Shoffr's firmographic profile (different geography, different stage, different product category) and appears to have been erroneously attributed to Shoffr in the data aggregation. This analysis is therefore scoped strictly to the Shoffr-attributed evidence: firmographics, the single Techstars seed round, and the disclosed co-founder.
Shoffr firmographics
Firmographics- Name
- Shoffr
- Legal name
- Vizury
- Website
- https://shoffr.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shoffr is a Singapore-based online-to-offline software platform, founded in 2017, that converts online engagements into in-store transactions. It operates at very early stage with 1-10 employees and only a $60,000 Techstars seed round disclosed.
- Ownership category
- akta.pro rank
Shoffr industry classification
Industry- Product category
- Online-to-Offline Marketing Platform
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Shoffr is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Shoffr business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- MarTech Platform Services: Revenue generated from providing WhatsApp-based customer acquisition, engagement, and retention solutions to enterprise clients on a subscription or usage basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shoffr product offering
Product offeringCore offering
Shoffr is an online-to-offline (O2O) software platform that converts online customer engagements into in-store transactions. The platform helps businesses bridge digital marketing interactions with physical retail outcomes, enabling measurement and attribution of online activity to in-store foot traffic and sales.
Product overview
Vizury is a revenue growth partner offering a unified MarTech platform built around WhatsApp. The platform consists of three core solution modules—Customer Acquisition, Customer Engagement, and Customer Retention—alongside the inStore product. These modules work together to help digital-first companies scale user acquisition, conversion optimization, and customer loyalty through WhatsApp messaging. Vizury positions itself as an Affle Company, providing a connected customer journey platform that moves beyond static promotional notifications to achieve high engagement and conversions.
Differentiator
Problem solved
Functional benefit
Products and services
- Shoffr O2O Platform An online-to-offline software platform designed for retailers and consumer brands that converts online customer engagements into in-store transactions. The platform bridges digital marketing activities with physical retail outcomes, enabling attribution and measurement of online-to-offline customer journeys.
Quantifiable outcome
- 39% growth in repeat purchase rate
- +2 more outcomes
Companies that use Shoffr
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Shoffr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Shoffr partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights1 record
Shoffr competitors and assessment
Company assessmentDirect peers
- Wati: Wati is a WhatsApp Business API platform serving SMB and mid-market e-commerce brands with customer engagement, broadcast, and chatbot tooling — directly comparable to Vizury's WhatsApp-first MarTech stack.
- AiSensy: AiSensy is a WhatsApp marketing and engagement platform for e-commerce and retail brands, with comparable features around bulk messaging, chatbots, and click-to-WhatsApp ads that overlap with Vizury's acquisition and engagement modules.
- Intercom: Intercom is a customer messaging and engagement platform combining live chat, bots, and product tours — directly comparable to Vizury's connected-customer-journey and engagement capabilities, with broader multi-channel reach.
- Klaviyo: Klaviyo is a B2B CRM and marketing-automation platform purpose-built for e-commerce and retail brands with segmentation, lifecycle messaging, and measurable ROI — closely aligned with Vizury's customer-acquisition, retention, and ROAS-led positioning.
Emerging players
- Yellow.ai: Yellow.ai is an enterprise conversational-AI platform with WhatsApp, web, and voice bots for customer engagement and support — overlapping with Vizury on WhatsApp journey orchestration and intent-based triggers at the AI layer.
- Gupshup: Gupshup is a conversational messaging platform providing WhatsApp Business APIs, chatbots, and campaign tools to enterprises across emerging markets — comparable to Vizury in WhatsApp-first go-to-market and enterprise vertical coverage.
Regional players
- WebEngage: WebEngage is a marketing-automation and customer-data platform popular with South Asian e-commerce and B2C brands — directly comparable to Vizury's retention, segmentation, and lifecycle messaging feature set, primarily competing in the same regional customer base.
Broad incumbents
- Twilio: Twilio is the broad-incumbent communications API platform powering messaging, voice, and customer engagement at global enterprises — overlapping with Vizury on WhatsApp Business API delivery, messaging infrastructure, and enterprise customer overlap.
- HubSpot: HubSpot is a broad-incumbent CRM and marketing-automation suite with email, chat, and increasingly WhatsApp integrations — competing with Vizury for the same marketing and retention budgets of mid-market and enterprise retail/e-commerce customers.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad-incumbent enterprise marketing platform with journey orchestration, segmentation, and messaging — overlapping with Vizury at the enterprise end of the customer journey and analytics stack.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights6 records
Customer concentration
Shoffr social profiles
Digital presenceShoffr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shoffr leadership team
Management profileNumber of profiles
Profiles1 record
Shoffr funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shoffr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shoffr
What does Shoffr do?
Shoffr is an online-to-offline (O2O) software platform that converts online customer engagements into in-store transactions. The platform helps businesses bridge digital marketing interactions with physical retail outcomes, enabling measurement and attribution of online activity to in-store foot traffic and sales.
Is Shoffr a public or private company?
Shoffr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shoffr founded?
Shoffr was founded in 2017. It employs 1 to 10 people.
Where is Shoffr based?
Shoffr is headquartered in Singapore, Singapore, in the Asia region.
How does Shoffr make money?
One revenue line is on record: marTech Platform Services.
Who are Shoffr's main competitors?
Direct peers on record are Wati, AiSensy, Intercom and Klaviyo. Emerging players are Yellow.ai and Gupshup. WebEngage is listed as a regional player. Broad incumbents are Twilio, HubSpot and Salesforce Marketing Cloud.
Does Shoffr have an API?
No public API is recorded for Shoffr.
What industry is Shoffr in?
Shoffr's product category is Online-to-Offline Marketing Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 519290 and its SIC code is 7331.