exemplar

What exemplar does

Exemplar is a Danish packaging mockup specialist that produces 1:1 physical packaging prototypes for Fast-Moving Consumer Goods brands, with primary concentration in Scandinavia and global shipping via UPS. Founded in 2011 and headquartered at Carl Jacobsens Vej 20, Valby (Copenhagen), the company operates with 1–10 employees and no disclosed external funding. Its portfolio spans labels (self-adhesive and wet-glue), doypacks (with spout, zipper, and transparent window variants), aluminum cans (beer, soda, energy drinks, canned food), cardboard boxes (advent calendars, chocolate boxes, cosmetics, IT equipment), shrink wrap multipacks, and POS displays (floor, table, banners, exhibition stands), supported by a Materials & Formats service and a Finishes & Effects service covering soft-touch lamination, spot UV varnish, foil stamping (gold/silver/copper), and embossing/debossing.

The technical foundation is digital, plate-less printing that bypasses traditional offset plate-making and setup costs, paired with 360° shrink sleeve technology for aluminum cans and a finished-product workflow (cut, welded, formed) that mirrors the final production output. Materials are sourced to match final substrates (aluminum, PE/PET/ALU laminates, GC1/GC2/SBS folding cartons, corrugated board, specialty foils). Standard production lead time is 1–2 days from order confirmation, with 24-hour delivery within Denmark and 3–5 day international delivery.

The business operates direct-to-customer on a quote-based, per-project pricing model with no minimum or maximum order quantities — supporting single demo units through to production runs in the thousands. Revenue derives from physical mockup production as the primary stream and supplementary design services (artwork adaptation, dieline preparation, consultation). Go-to-market relies on a multi-language website (Danish, English, German), a LinkedIn company page, and direct email/phone inquiries — there is no e-commerce checkout and no third-party resellers. One named enterprise customer is Little Miracles International A/S (beverages), whose COO publicly attests to a 5-day, 10-unit mockup turnaround. The company is GDPR compliant and discloses no revenue, ownership, investor, or headcount detail beyond the 1–10 band.

Name

exemplar

Legal name

Exemplar

Website

https://exemplar.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Exemplar is a Danish packaging mockup specialist founded in 2011 that produces 1:1 physical packaging prototypes — including cans, doypacks, labels, boxes, and shrink wrap — for FMCG brands primarily in Scandinavia, with global shipping and no minimum order quantities.

Ownership category

akta.pro rank

Product category

Packaging Prototyping Services

NAICS

Folding Paperboard Box Manufacturing (322212), Other Paperboard Container Manufacturing (322219)

SIC

Paperboard Containers & Boxes (2650), Metal Shipping Barrels, Drums, Kegs & Pails (3412)

akta.pro primary industry

Finishing, Converting & Die-Cutting Services (IMALAKAN)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Packaging mockup production
• Physical prototyping services
• Shrink sleeve printing
• FMCG packaging samples
• Digital packaging printing

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Physical Packaging Mockup Production: One-time production of 1:1 physical packaging mockups in various formats (labels, cans, doypacks, boxes, shrink wrap). Customers order single units to thousands based on needs.
2. Design Services: Graphic design assistance including artwork adaptation, dieline preparation, and design consultation for packaging projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Exemplar produces 1:1 physical packaging mockups (labels, cans, doypacks, boxes, shrink wrap, POS displays) for FMCG brands and design agencies using digital printing and 360° shrink sleeve technologies. The company enables customers to evaluate packaging design, colors, materials, and finishes by touch before committing to mass production, with no minimum order quantity and typical production in 1-2 days.

Product overview

Exemplar is a Danish packaging mockup specialist that produces physical 1:1 packaging prototypes for the FMCG industry. The core offering consists of label mockups, doypack mockups (with spout, zipper, and window variants), can mockups (for beer, soda, energy drinks, and canned food), box mockups, shrink wrap mockups, and POS display mockups. The portfolio is supported by add-on services for materials and finishes, enabling customers to test design, colors, materials, and functionality before mass production. The company has operated since 2011 and serves Scandinavian brands with rapid delivery (typically 1-2 business days for production) and no minimum order quantities.

Differentiator

Problem solved

Functional benefit

Products and services

• Label Mockup Physical 1:1 label mockups for testing design, colors, and materials directly on products before mass production. Supports self-adhesive and wet-glue label types. Targeted at FMCG brands and design agencies.
• Doypack Mockup Physical stand-up pouch mockups with authentic seals and proportions, available with spout, zipper, or transparent window options. For food, beverage and cosmetics brands validating flexible packaging.
• Can Mockup Physical aluminum can mockups using shrink sleeve technology for beer, soda, energy drinks, and canned food, in 25cl, 33cl, and 50cl sizes. Provides 360° decoration for design evaluation.
• Box Mockup Physical cardboard box mockups with realistic finishes including matte, glossy, soft-touch, spot UV, and foil stamping for advent calendars, chocolate boxes, cosmetics, and IT equipment packaging.
• Shrink Wrap Mockup Physical mockups with shrink film that tightly conforms to products, simulating six-pack and multipack packaging for beverages including beer, soda, and energy drinks.
• POS Display Mockup Physical point-of-sale display mockups including floor displays, table displays, banners, and exhibition stand prototypes for retail and trade show environments.
• FMCG Packaging Mockup Comprehensive 1:1 packaging mockup service for fast-moving consumer goods including beverage cans, packaging bags, labels, shrink wrap, caps, and cartons for food, cosmetics, and household products.
• Materials & Formats Service Material selection service offering authentic substrates including aluminum, PE/PET/ALU laminates, folding cartons (GC1/GC2/SBS), corrugated board, and specialty foils matched to final production specifications.
• Finishes & Effects Service Surface treatment and finishing service including matte varnish, gloss varnish, soft-touch lamination, spot UV, foil stamping (gold/silver/copper), and embossing/debossing for premium packaging mockups.

Quantifiable outcome

• 5-day turnaround for 10 packaging mockups including quality exceeding expectations (per Little Miracles case study)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PakFactory: Canada-based custom packaging manufacturer offering custom boxes, labels, and packaging samples with digital printing and no minimum orders. Directly comparable to Exemplar as a digital-first, low-MOQ packaging provider serving brands globally.
• The BoxMaker: US-based digital packaging printer producing custom boxes, retail packaging, and prototypes using digital print technology. Directly comparable to Exemplar's box mockup and short-run packaging service.
• Sticker Mule: Online custom sticker and label printer with digital production, no minimums, and fast turnaround. Overlaps directly with Exemplar's label mockup offering and shares the digital-printing, low-MOQ, rapid-turnaround model.
• Refine Packaging: US-based custom packaging provider for beauty, cosmetics, and skincare brands with low minimum orders and digital customization. Directly comparable to Exemplar's FMCG/cosmetics packaging mockup and short-run offering.
• Arka: US-based custom packaging and shipping supplies company offering branded boxes, mailers, and inserts with low minimums and online ordering. Comparable business model to Exemplar with digital-first packaging customization for e-commerce and D2C brands.

Emerging players

• Packhelp: European online marketplace for custom packaging (boxes, mailers, pouches) with a self-service configurator and low minimums. Comparable to Exemplar's low-MOQ customization model and a relevant European regional peer given Exemplar's Scandinavian base.
• Calyx Containers: US-based cannabis packaging manufacturer offering custom-printed boxes, jars, and bags with digital printing and short runs. Comparable to Exemplar's packaging customization model but specialized in cannabis end market.
• noissue: Custom sustainable packaging platform offering branded boxes, mailers, tissue, and stickers with low minimums and an e-commerce configurator. Comparable to Exemplar in serving emerging D2C and FMCG brands with customized packaging runs, with a sustainability emphasis.

Broad incumbents

• WS Packaging Group: Large North American label and packaging converter offering prime labels, shrink sleeves, and flexible packaging across multiple formats. A broader incumbent with overlapping label and shrink sleeve capabilities to Exemplar's mockup production.
• Berlin Packaging: Global hybrid packaging supplier offering containers, closures, design services, and short-run custom packaging across rigid and flexible formats. A broader incumbent with overlapping capabilities to Exemplar's mockup and design services for FMCG brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/exemplar-aps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about exemplar