The Coronation Group
The Coronation Group is a NYC-based lifecycle marketing agency that provides paid social advertising, email marketing, copywriting, landing page optimization, and ad content for Shopify e-commerce brands spending $10,000+ per month on ads.
- Company typePrivate
- Founded2020
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Coronation Group does
The Coronation Group is a New York City-based, privately held lifecycle marketing agency founded in 2020 that operates as a done-for-you services firm rather than a software platform. The company builds paid social advertising campaigns, email and lifecycle marketing programs, copywriting, landing page optimization, ad content creation, and attribution tracking for e-commerce brands operating primarily on Shopify, with stated targeting of brands spending $10,000 or more per month on ads.
The agency's core technical stack centers on Klaviyo for email marketing automation, Shopify for commerce integration, and a portfolio of landing page builders (Unbounce, Instapage, Shogun), with disclosed integration capability extending to WooCommerce and BigCommerce. Its central intellectual property is the proprietary Conversion Content System, a methodology that combines educational content with conversion-oriented design to reduce customer acquisition cost and raise lifetime value across 15+ e-commerce niches.
The Coronation Group generates revenue primarily through professional services engagements with quote-based full-service fees, complemented by productized offerings on learn.coronationproject.com: subscription-based Email & Lifecycle Marketing Management at $1,500-$2,000 per month, one-time Email Flow Build projects, and a free Email Marketing Audit used as a lead-generation funnel. The agency is bootstrapped with no disclosed institutional investment, operates with 1-10 employees, and acquires clients through demo calls booked via Calendly rather than self-serve or product-led growth motions.
The Coronation Group firmographics
Firmographics- Name
- The Coronation Group
- Legal name
- The Coronation Group, LLC
- Website
- https://coronationproject.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Coronation Group is a NYC-based lifecycle marketing agency that provides paid social advertising, email marketing, copywriting, landing page optimization, and ad content for Shopify e-commerce brands spending $10,000+ per month on ads.
- Ownership category
- akta.pro rank
The Coronation Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)
Keywords
Where The Coronation Group is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Coronation Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Done-for-you Marketing Services: Full-service marketing agency providing paid social and email marketing campaigns. Services include ad campaign creation, landing page optimization, copywriting, and attribution tracking setup.
- Email Flow Development: One-time project-based email flow builds for Klaviyo platform. Includes welcome flows, post-purchase sequences, and other automated campaigns.
- Email & Lifecycle Marketing Management: Ongoing email marketing management service at $1,500-$2,000. Includes flow development, campaign management, and optimization.
- Email Marketing Audit: Free audit service for email marketing assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | One-time Email Flow Build at promotional rate |
| Freemium | Pay-as-you-go | Free Email Marketing Audit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
The Coronation Group product offering
Product offeringCore offering
The Coronation Group is a done-for-you lifecycle marketing agency that builds and manages paid social advertising campaigns, email marketing programs (primarily via Klaviyo), landing pages, copywriting, and attribution tracking for Shopify-based e-commerce brands. Services are sold primarily as comprehensive monthly engagements, with à la carte and one-time offerings for email flow builds and free audits. The agency targets brands spending $10,000 or more per month on ads and emphasizes a proprietary Conversion Content System methodology.
Product overview
The Coronation Group is a NYC-based lifecycle marketing agency that operates as a unified service offering rather than a software platform. The core offering combines paid social advertising and email marketing services to help Shopify brands reduce customer acquisition cost by up to 60% and raise lifetime value by up to 40%. The primary service components include Paid Social Advertising (campaign creation, ad content development, landing page optimization, and copywriting), Email & Lifecycle Marketing Management (through Klaviyo), and Attribution Tracking Setup. Additional offerings include a Free Email Marketing Audit and a proprietary Conversion Content System methodology. The agency also maintains a blog with educational content on email marketing tactics.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 55% average CAC reduction across all clients
- +4 more outcomes
Companies that use The Coronation Group
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
The Coronation Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
The Coronation Group partnerships and signals
Strategic signalScale indicators11 records
Recent moves1 record
Expansion highlights4 records
The Coronation Group competitors and assessment
Company assessmentDirect peers
- Disruptive Advertising: Performance marketing agency providing paid media management, CRO, and lifecycle marketing for e-commerce brands. Comparable due to overlapping paid social plus landing page optimization services for similar mid-market e-commerce clients.
- Jump450: Performance marketing agency focused on paid media, CRO, and email for direct-to-consumer e-commerce brands. Directly comparable because Coronation's team came from Jump450 and the agency serves the same Shopify/DTC SMB client profile.
- LYFE Marketing: Social media and digital marketing agency serving small and mid-sized e-commerce businesses. Comparable in its SMB-focused, done-for-you social media advertising model targeting Shopify-adjacent merchants.
- Schaefer Marketing Solutions: E-commerce growth agency focused on paid acquisition, email, and CRO for DTC and Shopify brands. Directly comparable given the same target customer, e-commerce specialization, and full-funnel service mix.
- MuteSix: Performance marketing agency specializing in paid social and email for DTC and Shopify brands. Directly comparable because The Coronation Group's leadership previously worked at MuteSix and operates an almost identical service stack for the same Shopify merchant segment.
- KlientBoost: Performance marketing agency offering paid advertising, conversion optimization, and creative services for e-commerce and SaaS brands. Closely comparable in scope and mid-market targeting, with a similar mix of paid social plus landing page and creative services.
- Ladder: Growth marketing agency combining paid media, creative, and SEO for DTC and e-commerce brands. Comparable because it sells outcome-driven, full-funnel execution to similar Shopify/DTC clients with a paid social plus creative methodology.
- SmartSites: Full-service digital marketing agency providing paid search, paid social, SEO, and web design for SMBs. Comparable because it targets the same small-and-mid-market business profile with a similar bundle of done-for-you digital services.
- Single Grain: Full-service digital marketing agency offering paid media, SEO, and content for SaaS and e-commerce brands. Comparable through its mid-market retainer model that bundles paid acquisition with creative and content services.
Broad incumbents
- Hawke Media: Large-scale fractional CMO and performance marketing agency serving thousands of e-commerce and DTC brands. Comparable service mix (paid social, email, CRO) but at materially larger scale and brand breadth than The Coronation Group's boutique positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Coronation Group social profiles
Digital presenceThe Coronation Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Coronation Group leadership team
Management profileNumber of profiles
Profiles3 records
The Coronation Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Coronation Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Coronation Group
What does The Coronation Group do?
The Coronation Group is a done-for-you lifecycle marketing agency that builds and manages paid social advertising campaigns, email marketing programs (primarily via Klaviyo), landing pages, copywriting, and attribution tracking for Shopify-based e-commerce brands. Services are sold primarily as comprehensive monthly engagements, with à la carte and one-time offerings for email flow builds and free audits. The agency targets brands spending $10,000 or more per month on ads and emphasizes a proprietary Conversion Content System methodology.
Is The Coronation Group a public or private company?
The Coronation Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Coronation Group founded?
The Coronation Group was founded in 2020. It employs 1 to 10 people.
Where is The Coronation Group based?
The Coronation Group is headquartered in Brooklyn, United States, in the North America region.
How does The Coronation Group make money?
Four revenue lines are on record. Done-for-you Marketing Services are the primary driver. The others are email Flow Development, email & Lifecycle Marketing Management and email Marketing Audit.
Who are The Coronation Group's main competitors?
Direct peers on record are Disruptive Advertising, Jump450, LYFE Marketing, Schaefer Marketing Solutions, MuteSix, KlientBoost, Ladder, SmartSites and Single Grain. Hawke Media is listed as a broad incumbent.
Does The Coronation Group have an API?
No public API is recorded for The Coronation Group.
What industry is The Coronation Group in?
The Coronation Group's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAE, Affiliate & Partner Marketing (Performance Partnerships). Its NAICS code is 541810 and its SIC code is 7311.