Western Bay of Plenty Primary Health Organisation
Western Bay of Plenty Primary Health Organisation is a non-profit PHO that plans, funds, and coordinates primary healthcare for 140,000+ enrolled patients across 26 GP practices in the Western Bay of Plenty, New Zealand, under a unique co-governance model with Ngāi Te Rangi and Ngāti Ranginui iwi.
- Company typePrivate
- Founded2004
- HeadquartersTauranga, New Zealand
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Western Bay of Plenty Primary Health Organisation does
Western Bay of Plenty Primary Health Organisation (WBOP PHO) is a non-profit Primary Health Organisation established in 2004 that plans, funds, and coordinates primary healthcare services for over 140,000 enrolled patients across 26 affiliated general practices and 37 locations in the Western Bay of Plenty region of New Zealand, from Katikati to Ōpōtiki. The organisation operates under a unique 20-year co-governance joint venture between Ngāi Te Rangi iwi, Ngāti Ranginui iwi, and Western Bay of Plenty Primary Care Providers Inc., the only such model in New Zealand, which is structurally embedded in all governance, resource allocation, and equity decisions. WBOP PHO's core service portfolio includes the BeingWell free mental health and wellbeing service (Health Coaches, Health Improvement Practitioners, Social Workers, Counsellors), the Tāpiri Mai remote island healthcare project for Matakana and Mōtītī Islands (using Starlink satellite internet and nurse-led home visits), Practice Plus after-hours telehealth, free cervical screening clinics, diabetes self-management programmes, school-based health services, quit smoking support, and a Workforce Development Fund. The organisation coordinates nine Nurse Practitioners — the highest count of any PHO in New Zealand — and operates a proprietary Diabetes Dashboard for population health monitoring.
WBOP PHO is funded primarily through capitation-based government contracts from Te Whatu Ora Health NZ, with additional service-contract funding for programmes such as BeingWell, Tāpiri Mai, and equity initiatives. All wraparound services are provided free to patients, and GP registration is free, with subsidised consultation fees for Community Services Card and High User Services Card holders. The organisation's technology layer is modest: a WordPress-hosted website hub, Google Analytics and Maps integrations, YouTube video embeds, Starlink-enabled telehealth for remote islands, and the Diabetes Dashboard — but no AI/ML systems are described. Marketing is anchored by the website (wboppho.org.nz), Facebook, Instagram, and LinkedIn, supplemented by a quarterly Te Rerenga newsletter, community partnerships (Huria Trust, Te Wānanga o Aotearoa, Te Awanui Hauora, Here to help u), and earned media including TVNZ 1News coverage and presentation at the ICIC25 international integrated care conference in Lisbon.
The organisation has between 51 and 100 employees, is headquartered in Tauranga (relocated to The Kollective co-working space in February 2026), and is led by CEO Sarah Stevenson (confirmed March 2026 following Lindsey Webber's departure). WBOP PHO won the 2024 Diversity Awards NZ Supreme Award and the Ngā Āhuatanga o te Tiriti Tohu, recognising its co-governance model and Te Tiriti o Waitangi commitments. The organisation has no parent company, no subsidiaries, no funding rounds, and no M&A activity; it is a stable, publicly-funded commissioning entity focused on equity-driven primary care delivery rather than commercial growth.
Western Bay of Plenty Primary Health Organisation firmographics
Firmographics- Name
- Western Bay of Plenty Primary Health Organisation
- Legal name
- Western Bay Of Plenty Primary Health Organisation Limited
- Website
- https://wboppho.org.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Western Bay of Plenty Primary Health Organisation is a non-profit PHO that plans, funds, and coordinates primary healthcare for 140,000+ enrolled patients across 26 GP practices in the Western Bay of Plenty, New Zealand, under a unique co-governance model with Ngāi Te Rangi and Ngāti Ranginui iwi.
- Ownership category
- akta.pro rank
Western Bay of Plenty Primary Health Organisation industry classification
Industry- Product category
- Primary Healthcare Services
- NAICS
- HMO Medical Centers (621491), Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Independent Practice Association (IPA) Model HMOs (HLAEAMAD)
- akta.pro secondary industry
- Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA)
Keywords
Where Western Bay of Plenty Primary Health Organisation is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Western Bay of Plenty Primary Health Organisation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Government Health Funding (Te Whatu Ora / Crown Funding): As a Primary Health Organisation (PHO), WBOP PHO receives capitation-based and service contract funding from Te Whatu Ora Health NZ (central government) to plan, fund, and coordinate primary healthcare services for its enrolled population. Revenue is derived from government contracts rather than direct patient billing. The organisation is a non-profit entity.
- GP Consultation Fee Subsidy: WBOP PHO enables subsidised GP consultation fees for enrolled patients, particularly Community Services Card and High User Services Card holders, by directing capitation and subsidy funding to affiliated general practices. Individual practices set their own patient fees within funding frameworks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free enrolment — GP registration is free for all patients |
| Subscription | Per consultation | Subsidised GP fees for Community Services Card (CSC) and High User Services Cards (HUCS) |
| Freemium | Others | Free programmes — Health Coach, HIP, Diabetes, Cervical Screening, Quit Smoking, School Health |
| Freemium | Per consultation | After-hours virtual consult via Practice Plus — free for under-14s, standard fees for others |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Western Bay of Plenty Primary Health Organisation product offering
Product offeringCore offering
WBOP PHO is a non-profit Primary Health Organisation that plans, funds, and coordinates primary healthcare and wellness services for more than 140,000 enrolled patients across the Western Bay of Plenty, delivered through a network of 26 affiliated general practices, iwi partners (Ngāi Te Rangi and Ngāti Ranginui), and community providers. Its core offerings include free programmes for mental health and wellbeing (BeingWell), diabetes self-management, cervical screening, quit-smoking (Hāpainga), school-based health services, after-hours virtual consultations (Practice Plus), and the Tāpiri Mai remote-island telehealth service.
Product overview
WBOP PHO operates as a non-profit primary health organisation delivering healthcare and wellness services through a network of GP practices, iwi partners, and community providers across the Western Bay of Plenty. The organisation provides a coordinated portfolio of services including BeingWell mental health support, Tāpiri Mai distance healthcare for remote islands, Practice Plus after-hours telehealth, cervical screening clinics, diabetes self-management programmes, school health services, quit smoking support, and a workforce development fund. Services are accessible through self-referral, GP referrals, and community outreach, with emphasis on equity for Māori and Pacific populations. The organisation also publishes the quarterly Te Rerenga newsletter and maintains a network of 26+ general practices serving 140,000+ patients.
Differentiator
Problem solved
Functional benefit
Brands
- BeingWell: Free primary mental health and wellbeing service offering Health Coaches, Health Improvement Practitioners (HIPs), Social Workers, and Counsellors available in most general practices across the Western Bay of Plenty region.
Products and services
- BeingWell Free, everyday mental health and wellbeing service providing Health Coaches, Health Improvement Practitioners (HIPs), Social Workers, and Counsellors in most general practices across the Western Bay of Plenty region. Now also accessible through the 'Here to help u' partnership for unenrolled individuals.
- Tāpiri Mai Distance Healthcare Co-designed project improving access to healthcare for whānau on Matakana and Mōtītī Islands through Starlink-enabled telehealth, nurse-led home visits, locally delivered diabetes self-management sessions, and health literacy programmes. Delivered in partnership with Te Awanui Hauora and Ngāti Kahu Hauora.
- Practice Plus After-Hours Virtual Consultation Phone or video after-hours GP consultations available 9am–10pm weekdays and 8am–8pm weekends and public holidays. Accessed via 0800 7722 7587. Free for children under 14 enrolled with a GP; standard fees apply for other users.
- Cervical Screening Support Services Free cervical screening clinics and support services for Māori and Pacific wāhine aged 25–69, helping whānau understand screening options, connecting with community clinics, and supporting appointment attendance through trusted community spaces.
- Diabetes & Lifestyle Programme Free group education sessions led by dietitians and diabetes nurses for people diagnosed with Type 2 Diabetes, including locally delivered sessions on Matakana Island as part of the Tāpiri Mai project.
- School Based Health Services Free health support for students in years 9 to 13 across the Western Bay of Plenty, including school health nurses and pastoral care delivered in partnership with participating schools.
- Hāpainga Stop Smoking Service
Quantifiable outcome
- 24% diabetes rate on Matakana Island (vs 10% regional average) — 2.4x higher, driving targeted Tāpiri Mai interventions
- +5 more outcomes
Companies that use Western Bay of Plenty Primary Health Organisation
Customer profileNamed customers17 records
Segments7 records
Ideal customer profiles4 records
Western Bay of Plenty Primary Health Organisation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Western Bay of Plenty Primary Health Organisation partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor, core and flagship.
- Here to help u (Tauranga)minorLocal connector service for individuals and whānau needing social, housing, financial, and wellbeing support. Partnership with BeingWell (WBOP PHO) means a Health Coach is available two days per week at Here to help u's premises, bridging the gap for people not connected to a general practice. Accessed via www.heretohelpu.nz or 0800 568 273.
- Huria TrustcoreMāori health provider in Brookfield, Tauranga. Partners with WBOP PHO to deliver free cervical screening clinics Monday to Friday, 9am–3pm, at 1 Te Kaponga Street, Brookfield. Huria Trust's trusted community setting makes screening more accessible for Māori and Pacific wāhine. Also involved in the 'Let's Talk Screening' training programme.
- Te Wānanga o Aotearoa (TWOA)coreTertiary education provider at 180 17th Avenue, Tauranga South. Partners with WBOP PHO to host free cervical screening clinics and HPV vaccination services in a trusted community space. Special clinic dates in September 2025 included daytime and evening sessions (10am–1pm and 5pm–7.30pm).
- Te Awanui HauoracoreMāori health provider on Matakana Island and key partner in the Tāpiri Mai project. Hosts Starlink satellite for telehealth; delivers nurse-led home consultations; collaborates with WBOP PHO on diabetes self-management sessions and health literacy for island whānau. Community Nurse Hera Murray plays a central role in bringing technology into whānau homes.
- ASB Tauranga (ASB Community Fund)minorASB Tauranga funded the Starlink satellite hardware for Te Awanui Hauora on Matakana Island, enabling reliable telehealth. Hardware was shipped to the island in July 2024, with the handover ceremony on 31 July 2024. ASB Community Fund provides local community funding for initiatives with social impact.
- Hāpainga Stop Smoking ServicecoreStop smoking service collaborating with WBOP PHO on the 'Freedom from Smoking: Voices of Change' video series, launched during World Smokefree May 2024. Seven-episode YouTube series featuring Bay of Plenty residents sharing quit-smoking journeys. Quit Smoking Practitioners Emma Walker, Candy Blackwell, and Dani Noblett involved in content creation and client support.
- Te Runanga o Ngāi Te Rangi Iwi TrustcoreLeads the He Kokonga Ngākau Whānau Support Service, a wraparound service pilot targeting 10 families in Tauranga's most deprived communities (Merivale, Gate Pa, Greerton). WBOP PHO is a supporting partner alongside Accessible Properties and Ministry of Social Development. Social workers use the Whare Tapa Whā model of health and link whānau to WBOP PHO services including the HbU mobile health unit.
- Ngāi Te Rangi IwiflagshipEqual co-governance partner in WBOP PHO's 20-year joint venture alongside Ngāti Ranginui Iwi and Western Bay of Plenty Primary Care Providers Inc. The only PHO in New Zealand operating under this co-governance model. Ngāi Te Rangi has equal representation on the Board and is central to all governance, resource allocation, and equity investment decisions. Also delivers the HbU (High Based/Unwell) mobile health service under contract to WBOP PHO in Tauranga Moana.
- Ngāti Ranginui IwiflagshipEqual co-governance partner in WBOP PHO's 20-year joint venture alongside Ngāi Te Rangi Iwi and Western Bay of Plenty Primary Care Providers Inc. Equal representation on the Board guiding the organisation's equity, resource allocation, and community investment decisions.
- Western Bay of Plenty Primary Care Providers Inc (Provider Inc)flagshipUmbrella organisation representing the general practice network in the WBOP PHO joint venture. Equal co-governance partner alongside Ngāi Te Rangi and Ngāti Ranginui iwi. Represents the interests of affiliated GP practices and clinical providers in PHO governance.
- Ngāti Kahu Hauora (Te Awanui Hauora)coreNamed alongside Te Awanui Hauora as co-developer of the Tāpiri Mai project, working with WBOP PHO to co-design and deliver remote island healthcare solutions for Matakana and Mōtītī Islands communities.
- Te Whatu Ora Health NZcoreGovernment health authority and primary funder of WBOP PHO as a commissioned Primary Health Organisation. WBOP PHO works closely with Te Whatu Ora on practice transitions, primary care planning, and implementation of national health strategies. Also collaborated during COVID-19 on the Tāpiri Mai project for remote island vaccination and healthcare access.
- General Practice New Zealand (GPNZ)coreNational peak body for general practice. WBOP PHO unites its voice with GPNZ on sector issues including primary care funding (Budget 2025 concerns, $120.6 million funding uplift welcome), workforce development, and extended primary care team models. WBOP PHO's CPCT story featured in a GPNZ national report.
- Te Tohu o Te Ora o Ngāti AwaminorEastern Bay of Plenty Māori health provider delivering WBOP PHO-funded cervical screening services in the Eastern Bay region, including Kahu Taurima (Whakatāne), Te Tai Community Hub (Tāneatua), and Ōpōtiki Health Centre.
- Te Whatu Ora Health NZ (Tāpiri Mai initial phase)coreTe Whatu Ora collaborated with WBOP PHO in the early phase of Tāpiri Mai (post-COVID-19 pandemic) to collaboratively design and implement distance primary healthcare solutions for Matakana and Mōtītī Islands, including 4G internet access deployment.
- Poutiri Wellness CentreminorLeads a similar workforce development fund for Hauora Māori providers, complementing WBOP PHO's management of the WBOP Health Workforce Development Fund for primary and community care settings under Te Whatu Ora's wider initiative.
- AvaNiu PasifikaminorPasifika health provider; facilitators Sameli Tongalea and Sela Tu'uholoaki from AvaNiu Pasifika co-delivered the 'Let's Talk Screening' training — a free online training supporting non-clinical kaimahi to engage in opportunistic cancer screening conversations with Māori and Pacific whānau.
- Accessible Properties (Social Housing Provider)minorSocial housing provider and referral partner in the He Kokonga Ngākau Whānau Support Service pilot. Refers families in Tauranga's deprived communities to the wraparound service led by Te Runanga o Ngāi Te Rangi Iwi Trust, with WBOP PHO providing health support.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Western Bay of Plenty Primary Health Organisation competitors and assessment
Company assessmentDirect peers
- Pinnacle Midlands Health Network: Waikato-based PHO operating a similar network of GP practices with capitation funding and wraparound primary care programmes. Comparable organisational structure and rural/regional population focus.
- National Hauora Coalition: Māori-led primary care entity commissioning services across multiple regions with a strong equity and Kaupapa Māori focus. Comparable co-governance orientation and emphasis on Māori health outcomes, though operating model differs (multi-region vs single-region).
- WellSouth Primary Health Network: Southern (Otago/Southland) PHO with network of GP practices, capitation funding, and chronic care/mental health programmes. Comparable regional PHO operating in a defined geographic catchment.
- Hauraki Primary Health Organisation: Waikato-based PHO; former CEO Lindsey Webber joined WBOP PHO from this organisation. Comparable regional PHO structure serving rural and provincial populations under Te Whatu Ora capitation.
- Pegasus Health: Canterbury-based PHO supporting general practice and primary care services with capitation funding from Te Whatu Ora. Closely comparable in structure (network of affiliated GP practices, mental health and equity programmes), differing mainly in geography and scale.
- Tū Ora Compass Health: Wellington-region PHO supporting general practice networks with capitation funding, workforce development, and equity-focused programmes. Directly comparable in funding model, GP network coordination, and primary mental health delivery.
- ProCare: Large Auckland-based PHO coordinating general practice networks and wraparound services under capitation funding from Te Whatu Ora. Comparable business model (PHO funding and coordinating GP network) and similar programme portfolio (mental health, chronic disease, equity initiatives), but at significantly larger scale.
- East Health Trust: Auckland-based PHO with capitation funding and GP network support. Comparable in business model (PHO funding and wraparound services) and serves a culturally diverse urban population.
- Te Awakairangi Health Network: Hutt Valley-based PHO supporting affiliated GP practices with capitation funding, equity programmes, and chronic disease management. Closely comparable in structure, scale, and regional PHO mandate.
Regional players
- Western Victoria Primary Health Network (Australia): Australian Primary Health Network (PHN) — the closest international analogue to a NZ PHO. Commissions primary care, mental health, and Aboriginal health services across a defined region. Comparable mission and commissioning role, but operates under a different funding framework (federal/state PHN commissioning).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Western Bay of Plenty Primary Health Organisation social profiles
Digital presenceWestern Bay of Plenty Primary Health Organisation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Bay of Plenty Primary Health Organisation leadership team
Management profileNumber of profiles
Profiles6 records
Western Bay of Plenty Primary Health Organisation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Bay of Plenty Primary Health Organisation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Bay of Plenty Primary Health Organisation
What does Western Bay of Plenty Primary Health Organisation do?
WBOP PHO is a non-profit Primary Health Organisation that plans, funds, and coordinates primary healthcare and wellness services for more than 140,000 enrolled patients across the Western Bay of Plenty, delivered through a network of 26 affiliated general practices, iwi partners (Ngāi Te Rangi and Ngāti Ranginui), and community providers. Its core offerings include free programmes for mental health and wellbeing (BeingWell), diabetes self-management, cervical screening, quit-smoking (Hāpainga), school-based health services, after-hours virtual consultations (Practice Plus), and the Tāpiri Mai remote-island telehealth service.
Is Western Bay of Plenty Primary Health Organisation a public or private company?
Western Bay of Plenty Primary Health Organisation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Western Bay of Plenty Primary Health Organisation founded?
Western Bay of Plenty Primary Health Organisation was founded in 2004. It employs 51 to 100 people.
Where is Western Bay of Plenty Primary Health Organisation based?
Western Bay of Plenty Primary Health Organisation is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Western Bay of Plenty Primary Health Organisation make money?
Two revenue lines are on record. Government Health Funding (Te Whatu Ora / Crown Funding) is the primary driver. The others are GP Consultation Fee Subsidy.
Who are Western Bay of Plenty Primary Health Organisation's main competitors?
Direct peers on record are Pinnacle Midlands Health Network, National Hauora Coalition, WellSouth Primary Health Network, Hauraki Primary Health Organisation, Pegasus Health, Tū Ora Compass Health, ProCare, East Health Trust and Te Awakairangi Health Network. Western Victoria Primary Health Network (Australia) is listed as a regional player.
Does Western Bay of Plenty Primary Health Organisation have an API?
No public API is recorded for Western Bay of Plenty Primary Health Organisation.
What industry is Western Bay of Plenty Primary Health Organisation in?
Western Bay of Plenty Primary Health Organisation's product category is Primary Healthcare Services. Its primary akta.pro industry code is HLAEAMAD, Independent Practice Association (IPA) Model HMOs, with a secondary code of HLAEAHAA, Behavioral Health Benefit Administration (MBHO Core). Its NAICS code is 621491 and its SIC code is 6324.