On Est Prêt
On Est Prêt is a French non-profit citizen mobilization movement that coordinates artists, experts, NGOs, and young people to run environmental, biodiversity, and democracy campaigns, primarily serving French youth with a digital platform spanning social media, petitions, and crowdfunding.
- Company typePrivate
- Founded2018
- HeadquartersMontreuil, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What On Est Prêt does
On Est Prêt (legally operated under the association Massive Impact, loi 1901 registration W931021918) is a French citizen mobilization movement launched in November 2018 by Magali Payen. It coordinates experts, artists, content creators, NGOs, and grassroots activists to drive youth-led action on biodiversity, climate, democracy, and social justice in France, with a stated target audience of roughly 15 million young people. The movement is the central node of an environmental and civic-advocacy ecosystem that includes flagship national campaigns such as the Affaire du Siècle coalition (2.3M signatures), Zone Sauvage (€131k raised, 262% of goal), and the 2026 municipal-election #RIENSANSNOUS initiative, alongside cultural-narrative programs with Cannes Film Festival, France 3 (Plus Belle la Vie), Glénat, First Editions, and Oé.
The underlying platform is a digital mobilization stack rather than a SaaS product: a website hub (onestpret.com) supplemented by the Mobilisator.fr impact-modeling tool, a Nation Builder CRM for donations and petitions, SendInBlue email newsletters, a Discord community server, multi-platform social presence (Instagram, TikTok, YouTube, X, LinkedIn, Facebook), and donation processing through HelloAsso and Utip.io. The product portfolio is best characterized as a portfolio of campaigns and cultural collaborations (Résister et créer, Le Cinéma pour le Climat, Ma Petite Planète/MissionMPP, Viens on sème, Collection OEP × Éditeurs) rather than a discrete software offering.
Commercially, On Est Prêt is structured as a French non-profit of general interest. Revenue is generated through four streams: individual citizen donations (HelloAsso, Utip.io), institutional grants and subsidies (60% of the 2019 €142k budget), corporate patronage/mécénat (≈40% of 2019 budget), and modest commercial-affiliate income (e.g., Oé donating 10% of special-edition sales). The disclosed 2019 budget was €142k and 2021 fixed costs were €350k; the lean team comprises 2 salaried employees with approximately 10 contributors year-round, scaling to roughly 20 during peak campaigns.
On Est Prêt firmographics
Firmographics- Name
- On Est Prêt
- Legal name
- Massive Impact
- Website
- https://onestpret.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- On Est Prêt is a French non-profit citizen mobilization movement that coordinates artists, experts, NGOs, and young people to run environmental, biodiversity, and democracy campaigns, primarily serving French youth with a digital platform spanning social media, petitions, and crowdfunding.
- Ownership category
- akta.pro rank
Where On Est Prêt is headquartered
LocationHeadquarters
- HQ city
- Montreuil
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
On Est Prêt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Citizen Donations: On Est Prêt relies primarily on individual donations from citizens to fund campaigns, content production, and operations. Donations are managed through HelloAsso and Utip.io platforms. Donations are tax-deductible as the association is a non-profit organization of general interest.
- Commercial Partnerships Revenue Share: Revenue is generated through commercial collaborations where partners share a percentage of sales with the organization. Example: Oé wine brand contributes 10% of sales to fund On Est Prêt's educational social media content.
- Grants and Subsidies: The organization receives funding through institutional grants and subsidies. In 2019, 60% of the 142k€ budget came from subsidies.
- Mécénat/Corporate Patronage: Corporate patronage and sponsorship funding, representing approximately 40% of 2019 budget (142k€ total).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
On Est Prêt product offering
Product offeringCore offering
On Est Prêt is a French citizen mobilization movement that coordinates environmental and social action campaigns through social media, petitions, cultural partnerships, and grassroots organizing. The movement mobilizes French youth through digital platforms (Instagram, TikTok, YouTube, Discord), petition drives (including the Affaire du Siècle with 2.3 million signatures), and cultural collaborations (Cannes Film Festival, Plus Belle la Vie TV series, publishers). It also operates the Mobilisator.fr tool that estimates youth voting impact on municipal elections.
Product overview
On Est Prêt is a citizen mobilization movement (association loi 1901, launched 2018) that coordinates environmental and social action campaigns. The organization operates primarily as a digital mobilization platform with three core offerings: (1) Large-scale petition and awareness campaigns (Affaire du Siècle, Zone Sauvage, #RIENSANSNOUS) that leverage social media and partner networks, (2) The Mobilisator.fr tool showing youth voting impact at municipal level, and (3) Cultural collaboration programs creating new environmental narratives through partnerships with cinema, television (Plus Belle la Vie), publishing (Glénat, First Editions), and wine brands (Oé). Additional products include Discord community coordination, the Ma Petite Planète challenge integration, and seeding initiatives (Viens, on sème!). The organization functions as a connector between scientists, cultural actors, influencers, and citizens to drive mass mobilization for climate and biodiversity protection.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobilisator.fr Digital tool that estimates, city by city, how many youth votes could have made the difference in 2020 French municipal elections, based on official results. Empowers French youth by showing their real democratic impact potential at the local level.
- Citizen Mobilization Campaigns
Companies that use On Est Prêt
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
On Est Prêt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
On Est Prêt partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and minor.
- ADEME (Agence de la Transition Écologique)coreADEME is a key institutional partner supporting multiple On Est Prêt campaigns including Agir pour le climat, Agir pour le vivant, Il est temps, and Résister et créer. Provides expertise and funding for environmental mobilization initiatives.
- Greenpeace FrancecoreMajor environmental NGO partner in the Affaire du siècle coalition, working together on climate litigation and advocacy campaigns targeting government inaction on climate change.
- Fondation Nicolas HulotcoreProminent environmental foundation partner in the Affaire du siècle coalition, collaborating on climate justice initiatives and policy advocacy.
- Notre Affaire à TouscoreEnvironmental law organization leading the Affaire du siècle legal action against the French state for climate inaction. On Est Prêt provides amplification and citizen mobilization support.
- Oxfam FrancecoreDevelopment NGO partner in the Affaire du siècle coalition, focusing on climate justice and social dimensions of environmental action.
- L'Affaire du SièclecoreThe landmark climate lawsuit coalition (Affaire du siècle) that On Est Prêt helped mobilize 2.3 million signatories for, leading to historic legal victory against French state inaction.
- Festival de CannesflagshipOn Est Prêt partnered with Cannes Film Festival for Résister et créer (2019) and Le Cinéma pour le Climat (2021), co-creating tribunes signed by major artists and producing press conferences to promote environmental narratives in cinema.
- Plus Belle la Vie (France 3)flagshipLong-term collaboration with the popular French TV series to embed environmental storylines. On Est Prêt advised on the 'Génération Noé' arc for Earth Day, featuring real-life activists in fictional narratives.
- Oé (wine brand)minorCommercial partnership where Oé creates special edition bottles and donates 10% of sales to fund On Est Prêt's educational social media content. Focused on imagining sustainable futures (2040).
- ArtecoreEuropean TV channel partner for the 'Il est temps' campaign, providing media distribution for environmental content.
- Institut des Futurs SouhaitablescorePartner in the Imaginons 2030 project, collaborating on prospective events and workshops to imagine desirable futures with authors, artists, and experts.
- SparknewscoreMedia organization partner supporting environmental storytelling campaigns including Agir pour le vivant and Zone Sauvage initiatives.
- Côme Girschig and Lucie LucascoreFilmmaker and actress collaborators on the 'Pour que vive le sport' manifesto video calling for boycott of Qatar World Cup and defense of ethical sport.
- Cyril DionflagshipFilmmaker and environmental activist (Demain, Animal) who co-created major initiatives including Résister et créer at Cannes, Le Cinéma pour le Climat, and Convention Citoyenne pour le Climat support.
- All 4 TreescorePartner organization for ACT4AMAZONIA campaign focused on Amazon rainforest protection, collaborating with 13,000+ citizens and 37 organizations.
- Agir pour l'EnvironnementcoreEnvironmental organization partner for the 'Viens on sème' seeding campaign and other mobilization actions for biodiversity protection.
- La Cité FertileminorSustainable venue partner for Agir pour le vivant campaign events and environmental initiatives.
- Croix-Rouge FrançaisecorePartner for Agir pour le vivant campaign, combining humanitarian and environmental action for comprehensive sustainability.
- NowucoreCollaborated on themed content weeks including ocean week (UN Ocean Summit) and mountain week, producing educational environmental content together.
- Editions GlénatcorePublisher partner for youth novels collection addressing environmental themes (deforestation, industrialization, biodiversity) with On Est Prêt providing expert guidance.
- Editions FirstminorPublisher partner for ecological vacation workbook (7-77 years) featuring environmental challenges and solutions.
- Office Français de la Biodiversité (OFB)coreGovernment agency partner for Agir pour le vivant campaign, supporting biodiversity preservation efforts.
- KissKissBankBankminorCrowdfunding platform partner for various campaign fundraising initiatives.
- DomorrowminorMovement partner providing tools and support for campaign organization and execution.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
On Est Prêt competitors and assessment
Company assessmentDirect peers
- Fondation Nicolas Hulot: Prominent French environmental foundation and On Est Prêt partner in L'Affaire du Siècle. Comparability stems from shared focus on French climate advocacy, large donor base, public campaigns, and policy-influence efforts targeting the French state.
- L214: French advocacy association focused on animal welfare that runs high-impact media campaigns and mobilizes citizens against institutional practices. Comparable through its French nonprofit structure, viral digital campaigns, and reliance on striking visual content to drive engagement.
- Greenpeace France: Major French environmental advocacy organization and On Est Prêt's coalition partner in L'Affaire du Siècle. Both run large-scale public campaigns, mobilize citizens on climate/biodiversity, and target French policy inaction, making them directly comparable in mission, audience, and tactics.
- Zero Waste France: French environmental advocacy association focused on waste reduction and circular economy. Comparable as a French nonprofit running public campaigns, citizen engagement, and policy advocacy around sustainability themes.
- Notre Affaire à Tous: French climate litigation NGO that leads the L'Affaire du Siècle legal action with On Est Prêt providing amplification. Both are small, agile French nonprofits that blend civic mobilization with climate justice advocacy and policy targeting.
- Avaaz: Global online civic mobilization platform running petition and awareness campaigns at massive scale. Comparable to On Est Prêt's signature-collection and cross-border digital advocacy engine, though operating globally rather than France-focused.
Emerging players
- 350.org: Global grassroots climate movement with comparable mobilization tactics (petitions, marches, digital campaigns) and youth focus. Differs by global geographic spread and decentralized structure versus On Est Prêt's France-centric operation.
- Make.org: French civic engagement platform that runs large-scale citizen consultations and mobilization initiatives. Comparable through its French footprint, civic-tech orientation, and focus on democratic participation, but is more tech-platform oriented than On Est Prêt's movement model.
- Citizens' Climate Lobby France: International grassroots climate advocacy network with a French chapter. Comparable through volunteer-led mobilization of citizens to lobby elected officials on climate policy, aligning with On Est Prêt's democratic engagement angle.
Broad incumbents
- WWF France: Large established French environmental NGO with broader biodiversity/climate mandate. Comparable audience and donor base, but operates a wider portfolio of programs versus On Est Prêt's focused mobilization model.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
On Est Prêt social profiles
Digital presenceOn Est Prêt financial estimates
Financial estimateRevenue estimate
Valuation estimate
On Est Prêt leadership team
Management profileNumber of profiles
Profiles6 records
On Est Prêt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On Est Prêt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On Est Prêt
What does On Est Prêt do?
On Est Prêt is a French citizen mobilization movement that coordinates environmental and social action campaigns through social media, petitions, cultural partnerships, and grassroots organizing. The movement mobilizes French youth through digital platforms (Instagram, TikTok, YouTube, Discord), petition drives (including the Affaire du Siècle with 2.3 million signatures), and cultural collaborations (Cannes Film Festival, Plus Belle la Vie TV series, publishers). It also operates the Mobilisator.fr tool that estimates youth voting impact on municipal elections.
Is On Est Prêt a public or private company?
On Est Prêt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was On Est Prêt founded?
On Est Prêt was founded in 2018. It employs 11 to 50 people.
Where is On Est Prêt based?
On Est Prêt is headquartered in Montreuil, France, in the Europe region.
How does On Est Prêt make money?
Four revenue lines are on record. Citizen Donations are the primary driver. The others are commercial Partnerships Revenue Share, grants and Subsidies and Mécénat/Corporate Patronage.
Who are On Est Prêt's main competitors?
Direct peers on record are Fondation Nicolas Hulot, L214, Greenpeace France, Zero Waste France, Notre Affaire à Tous and Avaaz. Emerging players are 350.org, Make.org and Citizens' Climate Lobby France. WWF France is listed as a broad incumbent.
Does On Est Prêt have an API?
No public API is recorded for On Est Prêt.