Passwd - team password manager for Google Workspace

What Passwd - team password manager for Google Workspace does

Passwd is a Czech-based SaaS startup founded in 2022 that provides a team password management solution purpose-built for organizations using Google Workspace. The product automates access credential management by syncing natively with Google Workspace's existing group and user structures, automatically granting, updating, or revoking access based on employee team membership. Its core technical differentiator is the native integration with Google Workspace, which allows the platform to operate as an extension of the customer's identity infrastructure rather than a standalone password vault requiring manual configuration. The system eliminates manual coordination between team leads and IT administrators during onboarding and offboarding cycles, addressing credential-related security risks and administrative burden on IT teams.

The product is distributed as a single SaaS offering under a recurring subscription model, consistent with per-seat or team-based B2B password management pricing norms, though specific pricing is not publicly disclosed. Passwd operates a sales-led go-to-market motion targeting IT administrators and security teams at Google Workspace-using organizations globally, with the direct sales channel scoped to enterprise buyers. Marketing presence to date includes sponsored coverage in eu-startups publication aimed at top-of-funnel awareness within the European startup ecosystem.

The company is privately held with no disclosed funding rounds, no parent company, and no subsidiaries. Headcount is in the 1-10 range, and the company is headquartered in Prague, Czech Republic. No management team details, named customers, partnerships, awards, or certifications are disclosed in available sources, limiting visibility into commercial traction and organizational depth.

Name

Passwd - team password manager for Google Workspace

Website

https://passwd.team

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Passwd is a Czech-based SaaS startup providing automated team password management for Google Workspace organizations, syncing natively with Google Workspace user structures to manage credential lifecycles during onboarding and offboarding.

Ownership category

akta.pro rank

Product category

Team Password Management Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

akta.pro secondary industry

Collaboration Account Takeover & Session Protection (HDADAKAH)

Keywords

• Team password management
• Access lifecycle automation
• Google Workspace integration
• Credential management SaaS
• Employee onboarding security

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Access management automation for Google Workspace teams, likely sold as a per-seat or team-based subscription model typical of B2B SaaS password management solutions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Passwd provides a team password manager built specifically for Google Workspace. The platform syncs natively with Google Workspace group and user structures to automatically grant, update, or revoke shared access credentials whenever employee team membership changes, eliminating manual coordination between team leads and IT administrators during onboarding and offboarding.

Product overview

Passwd offers a single, unified team password manager product designed specifically for Google Workspace teams. The platform integrates natively with Google Workspace to automate access credential management, eliminating manual coordination during employee onboarding and offboarding processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Passwd - Team Password Manager for Google Workspace An access management automation solution that integrates natively with Google Workspace to sync with existing group and user structures, automatically provisioning, updating, or revoking shared access credentials based on employee team membership changes. Designed for IT administrators and security teams at organizations using Google Workspace.

Quantifiable outcome

• Faster employee onboarding through automated access provisioning
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bitwarden: Bitwarden is an open-source password and secrets management platform with team and enterprise editions. It competes directly with Passwd on team password management and is known for Directory Connector sync that mirrors Passwd's Google Workspace integration approach.
• 1Password: 1Password is a leading team and business password manager with shared vaults, SSO, and SCIM provisioning. It directly competes with Passwd in the team-credential-management category and serves similar Google Workspace and broader SaaS-using organizations.
• Dashlane: Dashlane is a password manager for businesses and individuals with admin console, SSO integration, and provisioning features. It is a direct competitor in the team credential management category targeting similar IT administrator buyers.
• Keeper Security: Keeper Security is an enterprise password and secrets management platform with SSO, SCIM, and role-based access controls. It competes directly with Passwd in serving IT and security teams that need automated credential provisioning for cloud applications.
• NordPass: NordPass is a password manager for businesses with directory sync and SSO features. It directly competes with Passwd in the Google Workspace and broader cloud-tenant market for team credential management.
• LastPass: LastPass is an established team password manager with SSO and directory integration features. It targets the same Google Workspace and SMB/enterprise customer base as Passwd and competes on automated provisioning and shared vault access.

Broad incumbents

• JumpCloud: JumpCloud is a cloud directory platform with SSO, password management, and user lifecycle automation. It is a broad incumbent serving the same IT administrator buyer as Passwd, with overlapping provisioning functionality for Google Workspace tenants.
• Microsoft Entra ID: Microsoft Entra ID (formerly Azure AD) is the dominant enterprise identity platform with lifecycle management and credential features. It is a broad incumbent whose deep integrations and bundled licensing create competitive pressure on access-automation tools like Passwd.
• Okta: Okta is a leading identity and access management platform offering SSO, lifecycle management, and password vaulting. It is a broad incumbent whose automated user provisioning competes with Passwd's Google Workspace-focused access automation at a much larger scale.

Emerging players

• Zoho Vault: Zoho Vault is an online password manager for teams and enterprises that integrates with Zoho and third-party directories. It overlaps with Passwd on team password management and directory-driven provisioning for SMB customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/passwd.team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Passwd - team password manager for Google Workspace