What Seller Amp does

SellerAmp is a UK-based, bootstrapped SaaS company founded in 2019 by Al Carlton, with headquarters in Halifax, England and significant team presence in Nottingham. The company builds sourcing intelligence tools for online marketplace sellers, primarily Amazon and, as of its September 2025 acquisition of Bizmetrica, Walmart. Its flagship product, SAS (Sourcing Analysis Simplified), is delivered through three synchronized surfaces — a Chrome extension, a web application at sas.selleramp.com, and iOS/Android mobile apps with barcode scanning — all sharing a single account, settings, and analysis history. Underlying capabilities include a profit calculator covering Amazon referral, FBA, storage, and prep fees with VAT handling for UK/EU sellers, eligibility and gating checks, an IP and brand restriction database, hazmat and dangerous goods alerts, Keepa-licensed historical price and sales rank charts, Advanced Search across 200+ criteria, and AI Image Search for product identification from photos.

SellerAmp's go-to-market is product-led with a 14-day free trial on every plan and self-serve conversion through the website, Chrome Web Store, Apple App Store, and Google Play Store. The revenue model is subscription-based, with three tiers: Getting Started at $19.95/month, Getting Serious at $29.95/month, and Going Pro at $49.95/month (annual billing provides two months free). The customer base spans individual arbitrageurs, six- and seven-figure Amazon operators, and small/mid-market retailers using retail arbitrage, online arbitrage, wholesale, and private label sourcing methods across seven marketplaces (US, UK, Canada, France, Germany, Spain, Italy).

The company claims adoption by more than 100,000 sellers and over one billion products analyzed on the platform. It has not raised external venture or private equity funding, operates as SellerAmp Limited (Company ID 12239960, England and Wales), and is led by founder Al Carlton. Distribution channels include content marketing via YouTube and blog, an affiliate program, organic social on LinkedIn, Facebook, and X, SEO-optimized competitor comparison pages, and active participation in Amazon seller conferences in the US and UK.

Name

Seller Amp

Legal name

SellerAmp Limited

Website

https://selleramp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

SellerAmp is a UK-based SaaS company providing product sourcing and profitability analysis tools for Amazon and Walmart marketplace sellers through a unified platform spanning a Chrome extension, web application, and iOS/Android mobile apps.

Ownership category

akta.pro rank

Headquarters

HQ city

Halifax

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Software as a Service: SellerAmp generates revenue through monthly and annual subscription plans for the SAS platform. Three tiers are offered: Getting Started ($19.95/month or $199.50/year), Getting Serious ($29.95/month or $299.50/year), and Going Pro ($49.95/month or $499.50/year). Annual subscriptions provide two months free compared to monthly billing. All plans include a 14-day free trial.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

SellerAmp SAS (Sourcing Analysis Simplified) is a subscription SaaS platform that helps Amazon sellers instantly evaluate whether a product is sellable, in-demand, and profitable before purchasing. It is delivered through three synchronized tools — a Chrome extension, a web app, and iOS/Android mobile apps — that share one account and analysis history. A free companion Chrome extension called QVS (Quick View Simplified) overlays key Amazon product details on search pages.

Product overview

SellerAmp is a product-sourcing intelligence platform for Amazon sellers, built around the core SAS (Sourcing Analysis Simplified) platform. SAS is available via three synchronized delivery mechanisms: the Chrome Extension (browser-based side panel), the Web App (standalone dashboard at sas.selleramp.com), and the Mobile App (iOS/Android with barcode scanning). All three share one account, settings, and analysis history. The company also offers QVS (Quick View Simplified), a lightweight Chrome extension for quick product data overlay on Amazon search pages, and has expanded into Walmart marketplace through the Bizmetrica acquisition. SAS pricing tiers include Getting Started ($19.95/mo), Getting Serious ($29.95/mo), and Going Pro ($49.95/mo).

Differentiator

Problem solved

Functional benefit

Brands

• SAS (Sourcing Analysis Simplified): The flagship SaaS product offering web app, mobile app, and Chrome extension for Amazon seller sourcing analysis.
• QVS (Quick View Simplified)

Products and services

• SellerAmp SAS (Sourcing Analysis Simplified) A three-in-one subscription SaaS platform combining a Chrome extension, a web app, and iOS/Android mobile apps that share one account, settings, and analysis history. It provides Amazon sellers with instant profitability, eligibility, IP/hazmat, buy-box, variation, and competition analysis to make retail arbitrage, online arbitrage, wholesale, and private-label sourcing decisions across the US, UK, CA, FR, DE, ES, and IT marketplaces.
• QVS (Quick View Simplified) A free lightweight Chrome extension from SellerAmp that overlays key Amazon product details — ASIN, BSR, FBA/FBM seller counts, variation information, and Amazon-on-listing status — directly on Amazon search result pages without opening individual product pages.

Quantifiable outcome

• Over 100,000 Amazon sellers use SellerAmp for sourcing decisions
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature14 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• KeepacoreTechnology or IntegrationSellerAmp licenses data directly from Keepa to power historical price and sales rank charts within SAS. The Charts panel uses Keepa data to show historic sales rank, Amazon and Buy Box prices, lowest FBA and FBM prices, offer counts and ratings. Users can switch between 30, 90, 180 days or full history. This is a foundational data partnership that underlies much of the product's value proposition.
• BQool Repricing CentralstrategicTechnology or IntegrationIntegration with BQool Repricing Central allows users to sync cost, min and max price, and repricing rules both ways between SellerAmp and BQool. Users can export new listings into BQool as they source. Supported marketplaces include US, CA, UK, DE, ES, FR, and IT. The integration enables seamless workflow from sourcing analysis to repricing management.
• Arbitrage HerostrategicTechnology or IntegrationReverse Search capability powered by Arbitrage Hero. Automatically see merchants who sell a product and their prices, confirming competitive costs and finding alternative sources. Also available on Amazon search results pages for at-a-glance screening. Helps online arbitrage sellers identify where to buy products at competitive prices.
• Google SheetscoreTechnology or IntegrationNative integration allowing users to export analysis data to Google Sheets. Users can choose which fields to export and in what order, create multiple sheets for different use cases, and include their own Google Sheet formulas. Exports include profit, ROI, fees, rank, offers and other key data points for bulk sourcing and record-keeping.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Keepa: Amazon price and sales rank tracking service; both a key data partner and a latent competitor since it provides historical charts directly to Amazon sellers, and is referenced in SellerAmp's own SEO comparison pages.
• Sellerboard: Amazon seller profitability and inventory analytics platform. Comparable SaaS for the same Amazon seller segment, with a stronger focus on post-sale P&L and inventory analytics rather than pre-purchase sourcing.
• InventoryLab: Amazon seller SaaS covering sourcing, listing, and accounting workflows. Targets the same Amazon seller base as SellerAmp with a broader operational suite.

Direct peers

• AZInsight: Amazon seller Chrome extension for sourcing, profit, and competition analysis across Amazon and Walmart marketplaces. Notable as another tool expanding beyond Amazon, similar to SellerAmp's Walmart move.
• RevSeller: Chrome extension and sourcing tool for Amazon FBA/arbitrage sellers providing profit, ROI, sales rank and competition data. Direct head-to-head with SellerAmp on in-browser product analysis.
• Seller Assistant: Amazon product sourcing and research tool with Chrome extension and web app, overlapping directly with SellerAmp SAS on profitability analysis, restrictions/IP alerts, and variation views for online arbitrage and wholesale.
• BuyBotPro: Amazon FBA sourcing Chrome extension that surfaces profit, eligibility, IP alerts, and Hazmat warnings. Competes directly with SellerAmp on the manual sourcing workflow.
• Helium 10: All-in-one SaaS suite for Amazon sellers covering product research, keyword research, and operational analytics. The most direct competitor to SellerAmp with a much broader product portfolio and venture backing.
• Tactical Arbitrage: Online arbitrage product research tool for Amazon sellers that scans multiple online retail sites for profitable deals. Comparable in target buyer (Amazon OA sellers) and complementary in workflow, occasionally overlapping with SellerAmp's online arbitrage use case.
• Jungle Scout: Long-standing Amazon seller tool platform with product research, sales analytics, and supplier database features. Directly comparable in target market (Amazon sellers) and SaaS business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/selleramp
• YouTubeyoutube.com/@selleramp
• Facebookfacebook.com/selleramp
• LinkedInlinkedin.com/company/selleramp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seller Amp