Dumble Farm

What Dumble Farm does

Dumble Farm is a family-run agritourism and conservation business operating from a 200-acre site in Arram, Beverley, East Yorkshire, United Kingdom, run by three farmers. Originally established as a traditional working farm in 1972, the company pivoted in 2022 to centre its operations on a fold of over 80 Highland cows used as conservation grazers, delivering adult-only visitor experiences including cow cuddling, Highland cow safaris, calf handling, craft classes, and themed evening events such as "Char 'coo' terie" and "Herd it on the Grapevine." The site also offers eco-friendly off-grid accommodation comprising 2 luxury yurts, 3 tent pitches, and 5 campervan/motorhome hardstandings, supported by a 3-mile circular walking route, a Coffee Courtyard, and the seasonal Boozy Coo Bar.

The business operates a direct-to-consumer model through its WooCommerce-powered e-commerce website (dumblefarm.com), which serves as the single channel for experience ticket bookings (released on a monthly calendar), campsite reservations, cow sponsorship subscriptions, gift shop purchases, and donations. Sponsorship is delivered through the proprietary "Moobook" platform, providing tiered subscription packages and ongoing digital updates for sponsored cows. Retail is split between the on-site gift shop and mail order, with products ranging from approximately £3 to £89 across homeware, jewellery, accessories, soft toys, and branded merchandise. Payments are processed through Stripe, PayPal, and Square.

The commercial model is multi-stream: ticketed experiences and accommodation (one-time payments), cow sponsorship and donations (recurring/subscription), retail (transactional), and on-site food and beverage (transactional). Underlying infrastructure includes solar panels, a biomass boiler, and a borehole water supply, with conservation work anchored by a Higher Tier Countryside Stewardship Agreement covering ~150 acres and 800+ trees planted. The business holds Animal Welfare Activity Licence AA8258672 and has won multiple regional and national tourism awards in 2024-2025, including VEAE Gold, REYTA, YP Tourism Awards, and TCBR recognition. Customer segments are predominantly individual adult leisure visitors, with CEVAS accreditation positioning the business to expand into school and educational groups.

Name

Dumble Farm

Legal name

Dumble Farm Limited

Website

https://dumblefarm.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Dumble Farm is a family-run agritourism business in East Yorkshire, UK, offering adult-only Highland cow experiences, eco-friendly glamping and camping, a gift shop, and a cow sponsorship programme, centred on a 200-acre conservation project using over 80 Highland cows as conservation grazers and sold direct-to-consumer via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Agritourism and Animal Experiences

NAICS

Beef Cattle Ranching and Farming, including Feedlots (11211)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)

akta.pro secondary industry

Farm Stays & Agritourism Lodges (THAMADAH)

Keywords

• Agritourism experiences
• Highland cow cuddling
• Farm glamping accommodation
• Wildlife conservation grazing
• Cow sponsorship programme

Headquarters

HQ city

Beverley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Experiences & Tours: Adult-only ticketed experiences including cow cuddling, Highland cow experiences, hands-on Highland cow safari, calf handling, craft classes, and special events. All visits require pre-purchased tickets with limited availability per session.
2. Glamping & Campsite Accommodation: Eco-friendly off-grid campsite with 2 luxury yurts, 3 tent pitches, and 5 hard pitches for campervans/motorhomes. Over 18s only, no dogs allowed. Guests have access to private picnic and wildlife areas.
3. Gift Shop & Merchandise: Online shop selling Highland cow-themed merchandise including homeware, jewellery, accessories, soft toys, baby items, and Dumble Farm branded products. Products available for collection or mail order.
4. Highland Cow Sponsorship: Sponsorship packages for individual Highland cows offering unique gifts based on sponsorship level, plus access to the cow's Moobook page with ongoing updates. Makes a unique gift for Highland cow fans.
5. Donations: Donation option for visitors passionate about protecting the environment or Highland cows. Donations support vital conservation work and expanding areas for endangered species protection.
6. Coffee Courtyard & Boozy Coo Bar: On-site refreshments including hot and cold drinks, alcohol, snacks, and locally produced ice cream. The Boozy Coo bar opens on weekend nights during summer months, serving locally produced wines, beers, ciders, and spirits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Dumble Farm operates a multi-award-winning, adult-only agritourism destination in East Yorkshire built around a fold of over 80 Highland cows used as conservation grazers across 200 acres. Its core commercial offering combines ticketed Highland cow experiences (cow cuddling, Highland cow safaris, calf handling, craft classes, Char 'coo' terie evenings, and Herd it on the Grapevine tours), an eco-friendly off-grid campsite and glamping site, a Highland Cow Sponsorship programme with an online Moobook portal, an on-site gift shop selling Highland cow-themed merchandise, and an on-site Coffee Courtyard and Boozy Coo Bar.

Product overview

Dumble Farm is a multi-award-winning, farmer-led adult-only visitor destination in East Yorkshire centred on Highland cow experiences. The farm operates a unified platform of products spanning: (1) paid visitor experiences — Cow Cuddling & Highland Cow Experience, Highland Cow Safari, Only Coos & Courses, Herd it on the Grapevine, Char 'coo' terie Evening, Highland Calf Handling, and Craft Classes; (2) a Highland Cow Sponsorship programme that funds conservation; (3) accommodation comprising an off-grid campsite with yurts, tent pitches, and campervan hardstandings; (4) a gift shop selling Highland cow-themed merchandise across soft toys/baby, homeware, and jewellery/accessories categories; and (5) a Conservation Project using Highland cows as conservation grazers across 200 acres. Ancillary offerings include the Coffee Courtyard, Boozy Coo Bar, walking routes, and donations. All products are managed through the dumblefarm.com e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cow Cuddling & Highland Cow Experience Adult-only cow cuddling experience allowing visitors to relax and snuggle up to affectionate Highland cows, combined with a broader Highland cow experience tour. Award-winning core offering.
• Hands-on Highland Cow Safari Hands-on safari experience led by experienced farmers, taking visitors through the farm's 200 acres of conservation land to interact with and learn about the Highland cows.
• Only Coos & Courses Combined experience offering both cow interactions and culinary courses at the farm.
• Herd it on the Grapevine Experience focused on learning about the farm's cattle through guided interaction and storytelling.
• Char 'coo' terie Evening Evening event combining charcuterie with Highland cow interactions.
• Highland Calf Handling Hands-on experience with Highland cow calves, allowing visitors to learn about and handle young animals under supervision.
• Craft Classes Craft workshops held at the farm, offering creative activities for visitors.
• Highland Cow Sponsorship (with Moobook portal) Cow sponsorship packages serving as unique gifts for Highland cow fans; sponsors receive an initial package with gifts and access to a Moobook page for ongoing updates about their sponsored cow, directly funding the farm's conservation projects.
• Campsite & Glamping Eco-friendly off-grid campsite with 2 luxury yurts, 3 tent pitches, and 5 hardstandings for campervans/motorhomes. Over 18s only, no dogs allowed. Guests have access to a private picnic and wildlife area around the pond and a 3-mile circular farm walk.
• Gift Shop (Highland Cow Merchandise) Online and on-site gift shop selling Highland cow-themed merchandise including soft toys and baby items (31 products), homeware (130 products), jewellery and accessories (64 products), and Dumble Farm branded merchandise. Goods available for collection or mail order, priced from approximately £3 to £89.

Quantifiable outcome

• 80+ Highland cows used as conservation grazers across 200 acres, creating ideal habitat conditions for wildlife and plants
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Laurel VinesminorStrategic or Co-development PartnerDumble Farm works closely with neighbour Laurel Vines at Aike, running joint tours that allow visitors to see wildlife habitats at both locations and learn about sustainable wine and farming methods. Guests also enjoy locally produced food and drink at both sites.
• Tophill Low Nature ReserveminorStrategic or Co-development PartnerStrong links with Tophill Low nature reserve nearby. Dumble Farm is increasing nesting habitats for birds that frequent the reserve and plans to introduce rare plant species being propagated there, helping them thrive in the wider area.
• Yorkshire WaterminorStrategic or Co-development PartnerDumble Farm is working with Yorkshire Water to install turn platforms and sandmartin banks at the farm's tranquil lake, supporting local water and wildlife conservation.
• Hull Natural History SocietyminorStrategic or Co-development PartnerThe society has undertaken a wildlife survey for Dumble Farm, providing expert ecological assessment of the farm's conservation areas and biodiversity.
• Local RSPB GroupminorStrategic or Co-development PartnerLocal RSPB group is assisting with bird surveys at Dumble Farm, contributing expertise to monitoring bird populations on the conservation land.
• Yorkshire Wildlife TrustminorOthersDumble Farm supports Yorkshire Wildlife Trust as a local charity, aligning conservation values and community engagement in the East Yorkshire region.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Forest Adventure Farm: Staffordshire farm attraction with animal handling, indoor/outdoor activities and events. Comparable UK farm-based visitor destination monetising animal experiences.
• Bocketts Farm Park: Surrey-based family farm park offering hands-on animal handling experiences, seasonal events, play and on-site food. Comparable as a UK farm-based visitor attraction monetising animal encounters, although oriented to family segments rather than adults.
• Pennywell Farm: Devon low-cost farm attraction with close animal handling, hands-on activities, and on-site catering. Comparable as a UK farm visitor destination with animal interaction as the core proposition.
• Odds Farm Park: Buckinghamshire farm park with animal handling, seasonal events and on-site catering. Comparable product mix (paid animal experiences + F&B + events) and similar mid-scale UK farm attraction positioning.
• Cotswold Farm Park: Rare-breed farm park in the Cotswolds founded by Adam Henson offering hands-on animal encounters, conservation grazing, holiday accommodation and retail. Closely comparable farm-experience model combining livestock, conservation narrative and multi-revenue streams.
• White Post Farm: Nottinghamshire farm attraction offering animal encounters, petting, indoor/outdoor play and seasonal events. Comparable animal-led farm visitor model with multi-revenue monetisation.
• Farmer Palmer's Farm Park: Dorset family-run farm park with animal encounters, indoor play and food. Comparable small-to-mid scale UK farm experience business with similar visitor mix.
• Stockley Farm Park: Cheshire family farm park with close animal encounters, seasonal events and on-site shop. Comparable UK farm park product offering and revenue mix.
• Cantref Adventure Farm: Welsh adventure farm offering animal encounters, shows, and on-site accommodation. Comparable farm-stay + animal-experience model, although oriented to families and broader adventure activities.

Others

• VisitEngland (industry body / awards programme): National tourism body that awards the VEAE Experience Gold that Dumble Farm won in 2025. Relevant as the awarding authority and ecosystem participant shaping the awards-driven marketing flywheel that Dumble Farm leverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dumblefarm9479
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/dumblefarm
• TikToktiktok.com/@dumblefarm?lang=en-GB

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dumble Farm