Napster
Napster (formerly Infinite Reality) is a Boca Raton-based AI company that builds visible AI agents with video, voice, and persistent memory, selling consumer subscriptions, hardware (Napster View, Napster Station), enterprise licensing, and a usage-based developer API to individuals, enterprises, and developers globally.
- Company typePrivate
- Founded2025
- HeadquartersBoca Raton, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Napster does
Napster (formerly Infinite Reality) is an AI company headquartered in Boca Raton, Florida, that builds a platform of "visible" AI agents combining video presence, real-time voice, and persistent memory. The company was effectively rebuilt in 2025 through two large acquisitions: the $207 million purchase of the legacy Napster brand from Rhapsody (March 2025) and the $500 million acquisition of Touchcast (April 2025), which supplied the underlying AI technology stack. Napster serves both consumer and enterprise markets through a portfolio of products including the Napster App (consumer AI with 300,000 paying web subscribers and 15,000 user-generated AI agents), Napster for Mac, the Napster View holographic display ($99 plus subscription), the Napster Station AI concierge kiosk for high-traffic environments, Napster Learn (enterprise and higher-ed coaching), Napster Spaces (website AI specialists), and the Omniagent API priced at $0.01/minute.
The core technology relies on Microsoft Azure OpenAI services, including Gemini Live API integration for multimodal real-time conversational AI. Napster monetizes through a mix of recurring subscriptions, hardware sales, usage-based API fees, and enterprise licensing. Named enterprise customers include Accenture, Microsoft, Warner Bros, the Public Investment Fund (PIF), UAE Ministry of Finance, Dick's Sporting Goods, Lenovo, Fenerbahçe, and Imperial College London. The company operates a hybrid go-to-market: product-led growth for consumer adoption, API-first distribution for developers, and direct enterprise sales for large accounts.
The business is private, employs 251–500 people, and has not disclosed revenue or external funding rounds. Its strategic positioning is unusual: it has paid significant sums for brand equity (the Napster name) and proprietary technology (Touchcast), then layered partnerships across executive coaching (Scaling Up), 3D digital commerce (Global Objects), and Formula 1 fan engagement (Spa Grand Prix) to rapidly expand use cases across verticals.
Napster firmographics
Firmographics- Name
- Napster
- Legal name
- Napster
- Website
- https://napster.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Napster (formerly Infinite Reality) is a Boca Raton-based AI company that builds visible AI agents with video, voice, and persistent memory, selling consumer subscriptions, hardware (Napster View, Napster Station), enterprise licensing, and a usage-based developer API to individuals, enterprises, and developers globally.
- Ownership category
- akta.pro rank
Napster industry classification
Industry- Product category
- AI Agent Platform
- NAICS
- Computer Training (611420)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Napster is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Markets served
Napster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly/annual subscription plans for consumer access to Napster App and Napster for Mac platform with AI agents
- Hardware Sales: Sale of Napster View holographic device at $99 plus subscription, and Napster Station AI concierge kiosks
- API Usage: Developer API access priced at $0.01/minute for deploying AI agents with video presence, voice, and memory
- Enterprise Licensing: Enterprise solutions including Napster Learn and Napster Spaces sold to business customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Napster for Mac with Napster View hardware |
| Usage-based | Pay-as-you-go | Omniagent API access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Napster product offering
Product offeringCore offering
Napster provides a multimodal AI agent platform featuring AI agents with visible video presence, real-time voice, and persistent memory. The offering spans a consumer mobile and desktop app (Napster App, Napster for Mac), enterprise AI solutions (Napster Learn, Napster Spaces), holographic and kiosk hardware (Napster View, Napster Station), and a developer API (Omniagent API) priced at $0.01 per minute.
Product overview
Napster is an AI company (formerly Infinite Reality) that acquired the Napster brand for $207 million in March and developed its AI technology through a $500 million Touchcast acquisition in April. The company offers a platform-plus-products architecture centered on AI agents with visible video presence, voice interaction, and persistent memory. The core products include the Napster App (consumer AI with music production and 15,000+ AI companions), Napster for Mac (desktop platform with holographic display), and the Omniagent API (developer deployment at $0.01/minute). The portfolio extends to hardware devices (Napster View holographic display, Napster Station AI concierge kiosk for physical environments), enterprise solutions (Napster Learn for corporate training and higher education), and Napster Spaces for website integration. The platform is designed for both individual consumers (300,000+ paying subscribers) and enterprise customers including Accenture, Warner Bros, Microsoft, and Lenovo.
Differentiator
Problem solved
Functional benefit
Brands
- Napster View: 3D holographic display device for AI agents
- Napster Station
- Napster Spaces
- Napster Learn
- Omniagent API
Products and services
- Napster App
Quantifiable outcome
- Write a song in minutes with AI music production crew
- +1 more outcomes
Companies that use Napster
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Napster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
Napster partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Scaling UpcoreNapster partnered with Scaling Up, a global executive coaching organization with nearly 300 coaches across six continents, to integrate AI-powered tools into their network. The collaboration creates digital twins of Scaling Up's expert coaches, enabling the company to extend its methodology to leaders worldwide in multiple languages. Napster views this as a catalyst for expansion into Education, Learning, and Development vertical.
- Microsoft AzurecoreNapster utilizes Microsoft Azure OpenAI technology for its Napster Station AI concierge kiosk. The device features high-fidelity conversation, voice detection, and multimodal sensing powered by Azure's AI infrastructure for deployment in noisy, high-traffic environments.
- Global ObjectscoreNapster partnered with Global Objects to integrate high-fidelity 3D digital twins into AI-powered digital commerce environments. The collaboration combines Napster Spaces with Global Objects' verified, photorealistic product models to create immersive storefronts for retail customers, improving online shopping trust and conversion rates.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Napster competitors and assessment
Company assessmentDirect peers
- D-ID: Generative AI video platform producing talking-head avatars from text/audio; comparable to Napster's real-time conversational video agents and digital twin use cases.
- Synthesia: AI video avatar platform for enterprise content and conversational video; overlaps with Napster NV2's real-time conversational video model and the Napster View holographic concept.
- Replika: AI companion product with persistent memory and character-based conversations targeted at consumers; directly comparable to Napster's AI agents with video presence and persistent memory on the consumer side.
- Soul Machines: Digital humans / autonomously animated AI avatars for enterprise customer engagement and concierge use cases; direct overlap with Napster Station kiosk concierge and Napster's digital-twin positioning.
- Character.AI: Direct competitor offering AI companions with persistent personalities for consumer and creator use cases; overlaps directly with Napster App's AI specialists for productivity, learning, and creative tasks.
Emerging players
- Inflection AI: Consumer and enterprise AI assistant with persistent personal context; comparable to Napster's persistent-memory AI companions and broader personal-AI positioning.
- Hume AI: Conversational AI platform focused on emotionally intelligent voice agents with low-latency speech; relevant comparable for Napster's speech/audio AI agent capabilities and Omniagent API.
- Sierra AI: Enterprise conversational AI agent platform for customer service and brand-agent use cases; directly comparable to Napster Spaces' web AI specialist and Napster Station concierge for retail/hospitality.
Broad incumbents
- OpenAI (Realtime API / ChatGPT): Broad incumbent foundation-model provider whose Realtime API and GPT-based agents compete with Napster's Omniagent API and underlying multimodal stack across the same developer and enterprise audiences.
- Google Gemini Live: Broad incumbent multimodal conversational AI with voice/vision/text; Napster is explicitly cited as using Gemini Live API, and Gemini Live directly competes with Napster NV2's real-time multimodal positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Napster social profiles
Digital presenceNapster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Napster leadership team
Management profileNumber of profiles
Profiles1 record
Napster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Napster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Napster
What does Napster do?
Napster provides a multimodal AI agent platform featuring AI agents with visible video presence, real-time voice, and persistent memory. The offering spans a consumer mobile and desktop app (Napster App, Napster for Mac), enterprise AI solutions (Napster Learn, Napster Spaces), holographic and kiosk hardware (Napster View, Napster Station), and a developer API (Omniagent API) priced at $0.01 per minute.
Is Napster a public or private company?
Napster is a private company. It is classified as unknown and is currently operating.
When was Napster founded?
Napster was founded in 2025. It employs 251 to 500 people.
Where is Napster based?
Napster is headquartered in Boca Raton, United States, in the North America region.
How does Napster make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are hardware Sales, API Usage and enterprise Licensing.
Who are Napster's main competitors?
Direct peers on record are D-ID, Synthesia, Replika, Soul Machines and Character.AI. Emerging players are Inflection AI, Hume AI and Sierra AI. Broad incumbents are OpenAI (Realtime API / ChatGPT) and Google Gemini Live.
Does Napster have an API?
Yes. Omniagent API enables developers to deploy AI agents with lifelike video presence, real-time voice, and persistent memory. The API is available at $0.01/minute. Developers can access documentation at developers.napster.com/docs. Developer documentation is at developers.napster.com/docs.
What industry is Napster in?
Napster's product category is AI Agent Platform. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation). Its NAICS code is 611420 and its SIC code is 7371.