MediaMatic
MediaMatic Ltd is a Malta-based, privately-held programmatic advertising agency founded in 2015 that offers programmatic planning, buying, optimization, and reporting across display, video, and CTV inventory to advertiser clients.
- Company typePrivate
- Founded2015
- HeadquartersValletta, Malta
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MediaMatic does
MediaMatic Ltd is a privately-held programmatic advertising agency self-described as "Programmatic First," offering programmatic planning, buying, optimization and reporting across display, video, and connected TV (CTV) inventory. The firm was founded in 2015 and operates from Valletta, Malta, with a legal entity bearing the "Ltd" suffix consistent with a UK or Commonwealth corporate structure (Malta is a Commonwealth member). Headcount is reported in the 11-50 employee range, placing it in the small-agency tier of the European programmatic services market.
No products, pricing models, customer segments, named clients, management team, partnerships, awards, or AI/technology stack are publicly disclosed. The company's website (mediamaticltd.com) is currently in WordPress "Under Construction" mode, displaying only an Italian-language placeholder message, and provides no functional information about service offerings, case studies, or commercial terms. There is no public funding history, M&A activity, regulatory action, or investment disclosure. The combination of an inactive web presence and absence of any first-party corporate disclosures limits due diligence visibility into current operating status, revenue scale, and client relationships.
MediaMatic firmographics
Firmographics- Name
- MediaMatic
- Legal name
- MediaMatic Ltd
- Website
- https://mediamaticltd.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MediaMatic Ltd is a Malta-based, privately-held programmatic advertising agency founded in 2015 that offers programmatic planning, buying, optimization, and reporting across display, video, and CTV inventory to advertiser clients.
- Ownership category
- akta.pro rank
MediaMatic industry classification
Industry- Product category
- Programmatic Advertising Services
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Video/CTV/OTT Media Buying (MPAAABAE), Programmatic Display & Video (DSP/RTB) (BPAFACAC)
Keywords
Where MediaMatic is headquartered
LocationHeadquarters
- HQ city
- Valletta
- HQ country
- Malta
- HQ region
- Europe
Markets served
MediaMatic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
MediaMatic product offering
Product offeringCore offering
MediaMatic Ltd offers programmatic planning, buying, optimization and reporting across display, video and Connected TV (CTV) advertising formats under a 'Programmatic First' positioning. The company delivers digital media execution services for advertisers and agencies using programmatic advertising technology.
Product overview
MediaMatic Ltd operates a website (mediamaticltd.com) currently in under-construction mode. No product or service offerings are publicly accessible in the available source data. The company appears to use WordPress as its website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Advertising Services Programmatic planning, buying, optimization and reporting services delivered across display, video and Connected TV (CTV) advertising channels under a 'Programmatic First' positioning for advertiser-side clients.
Companies that use MediaMatic
Customer profileIdeal customer profiles1 record
MediaMatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MediaMatic partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
MediaMatic competitors and assessment
Company assessmentDirect peers
- Amobee: Omnichannel programmatic advertising platform covering display, video, CTV and social. A direct competitor in cross-channel programmatic buying with similar advertiser/agency-facing capabilities.
- Adform: European-headquartered ad tech platform offering a DSP for programmatic display, video and CTV buying. Particularly comparable given MediaMatic's Malta/EU base and multi-channel programmatic offering.
- MediaMath: Independent omnichannel DSP specializing in programmatic display, video, CTV and audio buying. Closely comparable to MediaMatic's programmatic-first positioning, serving advertisers and agencies with similar buying, optimization and reporting workflows.
- Choozle: Mid-market DSP and programmatic services provider offering planning, buying, and optimization across display, video, CTV and audio. Comparable in size and service-model positioning to MediaMatic's stated offering.
Broad incumbents
- The Trade Desk: Global independent DSP offering programmatic buying across display, video, CTV, audio and more. The dominant infrastructure provider in the category MediaMatic operates in; comparable as the upstream platform most programmatic agencies (including MediaMatic) rely on for execution.
- Google Display & Video 360 (DV360): Google's enterprise DSP for programmatic display and video buying. Directly comparable to MediaMatic's stated offering across display, video and CTV, and one of the primary platforms MediaMatic's team would buy through.
- Mediaocean: Established ad tech platform spanning media planning, buying, optimization and reporting across digital and traditional channels. Comparable at the workflow/operating-system layer that MediaMatic's 'planning, buying, optimization and reporting' service description implies.
- Amazon Ads: Operates Amazon DSP for programmatic display, video and CTV buying, including direct access to Prime Video and Twitch inventory. A scaled competitor and partner platform in the exact programmatic media buying category MediaMatic targets.
- Adobe Advertising (formerly TubeMogul): Adobe's programmatic video and CTV buying platform, originally TubeMogul. Overlaps directly with MediaMatic's video and CTV programmatic scope, though bundled inside Adobe's broader marketing cloud.
Emerging players
- Yospace (now part of RTL AdAlliance): Specialist in server-side ad insertion and dynamic CTV ad delivery. Comparable as a programmatic video/CTV technology provider addressing a core component of MediaMatic's video and CTV offering.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
MediaMatic social profiles
Digital presenceMediaMatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediaMatic leadership team
Management profileNumber of profiles
MediaMatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediaMatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediaMatic
What does MediaMatic do?
MediaMatic Ltd offers programmatic planning, buying, optimization and reporting across display, video and Connected TV (CTV) advertising formats under a 'Programmatic First' positioning. The company delivers digital media execution services for advertisers and agencies using programmatic advertising technology.
Is MediaMatic a public or private company?
MediaMatic is a private company. It is classified as unknown and is currently operating.
When was MediaMatic founded?
MediaMatic was founded in 2015. It employs 11 to 50 people.
Where is MediaMatic based?
MediaMatic is headquartered in Valletta, Malta, in the Europe region.
Who are MediaMatic's main competitors?
Direct peers on record are Amobee, Adform, MediaMath and Choozle. Broad incumbents are The Trade Desk, Google Display & Video 360 (DV360), Mediaocean, Amazon Ads and Adobe Advertising (formerly TubeMogul). Yospace (now part of RTL AdAlliance) is listed as an emerging player.
Does MediaMatic have an API?
No public API is recorded for MediaMatic.
What industry is MediaMatic in?
MediaMatic's product category is Programmatic Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541830 and its SIC code is 7311.