GateMaker Community

What GateMaker Community does

GateMaker Community is a privately held, 360-degree influencer marketing agency founded in 2021 and headquartered in Santa Monica, California. The firm positions itself as a performance-driven 'Word of Mouth Agency' that creates demand for global brands through paid, earned, and owned creator relationships across social media platforms, blending content coordination, influencer/creator program management, and performance reporting. Its client base is composed of large global enterprise brands and Fortune 500 companies, with publicly disclosed customers including Estée Lauder Companies, Glossier, and Starbucks spanning the cosmetics/beauty and food & beverage verticals. The agency operates across five offices (Los Angeles, New York, Miami, London, and Paris) and is run as a sales-led professional services business targeting enterprise buyers directly. The company's underlying technology stack is not publicly disclosed, and there are no indications of proprietary AI/ML, SaaS platform, or data flywheel capabilities; service delivery appears to rest on human expertise in creator relationships and culture-led marketing rather than on a productized platform.

GateMaker's business model is professional services revenue earned through agency engagements, likely structured as project-based or retainer work with enterprise clients, with pricing not publicly disclosed. The go-to-market motion is direct sales to large brands seeking specialized creator-economy expertise. The firm does not disclose revenue, funding history, or pricing structures, and has not raised venture capital according to available sources. The customer mix is concentrated in large global brands with demand for authentic, scalable word-of-mouth marketing, where GateMaker sells its ability to operationalize creator relationships across multiple social platforms with data-backed measurement.

In June 2026, GateMaker was acquired by Residence, a global network of creative companies founded in 2022 by the team behind BUCK and backed by Gemspring Capital. The acquisition marks Residence's eighth independent creative company addition to a portfolio that includes BUCK, OK COOL, Acronym, It's Nice That, Creative Lives in Progress, Giant Ant, Wild, and Part and Sum. GateMaker continues to operate under its own brand and leadership team within the Residence network, gaining access to shared operational resources and cross-agency capabilities while preserving its independent positioning.

Name

GateMaker Community

Website

https://gatemakercommunity.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

GateMaker Community is a 360-degree influencer marketing agency founded in 2021 that runs paid, earned, and owned creator programs for global enterprise brands including Estée Lauder, Glossier, and Starbucks, operating from Los Angeles, New York, Miami, London, and Paris under Residence.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Influencer Marketing Services: GateMaker generates revenue as a 360-degree influencer marketing agency providing creator economy services to brands. The company helps global brands leverage paid, earned, and owned creator relationships across social media platforms, likely on a project or retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GateMaker Community is a 360-degree influencer marketing agency that runs word-of-mouth, creator, and influencer programs on behalf of global enterprise brands. The company coordinates paid, earned, and owned creator relationships across social media platforms, manages content production, and delivers performance reporting tied to campaign outcomes. Services are delivered to brand clients on a project or retainer basis, spanning global markets from offices in the United States, the United Kingdom, and France.

Product overview

GateMaker Community is a 360-degree influencer marketing agency offering performance-driven digital word-of-mouth services. The company helps global brands leverage paid, earned, and owned creator relationships across social media platforms, backed by data and driven by culture. Operating as a standalone brand under Residence's creative network, it provides specialized creator economy expertise serving clients including Estée Lauder Companies, Glossier, and Starbucks.

Differentiator

Problem solved

Functional benefit

Products and services

• GateMaker Community Influencer Marketing Agency Services A 360-degree influencer marketing agency offering performance-driven digital word-of-mouth services for global enterprise brands. The agency helps clients leverage paid, earned, and owned creator relationships across social media platforms, coordinates influencer and content programs, and provides performance reporting tied to campaign outcomes.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PALAZZOminorImplementation/ SI/ Consulting Partner · 15 June 2026PALAZZO served as an advisor to GateMaker on the acquisition transaction by Residence.
• Jones & SprossminorImplementation/ SI/ Consulting Partner · 15 June 2026Jones & Spross served as an advisor to GateMaker on the acquisition transaction by Residence.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• IZEA: Influencer marketing platform and managed-services provider for enterprise marketers — competes for similar budgets via marketplace + agency hybrid model.
• CreatorIQ: Enterprise SaaS for creator marketing with services overlays — overlaps with GateMaker where brands want in-housed creator infrastructure and managed-service support.

Direct peers

• Influencer.com: End-to-end influencer marketing agency working with Fortune 500 brands on social-led campaigns — comparable target customers and service depth to GateMaker.
• Aspire (AspireIQ): Influencer marketing platform and agency offering creator discovery, campaign management, and content services to enterprise brands — competes head-to-head with GateMaker for global influencer budgets.
• Carusele: Performance-driven influencer marketing agency emphasizing measurable, data-led campaigns — closely mirrors GateMaker's 'performance-driven digital' positioning.
• Billion Dollar Boy: Global creator and influencer marketing agency with offices in NYC, London, and LA serving enterprise brands — direct competitor in the same category and similar multi-region footprint as GateMaker.
• Tribe: Influencer marketing agency connecting brands with a vetted creator community, offering campaign strategy, content, and performance reporting comparable to GateMaker's managed-service offering.
• Obviously: Full-service influencer marketing and creator strategy agency serving global brands with end-to-end campaign execution across paid, earned, and owned social — directly comparable to GateMaker's 360° services model.

Broad incumbents

• WPP: Global advertising holding company with influencer and creator capabilities across Hogarth, Ogilvy, and GroupM — an incumbent scaling the same creator-economy services GateMaker provides to Fortune 500 buyers.
• Publicis Groupe: Global communications holding company with dedicated influencer and content practices through Starcom, Leo Burnett, and Publicis Media — competes for the same enterprise creator-marketing RFPs as GateMaker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GateMaker Community