Mo's Auto Body and Restoration

What Mo's Auto Body and Restoration does

Mo's Auto Body and Restoration is a family-owned and operated independent auto body shop located in Pickering, Ontario, Canada. Founded approximately 1979 and operating for more than 45 years, the business specializes in auto body collision repair, rust repair, and vehicle restoration services, with an additional add-on offering of aftermarket parts painting. The company is led by owners Mo and Laurrell, who personally oversee operations and customer service at a single retail location at 941 Dillingham Rd, serving individual vehicle owners in the surrounding Durham Region catchment.

The business operates on a direct-to-consumer basis through its physical storefront, with standard business hours of Monday through Friday 8:00 am to 4:30 pm. Customer access is enabled via walk-in visits, phone calls (905-837-5183), and a 24/7 mobile text line (416-357-2768) managed by Laurrell. Revenue is generated on a transaction-fee basis, with each repair job constituting a one-off engagement. The company accepts insurance claims and interacts directly with insurance providers on behalf of customers to streamline approval and payment, and offers a price-match guarantee to meet or beat competitor estimates.

Marketing is primarily local and unsophisticated, relying on word-of-mouth, social media engagement through branded Instagram (@mos_autobody) and Facebook (@MosAutoBodyandRestoration) profiles, and direct phone/text outreach. The business was recognized by Consumer Choice Awards as best in class for customer service in both 2021 and 2022. There is no disclosed proprietary technology, no AI/ML tooling, no disclosed partnerships or alliances, no institutional funding, no disclosed headcount, and no disclosed financial figures. The company appears to operate as an unincorporated sole proprietorship or small family business with concentrated ownership and no parent-company affiliation.

Name

Mo's Auto Body and Restoration

Legal name

Mo's Auto Body and Restoration

Website

https://mosautobodyandrestoration.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Mo's Auto Body and Restoration is a family-owned independent auto body shop in Pickering, Ontario, providing collision repair, rust repair, restoration, and aftermarket parts painting to individual vehicle owners. Founded circa 1979, it operates a single retail location with direct insurance claim handling.

Ownership category

akta.pro rank

Product category

Auto Body Repair Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro industry

PRIMARYTLAKAEAK

Rust Repair & Corrosion Treatment

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & Paint

SECONDARYTLAKAEAA

Auto Body Collision Repair (Cars & Light Trucks)

Transportation & Logistics/Vehicle & Equipment Maintenance, Repair & Services (MRO)/Collision Repair, Bodywork & Paint

Keywords

• Auto body repair
• Collision repair
• Rust repair
• Vehicle restoration
• Insurance claim handling

Headquarters

HQ city

Pickering

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Auto Body Repair Services: One-time transaction-based revenue from collision repair, rust repair, and restoration services. Insurance claims are accepted and the business interacts directly with insurance providers on behalf of customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mo's Auto Body and Restoration provides professional auto body collision repair, rust repair, and full vehicle restoration services from a physical shop in Pickering, Ontario. The business works directly with insurance providers on behalf of customers to handle claims and offers custom painting of aftermarket body parts. Pricing is competitive via a stated price-match guarantee, and service is delivered to individual vehicle owners through walk-in, phone, and 24/7 text channels.

Product overview

Mo's Auto Body and Restoration is a family-owned auto body shop providing a comprehensive suite of vehicle repair and restoration services. Their core offerings include collision repair, rust repair, and full restoration services, with additional capabilities in aftermarket parts painting. They also handle insurance claims on behalf of customers, interacting directly with insurance providers to streamline the repair process.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Body Collision Repair Professional collision repair services for vehicles damaged in accidents, restoring structural integrity and appearance for individual vehicle owners.
• Rust Repair Specialized rust damage repair services to address corrosion and prevent further deterioration of vehicle body panels and components.
• Auto Body Restoration Complete restoration services for classic and vintage vehicles, returning them to original or improved condition for owners of older or collectible cars.
• Insurance Claims Handling Assistance with insurance claims processing, working directly with insurance providers to streamline repair approvals and payments for customers.
• Aftermarket Parts Painting Custom painting services for new aftermarket body parts to match vehicle color and finish.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Fix Auto: Canadian-headquartered collision repair franchise network offering auto body collision, paint, and related repair services to individual vehicle owners — directly comparable service offering, customer base, and shop-level model to Mo's Auto Body.
• CARSTAR: North American franchise network of collision repair facilities serving individual consumers and insurance-driven claims; directly comparable in collision repair services and DRP/insurance relationships.
• CSN Collision Centres: Canadian network of independently owned collision repair shops providing bodywork, paint, and insurance-claim handling — directly comparable to Mo's in services, insurance handling, and customer profile.
• Craftsman Collision: Western Canada-based independent collision repair chain specializing in bodywork, paint, and insurance claim handling — closely comparable service mix and customer base to Mo's.

Broad incumbents

• Service King Collision: Major U.S. multi-site collision repair operator offering bodywork, paint, and insurance claim handling — overlapping service category and customer base, but at significantly larger scale.
• Maaco: U.S.-based national franchise brand focused on auto body paint and collision repair; overlapping services but positioned at much larger scale and broader geographic footprint.
• Caliber Collision: Largest U.S. collision repair chain, providing body, paint, and glass repair with deep insurer relationships; comparable services but at national scale with substantially greater resources.
• Boyd Group Services: Parent of Fix Auto and the largest collision repair operator in North America; broader incumbent with overlapping services and customer base, but operates at network scale rather than as a single independent shop.
• Gerber Collision & Glass: North American collision and glass repair chain with extensive insurer relationships and scale; comparable offering to Mo's in bodywork and insurance-claim handling, but operating as a multi-site incumbent.

Regional players

• Assured Automotive: Canadian collision repair network concentrated in select provinces; comparable in services and target customers, with a regional rather than national footprint similar in scale character to a single independent shop.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MosAutoBodyandRestoration
• Instagraminstagram.com/mos_autobody

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mo's Auto Body and Restoration