ButACake
ButACake is a Jersey City-based cannabis edibles brand selling THC-infused baked goods and fast-acting canned beverages through licensed New Jersey and Delaware dispensaries. Founded in 2015 by Matha Figaro, it operates under parent manufacturer CannPowerment with a social-equity and minority woman-owned positioning.
- Company typePrivate
- Founded2015
- HeadquartersDelaware, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What ButACake does
ButACake is a Jersey City, New Jersey-based cannabis-infused edibles brand founded in 2015 by Matha Figaro, a first-generation Haitian-American pastry chef. The company operates as a consumer brand under parent company CannPowerment, New Jersey's first and only Black woman-owned Class 2 licensed cannabis manufacturer, which also serves as the in-house production facility. ButACake sells THC-infused baked goods (Classic Brownie, PB&J Brownie, Choco Chunk Cookie, Oatmeal Raisin Cookie at 10mg THC per unit) and, as of April 2026, canned THC beverages (Cherry Hibiscus Elixir and Peach Elixir at 5mg per 7.5 fl oz). The products leverage Azuca's proprietary TiME INFUSION® and RTD ACTiVATOR® biotechnologies to achieve onset times of 5–20 minutes, materially faster than the 1–2 hour industry standard for edibles.
The business operates a B2B2C model: products are distributed through licensed dispensaries in New Jersey (and via partnership with multi-state operator Columbia Care into Delaware), with named retail partners including Legacy to Lifted, Hazy Harvest, Meme's Dank World, Casa Verde Dispensary, and Bakin' Bad Dispensary. Unit-level pricing at dispensaries is the primary revenue mechanic; the company additionally markets a non-infused sub-brand, ButACake Zero, targeting national grocery, hospitality, and everyday snacking channels via a food manufacturing partner search, and is actively soliciting licensing and co-branded partnerships for Northeast and eventual nationwide expansion. Marketing is driven by social equity positioning, founder-led community events (including the Kiss My Grass documentary premiere), social media, and earned media rather than paid acquisition.
The company is privately held, privately funded (no venture capital or institutional funding rounds disclosed in available data), and operates as a small minority woman-owned business. Customer end-users are adult-use cannabis consumers (21+) seeking consistent dosing, fast onset, and premium ingredients, with secondary stakeholder relationships targeting licensed cannabis and hemp manufacturers for white-label or licensed production. Awards include the GreenState Consumers' Choice Award (2025). Operational scope is currently limited to New Jersey and Delaware, with stated ambition to scale into the broader Northeast and beyond through asset-light licensing rather than self-built manufacturing.
ButACake firmographics
Firmographics- Name
- ButACake
- Legal name
- ButACake
- Website
- https://butacake.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- ButACake is a Jersey City-based cannabis edibles brand selling THC-infused baked goods and fast-acting canned beverages through licensed New Jersey and Delaware dispensaries. Founded in 2015 by Matha Figaro, it operates under parent manufacturer CannPowerment with a social-equity and minority woman-owned positioning.
- Ownership category
- akta.pro rank
ButACake industry classification
Industry- Product category
- Cannabis Edibles
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting) (CRADABAN)
- akta.pro secondary industry
- Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI)
Keywords
Where ButACake is headquartered
LocationHeadquarters
- HQ city
- Delaware
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ButACake business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Cannabis Edibles and Beverages Sales: Sale of THC-infused baked goods (brownies, cookies) and cannabis beverages (elixirs) through licensed dispensaries in New Jersey. Products include Classic Brownie, PB&J Brownie, Choco Chunk Cookie, Oatmeal Raisin Cookie, Cherry Hibiscus Elixir, and Peach Elixir.
- Non-Infused Product Line (ButACake Zero): Sale of non-infused scratch-made baked goods under ButACake Zero brand, targeting national retail, grocery, hospitality, and everyday snacking markets through food manufacturing partnerships.
- Licensing & Brand Partnerships: Strategic licensing partnerships with legal cannabis and hemp manufacturers to expand brand reach across the Northeast and eventually nationwide. Also includes co-branded partnerships and experiential marketing collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Brownie - 10mg THC per unit |
| Unit Pricing | Pay-as-you-go | PB&J Brownie - 10mg THC per unit |
| Unit Pricing | Pay-as-you-go | Choco Chunk Cookie - 10mg THC per unit |
| Unit Pricing | Pay-as-you-go | Peach Elixir - 5mg THC per 7.5 fl oz |
| Unit Pricing | Pay-as-you-go | Cherry Hibiscus Elixir - 5mg THC per 7.5 fl oz |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ButACake product offering
Product offeringCore offering
ButACake is a cannabis edibles brand that creates and sells THC-infused baked goods (brownies and cookies at 10mg THC each) and fast-acting canned cannabis beverages (elixirs at 5mg THC per 7.5 fl oz), distributed through licensed New Jersey dispensaries. The company also operates a non-infused sub-brand called ButACake Zero for mainstream retail, and pursues licensing partnerships with cannabis and hemp manufacturers to expand the brand into new markets. All infused products are manufactured by parent company CannPowerment using Azuca's proprietary time-infusion technology to achieve 5-20 minute onset.
Product overview
ButACake is an infused edible cannabis brand offering a portfolio of buccal cannabis products including baked goods and beverages. The baked goods line features individually wrapped THC-infused cookies and brownies (Choco Chunk Cookie, Classic Brownie, PB&J Brownie, Oatmeal Raisin Cookie), each containing 10mg THC with fast-acting onset using Azuca's time infusion technology. The libations line includes the Cherry Hibiscus Elixir and Peach Elixir, both canned THC beverages with 5mg THC per 7.5 fl oz serving and onset under 20 minutes. A non-infused sub-brand, ButACake Zero, extends the brand into mainstream retail. All products are manufactured by parent company CannPowerment, New Jersey's first Black woman-owned licensed cannabis manufacturer.
Differentiator
Problem solved
Functional benefit
Brands
- ButACake Zero: Non-infused line of scratch-made baked goods, described as the soul of ButACake without the high.
Products and services
- Classic Brownie Rich, fudgy chocolate brownie infused with 10mg THC per brownie, crafted for consistent dosing and quality for adult cannabis consumers. Manufactured by parent company CannPowerment and sold at licensed New Jersey dispensaries.
- PB&J Brownie Peanut butter and local strawberry jam blended with rich chocolate into a 10mg THC brownie. Individually packaged, fast-acting onset under 20 minutes via Azuca time infusion technology, with 7 days shelf life at room temp or 30 days frozen. For adult cannabis consumers.
- Choco Chunk Cookie Rich chocolate chunk cookie with 10mg THC per individually wrapped serving. Fast-acting onset under 20 minutes using Azuca time infusion technology; 7 days shelf life at room temp or 30 days frozen. Manufactured by CannPowerment for adult cannabis consumers.
- Oatmeal Raisin Cookie Warm oatmeal raisin cookie loaded with plump raisins and hearty oats, balancing chewiness and crunchiness. Part of ButACake's cannabis-infused baked goods line for adult consumers, manufactured by CannPowerment.
- Cherry Hibiscus Elixir Bright, tart canned THC beverage blending bold cherry with floral hibiscus and citrus. Fast-acting with 5mg THC per 7.5 fl oz serving, onset under 20 minutes using Azuca technology, designed for social settings and microdosing. New Jersey's first canned THC beverage.
- Peach Elixir Bright, juicy canned THC beverage capturing sun-ripened peach flavor, lightly sweet. Fast-acting onset under 20 minutes using Azuca time-infusion technology; 5mg THC per 7.5 fl oz serving, ideal for social settings and daytime use; 30 days refrigerated after opening.
- ButACake Zero Non-infused sub-brand line of scratch-made baked goods, described as 'the soul of ButACake, without the high.' Rich in flavor, rooted in culture, designed for national retail expansion into grocery, hospitality, and everyday snacking markets. Seeking a food manufacturing partner for scale.
Quantifiable outcome
- Onset in 5-15 minutes for beverages using Azuca technology
- +2 more outcomes
Companies that use ButACake
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
ButACake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ButACake partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- AzucacoreAzuca is an applied biotechnology company that provides ButACake with proprietary TiME INFUSION® process and RTD ACTiVATOR® technology for their cannabis beverages. This partnership enabled the launch of New Jersey's first canned THC beverage (Cherry Hibiscus Elixir) with fast-acting onset within 5-15 minutes. Matha Figaro served as Azuca's first-ever Social Equity Fellow in 2024, strengthening the partnership.
- CannPowermentcoreParent company and manufacturing partner for ButACake. CannPowerment is New Jersey's pioneering minority woman-owned Class 2 licensed independent cannabis manufacturer. Founded by Matha Figaro, CannPowerment ensures every ButACake creation is crafted with precision. It is the first and only Black woman-owned licensed cannabis manufacturer in New Jersey.
- Columbia CareminorMulti-State Operator (MSO) that ButACake made a deal with to enter the New Jersey and Delaware markets. This partnership provided market access and distribution capability for the brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ButACake competitors and assessment
Company assessmentDirect peers
- Incredibles: Cannabis-infused chocolate bars and edibles sold in dispensaries across multiple US states. Comparable in product format (chocolate-based THC edibles) and dispensary distribution model.
- Keef Brands: Cannabis-infused beverages (sodas, mocktails) and edibles distributed in dispensaries. Directly comparable to ButACake's libations line in format, dosing, and social-consumption use case.
- Bhang: Premium cannabis-infused chocolate and edible brand sold across multiple US states. Comparable as a multi-SKU cannabis CPG brand with a chef-driven, premium positioning similar to ButACake's craft dessert roots.
- Wyld: Cannabis-infused gummies and broad edible portfolio sold across multiple state-legal markets. Comparable as a multi-state cannabis CPG brand with a focus on natural flavor profiles and dosing consistency.
- Lagunitas Hi-Fi Hops: Cannabis-infused sparkling water (THC + CBD) launched by Lagunitas in partnership with CannaCraft. Comparable to ButACake's canned THC elixirs as a fast-acting, low-dose cannabis beverage targeting mainstream adult consumers.
- PLUS Products: California-based cannabis-infused gummies and mints with a focus on low-dose, repeatable formats. Comparable as a multi-SKU cannabis CPG brand built around consistent dosing and dispensary distribution.
- CANN: Cannabis-infused sparkling tonic beverages targeting social, low-dose adult consumers. Directly comparable to ButACake's Libations line (Cherry Hibiscus, Peach Elixirs) in format, dose, and occasion-based positioning.
- Lord Jones: Premium cannabis-infused edibles, topicals, and confections positioned as a luxury lifestyle brand. Comparable as a chef-driven, premium-dosed cannabis edible brand with national retail positioning.
- Kiva Confections: One of the largest cannabis edible brands in California with chocolates, gummies, and mints sold across licensed dispensaries. Directly comparable to ButACake as a multi-SKU cannabis edible brand distributed through dispensary channels.
Broad incumbents
- Columbia Care: Multi-state operator (MSO) and ButACake's distribution partner in NJ and Delaware. Comparable in the cannabis operator space, though operating at significantly larger scale across cultivation, retail, and manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ButACake social profiles
Digital presenceButACake financial estimates
Financial estimateRevenue estimate
Valuation estimate
ButACake leadership team
Management profileNumber of profiles
Profiles2 records
ButACake subsidiaries and ownership
Company hierarchySubsidiaries1 record
ButACake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ButACake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ButACake
What does ButACake do?
ButACake is a cannabis edibles brand that creates and sells THC-infused baked goods (brownies and cookies at 10mg THC each) and fast-acting canned cannabis beverages (elixirs at 5mg THC per 7.5 fl oz), distributed through licensed New Jersey dispensaries. The company also operates a non-infused sub-brand called ButACake Zero for mainstream retail, and pursues licensing partnerships with cannabis and hemp manufacturers to expand the brand into new markets. All infused products are manufactured by parent company CannPowerment using Azuca's proprietary time-infusion technology to achieve 5-20 minute onset.
Is ButACake a public or private company?
ButACake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ButACake founded?
ButACake was founded in 2015.
Where is ButACake based?
ButACake is headquartered in Delaware, United States, in the North America region.
How does ButACake make money?
Three revenue lines are on record. Cannabis Edibles and Beverages Sales are the primary driver. The others are non-Infused Product Line (ButACake Zero) and licensing & Brand Partnerships.
Who are ButACake's main competitors?
Direct peers on record are Incredibles, Keef Brands, Bhang, Wyld, Lagunitas Hi-Fi Hops, PLUS Products, CANN, Lord Jones and Kiva Confections. Columbia Care is listed as a broad incumbent.
Does ButACake have an API?
No public API is recorded for ButACake.
What industry is ButACake in?
ButACake's product category is Cannabis Edibles. Its primary akta.pro industry code is CRADABAN, Baking & Dessert Mixes (Brownie, Cookie Mixes, Frosting), with a secondary code of AFAFAFAI, Functional Shot Production (Wellness/Immunity/Focus Shots). Its NAICS code is 3118 and its SIC code is 2050.