What Incredibles does

Incredibles is a U.S. cannabis edibles brand founded in 2010 by Josh Fink, Derek Cumings, Rick Scarpello, and Bob Eschino, currently operating as a subsidiary brand of Green Thumb Industries (GTI), a publicly traded multistate cannabis operator. The company manufactures and distributes THC-infused gummies, chocolates, and bundled product offerings, alongside a Farm Bill-compliant hemp-derived line. Products reach consumers through two primary channels: direct-to-consumer e-commerce at iloveincredibles.com, and wholesale placement in licensed dispensaries, with the RISE/GTI-affiliated retail network serving as the most significant wholesale anchor.

The company's most notable technical and product differentiator is a dose-transparent chocolate mold design that visually segments individual THC servings within each bar, an approach the brand pioneered to address consumer pain points around dosing accuracy in cannabis edibles. Manufacturing is paired with third-party lab testing and publicly accessible Certificates of Analysis (COAs) per batch. A Subscribe & Save subscription program offers 5–25% discounts on recurring orders, supporting DTC retention. The e-commerce technology stack is built on standard integrations: Rebuy for upsell, Okendo for reviews, Social Snowball for referrals, and DoorDash for on-demand delivery, with no proprietary mobile app or public API identified.

Revenue mechanics combine subscription and one-time DTC purchases with wholesale volume to dispensary partners. Geographic reach is constrained by state-level cannabis regulation — the brand explicitly notes shipping restrictions to New York and Kentucky, partially offset by the hemp-derived line. Brand equity has been validated by repeated industry awards, including the 2024 High Times Hemp Cup and the 2022 THC Championship, and by a co-branded collaboration with Magnolia Bakery that signals crossover into the broader food-lifestyle segment. The company is not separately reporting financials, and growth direction must be inferred from product launches and channel buildouts rather than from disclosed revenue metrics.

Name

Incredibles

Legal name

Incredibles

Website

https://iloveincredibles.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Incredibles is a U.S. cannabis edibles brand under Green Thumb Industries, producing THC gummies, chocolates, and Farm Bill-compliant hemp products sold via DTC e-commerce and wholesale through the RISE dispensary network.

Ownership category

akta.pro rank

Product category

Cannabis Edibles

NAICS

Chocolate and Confectionery Manufacturing (31135), Nonchocolate Confectionery Manufacturing (31134)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

akta.pro secondary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• THC edibles
• Cannabis gummies
• THC chocolates
• Hemp edibles
• Cannabis confections

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer purchases directly through iloveincredibles.com. One-time purchases and subscription options available (Subscribe & Save with discounts up to 25%). Products shipped to customer doorsteps with free shipping over $50.
2. DoorDash Fast Delivery: On-demand delivery via DoorDash in eligible delivery zones for expedited shipment.
3. Wholesale / B2B Distribution: Wholesale distribution to retail shops and dispensaries. Wholesale sign-up available through incredibleshemp.shop.
4. Dispensary Sales (RISE Dispensaries): Products sold through RISE Dispensaries (Green Thumb Industries) and other dispensary chains across legal markets.
5. Affiliate Program: Commission-based affiliate program where partners earn commissions and wellness rewards by generating sales with exclusive discount codes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Incredibles manufactures and sells precisely dosed THC cannabis edibles, including gummies, chocolate bars, peanut butter cups, and bundled variety packs. Products are made with 100% pure cannabis oil, undergo third-party full-panel lab testing, and are offered in both traditional THC (dispensary) and Farm Bill-compliant hemp-derived (online) formulations targeting specific effects such as sleep, relaxation, energy, and social mood enhancement.

Product overview

Incredibles is a THC cannabis edibles company offering a diverse portfolio of gummies, chocolates, and specialty products. The core product lineup includes THC gummies in multiple functional formulations (Snoozzzierberry for sleep, Sour Blue Razzberry for energy, Watermelon Smash for energizing effects, Summer Peach for beach vibes, Strahhhberry for relaxation, and Snoozzzeberry for sleep), and THC chocolate bars including the best-selling Peanut Budda Buddha, Mile High Mint, Banana Pudding and Red Velvet in partnership with Magnolia Bakery, Black Cherry, and Snoozzzeberry. The company also offers bundles (Ultimate Party Pack, Summer Fun Discovery Pack, Slumber Party, Magnolia Bakery Discovery Pack) and dispensary-exclusive products (Mon Cherry, Fast Acting Pineapple Express, Cherry Lime Go-Time, vapes, and higher-dose formulations). Products are made with 100% pure cannabis oil, lab-tested for potency and purity, and available in both traditional THC and hemp-derived Farm Bill-compliant formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Snoozzzierberry THC Sleep Gummies Sleep-focused gummies with 10mg THC, 5mg CBN, and 5mg CBG per gummy in mixed berry flavor, formulated to promote deep sleep and relaxation for adult cannabis consumers.
• Sour Blue Razzberry THC Gummies Mood-lifting sour gummies with 10mg THC and 10mg CBG per gummy in blue raspberry flavor, formulated for energizing and celebratory effects.
• Watermelon Smash THC Gummies Watermelon-flavored THC gummies with 10mg THC per gummy, formulated to promote energizing effects and combat social anxiety.
• Summer Peach THC Gummies Peach-flavored THC gummies with 10mg THC per gummy, formulated for fun and energizing effects.
• Strahhhberry THC Gummies Strawberry-flavored THC gummies with THC and CBD per gummy, formulated for laid-back relaxation.
• Snoozzzeberry THC Gummies Sleep-focused blueberry-flavored THC gummies with 10mg THC and 2mg CBN per gummy, formulated for deep relaxation and restful sleep.
• Comets THC Gummies Strawberry gummies with crunchy rainbow space rocks, containing 10mg THC per comet and 100mg THC per 10-pack, formulated for energizing effects.
• Mile High Mint THC Chocolate Bar Mint-flavored milk chocolate bar with 10mg THC per square (100mg THC per 10-square bar), formulated for buzzy mood boost effects.
• Peanut Budda Buddha THC Chocolate Bar Peanut butter chocolate bar with pretzels containing 10mg THC per square (100mg THC per bar), billed as the best-selling edible chocolate bar in the country, formulated for mellow vibes.
• Banana Pudding Magnolia Bakery THC Chocolate Bar White chocolate bar featuring vanilla cookies and banana pudding flavor, made in collaboration with Magnolia Bakery, containing 10mg THC per square (100mg THC per bar), formulated for uplifting effects.
• Red Velvet Magnolia Bakery THC Chocolate Bar Red velvet chocolate bar with cream cheese notes, made in collaboration with Magnolia Bakery, containing 10mg THC per square (100mg THC per bar).
• Black Cherry THC Chocolate Bar Black cherry-flavored dark chocolate bar containing 10mg THC per square (100mg THC per bar), formulated for relaxation.
• Snoozzzeberry THC Chocolate Bar Sleep-focused chocolate bar in mixed berry flavor containing THC and CBN, formulated for relaxation and sleep promotion.
• Peanut Buddah Cups Peanut butter cups with milk chocolate containing 25mg THC and 25mg CBG per cup (150mg THC per 6-pack), formulated for mellow vibes.
• Ultimate Party Pack Variety pack of 10 THC gummies featuring six flavors, containing 100mg THC total.
• Summer Fun Discovery Pack Bundle of three THC gummy packs (Sour Blue Razzberry, Watermelon Smash, Summer Peach) in a beach-themed package, containing 300mg THC total.
• Slumber Party THC Gummy Discovery Pack Sleep-focused bundle of three THC sleep gummy packs (Strahhhberry, Snoozzzeberry, Snoozzzierberry), containing 100mg THC total.
• Magnolia Bakery Discovery Pack Chocolate bundle featuring Banana Pudding and Red Velvet Magnolia Bakery THC Chocolate Bars, containing 100mg THC total.
• Dispensary-Exclusive Edibles and Vapes Dispensary-exclusive cannabis products including Mon Cherry, Fast Acting Pineapple Express, Cherry Lime Go-Time, Peanut Budda Buddha Vape, Windy City Bar, and Might-E Dose Sour Blue Razzberry, available only at licensed dispensaries.

Quantifiable outcome

• Award-winning products: High Times Hemp Cup (2024), THC Championship (2022), Cannabis Business Awards (2015), Clio Award (2021), Las Vegas Cannabis Award (2021)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Josh Fink, Derek Cumings, Rick Scarpello, and Bob Eschino (Founders)coreStrategic or Co-development Partner · 1 January 2010Four founders — Josh Fink, Derek Cumings, Rick Scarpello, and Bob Eschino — established incredibles in 2010. They pioneered dose transparency in the edibles industry by solving for product homogeneity and creating demarcated mg servings using a unique chocolate mold system.
• Magnolia BakeryflagshipStrategic or Co-development PartnerCo-branded chocolate bar collaboration with iconic Magnolia Bakery. Products include Banana Pudding Magnolia Bakery THC Chocolate Bar and Red Velvet Magnolia Bakery THC Chocolate Bar. The collaboration combines Magnolia Bakery's dessert heritage with incredibles' THC expertise.
• DoorDashcoreGTM or Marketing PartnerDoorDash partnership enables fast delivery service for incredibles products in eligible zones. Products available for same-day delivery via the DoorDash platform, extending delivery options beyond standard shipping.
• RISE Dispensaries (Green Thumb Industries)coreChannel Partner/ Reseller/ DistributorRISE Dispensaries, the retail chain owned by Green Thumb Industries (GTI), is the primary brick-and-mortar distribution channel for incredibles products. The brand note that incredibles products can always be found at a RISE Dispensary near the customer.
• Third-Party Labs (unnamed)coreTechnology or IntegrationIndependent third-party laboratories conduct full-panel COA testing (potency, solvents, pesticides, heavy metals) for all incredibles products. Multiple lab batches are publicly documented on the company's lab results page.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kiva Confections: California-based cannabis edibles brand specializing in chocolate bars, gummies, and mints with precise dosing. Directly comparable to Incredibles as a multi-format, dose-transparent edibles brand distributed across dispensaries in legal U.S. states.
• Wana Brands: One of the largest U.S. cannabis gummy brands, known for accurate dosing and effect-based SKUs (sleep, energy, calm). Closest direct competitor to Incredibles' gummy portfolio with similar multi-state retail distribution and dose-transparency positioning.
• Wyld Gummies: Oregon-based cannabis gummy brand with broad flavor and effect-based SKUs (sleep, focus, energy). Direct competitor to Incredibles' gummy line with similar nationwide dispensary distribution and effect-themed merchandising.
• Kanha Life: Cannabis gummy and chocolate brand with dose-controlled, effect-targeted SKUs (sleep, energy, relaxation). Comparable to Incredibles' approach to dose transparency and effect-based product organization across California and other U.S. legal markets.
• Bhang Chocolate: Premium cannabis chocolate bar brand with national dispensary distribution. Directly comparable to Incredibles' Peanut Budda Buddha and chocolate bar portfolio targeting connoisseur and lifestyle consumers.
• Plus Products: California-originated cannabis gummy brand focused on precise, repeatable dosing and effect-based SKUs. Directly competes with Incredibles in dose-transparent gummy format across U.S. legal markets.

Emerging players

• Cann (cannabis beverage/edible): Low-dose cannabis-infused beverage and edible brand with a strong millennial-lifestyle positioning. Comparable to Incredibles' Magnolia Bakery collaboration in leaning on lifestyle and aspirational branding to broaden cannabis edible appeal.

Broad incumbents

• Green Thumb Industries (RISE Dispensaries): Parent company and largest retail channel for Incredibles. A multistate cannabis operator with cultivation, processing, and retail (RISE) verticals. Comparable as the operator that owns Incredibles and shares brand-development infrastructure and capital.
• Curaleaf: One of the largest U.S. multistate cannabis operators with a portfolio of edible brands and nationwide retail. Comparable as a broad incumbent that competes with GTI/Incredibles in cannabis edible manufacturing and dispensary distribution.
• Trulieve: Major U.S. multistate cannabis operator with proprietary edible brands and a regional retail footprint. Comparable as a broad incumbent operating in the same multi-state cannabis market with overlapping edible product lines and dispensary distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iluvincredibles
• LinkedInlinkedin.com/company/incredibles-medically-correct-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incredibles