One Living
One Living is a UK-based direct-to-consumer brand founded by Jonny Wilkinson that produces sugar-free kombucha, adaptogenic kombucha, water kefir, and functional health shots, selling direct-to-consumer via its website, Amazon, and a subscription model with up to 20% savings.
- Company typePrivate
- Founded2018
- HeadquartersFarringdon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What One Living does
One Living is a UK-based, founder-led direct-to-consumer fermented beverage brand producing sugar-free kombucha, adaptogenic kombucha, water kefir, and functional health shots. The company was founded by former world-class rugby player Jonny Wilkinson following a personal mental health journey that led him to brew kombucha at home; that founder story remains central to the brand narrative. Core technology centres on traditional raw, unpasteurised fermentation using Sencha green tea and golden cane sugar that is consumed during fermentation, yielding sugar-free final products with live cultures and under 15 calories per can. The portfolio spans approximately twenty SKUs, including three classic kombucha flavours (Ginger with Turmeric, Raspberry with Pomegranate, Passion Fruit with Goji), an adaptogenic 'One Living Plus' line (Immune, Calm, Focus) formulated with reishi, ashwagandha, and panax ginseng plus added vitamins, two water kefir flavours, and five 100ml functional health shots covering gut, immunity, energy, brain, and beauty benefits.
The business operates as a single-channel DTC brand with distribution through the proprietary oneliving.com e-commerce storefront and Amazon marketplace. Revenue mechanics rely on a subscription-first model offering up to 20% recurring savings with weekly, fortnightly, or monthly delivery cadence and free delivery on subscriptions and orders over £25; one-time bundle purchases (£16 to £69) provide the entry point. Customers are horizontally segmented across health-conscious, performance-focused, vegan, and sugar-conscious consumer personas rather than concentrated in any single B2B account. Marketing is conducted through Instagram, blog/One Wellbeing Centre content, email newsletters, customer testimonials, and a strategic partnership with the Mental Health Foundation for Mental Health Awareness Week 2026. The brand carries Soil Association organic and Vegan Society certifications, was recognised as a Great Taste Producer from 2023 to 2025, and received a Great Taste One Star Award in 2025. A rebrand from 'No.1 Living' to 'One Living' was completed in June 2024.
One Living firmographics
Firmographics- Name
- One Living
- Legal name
- One Living®
- Website
- https://oneliving.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- One Living is a UK-based direct-to-consumer brand founded by Jonny Wilkinson that produces sugar-free kombucha, adaptogenic kombucha, water kefir, and functional health shots, selling direct-to-consumer via its website, Amazon, and a subscription model with up to 20% savings.
- Ownership category
- akta.pro rank
One Living industry classification
Industry- Product category
- Functional Fermented Beverages
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Functional Shot Production (Wellness/Immunity/Focus Shots) (AFAFAFAI), Herbal & Botanical Supplements (CRADAGAD)
Keywords
Where One Living is headquartered
LocationHeadquarters
- HQ city
- Farringdon
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
One Living business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Direct E-commerce): One Living sells their kombucha, water kefir, and health shot products directly to consumers through their e-commerce platform ononeliving.com. Products are available in various bundle sizes ranging from 8-pack to 36-pack formats. They offer one-time purchases and subscription options.
- Subscription Revenue: Customers can subscribe for recurring deliveries with savings of up to 20%. Subscriptions offer flexible delivery frequencies (weekly, fortnightly, monthly) and apply discounts across all products including bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Health Shots - 8x100ml starting at £16 |
| Unit Pricing | Pay-as-you-go | Sugar Free Kombucha - 12x250ml starting at £20 |
| Unit Pricing | Pay-as-you-go | One Living Plus Adaptogenic Kombucha - 12x250ml from £23 |
| Unit Pricing | Pay-as-you-go | Bundles - starting at £40 |
| Subscription | Monthly | Subscription Model - Up to 20% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
One Living product offering
Product offeringCore offering
One Living is a UK-based direct-to-consumer brand producing and selling authentically brewed, raw, and unpasteurised sugar-free kombucha (Ginger & Turmeric, Raspberry with Pomegranate, Passion Fruit with Goji), dairy-free water kefir (Strawberry with Rhubarb, Lemon with Yuzu & Mint), and functional 100ml health shots (Gut, Immunity, Energy, Brain, Beauty). Its 'One Living Plus' range adds adaptogens such as reishi mushroom, ashwagandha, and panax ginseng combined with B vitamins for cognitive, immune, and calm benefits. Products are sold via the oneliving.com online storefront and through subscription deliveries offering up to 20% savings with free delivery on subscriptions and orders over £25.
Product overview
One Living is a fermented beverage company offering three core product lines: Sugar-Free Kombucha (authentic, raw, unpasteurized drinks in Ginger, Raspberry, and Passion Fruit flavors with live cultures); One Living Plus (adaptogenic kombucha enhanced with reishi mushroom, ashwagandha, or panax ginseng plus vitamins for immune, calm, and focus benefits); and Health Shots (concentrated 100ml functional drinks supporting gut, immunity, energy, brain, and beauty with 20+ super ingredients, vitamins, and minerals). The company also offers Water Kefir (dairy-free fermented drinks in fruit flavors). All products are sugar-free, 100% natural, and certified organic and vegan. Products are available in subscription bundles with up to 20% savings.
Differentiator
Problem solved
Functional benefit
Products and services
- Ginger & Turmeric Sugar Free Kombucha Authentically brewed, raw, and unpasteurised lightly sparkling kombucha with ginger and anti-inflammatory turmeric, containing live cultures and naturally sourced ingredients for a healthy gut. Sold as 12-pack and 36-pack; subscription savings up to 20%. Aimed at health-conscious UK consumers seeking a sugar-free, low-calorie functional beverage.
- Raspberry Sugar Free Kombucha Sugar-free kombucha brewed with raspberry, pomegranate, and hibiscus, containing live cultures for gut health. Sold as 12-pack and 36-pack with subscription savings up to 20%. Targets health-conscious UK consumers wanting a fruity, low-calorie functional drink.
- Passion Fruit Sugar Free Kombucha Sugar-free tropical kombucha boosted with antioxidant goji berry, brewed with live cultures for gut health. Sold as 12-pack and 36-pack with subscription savings up to 20%. Aimed at UK consumers seeking a flavourful sugar-free kombucha with functional fruit ingredients.
- Sugar Free Kombucha Multi Pack Bundle of three award-winning sugar-free kombucha flavours (Ginger with Turmeric, Raspberry with Pomegranate, Passion Fruit with Goji), containing live cultures and naturally sourced ingredients. Sold as 12-pack and 36-pack with subscription savings up to 20%.
- One Living Plus Immune - Yuzu & Ginger Adaptogenic kombucha combining authentically brewed kombucha with reishi mushroom and Vitamin D for immune system support, in yuzu and ginger flavour. Sold as a 12-pack or 24-pack. Targets consumers seeking functional immune support from fermented drinks.
- One Living Plus Calm - Camomile & Passion Flower Adaptogenic kombucha with ashwagandha, chamomile, passion flower extracts, and Vitamin E for stress protection and relaxation. Sold as a 12-pack or 24-pack. Targets consumers seeking calm and stress support from a functional beverage.
- One Living Plus Focus - Blackberry & Elderberry Adaptogenic kombucha with panax ginseng and Vitamin B12 for cognitive function and reducing tiredness, in blackberry and elderberry flavour. Sold as a 12-pack or 24-pack. Targets performance-focused consumers seeking mental clarity.
- One Living Plus Kombucha Multi Pack Multi-pack containing Living Plus Calm, Immune, and Focus adaptogenic kombucha variants. Targets consumers wanting exposure to the full adaptogenic range.
- Gut Health Shot 100ml science-backed concentrated gut health shot containing 4g prebiotic fibre, 1 billion live cultures, 20 super ingredients, and B vitamins. Sold in 8, 16, and 32-pack formats with subscription savings up to 20%. Targets consumers seeking a daily digestive support shot.
- Immunity Health Shot 100ml immune support shot with 100% RI of vitamins C and D3, B vitamins, zinc, magnesium, and reishi mushroom. Sold in 8, 16, and 32-pack formats with subscription savings up to 20%. Targets consumers wanting daily immune support from a concentrated shot.
- Energy Health Shot 100ml natural energy shot with 65mg caffeine from green tea and guarana, ginseng, ginkgo, B vitamins, and magnesium. Sold in 8, 16, and 32-pack formats with subscription savings up to 20%. Targets consumers seeking natural pre-workout or daily energy without a crash.
- Brain Health Shot 100ml brain performance shot with 100% RI of B vitamins, ashwagandha, chamomile, vitamins D3 and E, magnesium, and zinc. Sold in 8, 16, and 32-pack formats with subscription savings up to 20%. Targets consumers wanting cognitive support from a concentrated shot.
- Beauty Health Shot 100ml vegan beauty shot with 100% daily dose of vitamin E and Biotin, hyaluronic acid, zinc, magnesium, and berry blend. Sold in 8, 16, and 32-pack formats with subscription savings up to 20%. Targets consumers wanting skin, hair, and nail support from a daily vegan shot.
- Strawberry Water Kefir 250ml dairy-free, lightly sparkling water kefir infused with strawberry and rhubarb, containing live cultures and caffeine-free. Sold as part of the Water Kefir Bundle. Targets consumers wanting a non-kombucha fermented alternative.
- Lemon Water Kefir 250ml dairy-free, lightly sparkling water kefir with lemon, yuzu, and mint, containing live cultures and caffeine-free. Sold as part of the Water Kefir Bundle. Targets consumers wanting a refreshing non-kombucha fermented option.
- Water Kefir Bundle Bundle combining Strawberry with Rhubarb and Lemon with Yuzu & Mint dairy-free water kefir flavours, containing live cultures. Targets consumers wanting the full water kefir range in one purchase.
- Berry Kombucha Bundle Bundle of Raspberry with Pomegranate and Passion Fruit with Goji Berry kombucha, offering 10% savings on the fruitiest kombucha flavours.
- Ginger & Raspberry Sugar Free Bundle Bundle combining Ginger with Turmeric and Raspberry with Pomegranate sugar-free kombucha flavours.
- Ginger & Passion Fruit Sugar Free Kombucha Bundle Bundle of Ginger with Turmeric and Passion Fruit with Goji Berry sugar-free kombucha.
- One Living Subscription Programme Recurring subscription delivery service covering kombucha, adaptogenic kombucha, health shots, and water kefir products with savings of up to 20%, flexible delivery intervals (weekly, fortnightly, monthly), and free delivery on every order. Core retention and recurring revenue mechanism for the brand.
Companies that use One Living
Customer profileSegments4 records
Ideal customer profiles2 records
One Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
One Living partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mental Health FoundationcoreOne Living is an official partner of the Mental Health Foundation for Mental Health Awareness Week 2026 (11-17 May). This partnership aligns with the brand's foundation story around founder Jonny Wilkinson's mental health journey and positions the company as a supporter of mental wellness beyond just physical health products.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
One Living competitors and assessment
Company assessmentDirect peers
- Better Booch: US craft kombucha brand with organic certification, raw unpasteurised production, and DTC plus retail channels. Comparable to One Living as a smaller challenger brand using similar fermentation and live-culture positioning in the premium kombucha segment.
- Lo Bros: UK-based fermented drinks brand offering kombucha, water kefir and switchel. Highly comparable to One Living's multi-format fermented beverage portfolio and UK DTC-first GTM, targeting the same health-conscious consumer segments.
- Three Spirit: UK functional drinks brand using botanical and adaptogenic ingredients for mood and wellbeing. Closest peer to One Living's Living Plus adaptogenic kombucha line, sharing the wellness-positioning and functional beverage format.
- Equinox Kombucha: UK-based kombucha brand with organic, raw, unpasteurised positioning. Closest geographic and product peer to One Living, competing directly in the UK DTC and retail kombucha market with similar flavour architecture and live-culture messaging.
- Health-Ade: US premium kombucha brand with organic, raw, live-culture positioning and broad retail penetration. Comparable to One Living on product format (sugar-free, raw kombucha), target consumer (health-conscious gut-health seekers), and premium pricing strategy.
- Moju: UK functional shot brand using botanical ingredients, vitamins and natural flavourings for immunity, energy and gut support. Directly comparable to One Living's 100ml health shot range across the same target occasions.
- Bio-tiful: UK kefir and gut-health brand with dairy-free water kefir variants. Directly overlaps with One Living's water kefir line and shares the same live-culture, gut-health positioning aimed at UK health-conscious consumers.
- Remedy Drinks: Australia-origin kombucha brand now widely distributed globally. Directly comparable to One Living as a sugar-free, live-culture kombucha specialist with retail and DTC channels, multi-flavour range, and similar positioning around gut health and natural ingredients.
Broad incumbents
- GT's Living Foods: The largest US kombucha brand globally with extensive multi-format fermented product portfolio and broad grocery distribution. Serves as the broad incumbent benchmark for the kombucha category that One Living operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
One Living social profiles
Digital presenceOne Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
One Living leadership team
Management profileNumber of profiles
Profiles1 record
One Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One Living
What does One Living do?
One Living is a UK-based direct-to-consumer brand producing and selling authentically brewed, raw, and unpasteurised sugar-free kombucha (Ginger & Turmeric, Raspberry with Pomegranate, Passion Fruit with Goji), dairy-free water kefir (Strawberry with Rhubarb, Lemon with Yuzu & Mint), and functional 100ml health shots (Gut, Immunity, Energy, Brain, Beauty). Its 'One Living Plus' range adds adaptogens such as reishi mushroom, ashwagandha, and panax ginseng combined with B vitamins for cognitive, immune, and calm benefits. Products are sold via the oneliving.com online storefront and through subscription deliveries offering up to 20% savings with free delivery on subscriptions and orders over £25.
Is One Living a public or private company?
One Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was One Living founded?
One Living was founded in 2018. It employs 1 to 10 people.
Where is One Living based?
One Living is headquartered in Farringdon, United Kingdom, in the Europe region.
How does One Living make money?
Two revenue lines are on record. Product Sales (Direct E-commerce) is the primary driver. The others are subscription Revenue.
Who are One Living's main competitors?
Direct peers on record are Better Booch, Lo Bros, Three Spirit, Equinox Kombucha, Health-Ade, Moju, Bio-tiful and Remedy Drinks. GT's Living Foods is listed as a broad incumbent.
Does One Living have an API?
No public API is recorded for One Living.
What industry is One Living in?
One Living's product category is Functional Fermented Beverages. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of AFAFAFAI, Functional Shot Production (Wellness/Immunity/Focus Shots). Its NAICS code is 456191 and its SIC code is 2090.