Monster Steel
- Company typePrivate
- Founded2001
- HeadquartersHanover, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Monster Steel does
Monster Steel is a US-based wholesale and retail distributor serving the tattoo and body piercing industry, founded in 2001 and operating from Florida. The company runs an e-commerce-first platform (monstersteel.com) carrying 2,400+ products across 80+ brands, spanning tattoo needles and cartridges, machines and power supplies, tattoo ink, tubes/grips, medical and cleanroom supplies, furniture, permanent makeup equipment, and wholesale body jewelry including organic materials. The catalog is dominated by third-party premium brands (Peak, Cheyenne, TATSoul, Bishop Rotary, FK Irons, Eternal Ink, Intenze, Starbrite, Fusion, Dynamic, Kwadron, MagLock), with Monster Steel acting as a multi-brand specialty retailer rather than a manufacturer.
Monster Steel firmographics
Firmographics- Name
- Monster Steel
- Legal name
- Monster Steel
- Website
- https://monstersteel.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Monster Steel industry classification
Industry- Product category
- Tattoo Supplies & Wholesale Body Jewelry
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry Retailers (458310)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)
- akta.pro secondary industry
- Fashion/Costume Jewelry Manufacturing (CRAKAIAB)
Keywords
Where Monster Steel is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- United States
- HQ region
- North America
Markets served
Monster Steel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales - Tattoo Supplies: Monster Steel generates revenue through direct product sales of tattoo supplies including needles, cartridges, machines, ink, power supplies, accessories, and furniture. The company carries multiple branded products from established manufacturers.
- Product Sales - Wholesale Body Jewelry: Revenue from wholesale body jewelry including barbells, captives, circulars, clickers, plugs, tunnels, belly button jewelry, and nipple jewelry. The company explicitly targets both individual and wholesale buyers.
- Product Sales - Clothing and Accessories: Sales of clothing items including belt buckles, stainless steel jewelry, belt straps, T-shirts, and leather bracelets, often featuring tattoo-themed designs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Wholesale/Pro Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Monster Steel product offering
Product offeringCore offering
Monster Steel is an e-commerce retailer and wholesale distributor selling tattoo supplies, body piercing jewelry, permanent makeup equipment, and themed apparel/accessories. The company carries 2,400+ products from 80+ brands (Eternal, Intenze, Starbrite, Cheyenne, Peak, Bishop, FK Irons, TATSoul, Kwadron, MagLock) including needles, cartridges, machines, ink, power supplies, grips, furniture, medical/cleanroom supplies, and wholesale body jewelry. Sales occur via monstersteel.com with tiered retail and wholesale "Pro Price" pricing, free shipping on orders of $200 or more, and a distributor program through the Body Art Alliance network.
Product overview
Monster Steel is a B2B/B2C e-commerce platform and wholesale supplier for the tattoo and body piercing industry, founded in 2001. The company offers an extensive portfolio of tattoo supplies organized across multiple product categories: tattoo needles (traditional bar needles and cartridge systems from Peak, Cheyenne, TATSoul Envy, Ruthless, Color Lock, MagLock, and Precision brands), tattoo machines (pen-style rotary machines, coil machines, and machine parts from FK Irons, Bishop, Peak, and Kwadron), tattoo ink from major brands (Eternal, Intenze, Starbrite, Fusion, Dynamic), tattoo tubes/tips/grips, power supplies, accessories, furniture, medical/cleanroom supplies, and permanent makeup equipment. The piercing division includes wholesale body jewelry (barbells, captives, clickers, plugs, tunnels), organic jewelry (bone, horn, wood, stone), and piercing-specific medical supplies. Additional product lines include belt buckles, stainless steel jewelry, and clothing/apparel. The company operates on a platform-plus-modules architecture serving both individual artists and wholesale buyers with free shipping on orders $200 or higher.
Differentiator
Problem solved
Functional benefit
Products and services
- Tattoo Needles
Companies that use Monster Steel
Customer profileSegments3 records
Ideal customer profiles3 records
Monster Steel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Monster Steel partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- Peak (Tattoo Equipment Brand)coreMonster Steel carries a comprehensive range of Peak products including needle cartridges, grips, and equipment. Peak is described as offering the best brands of needles with extensive collections.
- Cheyenne (Tattoo Equipment Brand)coreMonster Steel offers Cheyenne cartridge needles and accessories, recognized as a premium brand in tattoo equipment.
- TATSoul (Tattoo Supplies Brand)coreTATSoul is highlighted as a key brand partner, with Monster Steel carrying their full line including the famous Envy brand needles. Products include TATSoul Wrath Vortex tube/grip sets.
- Bishop Rotary (Tattoo Machine Brand)coreMonster Steel carries Bishop rotary tattoo machines, described as premium products for artists seeking quality equipment.
- FK Irons (Tattoo Machine Brand)coreMonster Steel offers FK Irons products including the Spektra Xion rotary machine, Hover touchless power supply, and Gorilla Xion disposable grips.
- Eternal InkcoreOne of the flagship ink brands carried by Monster Steel. Listed among top tattoo ink brands with extensive color options available.
- Intenze Tattoo InkcorePremium tattoo ink brand stocked by Monster Steel, featuring products like Zuper Black and True Black in various sizes.
- Starbrite Tattoo InkcoreMajor ink brand in Monster Steel's catalog, offering vibrant color options for tattoo artists.
- Fusion Tattoo InkcorePopular tattoo ink brand carried by Monster Steel with a wide range of colors for professional artists.
- Dynamic Tattoo InkcoreWell-established tattoo ink brand available through Monster Steel's catalog.
- MagLock (Needle Cartridge Brand)majorPremium needle cartridge line offered by Monster Steel. MagLock is described as offering broad needle groupings with quality, well-engineered products at reasonable prices.
- Kwadron (Tattoo Equipment Brand)majorMonster Steel carries Kwadron products including the Equaliser Proton Enduro rotary pen tattoo machine.
- Painful Irons / Painful Pleasures (Machine Brand)majorMonster Steel stocks Painful Pleasures products (852 products in catalog), including machines by Painful Irons created by artist Jake.
- Body Art Alliance (Distributor Network)majorMonster Steel participates in the Body Art Alliance distributor network, offering a sign-up portal for new wholesale distributors at distributor.bodyartalliance.com.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Monster Steel competitors and assessment
Company assessmentDirect peers
- Killer Ink Tattoo: Killer Ink is a UK/US tattoo supply distributor carrying premium tattoo inks, machines, needles, and aftercare, directly competing for the same professional tattoo artist customer base as Monster Steel.
- Painful Pleasures: Painful Pleasures is a direct competitor offering tattoo supplies, body jewelry, piercing equipment, and tattoo machines. They overlap with Monster Steel in cartridge needles, machines, and wholesale body jewelry, and even co-stock the Painful Irons brand carried by Monster Steel.
- Barber DTS: Barber DTS distributes tattoo supplies, body jewelry, and piercing equipment with a strong e-commerce presence, directly overlapping Monster Steel's catalog and piercing-jewelry wholesale business.
- Element Tattoo Supply: Element Tattoo Supply is a US-based distributor of tattoo equipment, inks, needles, and supplies serving both individual artists and wholesale buyers, closely mirroring Monster Steel's product mix and customer segments.
- Dragonhawk Tattoo Supply: Dragonhawk is a tattoo equipment manufacturer and online retailer selling machines, needles, inks, and supplies directly to artists, competing with Monster Steel across core consumables and equipment categories.
- Worldwide Tattoo Supply: Worldwide Tattoo Supply is a US distributor of tattoo equipment, inks, and supplies serving professional artists with a similar product breadth to Monster Steel.
- Kingpin Tattoo Supply: Kingpin is a US-based tattoo supply distributor serving artists with needles, machines, inks, and apparel, operating a similar e-commerce plus wholesale model as Monster Steel.
Others
- Body Art Alliance: Body Art Alliance is the distributor network Monster Steel participates in; it aggregates tattoo/piercing distributors and represents a peer/partner ecosystem that competes for wholesale tattoo supply accounts.
Broad incumbents
- Etsy: Etsy is a broad marketplace where individual tattoo artists and piercing studios source apparel, accessories, and some body jewelry, representing an indirect competitor in Monster Steel's lifestyle/apparel and small-batch body jewelry categories.
- Tatsoul: Tatsoul is a tattoo equipment brand and online retailer (Envy needles, Wrath grips) carried by Monster Steel; it also sells direct, making it both a supplier partner and an overlapping distribution competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Monster Steel social profiles
Digital presenceMonster Steel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monster Steel leadership team
Management profileNumber of profiles
Monster Steel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monster Steel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monster Steel
What does Monster Steel do?
Monster Steel is an e-commerce retailer and wholesale distributor selling tattoo supplies, body piercing jewelry, permanent makeup equipment, and themed apparel/accessories. The company carries 2,400+ products from 80+ brands (Eternal, Intenze, Starbrite, Cheyenne, Peak, Bishop, FK Irons, TATSoul, Kwadron, MagLock) including needles, cartridges, machines, ink, power supplies, grips, furniture, medical/cleanroom supplies, and wholesale body jewelry. Sales occur via monstersteel.com with tiered retail and wholesale "Pro Price" pricing, free shipping on orders of $200 or more, and a distributor program through the Body Art Alliance network.
Is Monster Steel a public or private company?
Monster Steel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Monster Steel founded?
Monster Steel was founded in 2001. It employs 11 to 50 people.
Where is Monster Steel based?
Monster Steel is headquartered in Hanover, United States, in the North America region.
How does Monster Steel make money?
Three revenue lines are on record. Product Sales - Tattoo Supplies are the primary driver. The others are product Sales - Wholesale Body Jewelry and product Sales - Clothing and Accessories.
Who are Monster Steel's main competitors?
Direct peers on record are Killer Ink Tattoo, Painful Pleasures, Barber DTS, Element Tattoo Supply, Dragonhawk Tattoo Supply, Worldwide Tattoo Supply and Kingpin Tattoo Supply. Body Art Alliance is listed as an others. Broad incumbents are Etsy and Tatsoul.
Does Monster Steel have an API?
No public API is recorded for Monster Steel.
What industry is Monster Steel in?
Monster Steel's product category is Tattoo Supplies & Wholesale Body Jewelry. Its primary akta.pro industry code is CRAKABAG, Body Jewelry (Piercing Jewelry; Non-precious), with a secondary code of CRAKAIAB, Fashion/Costume Jewelry Manufacturing. Its NAICS code is 42394 and its SIC code is 5094.