HOME Agency

What HOME Agency does

HOME Agency is a privately held, full-service creative and branding agency headquartered in Traverse City, Michigan, operating across six offices in five states (Florida, Michigan, North Carolina, Colorado). The firm provides strategy, branding and design, creative content, integrated digital marketing, experiential marketing, media and advertising, public relations, websites/UX, and analytics and reporting services to clients in arts and culture, nonprofits, B2B, consumer brands, higher education, and sports. The agency is positioned as a boutique firm offering direct senior-level strategist access and partnerships built on trust and transparency, while carrying a client roster that includes large enterprises (Morgan Stanley, Visa, Merrill Lynch, Kellogg's, BlueCross BlueShield, Deutsche Bank, Four Seasons, Estee Lauder, Visit Dubai, Emirates) alongside mission-driven nonprofits (Slow Burn Theatre Co., StoryCorps, Doctors Without Borders, TART Trails).

The agency's underlying technology stack is conventional marketing tooling — WordPress (Gutenberg) for client websites, Mailchimp for email programs, HubSpot for CRM and scheduling, and Google Analytics for measurement — rather than proprietary platforms. Differentiated service methodologies include a Brand Personality Workshop, an Email Program Strategy Framework for nonprofits, and a Cinematic Design System approach for theatrical and experiential brands. Revenue is generated through professional services engagements and recurring marketing retainers, priced via quotes that are not publicly disclosed.

The business model combines enterprise field sales with a values-driven brand strategy: the agency runs an annual $100,000 Mission Meets Action Award donating marketing services to a 501c3 nonprofit (2025 winner: StoryCorps), and curates a 'Friends & Neighbors' creative partner network. Following leadership additions in late 2025 and early 2026 — including an Executive Creative Director/Partner hire explicitly tied to national expansion — the firm is in an active scaling phase, evidenced by a multi-state office buildout and a 2026 ADDY Awards sweep. Revenue, funding, and ownership structure beyond the partner-level model are not publicly disclosed.

Name

HOME Agency

Legal name

HOME Agency

Website

https://wearehomeagency.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

HOME Agency is a privately held, full-service boutique creative and branding agency operating across six U.S. offices, serving arts, culture, nonprofit, B2B, consumer brand, and sports clients with strategy, branding, digital marketing, PR, and web services.

Ownership category

akta.pro rank

Product category

Creative & Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Creative agency services
• Brand identity development
• Digital marketing agency
• Public relations services
• Website design development

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative & Branding Services: Full-service creative agency providing strategy, branding, design, creative content, digital marketing, experiential & innovation, media & advertising, PR & communications, websites & UX, and analytics & reporting services to clients across multiple industries.
2. Marketing Services Retainers: Ongoing marketing partnerships rooted in trust and collaboration, providing sustained creative and strategic support to client organizations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HOME Agency is a full-service creative and branding agency that sells strategy, brand identity and design, integrated marketing, digital and web development, creative content production, experiential marketing, media and advertising, public relations, and analytics services to enterprise and nonprofit clients. It bundles these nine capabilities into project engagements and ongoing retainers, supported by senior-level strategist and partner involvement on every account.

Product overview

HOME Agency is a full-service creative and branding agency offering a comprehensive portfolio of marketing services organized around nine core offerings: Strategy, Branding & Design, Creative & Content, Digital Marketing, Experiential & Innovation, Media & Advertising, Public Relations & Communications, Websites & UX, and Analytics & Reporting. The agency also runs the Mission Meets Action Award, an annual initiative providing $100,000 in marketing services to a selected non-profit. Their services integrate across channels (websites, email, social, events, PR) to deliver brand identity development, digital marketing campaigns, and measurable results for clients in arts, culture, non-profits, consumer brands, B2B, and sports sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Design Comprehensive brand identity development for organizations across arts, culture, nonprofits, B2B, and consumer sectors, including visual identity systems, logo design, brand personality workshops, color palette creation, typography, photography treatment, motion design, and brand guidelines development.
• Websites & Digital Website design and development services including UX strategy, WordPress Gutenberg Block Editor implementation, responsive web design, and digital platform creation for clients such as Slow Burn Theatre Co. and Mill District.
• Integrated Marketing Full-spectrum marketing services that combine multiple channels and tactics including digital marketing, content creation, and cross-platform campaign management for enterprise and nonprofit clients.
• Strategy Marketing and communications strategic planning services including audience segmentation frameworks, email strategy roadmaps, and content architecture planning for client organizations.
• Creative & Content Content production services including art direction, photography treatment, copywriting, motion graphics, and promotional material design for brand campaigns.
• Experiential & Innovation Event-based marketing, experiential activations, and innovative campaign approaches including webinar production for MuseumNext's Museums & Social Media Summit and on-location video content development.
• Media & Advertising Paid media planning, advertising campaign management, and media relations including bilingual outreach and press coverage coordination for consumer and enterprise brands.
• Public Relations & Communications PR services including press material development, media relations outreach, bilingual communications, VIP coordination, and coverage tracking and reporting, exemplified by 30 media placements and 6.2M+ audience reach on the Slow Burn Hairspray campaign.
• Analytics & Reporting Performance measurement and optimization services including A/B testing frameworks, reporting dashboards, benchmarking, and ongoing performance analysis tied to client business outcomes such as 250% website traffic increases.

Quantifiable outcome

• 250% increase in website traffic for Slow Burn Theatre Co.
• +4 more outcomes

Named customers53 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• Slow Burn Theatre Co.coreStrategic or Co-development PartnerOngoing creative partnership including brand refresh, website development, PR campaigns, and campaign development. The agency continues to support Slow Burn as a strategic creative partner across multiple touchpoints including collateral design and email marketing.
• MuseumNextcoreStrategic or Co-development PartnerHOME Agency was invited to join MuseumNext's Museums & Social Media Summit lineup as experts on digital fundraising. The agency produced a branded 20-minute webisode released as on-demand content for the paid virtual conference platform.
• StoryCorpsflagshipStrategic or Co-development Partner2025 Mission Meets Action Award winner receiving $100,000 in marketing services. StoryCorps is a national organization preserving and sharing stories to deepen connection and compassion. HOME Agency provides marketing and communications planning, website development, creative services, campaign planning, social media support, SEO, and AI recommendations.
• TART TrailscoreStrategic or Co-development PartnerSpecial Recognition Runner Up for 2025 Values In Action Award. Michigan nonprofit bringing trails to life and strengthening community through access, movement, and connection. Received email strategy and program recommendations through the award engagement.
• Rock Paper RealityminorOthersListed as 'Friends & Neighbors' creative partner, suggesting collaboration or referral relationship within the creative/marketing community.
• APC CollectiveminorOthersListed as 'Friends & Neighbors' creative partner, suggesting collaboration or referral relationship within the creative/marketing community.
• AC&M Cultural MarketingminorOthersListed as 'Friends & Neighbors' creative partner, suggesting collaboration or referral relationship within the cultural marketing community.
• Nova Southeastern UniversitycoreStrategic or Co-development PartnerProduction partnership for MuseumNext webinar. Anna Sorensen, Senior Advancement professional at NSU, served as subject matter expert. Filming took place on location at NSU's Halmos College of Arts and Sciences.
• Broward Center for the Performing ArtscoreChannel Partner/ Reseller/ DistributorHOME Agency served as PR partner for Slow Burn Theatre Co.'s Hairspray production at the Amaturo Theater. The Broward Center is Slow Burn's resident partner venue.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• R/GA: Global digital-focused creative agency offering branding, advertising, digital products, and experiential at scale. Comparable as a competing outlet for enterprise clients (Visa, Peloton, etc.) that HOME also serves, but operates with substantially more resources.
• Wieden+Kennedy: Iconic independent creative agency known for integrated brand campaigns, advertising, and digital storytelling for major global brands. Comparable to HOME Agency on independent creative-led model and integrated campaign execution, though at much larger scale.
• Finn Partners: Independently owned global PR and integrated marketing agency offering communications, content, and digital services across multiple verticals. Comparable to HOME Agency in PR services, integrated marketing, and nonprofit/arts vertical experience.

Direct peers

• Mower: Independently owned marketing, communications, and digital agency serving B2B, consumer, arts/culture, and nonprofit clients with multiple U.S. offices. Closest peer to HOME on combined arts/culture/nonprofit emphasis and boutique multi-office model.
• Mekanism: Boutique creative agency combining brand storytelling, advertising, PR, and digital for consumer brands (Peloton, Alaska Airlines). Highly comparable to HOME Agency on services, client archetype, and mid-sized independent positioning.
• Anomaly: Independently held creative agency offering brand strategy, advertising, design, digital, and content across CPG, sports, and culture categories. Comparable to HOME as a non-holding-company creative firm chasing blue-chip clients (e.g., Budweiser, Nike) with integrated campaigns.
• Chemistry Communications: Independently held creative agency delivering branding, content, digital, and integrated campaigns for consumer and nonprofit clients. Comparable to HOME Agency on boutique scale, integrated offerings, and vertical mix including nonprofit/mission-driven work.
• Erich & Kallman: Award-winning, creatively-led independent agency known for brand identity, advertising, and integrated campaigns for consumer brands and nonprofits. Comparable to HOME in boutique-scale creative credentials, ADDY-adjacent award presence, and mission-driven orientation.
• Big Spaceship: Boutique full-service digital agency combining strategy, creative, branding, and web development for mid-market and enterprise brands. Directly comparable to HOME Agency in scope (branding + digital + websites) and boutique positioning, though with a larger historical footprint.
• Mother: Independent full-service creative agency with offices in multiple cities, offering strategy, branding, digital, and experiential work for global brands. Comparable to HOME for its boutique-indie positioning, entrepreneurial model, and integrated creative offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wearehomeagency
• Instagraminstagram.com/wearehomeagency
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOME Agency