NURO is

What NURO is does

NURO is, Inc. is a Fort Myers, Florida-based strategic AI consulting and development firm founded in 2023 by Craig Pisaris-Henderson — the founder of FindWhat.com, which he scaled to $1B in revenue — alongside CEO Chase Henderson and COO Kristin Norton. The firm designs and ships custom AI agents, bespoke software, and end-to-end workflow automation for operators at $5M–$50M businesses, anchored by an "HI → AI Doctrine" in which human intelligence leads and AI amplifies, with every interaction auditable via productized features called Decision Log (every AI conversation logged, attributable, overridable) and Truth Boundaries (agents structurally constrained to verifiable facts).

The technical stack is built on Next.js 15, Supabase (Postgres/PostGIS), Claude via OpenRouter with Gemini/GPT fallback chains, OpenAI embeddings on pgvector, Stripe billing, and GoHighLevel CRM. Named production builds include TradeRunner.ai (no-code trading automation with Alpaca live and IB/TradeStation/Schwab on the roadmap), PRIZM (one-upload short-form content engine producing 30+ platform-native assets), Economic Recovery Center (AI-packaged SBA disaster loan submission system), and SWFL.com (regional community platform with AI Concierge spanning six Southwest Florida counties). RevOps OS, a three-tier productized revenue operating system (Foundation / Acceleration / Custom), sits at the core of the commercial offering.

NURO's go-to-market is diagnostic-first: a free 38-question HI into AI Assessment produces a CRM-enriched lead and unlocks a 30-minute call with the CEO, who routes prospects into strategic consulting, RevOps OS subscription tiers, or custom builds. Revenue streams include professional-services consulting, managed custom builds, productized RevOps OS subscriptions, workflow automation retainers, and a course catalog (NU AI Courses). The firm operates under an embedded Diagnose/Build/Deploy/Run delivery model and voluntarily aligns its AI governance with NIST AI RMF, ISO/IEC 42001, the EU AI Act, the Colorado AI Act, and the OWASP LLM Top 10.

Name

NURO is

Legal name

NURO is, Inc.

Website

https://nuro.is

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

NURO is a Fort Myers-based strategic AI consulting and development firm that designs and ships custom AI agents, bespoke software, and workflow automation for $5M–$50M mid-market operators, anchored by a productized RevOps OS revenue platform and named vertical builds spanning trading, content, government, and regional media.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Myers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic AI Consulting: Operational reality mapping, AI leverage assessment, build sequencing, and architecture blueprinting. Direct work with Craig and Chase. The consulting layer precedes most engagements to ensure the right build is scoped.
2. Custom AI Agent Development: Bespoke AI agents for specific jobs — inbound/outbound voice, conversational web, AI SDR, internal-ops. Each bounded by Truth Boundaries and audited via Decision Log.
3. Custom Software Development: Bespoke software and AI architecture for businesses whose problem is not off-the-shelf — multi-agent orchestration, deep industry integrations, multi-location/LOB pipelines, with a dedicated build team.
4. Workflow Automation: End-to-end workflow automation across sales-ops, marketing-ops, finance-ops, customer-success-ops — not just email triggers but full-stack automation with integration orchestration.
5. RevOps OS (Productized): Three tiers: Foundation (stop losing leads, 30-day deployment), Acceleration (every lead answered/qualified/booked, 45–60-day deployment), Custom (multi-location/multi-LOB/deep integrations). One platform, one team accountable, human-led.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NURO is a strategic AI consulting and development firm that designs, builds, and deploys custom AI agents, automated workflows, and bespoke software for $5M–$50M businesses through a Diagnose/Build/Deploy/Run embedded delivery model. Its flagship productized offering is RevOps OS, a three-tier revenue operating system (Foundation, Acceleration, Custom) that captures, qualifies, and books every lead with human-led, auditable AI.

Product overview

NURO is a strategic AI consulting and development firm offering both productized and bespoke AI solutions. The core portfolio centers on RevOps OS (a three-tier revenue operating system: Foundation, Acceleration, Custom), paired with standalone Custom AI Agent Development and Custom Software Development. Key named products include TradeRunner.ai (no-code trading automation), PRIZM (AI short-form content engine), Economic Recovery Center (SBA disaster loan packaging), and SWFL.com (regional community platform with AI Concierge). Every build ships with four productized differentiators: Decision Log, Truth Boundaries, Vertical-Calibrated Workflows, and the HI → AI Doctrine. Entry points include the HI into AI Assessment (38-question diagnostic), the NURO AI Assistant (website chat), and a Client Portal for engagement management. NURO also offers educational courses (Prompting for Business, HI into AI, Custom Training) as part of its NU AI Courses catalog. The company follows a Diagnose / Build / Deploy / Run engagement model and remains embedded with clients post-launch.

Differentiator

Problem solved

Functional benefit

Brands

• RevOps OS: A productized revenue operating system with three tiers (Foundation, Acceleration, Custom) that captures, qualifies, and books every lead across existing systems. Includes inbound voice agents, AI SDRs, and conversational web agents.
• NU AI Courses

Products and services

• RevOps OS Productized three-tier revenue operating system for $5M–$50M businesses. Foundation tier stops losing leads in 30 days; Acceleration tier ensures every lead is answered, qualified, and booked in 45–60 days; Custom tier delivers multi-location, multi-LOB pipelines with deep integrations in 60–120 days. Includes inbound voice agents, conversational web agents, AI SDRs, and is human-led and auditable via Decision Log and Truth Boundaries.
• Strategic AI Consulting Consulting layer that begins every engagement. Maps operational reality, identifies AI leverage points, sequences builds, and produces an architecture blueprint. Direct work with founders Craig and Chase. Ensures what gets built is what the business actually needs rather than a template fit.
• Custom AI Agent Development Bespoke AI agents for specific business jobs — inbound voice, outbound voice, conversational web, AI SDR, and internal-ops agents for reporting, summarization, and routing. Each agent is bounded by Truth Boundaries and audited via Decision Log.
• Custom Software Development Bespoke AI architecture and software for businesses whose problem is not off-the-shelf. Includes multi-agent orchestration, deep integrations with industry-specific software (CRM, ERP, PMS, MLS, financial APIs), and multi-location/multi-LOB pipelines, delivered by a dedicated build team.
• Workflow Automation End-to-end workflow automation across sales-ops, marketing-ops, finance-ops, and customer-success-ops. Integrates and orchestrates across existing systems with real-time monitoring so regressions surface before customers notice. Typical deployments inside existing systems ship in 30–45 days.
• HI into AI Assessment A 38-question behavioral and AI-matching diagnostic that classifies visitors against a 16-type behavioral framework, scores them across four AI agent archetypes, ranks their top three opportunities by AI leverage, and delivers a personalized report. Creates a CRM contact enriched with custom fields, temperature tier tags (HOT/WARM/COLD), and a Straight Line-structured call briefing before sales outreach.
• NURO AI Assistant Persistent chat assistant on the nuro.is website. Streams answers from a multi-model fallback chain (Claude → Gemini → GPT) constrained by system prompts composed at request time. Persists conversations across page reloads, routes visitors toward the Assessment, and upserts CRM contacts with chat transcripts.
• Client Portal Private portal for active NURO engagements at /portal. Clients access sandbox previews, leave comments and change-requests directly on the page they are reviewing. NURO tracks every comment through a Submitted → Read → Complete lifecycle with admin audit logging and per-project access control.
• TradeRunner.ai No-code trading automation platform. Traders define strategies through dials, backtest against historical market data, paper-trade in real time, and execute automatically. 60-second execution cycle. Live brokerage integration with Alpaca; Interactive Brokers, TradeStation, and Schwab on the roadmap.
• PRIZM AI-powered short-form content engine. One long-form upload (video, podcast, recording) generates 30+ platform-native assets across TikTok, Reels, Shorts, LinkedIn, Instagram, and X. Auto-transcription with syllable-aligned captioning, generative b-roll, AI avatar fill-ins, brand-specific styling, and automated scheduling.
• Economic Recovery Center AI-powered packaging system for SBA Economic Injury Disaster Loans. Structured intake workflow, the SBA Document Validation AI Agent flags documentation gaps in real time, automated compliance checking against current SBA requirements, and completed packages flow through to submission-ready state. Addresses the incomplete-filings problem that derails over one-third of disaster loan applications.
• SWFL.com Regional community platform aggregating groups, events, businesses, and a curated knowledge base across six Southwest Florida counties (Lee, Collier, Charlotte, Sarasota, Hendry, DeSoto — approximately 2.6M permanent residents plus 150,000–250,000 seasonal snowbirds). Surfaced through an AI Concierge grounded in live data via tool-use. Three monetization surfaces: consumer subscriptions, per-county business inclusion ads, and newsletter. Daily ingestion from Eventbrite, Meetup, and 25+ RSS/iCal feeds.
• The Second Brain Personal AI agent living on Telegram. Reads every inbound email and task across management platforms, maintains a personal CRM on everyone the user meets, and sends proactive reminders. Reference design for personal-productivity agents built for NURO clients.
• Prompting for Business Beginner-level course in the NU AI Courses catalog covering prompt engineering fundamentals, writing clear and effective prompts, prompt patterns for business tasks, working with AI assistants and chatbots, and applying prompting to daily workflow.
• HI into AI (Course) Intermediate course exploring NURO's core philosophy — Human Intelligence into Artificial Intelligence. Covers the HI → AI Framework, identifying AI opportunities, building human-AI collaboration workflows, AI ethics, and measuring impact and ROI. Currently in development with waitlist available.
• Custom Training for Organizations Enterprise-level tailored AI and automation training for specific teams, industries, and business objectives. Delivered in-person or remotely. Includes custom curriculum design, industry-specific use cases, hands-on workshops, team certification program, and ongoing support.

Quantifiable outcome

• 30–50% missed call recovery rate with missed-call rescue SMS and AI callback within 60 seconds
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability14 records

Feature12 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moveworks: Moveworks is an enterprise AI agent platform that builds conversational and autonomous agents for IT, HR, and employee service automation. It is comparable to NURO's voice and conversational web agents, AI SDRs, and workflow automation offerings, though it operates at significantly larger enterprise scale with a productized platform rather than custom builds.
• Forethought: Forethought builds AI agents for customer support that triage, deflect, and resolve tickets autonomously across chat, email, and voice channels. It is comparable to NURO's AI SDR, conversational web, and customer-success-ops automation agents, with similar intent classification, tool-use grounding, and human handoff workflows.
• Tribe AI: Tribe AI is a boutique AI consultancy that connects mid-market and enterprise clients with vetted AI engineers for custom model and agent development. It is the closest direct peer to NURO's bespoke AI consulting + custom agent development model targeting similar customer profiles and offering comparable services.
• Kore.ai: Kore.ai is a conversational AI and agent platform for enterprise customer service, banking, HR, and contact center automation. It overlaps with NURO's voice agents, conversational web agents, and multi-agent orchestration work, serving a similar functional use case at enterprise scale with a productized platform approach.
• Aisera: Aisera provides an AI agent platform for enterprise service desks, sales, and operations with autonomous workflow execution and tool-use grounding. It competes in the same conversational AI and autonomous agent space as NURO's RevOps OS, with comparable AI SDR and internal-ops agent capabilities but as a productized SaaS rather than custom development.
• Yellow.ai: Yellow.ai is a conversational AI and agent platform for enterprise customer service, sales, and HR support with multi-channel voice and chat agents. It is comparable to NURO's RevOps OS voice/SDR/conversational agent capabilities, though Yellow.ai is productized at enterprise scale while NURO delivers custom builds.
• Ada: Ada is an AI customer service automation platform that resolves customer inquiries via chat and voice agents integrated with existing CRM and knowledge bases. It overlaps with NURO's conversational web agents, AI SDRs, and customer-success-ops workflow automation, with comparable intent routing and human-handoff mechanics.
• Cognigy: Cognigy provides an enterprise conversational and agentic AI platform for contact center automation, voice bots, and AI agent orchestration. It is comparable to NURO's inbound/outbound voice agents and RevOps OS Acceleration tier functionality, with similar multi-channel agent deployment and integration capabilities.

Emerging players

• AKASA: AKASA builds AI agents for healthcare revenue cycle automation, combining custom model development with vertical-specific workflow integrations. It is comparable to NURO's vertical-calibrated workflows and document AI approach, particularly relevant given NURO's Economic Recovery Center build for SBA disaster loan packaging.

Broad incumbents

• Slalom: Slalom is a large management and technology consulting firm with a substantial AI and automation practice serving mid-market and enterprise clients. It is comparable to NURO's strategic AI consulting and custom build services but operates as a broad incumbent across many verticals with thousands of consultants, rather than a boutique AI specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nuro-is
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nuro-is-inc
• Instagraminstagram.com/nuro.is
• TikToktiktok.com/@nuro.is
• Xx.com/nuro_is

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NURO is