What Taim Mediterranean Kitchen does

Taim Mediterranean Kitchen is a privately held fast-casual restaurant chain operating under taïm Restaurant Holdings, LLC, founded in 2005 in NYC's West Village. The company serves made-to-order Mediterranean pitas, plates, salads, and sides through a customizable build-your-own meal platform, with physical locations across New York City, Washington D.C., Chicago, and a recently opened Reston, Virginia store. Its core product is a configurator that lets customers select a base, protein, toppings, spreads, and sauces, supported by proprietary recipes using 18 Mediterranean herbs and spices and halal-certified protein options.

The technology stack is built entirely on third-party integrations rather than bespoke systems: Olo processes direct digital payments, Thanx powers the taïm Rewards loyalty program, Spoonfed manages catering order fulfillment, and Goldbelly enables nationwide shipping of fresh meal kits. Ordering is enabled through taimkitchen.com, native iOS and Android apps, and third-party delivery marketplaces (Uber Eats, DoorDash, Grubhub). The company also operates a franchise program for geographic expansion.

Taim's revenue model is transaction-based across five streams: in-store QSR sales, direct digital ordering, catering (corporate events, weddings, private parties with a $250 delivery minimum), third-party delivery commissions, and national e-commerce shipping via Goldbelly. The loyalty program captures customer purchase data for targeted marketing but is not a direct revenue source. Customer segments include individual quick-service diners (primary), corporate and event catering clients, and franchisees. The company is independently owned with no disclosed funding rounds or institutional investors.

Name

Taim Mediterranean Kitchen

Legal name

taïm Restaurant Holdings, LLC

Website

https://taimkitchen.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Taim Mediterranean Kitchen is a privately held fast-casual Mediterranean restaurant chain founded in 2005, operating company-owned and franchised locations across NYC, DC, Chicago, and Reston, VA, serving customizable build-your-own pitas, plates, and salads to individual diners, corporate catering clients, and franchisees via direct digital, third-party, and shipping channels.

Ownership category

akta.pro rank

Product category

Fast-Casual Mediterranean Restaurant

NAICS

Caterers (722320), Caterers (72232)

akta.pro primary industry

Mediterranean & Middle Eastern Fast Casual (THAFABAD)

akta.pro secondary industries

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF), Middle Eastern & Mediterranean QSR (Kebab, Shawarma, Falafel) (THAFAAAG)

Keywords

• Fast casual dining
• Mediterranean restaurant
• Build-your-own meals
• Food catering services
• Quick-service restaurant

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Quick-Service Restaurant Sales: In-restaurant, dine-in, takeout, and delivery sales of made-to-order Mediterranean pitas, plates, salads, and sides. Revenue is generated per-transaction at point of sale, with no stated revenue mix disclosed. All-day digital ordering is available via website and native apps, with direct orders incentivized through lower prices and no service fees.
2. Catering Services: Corporate event, wedding, and private party catering with customizable build-your-own-bar packages (Mini serves 10, Small serves 20, Medium serves 30, Large serves 40) plus individually packaged meals. Delivery minimum of $250 for catering orders, with 6-hour advance notice required (48 hours for weekend orders). Revenue per catering event is transaction-based, with add-on items and premium proteins (e.g., Beef/Lamb Shawarma +$30) upselling revenue.
3. Delivery and Third-Party Marketplace: Orders fulfilled through third-party delivery platforms (Uber Eats, DoorDash, Grubhub) in addition to direct Taim ordering. Taim earns the menu price for items ordered through these platforms, with third-party platforms retaining their respective service fees.
4. National Shipping via Goldbelly: Fresh, ready-to-cook Taim kits shipped nationwide to customers' doorsteps via Goldbelly. This extends brand reach beyond physical footprint, generating e-commerce revenue from customers outside the NYC, DC, and Chicago markets.
5. Taim Rewards Loyalty Program: Taim partners with Thanx, Inc. to operate a loyalty rewards program. While the primary value is customer retention and frequency, the program captures customer purchase data (name, email, phone, purchase data, date of birth) enabling targeted marketing and customer analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Taim Mediterranean Kitchen operates a fast-casual restaurant chain selling made-to-order customizable Mediterranean pitas, plates, salads, and sides. Customers build their own meal from a base, protein, toppings, and sauces, with an accompanying mobile app, loyalty program, catering service, and national shipping of meal kits via Goldbelly. The brand currently operates multiple locations across NYC, Washington DC, Chicago, and Reston, Virginia.

Product overview

Taim Mediterranean Kitchen operates a fast-casual Mediterranean restaurant chain with a customizable build-your-own meal platform. The core offering consists of made-to-order pitas, plates, and salads built from scratch using fresh ingredients and 18 Mediterranean herbs and spices. The product portfolio includes the main Custom Meals platform, a proprietary mobile app for direct ordering, the Thanx-powered taïm Rewards loyalty program, catering services for events (Mini to Large packages), national shipping via Goldbelly, and third-party delivery integration. Menu items center on signature falafel (available in green and harissa varieties), chicken shawarma, beef/lamb shawarma (halal-certified), and cauliflower shawarma, complemented by sides, spreads, sauces, and house-made beverages. The company operates multiple locations across NYC, DC, and Chicago.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Meals (Build-Your-Own Pita, Plate, or Salad) Made-to-order Mediterranean meals where customers build their own entree by selecting a base (pita, plate with rice/greens/lettuce/couscous, or salad), choosing a main protein, and adding toppings, salads, spreads, and sauces. Available at all company-owned and franchise locations across NYC, DC, Chicago, and Reston.
• Catering Services Group catering for corporate events, weddings, and private parties with customizable packages (Mini serving 10, Small serving 20, Medium serving 30, Large serving 40), signature platters, build-your-own bar stations, and individually packaged meals. Delivery minimum $250 with 6-hour advance notice (48 hours for weekends).
• Taim Mobile App Native iOS and Android mobile application that enables direct ordering of Taim meals for delivery and pickup, offering the lowest prices and no service fees compared to third-party delivery platforms.
• Taim Rewards Loyalty Program Customer loyalty program operated through the Thanx platform that offers 50% off a first entree, a birthday gift, automatic rewards on every purchase, and exclusive perks, while capturing customer purchase data for targeted marketing.
• National Shipping via Goldbelly Fresh, ready-to-cook Taim meal kits shipped nationwide to customers' doorsteps via the Goldbelly e-commerce platform, extending the brand's reach to all 50 U.S. states.
• Third-Party Delivery Service On-demand delivery of Taim meals fulfilled through third-party delivery platforms including Uber Eats, DoorDash, and Grubhub, expanding brand visibility to marketplace users who do not order directly.

Quantifiable outcome

• Earned press acclaim from The Infatuation ('taïm is a dream'), Washington Post ('falafel nirvana'), Eater ('This is the best hummus'), and The New Yorker ('best falafel')

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Thanx, Inc.coreTechnology or IntegrationTaim partners with Thanx, Inc. to operate its Taim Rewards loyalty program. The partnership provides automated loyalty rewards (50% off first entree, birthday gifts, exclusive perks), customer account management, and purchase data collection. Thanx also enables credit card-linked loyalty registration. Taim never stores customer credit card information; Thanx maintains this data independently.
• OlocoreTechnology or IntegrationOlo processes all payment transactions for Taim's direct online and mobile orders. Customers provide payment information directly to Olo, whose Privacy Policy and Terms govern that data. Taim retains access to transaction data for order fulfillment but only stores the last four digits of credit/debit card numbers.
• Spoonfed, Inc.coreTechnology or IntegrationTaim partners with Spoonfed, Inc. to manage and fulfill catering orders placed through its website. Spoonfed collects customer email addresses to enable order fulfillment. By providing an email to Spoonfed, customers consent to receiving marketing emails from Taim.
• GoldbellyminorChannel Partner/ Reseller/ DistributorGoldbelly enables Taim to ship fresh, ready-to-cook meal kits nationwide to customers' doorsteps. This partnership extends Taim's geographic reach beyond its physical locations in NYC, DC, and Chicago to all 50 states.
• Uber Eats, DoorDash, and GrubhubminorChannel Partner/ Reseller/ DistributorTaim is available on third-party delivery marketplaces including Uber Eats, DoorDash, and Grubhub, enabling on-demand delivery for customers who prefer not to order directly through Taim's platforms.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Naya Mediterranean: Naya is a fast-casual Mediterranean chain with build-your-own grain bowls and pitas, concentrated in the Northeast U.S. — a direct geographic and menu comparable to Taim.
• Honeygrow: Honeygrow is a fast-casual, customizable stir-fry/salad concept with its own loyalty app and tech-forward ordering — comparable to Taim on build-your-own configurability and D2C digital ordering emphasis.
• Zoës Kitchen (now part of CAVA): Zoës Kitchen operated a Mediterranean fast-casual chain with build-your-own pitas and bowls across U.S. metros, closely matching Taim's positioning, customer base, and customization model before being absorbed by CAVA.
• Pita Mediterranean Street Food: Pita Mediterranean is a fast-casual chain offering customizable Mediterranean bowls, pitas, and salads in multiple U.S. markets, targeting a similar health-conscious lunch/dinner crowd as Taim.
• CAVA Group: CAVA is the largest U.S. Mediterranean fast-casual chain with a similar customizable pita/bowl/grain platform and aggressive national unit growth — the most direct comparable to Taim's concept and target diner.
• Roti Modern Mediterranean: Roti operates Mediterranean fast-casual stores with customizable pitas, salads, and plates using flame-grilled proteins — overlapping directly with Taim's build-your-own offering and urban diner segment.
• The Hummus & Pita Co. Lebanese-Mediterranean fast-casual concept featuring customizable hummus bowls, pitas, and wraps with a similar scratch-preparation, fresh-herbs identity to Taim.

Others

• Goldbelly: Goldbelly is a nationwide e-commerce marketplace for artisan and restaurant food — an enabling channel partner that ships Taim meal kits to all 50 states, comparable to Taim's distribution relationship rather than its menu.
• Craveworthy Brands: Craveworthy Brands is a restaurant platform that partners with emerging fast-casual brands (Taim's catering contact email routes to [email protected]), making it a strategic/portfolio counterparty rather than a direct competitor.

Regional players

• Saffron Mediterranean Kitchen: Saffron is a regional fast-casual Mediterranean concept on the West Coast serving customizable bowls and pitas — adjacent category and positioning but geographically non-overlapping with Taim's East Coast/Chicago footprint.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eat_taim
• Xx.com/taimkitchen
• Facebookfacebook.com/taimkitchen
• LinkedInlinkedin.com/company/taimmediterranean

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taim Mediterranean Kitchen