WAVE Magazine

What WAVE Magazine does

Wave Magazine is a community lifestyle magazine serving the Waverley development in Rotherham, South Yorkshire. Founded in 2018 by Brendan Hall and operated by Dialled In Agency Ltd (a private limited company registered in Sheffield), it publishes a bi-monthly A5 print edition delivered free to over 2,500 homes and businesses across Waverley, with additional distribution to businesses on the Advanced Manufacturing Park and the Winter Green pub. A digital version is accessible via a dedicated website launched in July 2023 and through social media channels.

The core product is the bi-monthly print and digital magazine covering local news, community events, business features and general interest stories. The publication is sponsored by Harworth Group, the master developer of Waverley, and printed by Northend, which in 2025 enabled carbon balanced print production. Supporting offerings include advertising packages from £50 + VAT and advertorial features for local businesses.

The business model is advertising-led. Wave Magazine sells print and digital ad space to local sole traders, SMEs, charities and community organisations, with multi-issue placement discounts and an 80% advertiser retention rate. There are no external funding rounds; the company appears to be founder-owned and bootstrapped. The addressable market is structurally tied to the Waverley development, which is planned to expand to approximately 4,000 properties plus further commercial and retail space, providing an organic tailwind to future distribution and advertiser demand.

Name

WAVE Magazine

Legal name

Dialled In Agency Ltd

Website

https://wavemagazine.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Wave Magazine is a bi-monthly community lifestyle magazine for the Waverley development in Rotherham, delivering free print and digital copies to 2,500+ homes and businesses and generating revenue from local SMB advertising and sponsorship, notably by Harworth Group.

Ownership category

akta.pro rank

Product category

Community Print and Digital Magazine

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Community magazine publishing
• Local advertising services
• Lifestyle print media
• Business advertising packages
• Community publication

Headquarters

HQ city

Rotherham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Advertising Revenue: Wave Magazine generates revenue through selling advertising space to local businesses. The magazine offers various advertising packages starting from £50 + VAT, including advertorial features, standard advertisements, and multi-issue placement discounts. This represents the primary revenue stream for the publication.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wave Magazine is an A5 bi-monthly lifestyle community magazine delivered free to over 2,500 homes and businesses across the Waverley development, with additional copies distributed to the Advanced Manufacturing Park, other business centres, and the Winter Green pub. It also circulates digitally through its website and social media. The magazine sells print and digital advertising packages (from £50 + VAT) and advertorial features to local businesses seeking to reach Waverley residents, the AMP workforce, and visitors.

Product overview

Wave Magazine is a community-focused lifestyle magazine serving the Waverley development in Rotherham, South Yorkshire. The core product is the bi-monthly print and digital magazine delivered to over 2,500 homes and businesses. Additional offerings include advertising services and advertorial features for local businesses seeking to reach the Waverley community. The magazine connects residential and commercial activities, covering local news, community events, business updates, and general interest stories. Published by Dialled In Agency Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Wave Magazine (bi-monthly print and digital publication) An A5 bi-monthly lifestyle community magazine delivered free to over 2,500 homes and businesses across the Waverley development, with additional copies distributed to the Advanced Manufacturing Park, business centres, and the Winter Green pub. Covers local news, community events, business features, and general interest stories; also circulates online via website and social media.
• Advertising Services Business advertising packages starting from £50 + VAT, offering print and digital placements in the bi-monthly Wave Magazine to reach Waverley residents, AMP employees, and visitors. Multi-issue placement discounts are available.
• Advertorial Features Editorial-style advertising content that lets businesses tell their story, explain their services, and build trust with Waverley readers in a more informative and engaging format than a standard display ad.

Quantifiable outcome

• Reaches over 2,500 homes and businesses
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Dialled In Agency LtdcoreStrategic or Co-development PartnerDialled In Agency Ltd is the parent company and operator of Wave Magazine. The company's registered office is located at 5 Westbrook Court, Sharrowvale Road, Sheffield S11 8YZ. Dialled In Agency provides graphic design services and marketing support to Wave Magazine advertisers.
• Harworth GroupcoreStrategic or Co-development PartnerHarworth Group is the master developer of the Waverley development and serves as the magazine sponsor. They provide ongoing support and content updates regarding development progress including Olive Lane, Highwall Park, and other community developments.

Scale indicators5 records

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• Pick Me Up Magazine: Mass-market UK lifestyle magazine published by Reach plc. Comparable as a print lifestyle title sold primarily through advertising, though operating at national scale rather than a single community.
• Hello! Magazine: Established national lifestyle magazine covering community, celebrity and local interest content. Comparable as a lifestyle publication monetized through advertising and editorial features, though operating nationally rather than hyperlocally.
• Bauer Media UK: Major UK publisher of magazines and local radio. Comparable as a publisher of consumer lifestyle and regional content monetized through advertising, though at much larger scale and portfolio breadth.

Regional players

• Yorkshire Evening Post: Regional daily newspaper for West Yorkshire. Serves as a comparable advertising-supported local news brand for community-oriented advertisers in northern England.
• Sheffield Star: Major local newspaper covering Sheffield and South Yorkshire. Comparable as a local advertising platform targeting the same South Yorkshire audience, though operating at much larger scale and with digital-first delivery.

Direct peers

• Yorkshire Life Magazine: Regional lifestyle magazine covering Yorkshire. Comparable as a lifestyle/community title that monetizes through local business advertising in a defined geography, with similar reader demographics to Wave Magazine.
• Rotherham Advertiser: Long-standing local newspaper serving Rotherham. Directly comparable as another print publication delivering local news and advertising to South Yorkshire businesses and residents in the same catchment as Wave Magazine.

Others

• Reach plc:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WaveMagazineWaverley
• Xx.com/WaveMagazine2
• LinkedInlinkedin.com/company/wave-magazine-rotherham

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAVE Magazine