Telex

What Telex does

Telex is a privately held Georgian online bookstore headquartered in Tbilisi, operating at telex.ge as a direct-to-consumer e-commerce retailer of books and printed media. Founded in 2013 (per the site's 2013-2026 copyright period), the platform sells a broad catalog spanning children's literature (with deep age-segmented sub-categories from 0-3 through teenage), fiction (detective, thriller, fantasy, classics, contemporary Georgian prose), business literature, scientific-popular works (religion, philosophy, history, medicine, law), hobby titles (cooking, gardening, travel), curated book series, gift editions, and English-language literature. Prices range from approximately 6 GEL to over 500 GEL (~$2 to ~$190 USD) per title. The storefront runs on the CS-Cart e-commerce platform with Geopay payment processing.

Distribution is exclusively digital and domestic. Telex delivers across Georgia via courier to Tbilisi, Rustavi, Batumi, and other regions, with delivery fees of 6.90 GEL for major cities and 9-12 GEL for other regions. Catalog supply comes from distribution partnerships with at least ten publishers — both Georgian (Nota Bene, Palitra L designated as a core partner, Sulakauri, Artanuji, Intellect, Diogene, Akti, Zebra) and international (Clementoni, TASCHEN) — aggregated onto a single storefront. Customer engagement features include user accounts, wishlists, a loyalty "points" program, order tracking, and a content-marketing blog plus email newsletter.

The business operates on a transactional unit-pricing revenue model with no subscription, licensing, or SaaS component; revenue derives entirely from one-time retail sales of physical books and book-adjacent products. Headcount sits at 51-100 employees, ownership is private with no disclosed external investors or institutional funding, and the company reports no subsidiaries, M&A activity, or regulatory actions. The addressable market is the Georgian reading market — a small, language-specific retail vertical with no disclosed geographic expansion beyond a single country.

Name

Telex

Legal name

Telex

Website

https://telex.ge

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Telex is a private Georgian online bookstore founded in 2013, operating telex.ge to sell books and printed media across multiple categories to consumers throughout Georgia via its CS-Cart e-commerce storefront.

Ownership category

akta.pro rank

Product category

Online Book Retail

NAICS

Book Retailers and News Dealers (459210), Book Retailers and News Dealers (45921), Book Retailers and News Dealers (4592)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA)

akta.pro secondary industry

Digital Books & Audiobooks Retail (E-books/Audiobooks) (CRALAAAI)

Keywords

• Online bookstore
• Book retail
• Children's literature
• Educational books
• Fiction publishing

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book and media product sales: Telex generates revenue through direct sales of books and printed media products. The platform acts as an online retailer, selling books directly to consumers across various categories including fiction, non-fiction, children's literature, educational materials, and hobby-related content. Prices range from under 10 GEL to over 500 GEL depending on the product.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Telex operates an online bookstore platform (telex.ge) in Georgia that sells books and printed media directly to consumers across categories including children's literature, fiction, business, scientific-popular, hobbies, and English-language titles. The platform aggregates titles from multiple Georgian and international publishers (Nota Bene, Palitra L, Sulakauri, Artanuji, Intellect, Diogene, Akti, Zebra, Clementoni, TASCHEN) and delivers nationwide within Georgia using the CS-Cart e-commerce platform with Geopay payment processing.

Product overview

Telex is an online bookstore platform operating in Georgia that offers a comprehensive catalog of books across multiple categories. The platform features children's literature (with subcategories for educational, fiction, fairy tales, audio books, 3D books, and age-specific selections), fiction (spanning poetry, detective, thriller, fantasy, science fiction, adventure, and classic works), business literature, scientific-popular works, and hobby/leisure books. The company partners with multiple Georgian publishers including Nota Bene, Palitra L, Sulakauri, Artanuji, Intelekti, Diogene, Akti, and Zebra. The platform also offers book series collections, discounted items, and gift editions. Built on CS-Cart e-commerce infrastructure with Geopay payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Bookstore Platform E-commerce platform for purchasing books online with categories spanning children's literature, fiction, business, scientific-popular, hobbies, and English-language books. Aggregates titles from multiple Georgian and international publishers and provides nationwide delivery within Georgia.
• Audio Books

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Publishing House Nota Bene (გამომცემლობა ნოტა ბენე)minorChannel Partner/ Reseller/ DistributorPublishing house whose books are distributed through the Telex platform. Customers can purchase Nota Bene published books directly through telex.ge.
• Publishing House Palitra L (გამომცემლობა პალიტრა L)coreChannel Partner/ Reseller/ DistributorMajor publishing partner featured prominently on the platform. Publishes diverse titles including world classics, business literature, and contemporary works in Georgian language.
• Sulakauri's Publishing (სულაკაურის გამომცემლობა)minorChannel Partner/ Reseller/ DistributorGeorgian publishing house whose titles are available through the Telex online bookstore.
• Publishing Artanuji (გამომცემლობა არტანუჯი)minorChannel Partner/ Reseller/ DistributorGeorgian publishing house specializing in various literary genres, available for purchase on telex.ge.
• Publishing Intellect (გამომცემლობა ინტელექტი)minorChannel Partner/ Reseller/ DistributorPublishing house whose books are distributed through the Telex platform.
• DiogeneminorChannel Partner/ Reseller/ DistributorPublishing house available through the Telex online bookstore.
• Akti (აქტი)minorChannel Partner/ Reseller/ DistributorPublishing house available through the Telex online bookstore.
• Publishing Zebra (გამომცემლობა ზებრა)minorChannel Partner/ Reseller/ DistributorPublishing house available through the Telex online bookstore.
• ClementoniminorChannel Partner/ Reseller/ DistributorItalian publisher of educational games and puzzles for children, available through the Telex platform.
• TASCHENminorChannel Partner/ Reseller/ DistributorGerman art book publisher known for high-quality illustrated books, available through the Telex platform.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amazon: Amazon is the world's largest online book retailer, offering physical and digital books across virtually every category via an e-commerce storefront with delivery. Directly comparable to Telex in product mix, self-serve purchasing flow, and publisher-aggregation model, though at vastly larger scale and global reach.
• ThriftBooks: ThriftBooks is a large US-based online book retailer offering titles with nationwide delivery and a self-serve e-commerce storefront. Comparable to Telex in online-only book distribution with catalog breadth across categories.
• Bookshop.org: Bookshop.org is an online book retailer operating an affiliate-driven marketplace supporting independent bookstores. Comparable to Telex in e-commerce-first book retail, curated multi-publisher catalog, and direct-to-consumer delivery model.
• Wordery: Wordery is a UK-based online book retailer offering broad catalogs across multiple categories with international delivery. Comparable in online retail format, multi-publisher aggregation, and self-serve purchasing flow similar to Telex's model.

Broad incumbents

• Ozon: Ozon is a major Russian e-commerce platform with books as one of its largest categories and extensive publisher partnerships. Comparable to Telex as a regional e-commerce player with a strong book offering in a post-Soviet market context, though at much greater scale.
• bol.com: bol.com is the largest e-commerce platform in the Netherlands and Belgium with books as a flagship category. Comparable to Telex in e-commerce-first retail of books (alongside broader categories) across a defined regional market with strong delivery infrastructure.
• Barnes & Noble: Barnes & Noble is the largest US brick-and-mortar book retailer with a substantial online channel. Comparable to Telex in multi-category book retail, but operates at much larger scale with physical stores alongside e-commerce, serving a broader US audience.

Emerging players

• Storytel: Storytel is a global audiobook and e-book subscription service with strong presence in Nordic and emerging markets. Adjacent to Telex through digital book/audiobook distribution and represents the kind of digital format shift Telex may need to defend against or expand into.
• Bookmate: Bookmate is a digital book subscription service operating across CIS and Eastern European markets, including Georgian-language content. Comparable to Telex in targeting the Georgian/CIS reader base, but focused on digital subscription rather than physical retail — represents a potential expansion format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/telexge
• Facebookfacebook.com/telex.ge
• LinkedInlinkedin.com/company/telex-ge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telex